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Working As A Product Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $103,000

    Average Salary

What Does A Product Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Development Manager Career Paths

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Average Length of Employment
Product Manager 3.3 years
Product Lead 3.0 years
Top Careers Before Product Development Manager
Manager 6.2%
Consultant 4.9%
Internship 4.5%
Buyer 4.3%
Top Careers After Product Development Manager
Consultant 6.9%
Manager 4.3%
Director 3.8%
Owner 3.5%

Do you work as a Product Development Manager?

Average Yearly Salary
$103,000
Show Salaries
$76,000
Min 10%
$103,000
Median 50%
$103,000
Median 50%
$103,000
Median 50%
$103,000
Median 50%
$103,000
Median 50%
$103,000
Median 50%
$103,000
Median 50%
$140,000
Max 90%
Best Paying Company
Accenture Federal Services
Highest Paying City
San Francisco, CA
Highest Paying State
Colorado
Avg Experience Level
3.5 years
How much does a Product Development Manager make at top companies?
The national average salary for a Product Development Manager in the United States is $103,780 per year or $50 per hour. Those in the bottom 10 percent make under $76,000 a year, and the top 10 percent make over $140,000.

The largest raises come from changing jobs.

See what's out there.

Real Product Development Manager Salaries

Job Title Company Location Start Date Salary
Advanced Product Development Manager Power Solutions International Sep 20, 2016 $220,000
Product Development Manager American Psychological Association May 15, 2016 $210,000
Product Development Manager Trans-Fast Remittance LLC Nov 14, 2016 $179,774
Product Development Manager ENSO Financial Management LLP May 15, 2015 $170,000
Product Development Manager Progressive Casualty Insurance Company Apr 06, 2015 $167,472
Product Manager, Developer Infrastructure Airbnb, Inc. Oct 26, 2015 $165,000
Product Manager, Development Infrastructure Airbnb, Inc. May 08, 2016 $165,000
Manager, Product Development F5 Networks, Inc. Aug 12, 2016 $163,363 -
$212,168
Manager, Product Development & Sourcing Practice Kurt Salmon Us Inc. Aug 10, 2015 $163,200
Product Development Manager Flextronics International USA, Inc. Jun 09, 2016 $160,000
Product Development Manager 2 (Medical Devices) DJO, LLC Jun 01, 2016 $158,000 -
$165,000
Bakeshop Product Innovation and Process Development Manager Wegmans Food Markets, Inc. Aug 25, 2015 $154,419 -
$174,419
Strategic Product Development Manager Abs One Shot, LP Jan 12, 2015 $153,670
Manager, Product Development & Sourcing Kurt Salmon Us Inc. Oct 07, 2016 $153,000
Product Development Manager (Writing Instruments) Kittrich Corporation May 15, 2016 $125,000
Product Development Manager Progressive Casualty Insurance Company Feb 29, 2016 $124,109
Product Development Senior Manager Whirlpool Corporation Aug 31, 2016 $122,600
Manager Product Development Chicago Bridge & Iron Company (Delaware) Aug 24, 2016 $122,027 -
$226,377
Product Development Manager Deloitte Consulting LLP Oct 16, 2015 $122,000 -
$184,000
Product Development Senior Manager Whirlpool Corporation Mar 15, 2015 $122,000
Product Manager-Developer Experience & Evangelism or Other Microsoft Corporation Jan 13, 2016 $121,500 -
$141,500
Product Development Manager Bunge Milling, Inc. Mar 22, 2015 $120,000
Product Development Manager First Quality Baby Products LLC Jan 09, 2016 $101,275 -
$130,000
Manager-Product Development BMC Software Federal, LLC Jan 01, 2015 $100,600 -
$167,600
Product Development Manager, Sweaters RRL Ralph Lauren Corporation Sep 25, 2015 $100,173
Product and Development Manager Textiles From Europe, Inc. D/B/A Victoria Classics Feb 11, 2015 $100,000
Manager, Product Development Citrix Systems, Inc. Nov 02, 2015 $100,000 -
$110,000
Product and Development Manager Textiles From Europe, Inc. D/B/A Victoria Classics Oct 01, 2015 $100,000
Hyperscale Product Manager/Development Manager Lenovo (United States) Inc. Jul 25, 2016 $100,000 -
$110,000

