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Job outlook for product designers in the United States
Product designer job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected product designer job growth rate is 3% from 2018-2028.
About 900 new jobs for product designers are projected over the next decade.
Product designer salaries have increased 6% for product designers in the last 5 years.
There are over 15,331 product designers currently employed in the United States.
There are 98,465 active product designer job openings in the US.
The average product designer salary is $102,033.
Are product designer jobs in demand?
Product designer job and salary trends over time
Product designer jobs over time
Product designer job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 15,331 | 0.00% |
| 2020 | 16,506 | 0.00% |
| 2019 | 17,948 | 0.01% |
| 2018 | 18,170 | 0.01% |
| 2017 | 17,113 | 0.01% |
Average product designer salary over time
Product designer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $102,033 | $49.05 | +4.0% |
| 2024 | $98,116 | $47.17 | +3.5% |
| 2023 | $94,841 | $45.60 | +0.9% |
| 2022 | $93,958 | $45.17 | --2.7% |
| 2021 | $96,550 | $46.42 | +1.0% |
Product designer jobs by state
Most common states for product designers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 221 | 32% |
| 2 | Virginia | 8,470,020 | 1,690 | 20% |
| 3 | Colorado | 5,607,154 | 1,137 | 20% |
| 4 | Georgia | 10,429,379 | 1,916 | 18% |
| 5 | Wisconsin | 5,795,483 | 975 | 17% |
| 6 | Maryland | 6,052,177 | 986 | 16% |
| 7 | Nebraska | 1,920,076 | 310 | 16% |
| 8 | Maine | 1,335,907 | 208 | 16% |
| 9 | North Dakota | 755,393 | 124 | 16% |
| 10 | Wyoming | 579,315 | 91 | 16% |
| 11 | Iowa | 3,145,711 | 461 | 15% |
| 12 | Kansas | 2,913,123 | 434 | 15% |
| 13 | Pennsylvania | 12,805,537 | 1,842 | 14% |
| 14 | Arizona | 7,016,270 | 993 | 14% |
| 15 | South Dakota | 869,666 | 120 | 14% |
| 16 | Alaska | 739,795 | 106 | 14% |
| 17 | Michigan | 9,962,311 | 1,253 | 13% |
| 18 | Texas | 28,304,596 | 3,356 | 12% |
| 19 | Arkansas | 3,004,279 | 357 | 12% |
| 20 | New Mexico | 2,088,070 | 261 | 12% |
Most common cities for product designers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Culver City | 12 | 30% | $114,290 |
| 2 | Menlo Park | 8 | 24% | $126,731 |
| 3 | Frankfort | 6 | 22% | $76,993 |
| 4 | Juneau | 6 | 18% | $75,463 |
| 5 | Cupertino | 10 | 16% | $126,419 |
| 6 | Dover | 6 | 16% | $77,910 |
| 7 | Annapolis | 6 | 15% | $67,713 |
| 8 | Hartford | 6 | 5% | $77,359 |
| 9 | Atlanta | 15 | 3% | $58,225 |
| 10 | Baton Rouge | 6 | 3% | $77,883 |
| 11 | Des Moines | 6 | 3% | $91,109 |
| 12 | San Francisco | 18 | 2% | $127,397 |
| 13 | Boston | 13 | 2% | $90,554 |
| 14 | Washington | 9 | 1% | $98,216 |
| 15 | Denver | 6 | 1% | $81,368 |
| 16 | Indianapolis | 6 | 1% | $71,548 |
| 17 | Chicago | 9 | 0% | $74,731 |
| 18 | Phoenix | 7 | 0% | $105,002 |
Product Designer job outlook: Expert opinions
Our panel of product designer experts
Arcadia University
Memphis College of Art
Boise State University
Pennsylvania College of Technology
University of Akron
Kean University
Louisiana State University at Shreveport
Arkansas State University
The Illinois Institute of Art-Schaumburg
Merrimack College
Louisiana Tech University
San Francisco State University
Columbia University in the City of New York
New York Institute of Technology
Foothill College
Ferris State University
University Of Nevada, Las Vegas
Oklahoma State University Institute of Technology
What Product Designer skills would you recommend for someone trying to advance their career?
