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Become A Product Director

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Working As A Product Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $120,838

    Average Salary

What Does A Product Director Do At Community Health Systems

* Build capabilities of IS/IT leaders and IS/IT employees in the areas of product management and IT process
* Provide expertise, training, and mentoring to team for perpetual growth and development
* Prepares performance reviews, professional development measurements, career development plans and budget recommendations for assigned area
* Works regularly with leadership to develop standards and best practices to improve efficiency and over-all quality of work delivered by the team
* Monitoring the team's performance to make sure that the team stays on schedule and meets their performance metrics
* Primary responsibilities include:
* Design and deploy tools, frameworks and methodologies to enable success in physician practices
* Develop adoption strategies in partnership with others to support initiatives
* Identifies process gaps, develops process using best practices and supports end-to-end service
* Viewed as thought leader to drive continuous improvement
* Define product design and acceptance criteria, working with teams to evolve the use cases
* Establish/maintain product governance and prioritization/acceptance of enhancement/design requests
* Evangelize the value of the technology and support adoption efforts
* Establish long- and short-term product development road maps.
* Create, design and develop business process and workflow and feature/functionality/user experience that achieves the business objective to ensure best-in-class User Experience.
* Ensure high quality management of the product life cycle, including planning and project scheduling for all phases of product development, including front- and back-end software development, design, QA, unit/user testing and training.
* Engage with key stakeholders from across the organization during product development and socialization of new software solutions.
* Consults with and advises peer teams and / or vendors on systems and programs
* Participates in vendor management and business partner activities as applicable
* Engage in large, strategic projects to ensure project success
* Oversight of all activities related to design, development, and implementation of all solutions assigned to the team
* Works regularly with leadership to develop standards and best practices to improve efficiency and over-all quality of work delivered by the team
* Manage critical situations by communicating with customers and internal project teams to drive issues to resolution
* Implementing new production targets, performance metrics and processes as these are developed

What Does A Product Director Do At Hologic

* Commercial Results
* Achieve U
* S.business plan objectives of sales, net income, gross profit, inventory andprice on an annual basis.
* Inform strategy and support needs of theInternational division in a Global Franchise model.
* Manage expenses withinbudget.
* Develop and execute strategies to protect and grow company’s position,becoming a leader in the worldwide market.
* People Management** – Buildmarketing excellence through engagement, objective setting, performancemanagement, regular communication and feedback, and appropriaterewards/recognition.
* Brand Strategy** – Contribute tothe development of global brand strategies for products, programs, and otherkey initiatives including establishment of value proposition, targeting &segmentation, positioning, global branding, and lifecycle management
* Understands competitive landscape and develops and executes winning marketingstrategies.
* Manages lifecycle of product portfolio.
* Provides input into nextgeneration portfolio prioritization.
* Manage the removal of products from market(obsolescence).
* Customer Insights
* Partner with MarketInsights to execute market research initiatives around customer needs andproduct validation.
* Provide product and market expertise to assist in theirexecution.
* Stay connected with market needs through frequent interaction withcustomers (co-travel with sales, attendance at industry meetings, reviewmedical journals, etc.).
* Build and cultivate sustained relationships withcustomers and key opinion leaders.
* Analytics** – Complete marketopportunity assessments, pricing analysis, demand forecasting, and set goalsand track metrics of demand generation initiatives.
* Business Planning & Execution** – Work closely with manager to develop business plans relatedto area of focus (i.e. business segment, product, region, etc.).
* Collaboratewith other functional areas to execute plan.
* Apply understanding of the salesprocess to develop well positioned market messaging that can drive customerbehavior.
* Partner with the sales force and sales training to effectivelydeploy.
* Portfolio Planning & Product Development** – Contribute to multigenerational portfolio plans aligned tocompany strategy.
* Partner with Global Strategic Innovation and R&Dcounterparts to lead innovation process and product development programs
* Responsible for contributing to product scope, providing design inputs,validating product design, and development of launch messaging and materials,set configurations, etc.
* Leverage strong understanding of product developmentprocess and functional areas (quality, regulatory, etc.) to ensure on-timelaunches.
* Product Launch** – Responsiblefor leading and executing impactful worldwide product launches.
* Specificresponsibilities include the development of brand strategy, marketing materialsfor all key stakeholders (salesforce, physicians, hospitals, patients, payers,etc.), price strategy, promotional plan, product training plan (salesforce& customers), product forecasting, inventory roll-out plan, sales tools,etc.
* General Business Leadership** – Influencesand responds to cross-functional stakeholders including Medical Education,Sales, Finance, R&D, and others to deliver maximum effectiveness of theMarketing organization.
* Partner with Integrated Brand Marketing, Customer &Field Marketing and Tradeshow groups to build promotional plans around keyevents and provide on-site support.
* Partner closely with Sales Teams to gatherinput on customer needs and ensure strong alignment with product and companystrategy.
* Be responsive to requests from customers and sales.
* The Product
* Director will oversee exciting new product and customer-facing initiatives within
* the high growth Ultrasound Solutions portfolio.
* This role will be accountable for developing and executing on
* initiatives that strengthen the product pipeline and improve customer market
* share, customer satisfaction, and profit margins for their assigned product
* category.
* Specifically, the Product
* Director will have responsibility for

