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What is a product director and how to become one

Updated January 8, 2025
4 min read
Quoted expert
Sachin Tuli
introduction image

The product director oversees a product's lifecycle and ensures that development teams have all the tools they need. They may also define the product's requirements, create a vision, and align the product with the business' overall strategy.

The day-to-day of product directors varies depending on the industry and product. However, a typical business day may include meeting with other team directors like engineering, marketing, and sales to discuss product parameters and expectations. They may also check for product viability, discuss alternatives to current goals, and contribute to design details. Product directors often have to keep end-users in mind and strike a balance between achieving the business' goals and creating products that users will enjoy.

To become a product director, you need a bachelor's or advanced degree in product engineering or a field related to the industry. Some employers may require up to five years of relevant work experience to fill this role. Necessary skills include collaboration, product design, and people skills.

What's a day at work look like for a product director?

Sachin TuliSachin Tuli LinkedIn profile

Director, International Business Major, Wisconsin School of Business, University of Wisconsin-Madison

The pandemic accelerated ongoing shifts with work-from-anywhere and use of remote meeting technologies. With mass adoption at all levels, these trends are likely to persist to some degree across fields and industries. There will likely be less travel for a number of years, but concurrently we may see more cross-team and cross-national collaboration and coordination. From an international business perspective, firms do plan to continue their globalization efforts and we know that graduates themselves increasingly seek potential global opportunities and mobility when choosing which organizations to work for.
ScoreProduct DirectorUS Average
Salary
8.9

Avg. Salary $148,910

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 27.61%

male 72.39%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Product director career paths

Key steps to become a product director

  1. Explore product director education requirements

    Most common product director degrees

    Bachelor's

    72.5 %

    Master's

    19.3 %

    Associate

    4.2 %
  2. Start to develop specific product director skills

    SkillsPercentages
    Product Management9.63%
    Product Strategy5.56%
    Project Management5.53%
    Product Roadmap4.65%
    Product Design4.32%
  3. Complete relevant product director training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New product directors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a product director based on U.S. Bureau of Labor Statistics data and data from real product director resumes.
  4. Research product director duties and responsibilities

    • Lead the overall site ISO implementation.
    • Manage Salesforce integration to SaaS platform and client systems.
    • Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
    • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  5. Get product director experience

    Generally, it takes 8-10 years to become a product director. The most common roles before becoming a product director include product manager, senior product manager team lead and project manager.
  6. Prepare your product director resume

    When your background is strong enough, you can start writing your product director resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a product director resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable product director resume templates

    Build a professional product director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your product director resume.
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    Product Director Resume
    Product Director Resume
    Product Director Resume
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    Product Director Resume
    Product Director Resume
    Product Director Resume
    Product Director Resume
  7. Apply for product director jobs

    Now it's time to start searching for a product director job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first product director job

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Average product director salary

The average product director salary in the United States is $148,910 per year or $72 per hour. Product director salaries range between $104,000 and $212,000 per year.

Average product director salary
$148,910 Yearly
$71.59 hourly

What am I worth?

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How do product directors rate their job?

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Product director reviews

profile
A zippia user wrote a review on Aug 2023
Pros

Solve tough problems, work on agile teams, outlet for creativity,

Cons

high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods


profile
A zippia user wrote a review on Jun 2020
Pros

Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.

Cons

all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project


profile
A zippia user wrote a review on Aug 2019
Cons

Agendas

Pros

Making strategic decisions in product development is pretty exciting for me


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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