Tiffany Prater: Never stop learning because life never stops teaching. This quote by Kirill Korshikov rings true for new designers, who must know the latest trends and tools to be uniquely creative, improve their skills, and land a better design job. Knowledge and inspiration can come from anywhere and everywhere in our daily lives.
What general advice would you give to a Product Designer?
Christian Patchell: There is a ton of opportunity and burgeoning markets opening up every day. We discuss this in my classes. The landscape of the arts changes at a faster pace than ever, but change doesn’t happen in a vacuum. With each new evolution there comes new opportunities. For example, many of my students find themselves interested in UX/UI. This is an area with a lot of opportunity for a new Designer but only if there is a passion for the Market. Even though this is a field first identified in the early 90s, I’d say that in the last decade or so it really has hit the Design World hard. This doesn’t mean that designing for print has to take a back seat. Print is more popular than ever in terms of designing and creating objects (books, packaging, etc.) that many of us refer to as art objects, interactive objects, or objects of influence. Telling a good story through the design of an object is pushing Graphic Design into wonderful areas and is really starting to connect with audiences on entirely new levels. Don’t let the articles listing the “Top 10 Majors at Universities” or the “25 Most Popular Jobs” fool you, Art and Design are more relevant and more important than ever before.
What general advice would you give to a Product Designer?
Lucas Charles: As graphic design graduates embark on their careers, nurturing curiosity, continuous upskilling, networking, and collaboration are pivotal. Embracing curiosity sparks innovation, while ongoing learning ensures relevance in a fast-paced industry. Building connections fosters opportunities, and collaboration cultivates dynamic work environments.
What will help Product Designers increase their earning potential?
Lucas Charles: In the ever-changing field of graphic design, adaptability, digital fluency, and understanding user experience are becoming more crucial. Embracing new and emerging technologies, prioritizing empathy, and fostering a mindset of lifelong learning are paramount for success.
What general advice would you give to a Product Designer?
Kristin Snopkowski: Within a degree in Anthropology, there are a wide variety of career opportunities. This can be both a benefit and a challenge - it allows you to pursue many different careers and if you find you don't like one particular job, there are a lot of other areas of employment that you would be qualified for, but at the same time, it makes it harder to decide which employment opportunities to pursue. Further, the onus is on you to explain how your anthropology degree prepares you for a particular job, given that many people do not know or understand the skills gained with a degree in anthropology.
What Product Designer skills would you recommend for someone trying to advance their career?
Kristin Snopkowski: We know that the world is becoming more data driven, so developing skills in quantitative and qualitative methods will likely give you an advantage when it comes to applying for jobs. Anthropologists have always been good at qualitative methodologies and combining it with quantitative methods makes you a particularly attractive applicant. The recent AI revolution also means that key skills like critical thinking, oral and written communication, and teamwork are going to be some of the most important skills that cannot be replaced by an AI bot.
What will help Product Designers increase their earning potential?
Kristin Snopkowski: There are some areas of anthropology that have better monetary compensation than others. The field of User Experience is a particularly high paying area for anthropology majors, which utilizes qualitative methods to help companies develop products and services that better respond to human needs. Within archaeology, many students opt to pursue a master's degree to maximize their compensation and gain advancement opportunities.
What general advice would you give to a Product Designer?
Kathryn Anderson: Some of the day-to-day duties of a graphic designer entail some basic skills such as the following: listen attentively; engage in and interpret research (visual, text-driven, data-based, etc.); problem-solve; process and critique creative ideas; use technology in an ethical and appropriate manner; prepare digital and other work/files for printing and/or the web; and revamp concepts as per the client’s wishes.
