FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
×
FIND
PERSONALIZED JOBS

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Become A Product Lead

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Product Lead

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,282

    Average Salary

What Does A Product Lead Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Product Lead

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Product Lead?

Send To A Friend

Product Lead Videos

Ask-me-anything with Tobias van Schneider (Art Director & Lead Product Designer at Spotify USA)

What skills are needed to be an effective Product Manager?

How Do I Capture a Lead When you Get Objections to My Product?

Product Lead Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Product Lead Career Paths

Product Lead
Senior Product Manager Marketing Director
Director Of Consumer Marketing
11 Yearsyrs
Information Technology Project Manager Senior Project Manager Senior Product Manager
Director Of Marketing And Product Management
10 Yearsyrs
Plant Manager Business Development Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Process Engineer Production Manager Product Development Manager
Director Of New Product Development
10 Yearsyrs
Business Development Director Director Of Strategy
Director Of Strategy & Marketing
6 Yearsyrs
Business Development Director Product Management Director Director, Product Marketing
Director, Strategic Marketing
10 Yearsyrs
Product Management Director Marketing Consultant Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
Program Manager Senior Project Manager Senior Product Manager
Principal Product Manager
10 Yearsyrs
Plant Manager Program Manager Senior Product Manager
Senior Director, Product
12 Yearsyrs
Account Executive Product Manager Director Of Product Development
Senior Director, Product Development
14 Yearsyrs
Senior Product Manager Product Management Director
Senior Director, Product Management
14 Yearsyrs
Information Technology Project Manager Senior Product Manager Director, Product Marketing
Senior Director, Product Marketing
13 Yearsyrs
Program Manager Product Manager Senior Product Manager
Senior Manager, Product Management
11 Yearsyrs
Product Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Account Executive Marketing Manager Product Marketing Manager
Solutions Marketing Manager
9 Yearsyrs
Senior Project Manager Marketing Consultant Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Product Manager Senior Product Manager Product Management Director
Vice President, Product Management
13 Yearsyrs
Senior Project Manager Senior Manager Of Marketing Director, Product Marketing
Vice President, Products & Marketing
13 Yearsyrs
Product Management Director Vice President, Product Management
Vice President-Products
13 Yearsyrs
Show More
Share

Do you work as a Product Lead?

Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Top Careers Before Product Lead
Internship 5.8%
Manager 5.4%
Consultant 3.9%
Leader 3.3%
Engineer 3.3%
Top Careers After Product Lead
Consultant 6.2%
Director 5.4%
Manager 5.4%
Owner 3.1%

Do you work as a Product Lead?

Product Lead Demographics

Gender

Male

69.5%

Female

28.7%

Unknown

1.8%
Ethnicity

White

55.5%

Asian

16.0%

Hispanic or Latino

14.4%

Black or African American

9.2%

Unknown

4.9%
Show More
Foreign Languages Spoken

Spanish

56.6%

Hindi

7.5%

Thai

5.7%

German

3.8%

Mandarin

3.8%

Italian

3.8%

Portuguese

1.9%

Chinese

1.9%

Czech

1.9%

Cantonese

1.9%

Japanese

1.9%

French

1.9%

Tagalog

1.9%

Arabic

1.9%

Tamil

1.9%

Sinhala

1.9%
Show More

Product Lead Education

Schools

University of Phoenix

9.1%

University of Chicago

7.0%

Michigan State University

6.3%

University of Pennsylvania

5.6%

Pennsylvania State University

5.6%

Purdue University

5.6%

New York University

4.9%

University of Washington

4.9%

Carnegie Mellon University

4.9%

Massachusetts Institute of Technology

4.9%

University of Alabama

4.2%

Northwestern University

4.2%

Ohio State University

4.2%

University of Colorado at Boulder

4.2%

Rensselaer Polytechnic Institute

4.2%

Cornell University

4.2%

University of Florida

4.2%

Georgia Institute of Technology -

4.2%

Colorado State University

4.2%

Syracuse University

3.5%
Show More
Majors

Business

30.4%

Mechanical Engineering

8.7%

Marketing

8.7%

Electrical Engineering

6.4%

Computer Science

6.3%

Finance

5.5%

Management

5.1%

Project Management

3.3%

Communication

3.0%

Accounting

2.5%

Chemical Engineering

2.4%

Computer Information Systems

2.4%

Engineering And Industrial Management

2.1%

Industrial Engineering

1.9%

Psychology

1.9%

Engineering

1.9%

Education

1.8%

Biology

1.8%

English

1.8%

Computer Engineering

1.8%
Show More
Degrees

Bachelors

44.9%

Masters

33.6%

Other

11.1%

Associate

4.1%

Certificate

3.6%

Doctorate

2.2%

Diploma

0.5%
Show More

Product Lead Videos

Ask-me-anything with Tobias van Schneider (Art Director & Lead Product Designer at Spotify USA)

What skills are needed to be an effective Product Manager?

