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Product director salary
Average product director salary
$148,910
Average Product Director Salary
The role of a Product Director is pivotal in guiding product strategy and development. As of October 2025, the average salary for this position is $148,910 annually. Factors influencing salary include industry, geographic location, and years of experience. For instance, Product Directors in tech sectors tend to earn more than those in manufacturing.
Salary Variation by Experience Level
Entry-level Product Directors may start around $100,000, while those with over ten years of experience can exceed $200,000. Experience in leading successful product launches significantly impacts earning potential.
Highest Paying States
States such as California, New York, and Massachusetts often offer the highest salaries for Product Directors, reflecting the concentration of tech companies and higher living costs. Researching state-specific salary data is essential for making informed career decisions.
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Where can a Product Director earn more?
Product director salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level product director | $111,000 | $53.15 |
| Mid-level product director | $118,000 | $56.76 |
| Senior-level product director | $269,000 | $129.13 |
Product director salary estimates from across the web
Average product director salary by state
The average product director salary in California, Washington, and Oregon are the highest in the U.S. The lowest average product director salary states are Minnesota, Nebraska, and South Dakota.
- State view
- County view
Highest paying states for product directors
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $168,750 | $81.13 |
| 2 | Oregon | $167,269 | $80.42 |
| 3 | California | $173,594 | $83.46 |
| 4 | Idaho | $145,156 | $69.79 |
| 5 | Montana | $138,188 | $66.44 |
| 6 | Nevada | $142,754 | $68.63 |
| 7 | New Jersey | $138,754 | $66.71 |
| 8 | Alaska | $153,529 | $73.81 |
| 9 | New York | $137,217 | $65.97 |
| 10 | Arizona | $135,371 | $65.08 |
| 11 | Rhode Island | $124,896 | $60.05 |
| 12 | Pennsylvania | $131,853 | $63.39 |
| 13 | Connecticut | $136,660 | $65.70 |
| 14 | Utah | $148,593 | $71.44 |
| 15 | Massachusetts | $130,388 | $62.69 |
| 16 | Vermont | $123,375 | $59.31 |
| 17 | New Hampshire | $131,696 | $63.32 |
| 18 | Texas | $127,475 | $61.29 |
| 19 | Wyoming | $123,246 | $59.25 |
| 20 | Illinois | $120,824 | $58.09 |
| 21 | Maryland | $135,907 | $65.34 |
| 22 | New Mexico | $126,418 | $60.78 |
| 23 | West Virginia | $111,360 | $53.54 |
| 24 | Virginia | $124,149 | $59.69 |
| 25 | Maine | $123,331 | $59.29 |
| 26 | Hawaii | $143,756 | $69.11 |
| 27 | Louisiana | $114,083 | $54.85 |
| 28 | District of Columbia | $117,678 | $56.58 |
| 29 | Ohio | $117,065 | $56.28 |
| 30 | Michigan | $116,923 | $56.21 |
| 31 | North Carolina | $114,111 | $54.86 |
| 32 | Colorado | $113,366 | $54.50 |
| 33 | Wisconsin | $108,455 | $52.14 |
| 34 | Delaware | $116,716 | $56.11 |
| 35 | South Carolina | $106,861 | $51.38 |
| 36 | Georgia | $109,686 | $52.73 |
| 37 | South Dakota | $103,995 | $50.00 |
| 38 | Tennessee | $109,998 | $52.88 |
| 39 | Mississippi | $113,171 | $54.41 |
| 40 | Oklahoma | $105,943 | $50.93 |
| 41 | Arkansas | $104,860 | $50.41 |
| 42 | Kentucky | $107,700 | $51.78 |
| 43 | Florida | $108,518 | $52.17 |
| 44 | Alabama | $102,340 | $49.20 |
| 45 | North Dakota | $105,905 | $50.92 |
| 46 | Indiana | $105,800 | $50.87 |
| 47 | Minnesota | $104,540 | $50.26 |
| 48 | Iowa | $106,452 | $51.18 |
| 49 | Nebraska | $104,246 | $50.12 |
| 50 | Kansas | $102,615 | $49.33 |
| 51 | Missouri | $102,616 | $49.33 |
Highest paying cities for product directors
The highest-paying cities for product directors are San Francisco, CA, Seattle, WA, and Beaverton, OR.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $187,872 | $90.32 |
| 2 | Seattle, WA | $173,901 | $83.61 |
| 3 | Beaverton, OR | $170,607 | $82.02 |
| 4 | Salt Lake City, UT | $148,917 | $71.59 |
| 5 | New York, NY | $137,248 | $65.98 |
| 6 | Hartford, CT | $137,227 | $65.97 |
| 7 | Phoenix, AZ | $136,336 | $65.55 |
| 8 | Philadelphia, PA | $132,380 | $63.64 |
| 9 | Cambridge, MA | $130,613 | $62.79 |
| 10 | Austin, TX | $128,894 | $61.97 |
| 11 | Richmond, VA | $124,009 | $59.62 |
| 12 | Chicago, IL | $121,447 | $58.39 |
| 13 | Washington, DC | $117,769 | $56.62 |
| 14 | Columbus, OH | $116,038 | $55.79 |
| 15 | Raleigh, NC | $115,940 | $55.74 |
| 16 | Lansing, MI | $115,748 | $55.65 |
| 17 | Baton Rouge, LA | $114,534 | $55.06 |
| 18 | Jackson, MS | $114,470 | $55.03 |
| 19 | Englewood, CO | $113,285 | $54.46 |
| 20 | Tampa, FL | $109,843 | $52.81 |
Product director salary details
A product director's salary ranges from $104,000 a year at the 10th percentile to $212,000 at the 90th percentile.
