Become A Product Line Manager

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Working As A Product Line Manager

Communicating with Supervisors, Peers, or Subordinates
Establishing and Maintaining Interpersonal Relationships
Interacting With Computers
Organizing, Planning, and Prioritizing Work
Making Decisions and Solving Problems

Mostly Sitting
Stressful
$113,225
Average Salary

What Does A Product Line Manager Do At Vmware

* Drive the product direction for cloud management products working closely with customers, product marketing, sales, support and cross-functional PMs
* Conduct competitive analysis and market research to guide product planning
* Develop detailed business requirements that can be used to create product specifications and architecture for each feature set
* Work side-by-side with engineering, design, and program management in a fast-paced environment to deliver products to market
* Work closely with Product Marketing to define the go-to-market plan
* Define, track, interpret, and report on key product success metrics

What Does A Product Line Manager Do At Molex

* Direct, Plan, manage development of optical transceiver & subsystems product lines
* Manage and drive priorities of new product development projects in multinational R &D engineering team environment
* Lead product life cycle management process to ensure product-marketing objectives are incorporated into the R &D
* Interface with Engineering, Manufacturing, Sales & Marketing to drive New product Introduction (NPI) and sustain existing products
* Lead & identify new opportunities to position the Company’s products
* Develop product roadmap and technology platforms aligned with company business strategy
* Ownership of product line profit/loss by driving top line growth and product cost optimization

What Does A Product Line Manager Do At National Oilwell Varco

* Manage the assigned product line(s) in order to achieve Company short and long range objectives including: sales, market share, new product and market development, return on investment, and profitability measures.
* Meet frequently with customers and NOV sales in order to understand the market, competitive landscape, and needs for products, services, information and training.
* Develop annually formal marketing strategies and comprehensive business plans for the assigned product line(s) over the following three-(3) year period.
* Upon approval, this plan will direct functional activities and priorities, and support investments - particularly in the current year.
* These will address marketing mix (product, price, promotion, and distribution) issues in detail for target markets, and provide pro forma financial statements and resource requirements for the product line business.
* Provide optimum technical and business model offerings and manage rationalization of the product line.
* Provide input for production planning, and manage the Company's investment in finished goods inventories to support both sales and service.
* Approve product forecasts and manufacturing build plans for unsold speculative units, working to ensure competitive deliveries, optimum inventory position and customer satisfaction.
* Work with Manufacturing and Engineering to identify and implement cost & quality improvements.
* Work with engineering to set priorities relative to the development of new products and sustaining of existing products, managing the new product development process in accordance with company policy.
* Create New Product Functional Requirements Document (FRD) outlining the requirements of a New Product within the assigned Product Line.
* Develop Business Cases for new product ideas, and other general efforts affecting the Product Line, to ensure allocation of resources will provide acceptable return on investment.
* Direct the development and approve the type and content of marketing materials used in promotion of assigned products.
* Prepare and deliver effective oral and written technical, marketing and training presentations to customers and company personnel.
* Sponsor preparation and presentation of technical articles and papers to enhance Company image and develop new markets and applications.
* Review and provide appropriate direction and information for company training courses.
* Maintain competitive information including market share and product performance

What Does A Product Line Manager Do At Alcatel-Lucent

* Defining and prioritizing product requirements based on customer input, product portfolio strategy, market trends, competitive intelligence and knowledge of applicable technologies.
* Writing detailed Product Requirement Documents (PRD)
* Reviewing product requirements with engineering to refine feature capabilities to achieve maximum customer satisfaction and competitive differentiation while minimizing development effort to speed customer delivery.
* Meeting with customers, employees, partners and analysts to evangelize the product, to monitor the marketplace, and to remain at the forefront of product features and technology.
* Helping develop key accounts and key customers references to support the product and strategically important capabilities.
* Developing business cases for complex or significant proposals for the product line
* Contributing to the creation of sales/marketing plans and collateral: user documentation, competitive analysis, demos, presentations, whitepapers, case studies, value proposition messages, etc

What Does A Product Line Manager Do At Quicken Loans

* Research and initiate new and existing global business / product opportunities from an understanding of the financial services and document & data automation (imaging, classification, extraction and validation) industries and their clients
* Drive discovery of client and business needs and pain points, understand problem size, outline potential offerings / solutions, business models and unique value propositions
* Set overall enterprise business strategy around data and documents
* Be a key subject matter expert both internally and externally participating in company, industry, technology and government forums
* Lead business case development and direct the product roadmaps to match business growth goals and objectives
* Incorporate best practices to improve existing organizational methods and processes
* Work with Enterprise Architects to guide solution design activities including the design of workflows as it relates to area of responsibility
* Advise IT management and relevant business teams regarding the direction of IT data automation projects, systems, applications and 3rd party data providers
* Act as the key contact between product management, technology, banking and operations coordinating details of programs and features throughout the organization
* Ensure alignment with the Go to Market / launch process
* Define, track and report on product line success metrics and goals

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How To Become A Product Line Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Line Manager jobs

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Product Line Manager Career Paths

