FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Product Line Director

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Product Line Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $134,000

    Average Salary

What Does A Product Line Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Product Line Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Product Line Director?

Send To A Friend

Product Line Director Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as a Product Line Director?

Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Top Careers Before Product Line Director
Director 9.3%
Manager 6.1%
Cashier 4.0%
President 3.2%
Top Careers After Product Line Director
Director 9.0%
President 5.2%
Manager 3.8%
Consultant 3.3%

Do you work as a Product Line Director?

Average Yearly Salary
$134,000
View Detailed Salary Report
$90,000
Min 10%
$134,000
Median 50%
$134,000
Median 50%
$134,000
Median 50%
$134,000
Median 50%
$134,000
Median 50%
$134,000
Median 50%
$134,000
Median 50%
$201,000
Max 90%
Best Paying Company
Weatherford International
Highest Paying City
Salt Lake City, UT
Highest Paying State
Wyoming
Avg Experience Level
3.6 years
How much does a Product Line Director make at top companies?
The national average salary for a Product Line Director in the United States is $134,957 per year or $65 per hour. Those in the bottom 10 percent make under $90,000 a year, and the top 10 percent make over $201,000.

Real Product Line Director Salaries

Job Title Company Location Start Date Salary
Director, Energy Product Line Bunge Global Markets, Inc. White Plains, NY Sep 22, 2010 $325,000
Senior Product Line Director Akamai Technologies, Inc. San Francisco, CA Oct 29, 2013 $207,500 -
$225,000
Line Director, Engineering Products Finisar Corporation Horsham, PA Feb 11, 2016 $180,043
Product Line Director Intersil Communications, Inc., An Intersil Corpora Austin, TX Aug 17, 2011 $180,000
Associate Product Line Director Broadcom Corporation Irvine, CA Jan 02, 2016 $179,424
Product Line Director, Engineering Products Finisar Corporation Horsham, PA Nov 07, 2016 $177,986
Product Line Marketing Director Tektronix Texas, LLC Plano, TX Oct 01, 2012 $170,434
Product Line Marketing Director Tektronix Texas, LLC Saint James, NY Oct 01, 2012 $170,434
Netcom Synchronization-Director Product Line Man Integrated Device Technology, Inc. Austin, TX Nov 28, 2011 $170,000
Product Line Director, MPD Technology National Oilwell Varco, L.P. Houston, TX Feb 16, 2016 $166,625
Associate Product Line Director Broadcom Corporation Sunnyvale, CA Oct 01, 2013 $161,200
Associate Product Line Director Broadcom Corporation Sunnyvale, CA Oct 08, 2016 $159,370
Product Line Director, E-Tools National Oilwell Varco, L.P. Houston, TX Jan 30, 2012 $152,942
Director, Peronsal Lines Insight & Innovation Farmers Group, Inc. Los Angeles, CA Nov 30, 2009 $146,940
MR Product Line Director Analogic Corporation Peabody, MA Oct 01, 2011 $145,000 -
$175,000
Product Line Director, Engineering Products Finisar Corporation Horsham, PA Aug 09, 2015 $135,658 -
$173,208
Product Line Director/Sr. Stimulation Technology A Weatherford International, Inc. Houston, TX Mar 10, 2012 $135,283 -
$186,401
Director of Service Lines New York Society for The Relief of The Ruptured & New York, NY Jun 22, 2010 $135,000
Product Line Director, Engineering Products Finisar Corporation Horsham, PA Aug 09, 2012 $131,706 -
$159,673
Product Line Director Hella Electronics Corporation Plymouth, MI Sep 14, 2013 $124,600

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

How Would You Rate The Salary Of a Product Line Director?

Have you worked as a Product Line Director? Help other job seekers by rating your experience as a Product Line Director.

Top Skills for A Product Line Director

  1. New Product Development
  2. Business Development
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Conducted Voice of the Customer surveys, targeted new product development opportunities and wrote business cases for new product development.
  • Supported Sales and Business Development with training, presentations, technical information, and solution configurations.
  • Realized annual revenue growth of 12% following negative trend of -20% and market growth rate of -3%.
  • Collaborated with Marketing and Business Development to establish and grow the Cardiovascular Service line to meet organizational goals.
  • Devise strategies to increase revenue, market share, margins and achieve company`s new product revenue goals.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Product Line Directors

  1. New York
  2. Colorado
  3. Rhode Island
  4. Virginia
  5. New Jersey
  6. California
  7. Washington
  8. District of Columbia
  9. Pennsylvania
  10. Delaware
  • (2,464 jobs)
  • (872 jobs)
  • (174 jobs)
  • (989 jobs)
  • (1,112 jobs)
  • (7,114 jobs)
  • (1,731 jobs)
  • (307 jobs)
  • (1,043 jobs)
  • (65 jobs)

Product Line Director Demographics

Gender

Male

66.2%

Female

25.6%

Unknown

8.2%
Ethnicity

White

61.1%

Hispanic or Latino

16.5%

Black or African American

9.8%

Asian

8.6%

Unknown

4.0%
Show More
Foreign Languages Spoken

Spanish

27.8%

French

16.7%

German

11.1%

Portuguese

5.6%

Vietnamese

5.6%

Cantonese

5.6%

Japanese

5.6%

Carrier

5.6%

Mandarin

5.6%

Korean

5.6%

Italian

5.6%
Show More

Product Line Director Education

Schools

University of Phoenix

14.1%

University of Texas at Austin

8.5%

San Jose State University

5.6%

Villanova University

5.6%

Stanford University

5.6%

George Washington University

5.6%

University of Texas at Arlington

4.2%

Arizona State University

4.2%

Miami Dade College

4.2%

University of Michigan - Ann Arbor

4.2%

Concordia University, Saint Paul

4.2%

University of Minnesota - Twin Cities

4.2%

University of Maine

4.2%

Columbia University

4.2%

Purdue University

4.2%

University of Toledo

4.2%

Rensselaer Polytechnic Institute

4.2%

University of Florida

2.8%

Wesleyan University

2.8%

Saint Mary's University

2.8%
Show More
Majors

Business

35.1%

Nursing

8.9%

Electrical Engineering

7.4%

Finance

7.4%

Marketing

7.4%

Management

5.9%

Project Management

4.1%

Computer Science

3.3%

Mechanical Engineering

3.3%

Political Science

3.0%

Graphic Design

2.2%

Psychology

1.8%

Health Care Administration

1.8%

Education

1.5%

Chemistry

1.5%

Philosophy

1.1%

General Studies

1.1%

Pharmacy

1.1%

Theology

1.1%

Law

1.1%
Show More
Degrees

Masters

40.2%

Bachelors

33.6%

Other

15.6%

Certificate

3.3%

Associate

3.3%

Doctorate

3.0%

Diploma

1.1%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

How Would You Rate Working As a Product Line Director?

Are you working as a Product Line Director? Help us rate Product Line Director as a Career.

Top Product Line Director Employers

Jobs From Top Product Line Director Employers

Related to your recently viewed content