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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Location Based Services Product Lead||Rohde & Schwarz, Inc.||Milpitas, CA||Aug 24, 2016||$191,835|
|Senior Products Leader||Oneid, Inc.||Redwood City, CA||Feb 18, 2013||$190,000|
|Product Area Leader||Workday, Inc.||Pleasanton, CA||Oct 26, 2015||$184,683|
|Location Based Services Product Lead||Rohde & Schwarz, Inc.||Milpitas, CA||Sep 10, 2015||$181,000|
|Product Insights Lead||Uber Technologies Inc.||San Francisco, CA||Nov 12, 2015||$180,000|
|Product Management Lead-Distribution Products||Groupon, Inc.||Palo Alto, CA||Jan 13, 2015||$174,117 -
|Product Lead, Always On||Viacom International Services||New York, NY||Jan 12, 2015||$168,000|
|Product Lead||Openx Technologies, Inc.||Pasadena, CA||Dec 12, 2016||$165,000|
|Product Cyber Security Leader||General Electric Company||San Ramon, CA||Sep 01, 2015||$165,000 -
|Product Cyber Security Leader||General Electric Company||Lisle, IL||Dec 10, 2015||$165,000 -
|Product Lead-Distribution Products||Groupon, Inc.||Palo Alto, CA||Sep 17, 2016||$160,000 -
|Product Area Leader-Financials||Workday, Inc.||Pleasanton, CA||Jul 01, 2013||$160,000|
|Global Product Lead Digital||Align Technology, Inc.||San Jose, CA||May 11, 2015||$150,000|
|Product Leader, User Research||Mastercard International Incorporated||New York, NY||Aug 17, 2015||$129,400|
|Product Leader, User Research||Mastercard International Incorporated||New York, NY||Sep 24, 2014||$129,400|
|Lead Product Security||Salesforce.Com Inc.||San Francisco, CA||Aug 08, 2016||$129,147|
|Product Lead-Yaas Infrastructure||Hybris, U.S., Corp.||New York, NY||Aug 31, 2016||$126,900 -
|Product and Engagement Lead||Bloomreach||Mountain View, CA||Sep 23, 2016||$123,198|
|PYA Product Lead||Im Flash Technologies, LLC||Boise, ID||May 26, 2014||$123,100|
|Product Leader||Mastercard International Incorporated||NY||May 14, 2015||$122,180 -
|Product Management Leader||Revel Systems Inc.||San Francisco, CA||Jun 09, 2016||$120,390|
|Product Realization Leader||Sonos, Inc.||Boston, MA||Oct 09, 2016||$107,806 -
|Senior Software Product Lead||Ion Trading, Inc.||New York, NY||Feb 13, 2014||$107,000|
|Product Leader||Mastercard International Incorporated||New York, NY||Jan 09, 2016||$105,000 -
|Product Leader||Cummins Inc.||Shoreview, MN||Dec 31, 2014||$104,083 -
|Product Leader||Cummins Inc.||Shoreview, MN||Dec 19, 2014||$104,083 -
|Product Management Leader-JIS Auto Group||Johnson Controls, Inc.||Milwaukee, WI||Dec 20, 2014||$102,523 -
|Product Management Leader-JIS Auto Group||Johnson Controls, Inc.||Milwaukee, WI||Sep 11, 2015||$102,523 -
|Product Lead (Software Systems Development)||Enterprise Holdings, Inc.||Saint Louis, MO||Aug 18, 2015||$101,816 -
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