What will help Product Designers increase their earning potential?
Kathryn Anderson: With the advent of AI, graphic designers must be valued for their technical and critical thinking skills. Graphic Designers of today provide more than just what the client wants or envisions, but rather a uniquely hyper-focused solution that can stand the test of time because of the insightful research and intense amount of processing and editing that is embedded in the design.
What general advice would you give to a Product Designer?
David Flynn: Everything that you see has been touched by a designer. The field is expanding with technology, but basic communication design principals remain paramount. It doesn’t matter if it’s a newspaper ad or a social post, you must have a professional that knows how to communicate a message, move the viewer's eye, and make the point. Designers work in every company and in every industry, worldwide.
What Product Designer skills would you recommend for someone trying to advance their career?
David Flynn: They like that it can be very lucrative, so rewarding when you see your work in the world, nothing like it really. Downside is that “creativity on demand” is difficult to sustain and you have to purpose to take care of your creative soul.
What will help Product Designers increase their earning potential?
David Flynn: We spend our day creating items that need to communicate a message clearly and quickly to a person or public. Information, directions, product benefits, packaging, events, advertising, anything and everything is designed to inform.
What general advice would you give to a Product Designer?
Dr. Denise Anderson: When mentoring students in developing their final portfolios and preparing them for professional practice I ask them “What makes you stand out above the line” or simply put, what separates you from all the other designers looking for a job. This could be prestigious internships, knowing motion or 3D rendering skills and then I tell them to promote their strengths. For example, my student Myesha Bennett spent four years in the Navy to pay for college. What she learned along the way shaped her as the designer she is today and these lessons made her stand above the line.
What will help Product Designers increase their earning potential?
Dr. Denise Anderson: Similar to question 1, leverage what you have done prior to entering the field. It takes my students 6-8 weeks to complete their resumes and personal because the image and content needs to be authentic. Perception is a lot in our field and I train students to feel confident about themselves. Portfolios get students an interview but they need to communicate their value to get hired.
What will help Product Designers increase their earning potential?
Allen Garcie MFA: On the technical side, software is always evolving so skills related to this are always important. However, I think keeping up with advancements in artificial intelligence (AI) is going to be most important for designers over the next 3 to 5 years. This is an area that's already changing the design field as companies like Adobe and others continue to integrate AI into their software. On the other hand, being a designer isn't all about developing technology-related skills though. I also think developing non-technical skills like creativity, collaboration, and adaptability are extremely important for any designer.
What will help Product Designers increase their earning potential?
Jason Bronner: With an increasing number of tools including Artificial Intelligence, interpersonal skills will grow in importance for designers. Connecting with the client is already integral and will remain so.
What Product Designer skills would you recommend for someone trying to advance their career?
Nikki Arnell MFA: Job flexibility is a key reason why Graphic Design is a good profession to enter now. A graphic designer can have various job titles and work in different settings, providing opportunities for freelance work or full-time positions. Having a strong portfolio is more important than a job title for future job prospects.
What will help Product Designers increase their earning potential?
Nikki Arnell MFA: People like that being a graphic designer allows them to be creative for a living, with regular pay and benefits. However, the constant revisions and critiques on creative work can be challenging, and designers must learn to balance their artistic vision with client feedback and project objectives.
Eric Benson
Associate Professor and Chair of Graphic Design and Design for Responsible InnovationThe Illinois Institute of Art-Schaumburg
Graphic Communications
What will help Product Designers increase their earning potential?
Eric Benson: As I'm answering this now, I'd have to acknowledge that AI tools will become more prevalent in graphic design. We should explore them in order to take ownership of them, so we don't lose our relevancy. In addition, sustainability within the field will continue to grow and be increasingly more important to have a knowledgebase in.
What will help Product Designers increase their earning potential?