How Do I Capture a Lead When you Get Objections to My Product?

Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Lead Salaries

Job Title Company Location Start Date Salary
Location Based Services Product Lead Rohde & Schwarz, Inc. Milpitas, CA Aug 24, 2016 $191,835
Product Area Leader Workday, Inc. Pleasanton, CA Oct 26, 2015 $184,683
Location Based Services Product Lead Rohde & Schwarz, Inc. Milpitas, CA Sep 10, 2015 $181,000
Product Insights Lead Uber Technologies Inc. San Francisco, CA Nov 12, 2015 $180,000
Product Design Lead Vida Health, Inc. San Francisco, CA Oct 21, 2015 $175,000
Product Management Lead-Distribution Products Groupon, Inc. Palo Alto, CA Jan 13, 2015 $174,117 -
$200,000
Product Lead, Always On Viacom International Services New York, NY Jan 12, 2015 $168,000
Product Lead Openx Technologies, Inc. Pasadena, CA Dec 12, 2016 $165,000
Product Cyber Security Leader General Electric Company San Ramon, CA Sep 01, 2015 $165,000 -
$175,000
Product Cyber Security Leader General Electric Company Lisle, IL Dec 10, 2015 $165,000 -
$175,000
Product Lead-Distribution Products Groupon, Inc. Palo Alto, CA Sep 17, 2016 $160,000 -
$210,000
Global Product Lead Digital Align Technology, Inc. San Jose, CA May 11, 2015 $150,000
Design Lead, Retail Product Jet.Com, Inc. Hoboken, NJ Sep 29, 2016 $150,000
Software Product Lead Motorola Mobility LLC Sunnyvale, CA Jan 10, 2015 $100,883 -
$159,800
Software Product Lead Motorola Mobility LLC Sunnyvale, CA Oct 01, 2015 $100,883 -
$159,800
Product Technical Lead-US Infosys Limited Sunnyvale, CA Nov 08, 2016 $100,603
Product Design Lead Flow Sports San Clemente, CA Jan 10, 2016 $100,000
Product Technology Lead Meltwater News Us1 Inc. San Francisco, CA Jan 03, 2016 $100,000
Product Technical Lead-US Infosys Limited Sunnyvale, CA Aug 13, 2016 $98,104
Product Technical Lead-US Infosys Limited Sunnyvale, CA Jan 03, 2016 $97,604
Software Products Lead Misfit Wearables Corporation Burlingame, CA Apr 01, 2015 $95,000 -
$115,000
Product Technical Lead-US Infosys Limited Jersey City, NJ Aug 16, 2015 $81,422
Product Technical Lead-US Infosys Limited New York, NY Aug 16, 2015 $81,422
Product Technical Lead-US Infosys Limited Jersey City, NJ Jul 25, 2015 $81,422
Product Technical Lead-US Infosys Limited El Segundo, CA Aug 06, 2015 $81,236
Product Technical Lead-US Infosys Limited Richardson, TX Jul 11, 2015 $81,210
Product Technical Lead-US Infosys Limited New York, NY Jul 30, 2015 $80,995
Product Technical Lead-US Infosys Limited Miami, FL Aug 17, 2015 $80,974
Product Technical Lead-US Infosys Limited Charlotte, NC Aug 03, 2015 $80,726

No Results

To get more results, try adjusting your search by changing your filters.

Show More

How Would You Rate The Salary Of a Product Lead?

Have you worked as a Product Lead? Help other job seekers by rating your experience as a Product Lead.

Top Skills for A Product Lead

  1. New Product Development
  2. Delivery
  3. Web
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated new product development with marketing, product management and manufacturing teams to ensure customer product needs are met on time.
  • Received multiple awards from a prominent government customer in recognition of delivery of successful software solutions and workshops.
  • Managed a group of application developers and database consultants that designed and developed a Web based knowledge management system.
  • Led in-depth consumer and agent research projects which informed clear value propositions, product positioning and messaging for multiple product lines.
  • Conducted operations in a manner promoting quality and safety, reporting quality variances when applicable.

How Would You Rate Working As a Product Lead?

Are you working as a Product Lead? Help us rate Product Lead as a Career.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Product Leads

  1. Colorado
  2. New York
  3. California
  4. New Jersey
  5. Rhode Island
  6. Virginia
  7. Delaware
  8. Washington
  9. District of Columbia
  10. Arkansas
  • (730 jobs)
  • (1,890 jobs)
  • (5,884 jobs)
  • (859 jobs)
  • (136 jobs)
  • (750 jobs)
  • (71 jobs)
  • (1,605 jobs)
  • (164 jobs)
  • (90 jobs)

Top Product Lead Employers

Jobs From Top Product Lead Employers

Product Lead Videos

Ask-me-anything with Tobias van Schneider (Art Director & Lead Product Designer at Spotify USA)

What skills are needed to be an effective Product Manager?

How Do I Capture a Lead When you Get Objections to My Product?

Related to your recently viewed content