What Does A Product Director Do At Nationwide

* Assists in development of strategy of product design, reserving, pricing, catastrophe management, and associated processes to ensure the product's growth and profitability.
* Provides leadership and executes vision to all functional areas of the company related to product design and management.
* Makes recommendations to senior management based on acquired regional, national and functional knowledge and opportunities for improvement.
* Directs and supports key initiatives on product strategy and profitability.
* Directs the development of strategies related to multiple product profitability objectives.
* Plans and develops strategies in order to achieve regional objectives.
* Functions as an expert on internal and external factors that influence the product line's results.
* Partners with underwriting to develop standards and guidelines.
* Directs the development and implementation of new product training.
* Leads completion of countrywide market analysis.
* Determines where we have opportunities and develops product strategy to successfully penetrate those opportunities.
* Directs new business development and implementation within regions or across all regions.
* Designs financial objectives and strategies on communicating financial results.
* Oversees the exploration, sponsoring, and evaluation process of new product performance tools and technology enhancements.
* Accountable for the quality and effectiveness of rate change and system enhancement implementations for multiple states.
* Drives process change improvements.
* Oversees the rate review process for multiple states/regions to ensure successful and timely implementation.
* Synchronizes corporate strategy, resources, and segmentation initiatives to drive rate review and rate change process.
* Directs action plans to improve and/or maintain product performance.
* Accountable for product consultations, decisions, and performance for assigned states/regions.
* Assures effective communication regarding product strategy and direction the staff product, regions, and other appropriate functional areas of the organization.
* Initiates monthly communications on product profitability and growth results.
* Works with regional teams and acts as a product development mentor.
* Develops high potential associates across functions.
* Directs associate management including: performance management, salary planning and administration, training and development, workflow and organizational planning, hiring and placement, and disciplinary actions.
* Performs other duties as assigned

What Does A Product Director Do At Travelers

* Leads discussions with vendors regarding new product offerings and existing product enhancements.
* Leads discussions with Product strategy and R&D teams regarding the business value of third party data sources.
* Provides well thought through business requirements and supports training and communication efforts for the broader organization.
* Meets with various business groups to diagnose and solve for production third party data issues.
* Responsible for evaluating and working with the State teams to update existing models and implementations of third party data.
* Participates in project discussions around third party data needs.
* Responsible for monitoring the performance of third party data products and their underwriting strategies.
* Responsible for bringing awareness to state teams on vendor outages and in some instances working with the product teams to get resolution to impacted policies.
* Responsible for researching existing systems with regard to third party data and developing impact assessments for issues and strategic efforts.
* Supports the Personal Auto, Personal Property and Umbrella and other personal insurance product lines.
* Job Opening ID:
* BR
* Equal Employment Opportunity Statement:
* Travelers is an equal opportunity employer

What Does A Product Director Do At Sinclair Broadcast Group

* Lead all aspects of the product team including hiring, managing team members, product strategy, product roadmap, development and related technology decisions,
* Work with internal groups (Operations, Technology, Sales and Marketing) and external stakeholders to gather input, understand business priorities and communicate product roadmap.
* Create and manage all documentation related to the product including roadmap, strategy and high-level business requirements.
* Work with 3rd party vendors to lead the development process, including product launch and feature prioritization
* Monitor and analyze key performance metrics as well as identify and measure the impact of new features.
* Regularly track product performance and success metrics, and report them to stakeholders.
* Work with internal and external stakeholders to coordinate matters related to video content, troubleshooting and improving the overall video and product experience.
* Evaluate and establish/maintain new capabilities needed to build and manage digital products

