How To Become A Product Introduction Manager: What It Is and Career Path

What is a product introduction manager and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Sachin Tuli

There is more than meets the eye when it comes to being a product introduction manager. For example, did you know that they make an average of $56.09 an hour? That's $116,664 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What's a day at work look like for a product introduction manager?

Sachin Tuli

Director, International Business Major, Wisconsin School of Business, University of Wisconsin-Madison

The pandemic accelerated ongoing shifts with work-from-anywhere and use of remote meeting technologies. With mass adoption at all levels, these trends are likely to persist to some degree across fields and industries. There will likely be less travel for a number of years, but concurrently we may see more cross-team and cross-national collaboration and coordination. From an international business perspective, firms do plan to continue their globalization efforts and we know that graduates themselves increasingly seek potential global opportunities and mobility when choosing which organizations to work for.

ScoreProduct Introduction ManagerUS Average

Salary

8.0

Avg. Salary $116,664

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 21.60%

male 78.40%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a product introduction manager

Explore product introduction manager education requirements

Most common product introduction manager degrees

Bachelor's

72.8 %

Master's

17.1 %

Associate

9.3 %

Start to develop specific product introduction manager skills

Skills	Percentages
Project Management	16.19%
Supply Chain	13.16%
Program Management	8.82%
Product Development	8.42%
Customer Satisfaction	6.78%

Complete relevant product introduction manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New product introduction managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a product introduction manager based on U.S. Bureau of Labor Statistics data and data from real product introduction manager resumes.

Research product introduction manager duties and responsibilities

Manage MRP system integration of new products.
Organize teams and project charters, and manage business case generation base on discount cash-flow analysis (NPV).
Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
Bring support to ODM's Mexico for BTOs.

Prepare your product introduction manager resume

When your background is strong enough, you can start writing your product introduction manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a product introduction manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable product introduction manager resume templates

Build a professional product introduction manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your product introduction manager resume.

Apply for product introduction manager jobs

Now it's time to start searching for a product introduction manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do product introduction managers rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Product introduction manager reviews

A zippia user wrote a review on Aug 2023

Pros

Solve tough problems, work on agile teams, outlet for creativity,

Cons

high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods

A zippia user wrote a review on Jun 2020

Pros

Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.

Cons

all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project

A zippia user wrote a review on Jan 2020

Pros

Being able to solve technical problems and manage staff for work

What is a product introduction manager and how to become one

What's a day at work look like for a product introduction manager?

Product introduction manager career paths

Key steps to become a product introduction manager

Explore product introduction manager education requirements

Most common product introduction manager degrees

Start to develop specific product introduction manager skills

Complete relevant product introduction manager training and internships

Research product introduction manager duties and responsibilities

Prepare your product introduction manager resume

Choose from 10+ customizable product introduction manager resume templates

Apply for product introduction manager jobs

How did you land your first product introduction manager job

Average product introduction manager salary

How do product introduction managers rate their job?

Product introduction manager reviews