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The product director oversees a product's lifecycle and ensures that development teams have all the tools they need. They may also define the product's requirements, create a vision, and align the product with the business' overall strategy.

The day-to-day of product directors varies depending on the industry and product. However, a typical business day may include meeting with other team directors like engineering, marketing, and sales to discuss product parameters and expectations. They may also check for product viability, discuss alternatives to current goals, and contribute to design details. Product directors often have to keep end-users in mind and strike a balance between achieving the business' goals and creating products that users will enjoy.

To become a product director, you need a bachelor's or advanced degree in product engineering or a field related to the industry. Some employers may require up to five years of relevant work experience to fill this role. Necessary skills include collaboration, product design, and people skills.

There is more than meets the eye when it comes to being a product director. For example, did you know that they make an average of $71.97 an hour? That's $149,691 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Product Director Do

There are certain skills that many product directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Product Director does

How To Become a Product Director

If you're interested in becoming a product director, one of the first things to consider is how much education you need. We've determined that 72.5% of product directors have a bachelor's degree. In terms of higher education levels, we found that 19.3% of product directors have master's degrees. Even though most product directors have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a product director. When we researched the most common majors for a product director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on product director resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a product director. In fact, many product director jobs require experience in a role such as product manager. Meanwhile, many product directors also have previous career experience in roles such as senior product manager or project manager.

Product Director Career Paths

Average Salary for a Product Director

Product Directors in America make an average salary of $149,691 per year or $72 per hour. The top 10 percent makes over $199,000 per year, while the bottom 10 percent under $112,000 per year.
Average Product Director Salary
$149,691 Yearly
$71.97 hourly
$112,000
10 %
$149,000
Median
$199,000
90 %

What Am I Worth?

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Product Director Education

Product Director Majors

26.5 %
10.2 %

Product Director Degrees

Bachelors

72.5 %

Masters

19.3 %

Associate

4.2 %

Top Colleges for Product Directors

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Product Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.1% of product directors listed product management on their resume, but soft skills such as analytical skills and communication skills are important as well.

  • Product Management, 9.1%
  • Project Management, 6.6%
  • Product Strategy, 5.9%
  • Market Research, 5.6%
  • Product Requirements, 4.7%
  • Other Skills, 68.1%

Choose From 10+ Customizable Product Director Resume templates

Zippia allows you to choose from different easy-to-use Product Director templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Product Director resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Product Director Demographics

Product Director Gender Distribution

Male
Male
72%
Female
Female
28%

After extensive research and analysis, Zippia's data science team found that:

  • Among product directors, 27.6% of them are women, while 72.4% are men.

  • The most common race/ethnicity among product directors is White, which makes up 71.7% of all product directors.

  • The most common foreign language among product directors is Spanish at 39.4%.

Online Courses For Product Director That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
Become a Product Marketing Manager Product Management
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Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

Product Launch: How to Go to Market Product Marketing Plan
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Marketing Strategy, Product Marketing, Product Marketing Manager, Product Management, Product Manager, Marketing Plan...

Product Management Fundamentals: Awesome Product Roadmaps
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Build Awesome Roadmaps To Impress Your Colleagues Wow Your Superiors And Gain More Customers...

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Best States For a Product Director

Some places are better than others when it comes to starting a career as a product director. The best states for people in this position are Washington, California, Oregon, and New Jersey. Product directors make the most in Washington with an average salary of $172,180. Whereas in California and Oregon, they would average $165,841 and $165,358, respectively. While product directors would only make an average of $147,726 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Product Director Jobs:
2,192
Highest 10% Earn:
$217,000
Location Quotient:
1.68 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Oregon

Total Product Director Jobs:
1,108
Highest 10% Earn:
$209,000
Location Quotient:
1.49 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. California

Total Product Director Jobs:
9,088
Highest 10% Earn:
$223,000
Location Quotient:
1.74 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Product Directors

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Top Product Director Employers

Most Common Employers For Product Director

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Workiva$176,221$84.729
2Macy's$165,599$79.618
3Nike$162,862$78.3021
4Gartner$159,622$76.7414
5Johnson & Johnson$156,341$75.16103
6Scopely$149,691$71.9712
7Biosense Webster$149,691$71.977
8Salesforce$149,123$71.6958
9Ethicon$148,019$71.168
10Glaxosmithkline$134,982$64.9012

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