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How To Become A Product Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Director jobs

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Product Director Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • German

  • Portuguese

  • Chinese

  • Japanese

  • Italian

  • Mandarin

  • Hebrew

  • Swedish

  • Finnish

  • Catalan

  • Czech

  • Persian

  • Cantonese

  • Deseret

  • Carrier

  • Slovak

  • Ukrainian

  • Polish

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Product Director

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Product Director Education

Product Director

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Real Product Director Salaries

Job Title Company Location Start Date Salary
Director, Product Policy Paypal, Inc. San Jose, CA Aug 09, 2016 $249,826
Structured Products Director Stifel Financial Corp. New York, NY Jun 13, 2016 $227,178 -
Product Director Avoca, Inc. Hillsborough, NC Sep 01, 2015 $220,000
Director of Product Storm8, Inc. Redwood City, CA Oct 21, 2016 $214,552 -
Director of Product Innovation Netflix, Inc. Los Gatos, CA Jan 07, 2016 $213,803
Director, Product Match.Com LLC Dallas, TX Feb 26, 2015 $209,000
Global Product Platform Director FMC Corporation Philadelphia, PA Jul 13, 2016 $201,864
Director, Products Robin Systems, Inc. San Jose, CA Apr 15, 2016 $200,000
Director of Product Storm8, Inc. Redwood City, CA Apr 29, 2016 $200,000
Product Director CBS Interactive, Inc. New York, NY Jan 14, 2015 $200,000
Sales Productivity Director Surveymonkey Inc. Palo Alto, CA Sep 18, 2015 $200,000
Director, Products and Services Ice Clear Credit LLC New York, NY Mar 03, 2016 $196,000 -
Director, Product Portfolio Airline Tariff Publishing Company (Atpco) Dulles Town Center, VA Aug 31, 2016 $186,701 -
Product Director Conviva, Inc. Foster City, CA May 10, 2015 $185,000
Product Director Tencent America LLC Palo Alto, CA May 24, 2016 $160,680
Director of Product Innovation International Coffe & Tea, LLC Los Angeles, CA Apr 04, 2016 $160,000
Director of Product Scopely, Inc. Culver City, CA Oct 09, 2016 $160,000
Director of Product Innovation International Coffee & Tea, LLC Los Angeles, CA Apr 04, 2016 $160,000
Director of Digital Products Crowdmix Inc. Los Angeles, CA Jan 03, 2016 $160,000
Director of Product Scopely, Inc. Culver City, CA Dec 08, 2016 $160,000
Product Director Wbms Intec Billing, Inc. Atlanta, GA Jul 14, 2015 $159,349
Product Director Gartner Inc. Stamford, CT Jun 09, 2016 $140,000
Product Director Gartner, Inc. Stamford, CT Jul 26, 2016 $140,000
Director of Products The Ultimate Software Group, Inc. Weston, FL Sep 13, 2016 $139,818 -
Director of Product Delivery Messina Quantitative Research LLC New York, NY Sep 18, 2015 $136,000 -
Director of Product Delivery Messina Quantitative Research LLC New York, NY Mar 09, 2016 $136,000 -
Director of Product Bento Technologies Inc. San Francisco, CA Sep 20, 2016 $135,000
Product Director, Franchise Marketing Depuy Orthopaedics, Inc. West Chester, PA Mar 31, 2016 $135,000 -
Director of Product Persado Inc. New York, NY Jul 12, 2015 $135,000

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Top Skills for A Product Director


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Top Product Director Skills

  1. New Product Development
  2. Product Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Researched markets and identified new product development ideas increasing top line revenue by 47%.
  • Created new product strategy, enabling brands to refresh product line continuously while minimizing slotting costs.
  • Focus on Continuous Improvement, Revenue Growth and Customer Satisfaction Measurement.
  • Promoted the wound care product line with customers and the sales team with product training and collateral sales materials.
  • Managed Relationship with Key Opinion leading surgeons in the design and creation of new product platforms.

Top Product Director Employers

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