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Become A Product Developer

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Working As A Product Developer

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $86,259

    Average Salary

What Does A Product Developer Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Developer

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Product Developer?

Product Developer Jobs

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Product Developer Career Paths

Product Developer
Operations Manager Program Manager Senior Product Manager
Director Of Marketing And Product Management
10 Yearsyrs
Design Engineer Product Development Engineer Product Development Manager
Director Of New Product Development
10 Yearsyrs
Designer General Manager Business Development Director
Director, Strategic Alliances
12 Yearsyrs
Senior Project Manager Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
General Manager Account Executive Brand Manager
Global Brand Manager
9 Yearsyrs
Operations Manager Sales And Marketing Manager Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
Project Manager Program Manager Product Manager
Group Product Manager
8 Yearsyrs
Project Manager Product Manager
Manager, Product Management
9 Yearsyrs
Designer Production Manager Product Development Manager
Research And Development Director
12 Yearsyrs
Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Design Engineer Engineering Manager Director Of Product Development
Senior Director, Product Development
14 Yearsyrs
Product Manager Senior Product Manager Product Management Director
Senior Director, Product Management
14 Yearsyrs
Senior Software Engineer Product Manager Product Development Manager
Senior Manager, Product Development
10 Yearsyrs
Senior Software Engineer Senior Project Manager Senior Product Manager
Senior Manager, Product Management
11 Yearsyrs
Product Development Manager Project Manager Product Manager
Technical Product Manager
9 Yearsyrs
Program Manager Technical Director Research And Development Director
Vice President Of Research And Development
13 Yearsyrs
Product Development Manager Senior Project Manager Vice President And Manager
Vice President, Product Manager
10 Yearsyrs
Program Manager Senior Product Manager Director, Product Marketing
Vice President, Products & Marketing
13 Yearsyrs
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Do you work as a Product Developer?

Help others decide if this is a good career for them

Average Length of Employment
Product Manager 3.3 years
Product Developer 3.0 years
Product Lead 3.0 years
Business Developer 2.6 years
Top Employers Before
Internship 12.6%
Consultant 8.0%
Engineer 3.9%
Designer 3.5%
Manager 3.4%
Buyer 3.3%
Top Employers After
Consultant 11.3%
Internship 5.2%
Owner 4.8%
Manager 4.7%
President 3.2%
Designer 3.1%

Do you work as a Product Developer?

Product Developer Demographics

Gender

Male

59.4%

Female

37.0%

Unknown

3.6%
Ethnicity

White

55.9%

Asian

16.6%

Hispanic or Latino

14.0%

Black or African American

9.2%

Unknown

4.4%
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Foreign Languages Spoken

Spanish

36.4%

French

10.6%

Chinese

9.6%

Mandarin

8.3%

German

5.3%

Italian

4.6%

Cantonese

4.6%

Portuguese

3.6%

Japanese

3.6%

Korean

2.6%

Vietnamese

2.0%

Carrier

1.7%

Russian

1.3%

Turkish

1.0%

Thai

1.0%

Arabic

1.0%

Swahili

0.7%

Hindi

0.7%

Malay

0.7%

Burmese

0.7%
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Product Developer Education

