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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Product Developer
Top Careers After Product Developer
Hispanic or Latino9.3%
Black or African American0.8%
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Fashion Institute of Technology13.4%
University of Phoenix8.2%
Rochester Institute of Technology4.8%
New York University4.8%
Michigan State University4.7%
Pennsylvania State University4.0%
University of Texas at Austin3.9%
George Washington University3.8%
University of Florida3.8%
University of Michigan - Ann Arbor3.7%
Fashion Institute of Design and Merchandising3.6%
University of Cincinnati3.5%
Arizona State University3.3%
Brigham Young University3.2%
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|Job Title||Company||Location||Start Date||Salary|
|Head of Product Development||REDI Global Technologies LLC||New York, NY||Jan 02, 2016||$275,000|
|Head of Product Development||REDI Global Technologies LLC||New York, NY||Jan 02, 2016||$220,000 -
|Staff Engineer-Continuing Product Development||Vmware, Inc.||Palo Alto, CA||Dec 17, 2016||$184,329|
|Product Developer||Citibank, N.A.||New York, NY||Jul 07, 2016||$175,000|
|Manager, Product Development||F5 Networks, Inc.||San Jose, CA||Aug 12, 2016||$163,363 -
|Manager, Product Development & Sourcing Practice||Kurt Salmon Us Inc.||Atlanta, GA||Aug 10, 2015||$163,200|
|Quantitative Developer, Global Interest Rate Products||Citadel LLC||New York, NY||Jun 14, 2016||$160,000 -
|Footwear Product Developer||Aerosoles International Inc.||Edison, NJ||Jun 22, 2015||$157,577|
|Product Developer||Ralph Lauren Corporation||New York, NY||Jul 27, 2015||$155,000|
|Corporate Product Developer||Citibank, N.A||New York, NY||Sep 19, 2016||$153,546|
|Manager, Product Development & Sourcing||Kurt Salmon Us Inc.||Sidney, NE||Oct 07, 2016||$153,000|
|OTC Derivatives Product Development||JP Morgan Chase & Co||New York, NY||Jan 20, 2016||$150,654|
|Manager, Product Development||Citrix Systems, Inc.||Santa Clara, CA||Feb 03, 2016||$150,000 -
|Manager, Product Development and Sourcing||Kurt Salmon Us Inc.||Atlanta, GA||Apr 28, 2015||$150,000 -
|Product Developer||Factset Research Systems Inc.||New York, NY||Feb 18, 2016||$109,000|
|Product Developer||Chicago Bridge & Iron Company (Delaware)||The Woodlands, TX||Apr 22, 2015||$108,867|
|Manager, Digital Product Development||Prudential Insurance Company of America||Hartford, CT||Feb 23, 2015||$108,000|
|Manager Product Development||Harman Connected Services, Inc.||Sacramento, CA||Nov 30, 2016||$108,000 -
|Manager, Product Development||Lehigh Valley Technologies Inc.||Allentown, PA||Aug 20, 2015||$107,500 -
|Manager, Service Product Development||Riverbed Technology, Inc.||Sunnyvale, CA||Feb 23, 2015||$106,825 -
|Manager, Product Development||Citrix Systems, Inc.||Raleigh, NC||Aug 22, 2016||$105,000 -
|Product Developer, Finishing Lead, Levi's Women||Levi Strauss & Co.||San Francisco, CA||Dec 08, 2016||$105,000|
|Product Developer||Fullscope, Inc.||Alpharetta, GA||Sep 13, 2015||$85,000|
|New Product Development Planner||Oxygen Development||Palm Springs, FL||Apr 08, 2016||$84,500|
|Engineer-EM Product/R&D||Micron Technology, Inc.||Boise, ID||Aug 10, 2015||$83,100|
|Scientist, Product Development||Teligent, Inc.||Buena, NJ||Apr 01, 2016||$83,000|
|Product Development||BSH Home Appliances Corporation||New Bern, NC||Apr 25, 2016||$83,000|
|Product Developer||Bettercloud Inc.||Atlanta, GA||Aug 30, 2016||$83,000|
|Technical Buyer-New Product Development||Brunswick Corporation||Fond du Lac, WI||Feb 18, 2016||$82,720|
|Scientist II, Product Development||West-Ward Pharmaceuticals Corp.||Columbus, OH||Jan 03, 2016||$82,000|
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