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Become A Product Director

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Working As A Product Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $145,279

    Average Salary

What Does A Product Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Director Videos

Meet a Google Associate Product Manager Program Alumna, feat. Laura

What skills are needed to be an effective Product Manager?

The Product Manager" explains her role"

Product Director Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Product Manager 3.3 years
Product Lead 3.0 years
Product Director 3.0 years
Top Careers Before Product Director
Director 4.4%
Manager 4.2%
Consultant 2.6%
Top Careers After Product Director
Director 8.2%
Consultant 6.7%
President 3.9%
Owner 3.0%

Do you work as a Product Director?

Product Director Demographics

Gender

Male

70.5%

Female

27.1%

Unknown

2.5%
Ethnicity

White

59.9%

Hispanic or Latino

14.1%

Asian

11.6%

Black or African American

10.2%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

37.2%

French

11.7%

German

9.6%

Portuguese

8.5%

Chinese

5.3%

Japanese

5.3%

Italian

5.3%

Mandarin

3.2%

Hebrew

2.1%

Swedish

1.1%

Dutch

1.1%

Finnish

1.1%

Catalan

1.1%

Czech

1.1%

Persian

1.1%

Cantonese

1.1%

Carrier

1.1%

Hindi

1.1%

Polish

1.1%

Korean

1.1%
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Product Director Education

Schools

University of Phoenix

7.6%

Pennsylvania State University

6.8%

University of Texas at Austin

6.4%

New York University

5.9%

Columbia University

5.5%

Massachusetts Institute of Technology

5.5%

University of Chicago

5.5%

Northwestern University

5.1%

University of Pennsylvania

5.1%

Drexel University

5.1%

University of Southern California

4.7%

Case Western Reserve University

4.2%

Michigan State University

4.2%

Cornell University

4.2%

University of Michigan - Ann Arbor

4.2%

Duke University

4.2%

Northeastern University

4.2%

Stanford University

3.8%

University of Connecticut

3.8%

Boston University

3.8%
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Majors

Business

34.6%

Marketing

13.4%

Finance

7.8%

Management

7.3%

Computer Science

6.2%

Electrical Engineering

4.4%

Mechanical Engineering

3.1%

Economics

2.1%

Communication

2.1%

English

2.0%

Project Management

2.0%

Accounting

2.0%

Psychology

1.9%

Political Science

1.9%

Graphic Design

1.9%

Biology

1.5%

Chemistry

1.5%

Information Technology

1.5%

Information Systems

1.4%

Education

1.3%
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Degrees

Masters

41.7%

Bachelors

38.2%

Other

10.5%

Doctorate

3.5%

Certificate

3.1%

Associate

2.5%

Diploma

0.4%

License

0.1%
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Product Director Videos

Meet a Google Associate Product Manager Program Alumna, feat. Laura

What skills are needed to be an effective Product Manager?

The Product Manager" explains her role"

Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Director Salaries

Job Title Company Location Start Date Salary
Director, Product Policy Paypal, Inc. San Jose, CA Aug 09, 2016 $249,826
Structured Products Director Stifel Financial Corp. New York, NY Jun 13, 2016 $227,178 -
$243,735
Product Director Avoca, Inc. Hillsborough, NC Sep 01, 2015 $220,000
Director of Mobile Products Threatmetrix, Inc. San Jose, CA Dec 14, 2015 $220,000
Director of Product Storm8, Inc. Redwood City, CA Oct 21, 2016 $214,552 -
$244,552
Director of Product Innovation Netflix, Inc. Los Gatos, CA Jan 07, 2016 $213,803
Director, Product Match.Com LLC Dallas, TX Feb 26, 2015 $209,000
Global Product Platform Director FMC Corporation Philadelphia, PA Jul 13, 2016 $201,864
Director, Products Robin Systems, Inc. San Jose, CA Apr 15, 2016 $200,000
Director of Product Storm8, Inc. Redwood City, CA Apr 29, 2016 $200,000
Sales Productivity Director Surveymonkey Inc. Palo Alto, CA Sep 18, 2015 $200,000
Product Director CBS Interactive, Inc. New York, NY Jan 14, 2015 $200,000
Director, Products and Services Ice Clear Credit LLC New York, NY Mar 03, 2016 $196,000 -
$213,000
Director, Product Portfolio Airline Tariff Publishing Company (Atpco) Dulles Town Center, VA Aug 31, 2016 $186,701 -
$190,000
Director of Product Zynga Inc. San Francisco, CA Oct 22, 2015 $165,000 -
$185,000
Director of Product Roblox Corporation San Mateo, CA May 02, 2016 $164,403
Director, Product Support Brightroll, Inc. San Francisco, CA Jan 20, 2015 $164,403 -
$175,000
Product Director Tencent America LLC Palo Alto, CA May 24, 2016 $160,680
Director of Product Scopely, Inc. Culver City, CA Dec 08, 2016 $160,000
Director of Product Scopely, Inc. Culver City, CA Oct 09, 2016 $160,000
Director of Product Innovation International Coffe & Tea, LLC Los Angeles, CA Apr 04, 2016 $160,000
Product Director Gartner Inc. Stamford, CT Jun 09, 2016 $140,000
Product Director Gartner, Inc. Stamford, CT Jul 26, 2016 $140,000
Director of Products The Ultimate Software Group, Inc. Weston, FL Sep 13, 2016 $139,818 -
$163,842
Director of Product Delivery Messina Quantitative Research LLC New York, NY Mar 09, 2016 $136,000 -
$150,000
Director of Product Delivery Messina Quantitative Research LLC New York, NY Sep 18, 2015 $136,000 -
$150,000
Director of Product Bento Technologies Inc. San Francisco, CA Sep 20, 2016 $135,000
Director of Product Persado Inc. New York, NY Jul 12, 2015 $135,000
Product Director, Individual Contributor (IC) Liberty Mutual Group Inc. Boston, MA Nov 19, 2015 $134,600

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Top Skills for A Product Director

  1. New Product Development
  2. Product Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Created increased rigor of New Product Development review and IRR requirements, increasing product profitability.
  • Conducted market research and compiled data into product strategy framework for executive decision making.
  • Focus on Continuous Improvement, Revenue Growth and Customer Satisfaction Measurement.
  • Promoted to product director and delivered 2 new product lines and 5 new products in the following 12 months.
  • Selected Automatic Labs based on best-in-class services platform and pricing model that eliminates recurring connectivity cost.

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Top 10 Best States for Product Directors

  1. Colorado
  2. California
  3. Virginia
  4. Rhode Island
  5. New Jersey
  6. Washington
  7. District of Columbia
  8. Pennsylvania
  9. Delaware
  10. New York
  • (1,027 jobs)
  • (8,626 jobs)
  • (1,317 jobs)
  • (213 jobs)
  • (1,354 jobs)
  • (1,912 jobs)
  • (388 jobs)
  • (1,322 jobs)
  • (81 jobs)
  • (3,148 jobs)

Top Product Director Employers

Jobs From Top Product Director Employers

Product Director Videos

Meet a Google Associate Product Manager Program Alumna, feat. Laura

What skills are needed to be an effective Product Manager?

The Product Manager" explains her role"

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