Nancy Wynn: There are many different ways to intersect the creative field of graphic design or Design. You can enter utilizing production skills centered on working with an Art Director-you produce their designs with various handwork and software platforms. If you enter as a junior graphic designer-you collaborate with an Art Director and brainstorm concepts / designs for projects. You may intersect working in the service industry where you help customers produce their designs. Day-to-day tasks can be specific if you work at a very large company, or more comprehensive if you work at a smaller agency. They can range from meetings with Art Directors or marketing people; collaboration with fellow designers or other team members based on the project components; brainstorming, research, and ideation for projects; learning new technology by producing designs and client presentations; meetings with focus groups or testing of projects; and finally debrief sessions on projects results.
Tom Futrell
Associate ProfessorLouisiana Tech University
Design And Applied Arts
What general advice would you give to a Product Designer?
Tom Futrell: For recent graduates, my advice is to embrace curiosity and consistently work hard. Dedicate time to experimentation, reading, writing, asking questions, and developing a robust design process. This effort will stand out in your work, offering potential employers valuable insight into who you are and how you think.
What general advice would you give to a Product Designer?
Saskia Van Kampen: On a day-to-day basis a newly hired graphic designer must engage in any number of stages of the design process (research, ideation, iterating, testing, refinement, and/or finalization) - this is not a linear process. On top of this they may be asked to interact with clients and with colleagues (collaborating and critically engaging with work being produced).
What Product Designer skills would you recommend for someone trying to advance their career?
Saskia Van Kampen: Graphic design is an exciting career choice because of the variety of opportunities that are available. There is in-house design jobs where you work for an organization and do their design work-these opportunities range from non-profits, small to mid-size companies or huge corporations. You could work for a design studio where there are multiple clients with varied needs. There are jobs in print-focused design ranging from publication design to packaging design and marketing work such as branding and identity design. There are opportunities to work digitally on websites and app development. User experience and user interface design is a very popular field for students at SF State because of our tech-central location and this is expanding into Virtual and augmented reality. Wayfinding design is another avenue design students can explore where design is integrated into environments to help users navigate through spaces. There is also the option of working as a freelance designer, but this is more challenging to do straight out of school.
What will help Product Designers increase their earning potential?
Saskia Van Kampen: This question is impossible for me to answer as what one likes or dislikes about graphic design will be very individual.
Pilar Newton
Program Director of Electronic Design and Multimedia programColumbia University in the City of New York
Fine And Studio Arts
What will help Product Designers increase their earning potential?
Pilar Newton: In the constantly evolving design field, one must have faith in their skills and stay true to themselves. It is crucial to be unique and original because the world needs originality. With AI's growing presence in the design, animation, video, and other fields, it is essential to keep up with technological advancements. However, creative abilities will take you further and make you stand out more than just mastering software.
What general advice would you give to a Product Designer?
Pilar Newton: Look into what industry you are interested in pursuing and research what the salary range is for positions that you are interested in, especially entry-level. Research what studios are looking for. Even if a studio is not hiring, reach out to them to set up informational interviews with studios that you are interested in. Often studio art directors will generously spend time on the phone, zoom, or even an in-person meeting to talk to you and tell you what the studio is looking for in potential artists that work for them. Keep sharp! Keep practicing and staying on top of the latest versions of software and keep building your skills.
What Product Designer skills would you recommend for someone trying to advance their career?
Michael Hosenfeld: Technical skills and life-long learning are critical to job safety and advancement. Visual design and functionality of the product are equally important. But salaries in technology-driven environments are higher in the average. The ability to actually execute an idea to become a successful product including various digital media formats is highly valued. Design is as much inspired by technology, as it depends on it.
What will help Product Designers increase their earning potential?
Michael Hosenfeld: The ability to actually execute an idea to become a successful product including various digital media formats is highly valued. Design is as much inspired by technology, as it depends on it.
Carolyn Brown
ProfessorFoothill College
Graphic Communications
What general advice would you give to a Product Designer?
