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Become A Product Development Manager

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Working As A Product Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $96,108

    Average Salary

What Does A Product Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Product Development Manager?

Product Development Manager Jobs

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Product Development Manager Career Paths

Product Development Manager
Business Development Manager Senior Product Manager
Director Of Product Development
11 Yearsyrs
Senior Product Manager Marketing Director
Director Of Sales
10 Yearsyrs
Senior Project Manager Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Senior Product Manager Senior Manager
Marketing Director
7 Yearsyrs
Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Senior Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Product Marketing Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Operations Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Program Manager Marketing Manager
National Sales Manager
10 Yearsyrs
Marketing Manager Senior Consultant
Product Manager
7 Yearsyrs
General Manager Territory Manager
Regional Business Manager
10 Yearsyrs
Marketing Manager Regional Sales Manager
Regional Sales Director
10 Yearsyrs
Purchasing Manager Director Of Sales
Sales Vice President
9 Yearsyrs
Project Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Business Developer Business Development Manager
Senior Sales Manager
7 Yearsyrs
Program Manager Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
Senior Project Manager President Of Operations
Vice President & General Manager
12 Yearsyrs
Operations Manager Assistant Vice President
Vice President & Sales Manager
9 Yearsyrs
Business Development Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Director Of Product Development
Vice President Product Development
12 Yearsyrs
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Do you work as a Product Development Manager?

Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Top Employers Before
Manager 6.0%
Consultant 5.2%
Internship 3.7%
Buyer 3.6%
Top Employers After
Consultant 6.5%
Manager 4.6%
Director 3.5%
Owner 3.1%

Do you work as a Product Development Manager?

Product Development Manager Demographics

Gender

Male

61.9%

Female

35.6%

Unknown

2.5%
Ethnicity

White

59.8%

Hispanic or Latino

13.0%

Asian

12.8%

Black or African American

10.2%

Unknown

4.2%
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Languages Spoken

Spanish

30.1%

Mandarin

12.5%

French

8.6%

Chinese

8.6%

Italian

6.6%

Japanese

6.6%

Portuguese

4.3%

German

3.9%

Russian

3.5%

Korean

3.1%

Cantonese

3.1%

Carrier

2.0%

Vietnamese

1.2%

Tagalog

1.2%

Arabic

1.2%

Dutch

0.8%

Malay

0.8%

Thai

0.8%

Czech

0.8%

Swedish

0.4%
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Product Development Manager Education

Schools

Fashion Institute of Technology

19.6%

University of Phoenix

11.9%

New York University

5.1%

University of Texas at Austin

5.1%

Purdue University

4.9%

Michigan State University

4.7%

Arizona State University

4.5%

Northwestern University

4.1%

Fashion Institute of Design and Merchandising

3.9%

University of Southern California

3.7%

Georgia Institute of Technology -

3.7%

Rochester Institute of Technology

3.5%

Northeastern University

3.5%

North Carolina State University

3.3%

Syracuse University

3.1%

Villanova University

3.1%

University of California - Berkeley

3.1%

University of Michigan - Ann Arbor

3.1%

Drexel University

3.1%

Iowa State University

3.1%
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Majors

Business

29.8%

Marketing

9.5%

Graphic Design

7.0%

Computer Science

6.1%

Electrical Engineering

5.8%

Management

5.5%

Mechanical Engineering

5.3%

Finance

4.3%

Specialized Sales And Merchandising

3.7%

Communication

3.0%

Project Management

2.7%

Chemistry

2.5%

Apparel And Textiles

2.2%

Computer Information Systems

2.2%

Fine Arts

2.0%

English

1.8%

Engineering And Industrial Management

1.8%

Accounting

1.7%

Economics

1.6%

Chemical Engineering

1.6%
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Degrees

Bachelors

42.6%

Masters

31.7%

Other

13.3%

Associate

5.2%

Doctorate

3.6%

Certificate

3.0%

Diploma

0.5%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Development Manager Salaries

