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Become A Product Developer

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Working As A Product Developer

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $74,695

    Average Salary

What Does A Product Developer Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Developer

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Developer jobs

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Product Developer Career Paths

Product Developer
Program Manager Senior Manager
Director Of Information
10 Yearsyrs
Senior Manager Senior Project Manager Senior Product Manager
Director Of Product Development
11 Yearsyrs
Product Manager Sales Manager
Director Of Sales
10 Yearsyrs
Senior Project Manager Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Business Developer Business Development Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Operations Manager Branch Manager Account Manager
Major Account Manager
7 Yearsyrs
Product Manager Marketing Manager
Marketing Director
7 Yearsyrs
Program Manager General Manager Account Executive
Marketing Manager
6 Yearsyrs
Business Developer Business Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Marketing Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Operations Manager Account Executive Product Manager
Product Development Manager
8 Yearsyrs
Senior Manager Controller Project Manager
Product Manager
7 Yearsyrs
Senior Product Manager Marketing Director Director Of Sales
Sales Vice President
9 Yearsyrs
Project Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Marketing Manager General Manager Account Executive
Senior Sales Executive
9 Yearsyrs
Product Development Manager Project Manager Engineering Manager
Vice President Of Engineering
13 Yearsyrs
Senior Project Manager Senior Product Manager Senior Manager
Vice President Of Information Technology
12 Yearsyrs
Product Development Manager Director Of Product Development
Vice President Product Development
12 Yearsyrs
Project Manager Program Manager Business Developer
Vice President, Business Development
13 Yearsyrs
Senior Product Manager Product Management Director
Vice President-Products
13 Yearsyrs
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Average Length of Employment
Product Director 3.4 years
Product Manager 3.4 years
Product Developer 3.0 years
Business Developer 2.9 years
Product Lead 2.9 years
Product Analyst 2.4 years
Top Employers Before
Internship 9.4%
Consultant 6.0%
Manager 5.2%
Engineer 3.4%
Top Employers After
Consultant 8.4%
Manager 4.6%
Director 4.0%
Owner 3.1%

Product Developer Demographics

Gender

Male

60.9%

Female

35.8%

Unknown

3.3%
Ethnicity

White

72.3%

Asian

15.1%

Hispanic or Latino

9.3%

Unknown

2.5%

Black or African American

0.8%
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Languages Spoken

Spanish

37.4%

French

10.6%

Chinese

8.7%

Mandarin

7.3%

German

6.1%

Italian

5.0%

Cantonese

3.8%

Portuguese

3.8%

Japanese

3.8%

Russian

2.6%

Korean

1.7%

Carrier

1.7%

Thai

1.6%

Arabic

1.4%

Vietnamese

1.2%

Hindi

0.9%

Turkish

0.9%

Ukrainian

0.5%

Tagalog

0.5%

Hebrew

0.5%
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Product Developer Education