What is a product director's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $212,000 | $17,667 | $102 |
| 75th Percentile | $179,000 | $14,917 | $86 |
| Average | $148,910 | $12,409 | $72 |
| 25th Percentile | $123,000 | $10,250 | $59 |
| 10th Percentile | $104,000 | $8,667 | $50 |
Highest paying product director jobs
The highest paying types of product directors are vice president, product management, vice president product development, and product management director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Vice President, Product Management | $183,231 | $15,269 | $88.09 | 185,361 |
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
| Vice President Product Development | $168,835 | $14,070 | $81.17 | 180,783 |
| Director Of Strategy | $145,870 | $12,156 | $70.13 | 65,254 |
| Product Development Manager | $113,437 | $9,453 | $54.54 | 166,871 |
| Director Of Product Development | $140,507 | $11,709 | $67.55 | 175,429 |
Top companies hiring product directors now:
Which companies pay product directors the most?
Product director salaries at Meta and Asana are the highest-paying according to our most recent salary estimates. In addition, the average product director salary at companies like PayPal and Handy are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $228,087 | $109.66 |
| 2 | Asana | $210,872 | $101.38 |
| 3 | PayPal | $206,085 | $99.08 |
| 4 | Handy | $205,391 | $98.75 |
| 5 | Thumbtack | $200,399 | $96.35 |
| 6 | Oculus | $200,250 | $96.27 |
| 7 | Grubhub | $200,140 | $96.22 |
| 8 | Instacart | $195,454 | $93.97 |
| 9 | Sharecare | $195,057 | $93.78 |
| 10 | Unity Technologies | $194,122 | $93.33 |
| 11 | Apple | $193,008 | $92.79 |
| 12 | The Walt Disney Company | $191,356 | $92.00 |
| 13 | Quantifind | $190,379 | $91.53 |
| 14 | Walmart | $187,764 | $90.27 |
| 15 | ServiceNow | $186,703 | $89.76 |
| 16 | Scopely | $184,990 | $88.94 |
| 17 | Cloudera | $183,240 | $88.10 |
| 18 | SAP | $181,986 | $87.49 |
| 19 | Citi | $181,078 | $87.06 |
| 20 | Poshmark | $180,329 | $86.70 |
Wage gap by gender, race and education
Product Director salary by industry
The average product director salary varies across industries:
- The average product director salary in the internet industry is $155,810, the highest of any industry.
- The average product director salary in the finance industry is $153,667.
- Product directors in the pharmaceutical industry earn an average salary of $135,658, the lowest of any industry.
Highest paying industries for product directors
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Internet | $155,810 | $74.91 |
| 2 | Finance | $153,667 | $73.88 |
| 3 | Technology | $149,858 | $72.05 |
| 4 | Start-up | $147,629 | $70.98 |
| 5 | Manufacturing | $138,097 | $66.39 |
| 6 | Health Care | $137,385 | $66.05 |
| 7 | Pharmaceutical | $135,658 | $65.22 |
High paying product director jobs
Product director salary trends
The average product director salary has risen by $27,400 over the last ten years. In 2014, the average product director earned $121,510 annually, but today, they earn $148,910 a year. That works out to a 8% change in pay for product directors over the last decade.
Compare product director salaries for cities or states with the national average over time.
Average product director salary over time
Compare product director salaries for individual cities or states with the national average.
Product director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $149,000 | $71.59 | +3.7% |
| 2024 | $143,000 | $68.91 | +1.9% |
| 2023 | $141,000 | $67.62 | +1.5% |
| 2022 | $138,000 | $66.59 | +0.8% |
| 2021 | $137,000 | $66.06 | +1.9% |
Recently added product director salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Cengage | Director of Product, Milady | New York, NY | 06/30/2025 | $163,000 |
| John Hancock | Product Director, Database Services | Boston, MA | 06/30/2025 | $120,750 |
| McAfee Security | Director, Martech Product | San Jose, CA | 06/30/2025 | $162,950 |
| Webster Bank Group | Director, Regulatory Data Products Remote) | Stamford, CT | 06/29/2025 | $140,000 |
| Karbon | Director of Product-AI | San Diego, CA | 06/29/2025 | $180,000 |
| Karbon | Director of Product-AI | Portland, OR | 06/29/2025 | $180,000 |
| Betmgminc | Director, Product-Martech | Downe, NJ | 06/29/2025 | $164,000 |
| Karbon | Director of Product-AI | Seattle, WA | 06/29/2025 | $180,000 |
| Fiserv, Inc. | Product Director | New York, NY | 06/28/2025 | $155,300 |
| Pacific Life Insurance Company | Director of Investment and Product Solutions | Fine, NY | 06/28/2025 | $198,810 |
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