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Become A Product Director

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Working As A Product Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $138,000

    Average Salary

What Does A Product Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Director Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Product Manager 3.3 years
Product Director 3.0 years
Top Careers Before Product Director
Manager 4.6%
Director 4.4%
Consultant 3.1%
Top Careers After Product Director
Director 7.8%
Consultant 6.8%
President 3.7%
Principal 3.3%

Do you work as a Product Director?

Average Yearly Salary
$138,000
View Detailed Salary Report
$105,000
Min 10%
$138,000
Median 50%
$138,000
Median 50%
$138,000
Median 50%
$138,000
Median 50%
$138,000
Median 50%
$138,000
Median 50%
$138,000
Median 50%
$180,000
Max 90%
Best Paying Company
Netflix
Highest Paying City
San Francisco, CA
Highest Paying State
Wyoming
Avg Experience Level
3.4 years
How much does a Product Director make at top companies?
The national average salary for a Product Director in the United States is $138,406 per year or $67 per hour. Those in the bottom 10 percent make under $105,000 a year, and the top 10 percent make over $180,000.

Real Product Director Salaries

Job Title Company Location Start Date Salary
Director, Product Policy Paypal, Inc. San Jose, CA Aug 09, 2016 $249,826
Structured Products Director Stifel Financial Corp. New York, NY Jun 13, 2016 $227,178 -
$243,735
Product Director Avoca, Inc. Hillsborough, NC Sep 01, 2015 $220,000
Director of Mobile Products Threatmetrix, Inc. San Jose, CA Dec 14, 2015 $220,000
Director of Product Storm8, Inc. Redwood City, CA Oct 21, 2016 $214,552 -
$244,552
Director of Product Innovation Netflix, Inc. Los Gatos, CA Jan 07, 2016 $213,803
Director, Product Match.com LLC Dallas, TX Feb 26, 2015 $209,000
Global Product Platform Director FMC Corporation Philadelphia, PA Jul 13, 2016 $201,864
Director of Product Storm8, Inc. Redwood City, CA Apr 29, 2016 $200,000
Sales Productivity Director Surveymonkey Inc. Palo Alto, CA Sep 18, 2015 $200,000
Director, Products Robin Systems, Inc. San Jose, CA Apr 15, 2016 $200,000
Product Director CBS Interactive, Inc. New York, NY Jan 14, 2015 $200,000
Director, Products and Services Ice Clear Credit LLC New York, NY Mar 03, 2016 $196,000 -
$213,000
Director, Product Portfolio Airline Tariff Publishing Company (Atpco) Dulles Town Center, VA Aug 31, 2016 $186,701 -
$190,000
Director of Product Zynga Inc. San Francisco, CA Oct 22, 2015 $165,000 -
$185,000
Director, Product Support Brightroll, Inc. San Francisco, CA Jan 20, 2015 $164,403 -
$175,000
Director of Product Roblox Corporation San Mateo, CA May 02, 2016 $164,403
Product Director Tencent America LLC Palo Alto, CA May 24, 2016 $160,680
Director of Product Scopely, Inc. Culver City, CA Dec 08, 2016 $160,000
Director of Product Innovation International Coffe & Tea, LLC Los Angeles, CA Apr 04, 2016 $160,000
Director of Product Innovation International Coffee & Tea, LLC Los Angeles, CA Apr 04, 2016 $160,000
Product Director Gartner Inc. Stamford, CT Jun 09, 2016 $140,000
Product Director Gartner, Inc. Stamford, CT Jul 26, 2016 $140,000
Director of Products The Ultimate Software Group, Inc. Weston, FL Sep 13, 2016 $139,818 -
$163,842
Director of Product Delivery Messina Quantitative Research LLC New York, NY Sep 18, 2015 $136,000 -
$150,000
Director of Product Delivery Messina Quantitative Research LLC New York, NY Mar 09, 2016 $136,000 -
$150,000
Director of Product Bento Technologies Inc. San Francisco, CA Sep 20, 2016 $135,000
Director of Product Persado Inc. New York, NY Jul 12, 2015 $135,000
Product Director, Individual Contributor (IC) Liberty Mutual Group Inc. Boston, MA Nov 19, 2015 $134,600

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Top Skills for A Product Director

  1. New Product Development
  2. Product Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Created increased rigor of New Product Development review and IRR requirements, increasing product profitability.
  • Conducted market research and compiled data into product strategy framework for executive decision making.
  • Focus on Continuous Improvement, Revenue Growth and Customer Satisfaction Measurement.
  • Mentored individuals within various functional areas including Program Management, Engineering, Supply Chain, Business Development and Quality Assurance.
  • Interfaced with global customers and managed relationships with key stakeholders throughout the product management process.

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Top 10 Best States for Product Directors

  1. Colorado
  2. California
  3. Virginia
  4. Rhode Island
  5. New Jersey
  6. Washington
  7. District of Columbia
  8. Pennsylvania
  9. Delaware
  10. New York
  • (1,027 jobs)
  • (8,626 jobs)
  • (1,317 jobs)
  • (213 jobs)
  • (1,354 jobs)
  • (1,912 jobs)
  • (388 jobs)
  • (1,322 jobs)
  • (81 jobs)
  • (3,148 jobs)

Product Director Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,336 Product Director resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Product Director Resume

View Resume Examples

Product Director Demographics

Gender

Male

66.6%

Female

25.9%

Unknown

7.5%
Ethnicity

White

60.5%

Hispanic or Latino

13.9%

Asian

10.9%

Black or African American

10.4%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

39.4%

French

12.5%

Portuguese

8.7%

German

8.7%

Italian

4.8%

Chinese

4.8%

Japanese

4.8%

Mandarin

2.9%

Hebrew

1.9%

Polish

1.9%

Swedish

1.0%

Marathi

1.0%

Hindi

1.0%

Dutch

1.0%

Korean

1.0%

Ukrainian

1.0%

Catalan

1.0%

Russian

1.0%

Thai

1.0%

Cantonese

1.0%
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Product Director Education

Schools

University of Phoenix

7.9%

New York University

6.2%

Pennsylvania State University

6.2%

Columbia University

6.2%

University of Texas at Austin

5.9%

University of Pennsylvania

5.6%

University of California - Berkeley

5.3%

University of Chicago

5.3%

Michigan State University

5.0%

Northwestern University

5.0%

University of Southern California

5.0%

Massachusetts Institute of Technology

5.0%

University of Michigan - Ann Arbor

4.7%

Stanford University

4.1%

Cornell University

4.1%

Duke University

4.1%

Pepperdine University

3.8%

Drexel University

3.8%

Case Western Reserve University

3.5%

Thunderbird School of Global Management

3.5%
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Majors

Business

35.2%

Marketing

13.4%

Finance

7.5%

Management

6.8%

Computer Science

6.0%

Electrical Engineering

4.7%

Mechanical Engineering

2.7%

Political Science

2.6%

Communication

2.5%

Economics

2.1%

English

2.0%

Graphic Design

2.0%

Accounting

2.0%

Project Management

1.9%

Psychology

1.8%

Information Systems

1.7%

Biology

1.4%

Chemistry

1.3%

Education

1.2%

Management Information Systems

1.2%
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Degrees

Masters

41.0%

Bachelors

39.8%

Other

10.3%

Doctorate

3.2%

Certificate

2.9%

Associate

2.3%

Diploma

0.5%

License

0.0%
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How Would You Rate Working As a Product Director?

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Top Product Director Employers

Jobs From Top Product Director Employers

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