Job Title Company Location Start Date Salary
Advanced Product Development Manager Power Solutions International Wood Dale, IL Sep 20, 2016 $220,000
Product Development Manager American Psychological Association Washington, DC May 15, 2016 $210,000
Product Development Manager Trans-Fast Remittance LLC New York, NY Nov 14, 2016 $179,774
Product Development Manager ENSO Financial Management LLP New York, NY May 15, 2015 $170,000
Product Development Manager Progressive Casualty Insurance Company Mayfield, OH Apr 06, 2015 $167,472
Product Manager, Developer Infrastructure Airbnb, Inc. San Francisco, CA Oct 26, 2015 $165,000
Product Manager, Development Infrastructure Airbnb, Inc. San Francisco, CA May 08, 2016 $165,000
Manager, Product Development F5 Networks, Inc. San Jose, CA Aug 12, 2016 $163,363 -
$212,168
Manager, Product Development & Sourcing Practice Kurt Salmon Us Inc. Atlanta, GA Aug 10, 2015 $163,200
Product Development Manager Flextronics International USA, Inc. Austin, TX Jun 09, 2016 $160,000
Product Development Manager 2 (Medical Devices) DJO, LLC Vista, CA Jun 01, 2016 $158,000 -
$165,000
Bakeshop Product Innovation and Process Development Manager Wegmans Food Markets, Inc. Rochester, NY Aug 25, 2015 $154,419 -
$174,419
Strategic Product Development Manager Abs One Shot, LP Houston, TX Jan 12, 2015 $153,670
Manager, Product Development & Sourcing Kurt Salmon Us Inc. Sidney, NE Oct 07, 2016 $153,000
Product Development Manager (Writing Instruments) Kittrich Corporation Pomona, CA May 15, 2016 $125,000
Product Development Manager Progressive Casualty Insurance Company Mayfield, OH Feb 29, 2016 $124,109
Product Development Senior Manager Whirlpool Corporation Benton Harbor, MI Aug 31, 2016 $122,600
Manager Product Development Chicago Bridge & Iron Company (Delaware) The Woodlands, TX Aug 24, 2016 $122,027 -
$226,377
Product Development Manager Deloitte Consulting LLP Newton, MA Oct 16, 2015 $122,000 -
$184,000
Product Development Senior Manager Whirlpool Corporation Benton Harbor, MI Mar 15, 2015 $122,000
Product Manager-Developer Experience & Evangelism or Other Microsoft Corporation Redmond, WA Jan 13, 2016 $121,500 -
$141,500
Product Development Manager Bunge Milling, Inc. Saint Louis, MO Mar 22, 2015 $120,000
Product Development Manager First Quality Baby Products LLC King of Prussia, PA Jan 09, 2016 $101,275 -
$130,000
Manager-Product Development BMC Software Federal, LLC Lexington, MA Jan 01, 2015 $100,600 -
$167,600
Product Development Manager, Sweaters RRL Ralph Lauren Corporation New York, NY Sep 25, 2015 $100,173
Product and Development Manager Textiles From Europe, Inc. D/B/A Victoria Classics North Bergen, NJ Feb 11, 2015 $100,000
Product and Development Manager Textiles From Europe, Inc. D/B/A Victoria Classics Edison, NJ Oct 01, 2015 $100,000
Manager of Product Development Heliae Development, LLC Gilbert, AZ Sep 16, 2015 $100,000
Product and Development Manager Textiles From Europe, Inc. D/B/A Victoria Classics North Bergen, NJ Nov 02, 2015 $100,000

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Top Skills for A Product Development Manager

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  1. New Product Development
  2. Product Line
  3. Project Management
You can check out examples of real life uses of top skills on resumes here:
  • Identified need and restructured organizational roles for Program Management team supporting new product development and sustaining / revenue products.
  • Reviewed and analyzed existing product lines to ensure that products properly met corporate and end-user requirements.
  • Project management responsibility on each solutions project from detailed analysis of client requirements to implementation.
  • Developed strategies leveraging relationships with Retail customers to stock product within Enterprise website along with creating promotional opportunities.
  • Created online protocols based on National Cares Standards and company medical policy to maximize the opportunity for nurse authorization.

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Top Product Development Manager Employers

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