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Working As a Product Lead

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $91,000

    Average Salary

What Does A Product Lead Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Lead

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Product Developer 2.9 years
Top Careers Before Product Lead
Internship 5.9%
Manager 5.3%
Consultant 4.1%
Director 3.0%
Top Careers After Product Lead
Consultant 6.6%
Manager 5.0%
Director 4.6%

Do you work as a Product Lead?

Average Yearly Salary
$91,000
Show Salaries
$65,000
Min 10%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$128,000
Max 90%
Best Paying Company
Google
Highest Paying City
San Francisco, CA
Highest Paying State
New York
Avg Experience Level
3.0 years
How much does a Product Lead make at top companies?
The national average salary for a Product Lead in the United States is $91,851 per year or $44 per hour. Those in the bottom 10 percent make under $65,000 a year, and the top 10 percent make over $129,000.

Real Product Lead Salaries

Job Title Company Location Start Date Salary
Location Based Services Product Lead Rohde & Schwarz, Inc. Milpitas, CA Aug 24, 2016 $191,835
Product Area Leader Workday, Inc. Pleasanton, CA Oct 26, 2015 $184,683
Location Based Services Product Lead Rohde & Schwarz, Inc. Milpitas, CA Sep 10, 2015 $181,000
Product Insights Lead Uber Technologies Inc. San Francisco, CA Nov 12, 2015 $180,000
Product Design Lead Vida Health, Inc. San Francisco, CA Oct 21, 2015 $175,000
Product Management Lead-Distribution Products Groupon, Inc. Palo Alto, CA Jan 13, 2015 $174,117 -
$200,000
Product Lead, Always On Viacom International Services New York, NY Jan 12, 2015 $168,000
Product Lead Openx Technologies, Inc. Pasadena, CA Dec 12, 2016 $165,000
Product Cyber Security Leader General Electric Company Lisle, IL Dec 10, 2015 $165,000 -
$175,000
Product Cyber Security Leader General Electric Company San Ramon, CA Sep 01, 2015 $165,000 -
$175,000
Product Lead-Distribution Products Groupon, Inc. Palo Alto, CA Sep 17, 2016 $160,000 -
$210,000
Design Lead, Retail Product Jet.com, Inc. Hoboken, NJ Sep 29, 2016 $150,000
Global Product Lead Digital Align Technology, Inc. San Jose, CA May 11, 2015 $150,000
Software Product Lead Motorola Mobility LLC Sunnyvale, CA Oct 01, 2015 $100,883 -
$159,800
Software Product Lead Motorola Mobility LLC Sunnyvale, CA Jan 10, 2015 $100,883 -
$159,800
Product Technical Lead-US Infosys Limited Sunnyvale, CA Nov 08, 2016 $100,603
Product Technology Lead Meltwater News Us1 Inc. San Francisco, CA Jan 03, 2016 $100,000
Product Design Lead Flow Sports San Clemente, CA Jan 10, 2016 $100,000
Product Technical Lead-US Infosys Limited Sunnyvale, CA Aug 13, 2016 $98,104
Product Technical Lead-US Infosys Limited Sunnyvale, CA Jan 03, 2016 $97,604
Software Products Lead Misfit Wearables Corporation Burlingame, CA Apr 01, 2015 $95,000 -
$115,000
Product Technical Lead-US Infosys Limited Jersey City, NJ Jul 25, 2015 $81,422
Product Technical Lead-US Infosys Limited New York, NY Aug 16, 2015 $81,422
Product Technical Lead-US Infosys Limited Jersey City, NJ Aug 16, 2015 $81,422
Product Technical Lead-US Infosys Limited El Segundo, CA Aug 06, 2015 $81,236
Product Technical Lead-US Infosys Limited Richardson, TX Jul 11, 2015 $81,210
Product Technical Lead-US Infosys Limited New York, NY Jul 30, 2015 $80,995
Product Technical Lead-US Infosys Limited Miami, FL Aug 17, 2015 $80,974
Product Technical Lead-US Infosys Limited Charlotte, NC Aug 03, 2015 $80,726

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Top Skills for A Product Lead

  1. New Product Development
  2. Product Strategy
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Managed the Product Engineering Group responsible for all new product development and design efforts supporting Acadia Automotive Division manufacturing operations.
  • Appointed to lead global product strategy and commercialization due to ability to think strategically, deliver results and effectively manage risks.
  • Provided excellent customer service and demonstrated willingness to do any task assigned.
  • Provided strategic analysis and recommendations to Rational executive leadership and product management teams.
  • Mentored business team members on project management principles and phases, early issue/risk identification and mitigation, communication and follow-up.

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Top 10 Best States for Product Leads

  1. New York
  2. New Jersey
  3. California
  4. Virginia
  5. Colorado
  6. Delaware
  7. Rhode Island
  8. Washington
  9. Connecticut
  10. Pennsylvania
  • (1,890 jobs)
  • (859 jobs)
  • (5,884 jobs)
  • (750 jobs)
  • (730 jobs)
  • (71 jobs)
  • (136 jobs)
  • (1,605 jobs)
  • (287 jobs)
  • (751 jobs)

Product Lead Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,288 Product Lead resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Product Lead Resume

View Resume Examples

Product Lead Demographics

Gender

Male

61.9%

Female

26.0%

Unknown

12.1%
Ethnicity

White

56.6%

Hispanic or Latino

15.1%

Asian

14.4%

Black or African American

9.6%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

56.2%

Hindi

5.5%

Italian

5.5%

Portuguese

4.1%

French

4.1%

Thai

4.1%

Chinese

2.7%

German

2.7%

Mandarin

2.7%

Arabic

2.7%

Czech

1.4%

Japanese

1.4%

Carrier

1.4%

Tagalog

1.4%

Cantonese

1.4%

Tamil

1.4%

Sinhala

1.4%
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Product Lead Education

Schools

University of Phoenix

10.8%

Purdue University

6.6%

University of Florida

6.2%

New York University

5.8%

Pennsylvania State University

5.8%

University of Chicago

5.8%

Michigan State University

5.0%

Massachusetts Institute of Technology

5.0%

Cornell University

4.6%

University of Washington

4.6%

Northwestern University

4.1%

Arizona State University

4.1%

University of Pennsylvania

4.1%

Rensselaer Polytechnic Institute

4.1%

University of Michigan - Ann Arbor

4.1%

University of Houston

4.1%

Ohio State University

3.7%

University of Colorado at Boulder

3.7%

Carnegie Mellon University

3.7%

Columbia University

3.7%
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Majors

Business

30.8%

Marketing

8.5%

Mechanical Engineering

7.9%

Computer Science

6.0%

Electrical Engineering

5.7%

Management

5.5%

Finance

5.1%

Communication

3.2%

Project Management

3.1%

Accounting

2.7%

Psychology

2.4%

Biology

2.4%

Computer Information Systems

2.4%

Graphic Design

2.3%

Information Technology

2.3%

Industrial Engineering

2.2%

Computer Engineering

2.1%

Engineering

2.1%

Chemical Engineering

1.8%

Education

1.7%
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Degrees

Bachelors

44.6%

Masters

32.3%

Other

11.5%

Associate

5.3%

Certificate

3.6%

Doctorate

1.9%

Diploma

0.6%

License

0.1%
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Top Product Lead Employers

Jobs From Top Product Lead Employers

Product Lead Videos

Ask-me-anything with Tobias van Schneider (Art Director & Lead Product Designer at Spotify USA)

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How Do I Capture a Lead When you Get Objections to My Product?

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Updated May 19, 2020