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Top Skills for A Product Development Manager

  1. New Product Development
  2. Project Management
  3. R
You can check out examples of real life uses of top skills on resumes here:
  • Created new product development schedules through analysis of internal and external stakeholder requests, production requirements, and potential value.
  • Trained and mentored staff on project management methodology, product development process, critical path development, and business case development.
  • Created online protocols based on National Cares Standards and company medical policy to maximize the opportunity for nurse authorization.
  • Performed market research on cardiology and neurology for vetting process and directed intellectual property development including regulatory submissions and engineering concerns.
  • Interacted regularly with other management, clients and support staff to constantly improve overall operations and customer service.

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Top 10 Best States for Product Development Managers

  1. Colorado
  2. New York
  3. Washington
  4. Virginia
  5. Rhode Island
  6. New Jersey
  7. Pennsylvania
  8. Idaho
  9. California
  10. North Dakota
  • (1,068 jobs)
  • (3,022 jobs)
  • (2,688 jobs)
  • (1,425 jobs)
  • (194 jobs)
  • (1,292 jobs)
  • (1,295 jobs)
  • (112 jobs)
  • (8,864 jobs)
  • (44 jobs)

Product Development Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 6,184 Product Development Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Product Development Manager Resume

View Resume Examples

Product Development Manager Demographics

Gender

Male

59.4%

Female

35.9%

Unknown

4.8%
Ethnicity

White

60.1%

Hispanic or Latino

13.5%

Asian

12.0%

Black or African American

10.3%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

33.3%

Mandarin

11.9%

French

8.8%

Chinese

8.8%

Italian

6.6%

Japanese

5.3%

Russian

3.8%

Portuguese

3.8%

German

3.8%

Cantonese

3.1%

Korean

2.8%

Carrier

1.9%

Vietnamese

0.9%

Tagalog

0.9%

Arabic

0.9%

Swedish

0.6%

Romanian

0.6%

Dutch

0.6%

Malay

0.6%

Thai

0.6%
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Product Development Manager Education

Schools

Fashion Institute of Technology

25.4%

Fashion Institute of Design and Merchandising

7.4%

University of Washington

5.3%

New York University

4.6%

University of California - Berkeley

4.3%

Georgia Institute of Technology -

4.3%

Brigham Young University

4.0%

University of Texas at Austin

4.0%

University of California - Los Angeles

4.0%

Purdue University

3.7%

University of Georgia

3.7%

North Carolina State University

3.4%

University of Utah

3.4%

University of Illinois at Chicago

3.4%

Northeastern University

3.4%

Michigan State University

3.1%

Parsons the New School for Design

3.1%

Rochester Institute of Technology

3.1%

University of Michigan - Ann Arbor

3.1%

Boston University

3.1%
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Majors

Business

26.3%

Graphic Design

10.3%

Marketing

8.5%

Management

6.0%

Specialized Sales And Merchandising

5.8%

Computer Science

5.4%

Mechanical Engineering

5.0%

Electrical Engineering

4.6%

Communication

3.8%

Finance

3.6%

Fine Arts

3.3%

Apparel And Textiles

3.1%

Project Management

2.1%

Education

1.8%

Economics

1.8%

Political Science

1.8%

Accounting

1.8%

Chemical Engineering

1.7%

Engineering

1.7%

Food Science

1.6%
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Degrees

Bachelors

52.0%

Masters

29.5%

Associate

7.8%

Certificate

4.7%

Doctorate

3.8%

High School Diploma

1.3%

Diploma

0.8%

License

0.1%
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Updated May 18, 2020