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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Product Director
Top Careers After Product Director
Hispanic or Latino8.6%
Black or African American0.7%
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University of Phoenix7.1%
Pennsylvania State University6.2%
University of Chicago6.2%
New York University5.8%
University of Texas at Austin5.4%
University of Pennsylvania5.0%
Massachusetts Institute of Technology5.0%
University of Michigan - Ann Arbor4.6%
University of Southern California4.6%
University of Connecticut4.1%
University of Florida4.1%
Case Western Reserve University3.7%
University of California - Berkeley3.7%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Director, Product Policy||Paypal, Inc.||San Jose, CA||Aug 09, 2016||$249,826|
|Structured Products Director||Stifel Financial Corp.||New York, NY||Jun 13, 2016||$227,178 -
|Product Director||Avoca, Inc.||Hillsborough, NC||Sep 01, 2015||$220,000|
|Director of Product||Storm8, Inc.||Redwood City, CA||Oct 21, 2016||$214,552 -
|Director of Product Innovation||Netflix, Inc.||Los Gatos, CA||Jan 07, 2016||$213,803|
|Director, Product||Match.Com LLC||Dallas, TX||Feb 26, 2015||$209,000|
|Global Product Platform Director||FMC Corporation||Philadelphia, PA||Jul 13, 2016||$201,864|
|Director, Products||Robin Systems, Inc.||San Jose, CA||Apr 15, 2016||$200,000|
|Director of Product||Storm8, Inc.||Redwood City, CA||Apr 29, 2016||$200,000|
|Product Director||CBS Interactive, Inc.||New York, NY||Jan 14, 2015||$200,000|
|Sales Productivity Director||Surveymonkey Inc.||Palo Alto, CA||Sep 18, 2015||$200,000|
|Director, Products and Services||Ice Clear Credit LLC||New York, NY||Mar 03, 2016||$196,000 -
|Director, Product Portfolio||Airline Tariff Publishing Company (Atpco)||Dulles Town Center, VA||Aug 31, 2016||$186,701 -
|Product Director||Conviva, Inc.||Foster City, CA||May 10, 2015||$185,000|
|Product Director||Tencent America LLC||Palo Alto, CA||May 24, 2016||$160,680|
|Director of Product Innovation||International Coffe & Tea, LLC||Los Angeles, CA||Apr 04, 2016||$160,000|
|Director of Product||Scopely, Inc.||Culver City, CA||Oct 09, 2016||$160,000|
|Director of Product Innovation||International Coffee & Tea, LLC||Los Angeles, CA||Apr 04, 2016||$160,000|
|Director of Digital Products||Crowdmix Inc.||Los Angeles, CA||Jan 03, 2016||$160,000|
|Director of Product||Scopely, Inc.||Culver City, CA||Dec 08, 2016||$160,000|
|Product Director Wbms||Intec Billing, Inc.||Atlanta, GA||Jul 14, 2015||$159,349|
|Product Director||Gartner Inc.||Stamford, CT||Jun 09, 2016||$140,000|
|Product Director||Gartner, Inc.||Stamford, CT||Jul 26, 2016||$140,000|
|Director of Products||The Ultimate Software Group, Inc.||Weston, FL||Sep 13, 2016||$139,818 -
|Director of Product Delivery||Messina Quantitative Research LLC||New York, NY||Sep 18, 2015||$136,000 -
|Director of Product Delivery||Messina Quantitative Research LLC||New York, NY||Mar 09, 2016||$136,000 -
|Director of Product||Bento Technologies Inc.||San Francisco, CA||Sep 20, 2016||$135,000|
|Product Director, Franchise Marketing||Depuy Orthopaedics, Inc.||West Chester, PA||Mar 31, 2016||$135,000 -
|Director of Product||Persado Inc.||New York, NY||Jul 12, 2015||$135,000|
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