Schools

Fashion Institute of Technology

13.4%

University of Phoenix

8.2%

Lehigh University

7.5%

Northeastern University

6.6%

Purdue University

6.0%

Rochester Institute of Technology

4.8%

New York University

4.8%

Michigan State University

4.7%

Drexel University

4.4%

Pennsylvania State University

4.0%

University of Texas at Austin

3.9%

George Washington University

3.8%

University of Florida

3.8%

University of Michigan - Ann Arbor

3.7%

Boston University

3.6%

Fashion Institute of Design and Merchandising

3.6%

University of Cincinnati

3.5%

Northwestern University

3.4%

Arizona State University

3.3%

Brigham Young University

3.2%
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Majors

Business

23.9%

Mechanical Engineering

10.4%

Marketing

7.6%

Graphic Design

7.1%

Computer Science

6.5%

Electrical Engineering

5.9%

Management

4.8%

Finance

4.7%

Chemistry

4.1%

Food Science

3.1%

Specialized Sales And Merchandising

3.1%

Chemical Engineering

2.7%

Communication

2.4%

Project Management

2.4%

Computer Engineering

2.1%

Engineering

2.0%

Fine Arts

2.0%

Biology

1.9%

Accounting

1.7%

Biomedical Engineering

1.6%
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Degrees

Bachelors

43.8%

Masters

29.2%

Other

14.0%

Associate

5.4%

Doctorate

4.2%

Certificate

2.9%

Diploma

0.5%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Developer Salaries

Job Title Company Location Start Date Salary
Product Developer Citibank, N.A. New York, NY Jul 07, 2016 $175,000
Quantitative Developer, Global Interest Rate Products Citadel LLC New York, NY Jun 14, 2016 $160,000 -
$180,000
Footwear Product Developer Aerosoles International Inc. Edison, NJ Jun 22, 2015 $157,577
Product Developer Ralph Lauren Corporation New York, NY Jul 27, 2015 $155,000
Corporate Product Developer Citibank, N.A New York, NY Sep 19, 2016 $153,546
OTC Derivatives Product Development JP Morgan Chase & Co New York, NY Jan 20, 2016 $150,654
Product Development LCH.Clearnet Ltd. New York, NY Aug 20, 2015 $145,101 -
$182,957
Quantitative Developer, Securitized Products Barclays Capital Inc. New York, NY Sep 26, 2016 $140,000
Principal Product Developer BMC Software, Inc. San Jose, CA Aug 26, 2015 $130,500 -
$217,000
Principal Product Developer BMC Software, Inc. Santa Clara, CA Jan 10, 2016 $130,200 -
$217,000
Principal Product Developer BMC Software, Inc. San Jose, CA Mar 18, 2016 $130,200 -
$217,000
User Experience Developer Product Development Oracle America, Inc. Cambridge, MA Apr 06, 2015 $121,373 -
$155,743
Product Support Developer MacYs.Com, LLC San Francisco, CA Jun 24, 2016 $117,603 -
$131,700
Product Support Developer MacYs.Com, Inc. San Francisco, CA Jan 03, 2016 $117,603 -
$131,700
Product Developer Minutta, Inc. Sunnyvale, CA Sep 17, 2015 $88,500
R&D Product Developer Avery Dennison Corporation Mentor, OH Feb 11, 2016 $85,068
Product Developer Fullscope, Inc. Alpharetta, GA Sep 13, 2015 $85,000
Product Developer Bettercloud Inc. Atlanta, GA Aug 30, 2016 $83,000
Product Development BSH Home Appliances Corporation New Bern, NC Apr 25, 2016 $83,000
Product Developer Advisor CSC Covansys Corporation Pittsfield, MA Jun 29, 2015 $80,454
Software Product Development Amplifier Strategies LLC San Francisco, CA Jan 09, 2016 $80,000
Product Developer (Software Developer) Brave New Talent, Inc. San Francisco, CA Sep 03, 2015 $80,000
Product Developer Factset Research Systems, Inc. New York, NY Jun 15, 2015 $65,000 -
$110,000
Product Developer ONIA, LLC New York, NY Sep 08, 2015 $65,000
Product Developer Georgica Pine Clothiers LLC New York, NY Apr 25, 2016 $65,000
Professional: Product Developer Computer Sciences Corporation Cedar Rapids, IA Aug 15, 2016 $64,834
Product Developer Professional Computer Sciences Corporation Richardson, TX Jun 08, 2015 $64,418
Professional: Product Developer CSC Covansys Corporation OFallon, MO Oct 19, 2015 $64,418

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Top Skills for A Product Developer

NewProductDevelopmentNewProductLinesStrategyProceduresWebFinancialRDataAnalysisProjectManagementRegulatoryProductDevelopmentProcessCADCustomerServiceProductDesignMarketResearchSQLServerAdditionalFDAProcessImprovementTradeShows

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Top Product Developer Skills

  1. New Product Development
  2. New Product Lines
  3. Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Provided economic overview for new product development, which enabled management decisions to proceed.
  • Worked with designers to develop new product lines and ideas.
  • Develop business plans, pricing, vehicle applicability, marketing and sales strategy for new products.
  • Generate and Revise Corrective and Preventive Actions documents, documents assessment for procedures completions, add further investigation accordingly.
  • Hired / trained sales force and helped develop company pricing and marketing strategies that sold web advertisements.

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