Carolyn Brown: If you are looking to be hired by a creative agency or a creative department in a large company, invest your time in preparing a strong portfolio that aligns with the kind of projects you want to work on, and apply to agencies that do those kinds of projects. If you want to start your own business, or freelance for a variety of clients, preparing a portfolio that shows the range of projects you are capable of delivering.
What will help Product Designers increase their earning potential?
Carolyn Brown: AI will continue to grow in importance in the next 3-5 years. AI is useful in many ways. Right now, AI is mostly used for writing which is great for brainstorming and writing the messaging that graphic designers create the visuals for. AI is becoming an important tool for generating images, videos, animations, 3D, and AR/VR content. The most important skill is the ability to learn new skills and/or adapt your current skills to new technologies.
What are the best companies to work for a Product Designer?
Patrick Klarecki: The Printing and Packaging Industry has had a strong history of employing college graduates each year. In my 28 years as faculty/administrator for the Graphic Communication and Graphic Media Management degrees, we have always had 3-6 jobs available for each of our graduates. Even through the 2008 economy, we were able to celebrate full employment for our graduates.
Are there any particularly good places in the United States for Product Designers to find work opportunities?
Patrick Klarecki: Graduates in May 2020 and December 2020 did not see the opportunities their previous alumni did. We were able to place only about 25% of our graduates. There are a couple that have offers of employment "When things get better."
What type of skills will young Product Designers need?
Patrick Klarecki: Recent projections from the Printing United Alliance show business owners are optimistic about 2021 and see their needs returning to "Pre-COVID" levels by the end of 2021 or early 2022. The workforce in our industry continues to age, technology continues to evolve, and young minds' needs will prevail.
Dak Kopec Ph.D.
Associate Professor, Coordinator, BA Interior Architecture and Design and Master of Design ProgramUniversity Of Nevada, Las Vegas
School of Architecture
What Product Designer skills would you recommend for someone trying to advance their career?
Dak Kopec Ph.D.: 1. have a great portfolio demonstrating your design skills’ diversity of design abilities. I.e., show you how you can create designs that are historic, contemporary, and cutting-edge. 2. Demonstrate your ability to think critically and apply information. While AI will soon be able to take over the graphical representation of the design, it is unlikely that it will be able to use critical thinking and deductive reasoning. 3. Use your interview to show your employer you have skills they don’t have in the office and those skills will get them clients. I would research their projects and website, identify a weakness, and then demonstrate in your portfolio that I have the skills to help address existing weaknesses. Once an employer sees that what you bring to the table has value, you’ll be in a better negotiation position.
What will help Product Designers increase their earning potential?
Dak Kopec Ph.D.: The ability to use AI technologies to develop more realistic designs and to develop stories around those designs. Technology is advancing rapidly, and more and more people are looking to have designs that are more personalized to them and their end-user population, and this will involve storytelling.
Mary Miller
InstructorOklahoma State University Institute of Technology
Graphic Design Faculty
What soft skills should all Product Designers possess?
Mary Miller: Graphic designers are crucial to a business' success because they identify the brand's core values and personality and create the visual language that expresses those values and personality. So graphic designers must have strong research skills and be able to analyze and interpret them to know how to design ads and designs that will resonate with the target audience. Designers must be empathetic to understand what the target audience values and wants. Graphic designers must collaborate with their creative team and clients to develop strategies, so they must have excellent communication and teamwork skills. Excellent writing skills are a huge part of the necessary communication skills. Salesmanship and the ability to articulate the design rationale are requirements also. If a designer cannot articulate their concept to their art director or creative director first, they won't get the chance to present it to the client. Speaking and presentation skills are a part of a designer's career as well. When presenting to a client, they have to create the atmosphere for the client and reveal the solution in a way that explains, educates, and convinces the client that the solution will work. Campaigns are monitored, and the data is analyzed for effectiveness, tested, and tweaked. Graphic design is not about decorating pages but is much more cerebral...it is strategic art.