Schools

Fashion Institute of Technology

13.5%

Lehigh University

11.1%

Northeastern University

6.9%

University of Phoenix

6.5%

Fashion Institute of Design and Merchandising

4.8%

Arizona State University

4.8%

Purdue University

4.8%

Brigham Young University

4.5%

Michigan State University

4.5%

Drexel University

4.5%

Rochester Institute of Technology

3.7%

University of Cincinnati

3.5%

North Carolina State University

3.5%

Iowa State University

3.5%

New York University

3.3%

San Francisco State University

3.3%

University of Texas at Austin

3.3%

University of Florida

3.3%

Boston University

3.3%

Syracuse University

3.2%
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Majors

Business

21.1%

Mechanical Engineering

10.8%

Computer Science

8.1%

Graphic Design

7.6%

Marketing

7.1%

Electrical Engineering

5.9%

Food Science

4.3%

Finance

3.9%

Management

3.7%

Specialized Sales And Merchandising

3.5%

Chemistry

3.3%

Communication

3.3%

Chemical Engineering

3.0%

Computer Engineering

2.7%

Fine Arts

2.1%

Engineering

2.1%

Biomedical Engineering

2.0%

Accounting

1.9%

Project Management

1.8%

Psychology

1.8%
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Degrees

Bachelors

47.4%

Masters

25.0%

Other

15.3%

Associate

5.7%

Doctorate

3.0%

Certificate

3.0%

Diploma

0.5%

License

0.0%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Developer Salaries

Job Title Company Location Start Date Salary
Product Developer Citibank, N.A. New York, NY Jul 07, 2016 $175,000
Quantitative Developer, Global Interest Rate Products Citadel LLC New York, NY Jun 14, 2016 $160,000 -
$180,000
Footwear Product Developer Aerosoles International Inc. Edison, NJ Jun 22, 2015 $157,577
Product Developer Ralph Lauren Corporation New York, NY Jul 27, 2015 $155,000
Corporate Product Developer Citibank, N.A New York, NY Sep 19, 2016 $153,546
OTC Derivatives Product Development JP Morgan Chase & Co New York, NY Jan 20, 2016 $150,654
Product Development LCH.Clearnet Ltd. New York, NY Aug 20, 2015 $145,101 -
$182,957
Quantitative Developer, Securitized Products Barclays Capital Inc. New York, NY Sep 26, 2016 $140,000
Advisor, Retail Strategic Product Development CVS Pharmacy, Inc. Woonsocket, RI Aug 22, 2016 $135,000
Principal Product Developer BMC Software, Inc. San Jose, CA Aug 26, 2015 $130,500 -
$217,000
Principal Product Developer BMC Software, Inc. Santa Clara, CA Jan 10, 2016 $130,200 -
$217,000
Principal Product Developer BMC Software, Inc. San Jose, CA Mar 18, 2016 $130,200 -
$217,000
Advisor, RX Strategic Product Development CVS Pharmacy, Inc. Woonsocket, RI Sep 01, 2015 $130,000
Advisor, RX Strategic Product Development CVS Pharmacy, Inc. Woonsocket, RI Jan 09, 2016 $130,000
Advisor, RX Strategic Product Development CVS Pharmacy, Inc. Woonsocket, RI Jan 07, 2015 $96,087
Advisor, RX Strategic Product Development CVS Pharmacy, Inc. Woonsocket, RI Jul 01, 2015 $96,087
Product Developer Levi Strauss & Co. San Francisco, CA Feb 18, 2016 $96,000
Wireless Product Development S2 Associates International Inc. Cupertino, CA Sep 15, 2015 $95,950
Product Developer Investcloud, Inc. Beverly Hills, CA Sep 05, 2015 $95,000
Facets Product Developer Universal American Financial Services, Inc. Houston, TX Feb 06, 2015 $94,926
Professional: Product Developer CSC Covansys Corporation Miami, FL Apr 22, 2015 $90,000
Facets Product Developer Universal American Financial Services, Inc. Houston, TX Aug 07, 2015 $90,000 -
$95,000
Professional: Product Developer Computer Sciences Corporation Forest, VA Nov 21, 2016 $68,162
Professional: Product Developer Computer Sciences Corporation Lynchburg, VA Jul 18, 2016 $68,162
Custom Product Developer Niltronix Circuits Inc. Houston, TX Sep 14, 2016 $67,500
Professional: Product Developer Computer Sciences Corporation Jacksonville, FL Dec 16, 2016 $65,624
Professional: Product Developer CSC Covansys Corporation Coppell, TX Dec 31, 2015 $65,042
Professional: Product Developer Computer Sciences Corporation Plano, TX Aug 15, 2016 $65,042
Professional: Product Developer Computer Sciences Corporation Irving, TX Aug 15, 2016 $65,042
Professional: Product Developer Celeritifintech Irving, TX Aug 15, 2016 $65,042

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Top Skills for A Product Developer

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  1. New Product Development
  2. Web
  3. Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Facilitated communication, collaboration and buy-in on new product development strategies with cross-functional teams including merchandising, marketing and retail operations.
  • Developed online order processing module and directed web design and development teams through implementation and program updates.
  • Position interfaced with internal buying department regarding sales, projections, and advertising strategy.
  • Designed/streamlined recycling deployment and procurement procedures yielding expense reductions of in a $750K annually.
  • Performed tolerance analysis on new and existing designs and concepts to determine theoretical design feasibility and made necessary modifications.

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Top 10 Best States for Product Developers

  1. California
  2. Colorado
  3. Rhode Island
  4. Washington
  5. District of Columbia
  6. Delaware
  7. Texas
  8. Pennsylvania
  9. Virginia
  10. North Carolina
  • (4,671 jobs)
  • (719 jobs)
  • (120 jobs)
  • (1,170 jobs)
  • (285 jobs)
  • (79 jobs)
  • (1,810 jobs)
  • (819 jobs)
  • (1,034 jobs)
  • (727 jobs)

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