Product Line Manager

Sales/Marketing Regional Sales Director

Director Of Enterprise Sales

12 Yearsyrs

Operations Director Director Of Sales And Operations

Director Of Global Sales

13 Yearsyrs

Product Marketing Manager Business Developer

Director Of Sales & Business Development

13 Yearsyrs

Marketing Director Director Of Sales

Director Of Sales, Americas

13 Yearsyrs

Marketing Director Business Developer

Director, Strategic Accounts

13 Yearsyrs

Senior Product Manager Marketing Director

General Manager

7 Yearsyrs

Senior Product Manager Senior Manager

Marketing Director

7 Yearsyrs

Business Development Manager Marketing Consultant

Marketing Manager

6 Yearsyrs

Plant Manager Regional Sales Manager

National Accounts Sales Manager

9 Yearsyrs

Product Marketing Manager Regional Sales Manager

National Sales Manager

10 Yearsyrs

Business Developer Senior Business Analyst

Product Manager

7 Yearsyrs

General Manager Territory Manager

Regional Business Manager

10 Yearsyrs

Market Manager Regional Sales Director

Sales Vice President

9 Yearsyrs

Program Manager Marketing Manager

Senior Product Manager

9 Yearsyrs

Business Development Manager Director Of Sales

Senior Vice President, Sales

14 Yearsyrs

General Manager Account Manager

Strategic Accounts Manager

9 Yearsyrs

Program Manager General Manager

Vice President & General Manager

12 Yearsyrs

Product Management Director Vice President, Business Development

Vice President & Sales Manager

9 Yearsyrs

Senior Manager Director Of Sales And Operations

Vice President Of Sales & Operations

12 Yearsyrs

Senior Project Manager Director Of Product Development

Vice President Product Development

12 Yearsyrs

Average Length of Employment

Principal Product Manager 4.6 years
Product Line Manager 4.0 years
Director Of Marketing And Product Management 4.0 years
Regional Product Manager 3.9 years
Vice President, Product Management 3.7 years
Manager, Product Management 3.7 years
Director Of Product Development 3.6 years
Senior Product Manager 3.6 years
New Product Manager 3.6 years
Senior Product Line Manager 3.5 years
Product Manager, North America 3.5 years
Senior Manager, Product Management 3.5 years
Product Line Director 3.4 years
Product Director 3.4 years
Business Development/Product Manager 3.4 years
Product Marketing Manager 3.3 years
Senior Product Marketing Manager 3.3 years
Global Product Marketing Manager 3.3 years
Group Product Manager 3.3 years
Vice President, Products & Marketing 3.3 years
Global Product Manager 3.3 years
Product Management Director 3.2 years
Senior Director, Product Management 3.1 years
International Product Manager 3.1 years
Director, Product Marketing 3.0 years
Product Lead 2.9 years
Associate Product Manager 2.2 years

Top Careers Before Product Line Manager

Top Careers After Product Line Manager

Product Line Manager Demographics

Gender

Male
78.0%
Female
19.7%
Unknown
2.2%

Ethnicity

White
78.2%
Asian
11.8%
Hispanic or Latino
7.0%
Unknown
2.3%
Black or African American
0.8%

Languages Spoken

Spanish
24.8%
German
11.0%
French
11.0%
Mandarin
11.0%
Japanese
9.2%
Chinese
6.4%
Carrier
4.6%
Italian
4.6%
Portuguese
3.7%
Cantonese
3.7%
Swedish
1.8%
Albanian
1.8%
Russian
1.8%
Korean
1.8%
Ukrainian
0.9%
Persian
0.9%
Arabic
0.9%

Product Line Manager

Unfortunately we don’t have enough data for this section.

Product Line Manager Education

Schools

University of Phoenix
12.1%
Brigham Young University
6.4%
University of Texas at Austin
6.4%
Case Western Reserve University
5.3%
Santa Clara University
5.3%
Northwestern University
4.9%
Stanford University
4.9%
Purdue University
4.9%
San Jose State University
4.5%
University of Washington
4.5%
Arizona State University
4.5%
University of Michigan - Ann Arbor
4.5%
University of California - Berkeley
4.2%
University of North Texas
4.2%
Duke University
4.2%
Northeastern University
4.2%
Michigan State University
3.8%
Portland State University
3.8%
Columbia University
3.8%
Central Michigan University
3.8%

Majors

Business 40.3%
Electrical Engineering 10.3%
Marketing 10.2%
Management 6.5%
Finance 5.6%
Mechanical Engineering 4.3%
Computer Science 3.8%
Project Management 2.6%
Chemistry 1.8%
Education 1.5%
Communication 1.4%
Computer Engineering 1.4%
Supply Chain Management 1.4%
Specialized Sales And Merchandising 1.3%
Computer Information Systems 1.3%
Industrial Technology 1.3%
Environmental Control Technologies/Technicians 1.3%
Engineering And Industrial Management 1.3%
Physics 1.3%
English 1.2%

Degrees

Masters
42.7%
Bachelors
36.9%
Other
11.9%
Associate
3.5%
Certificate
2.7%
Doctorate
2.0%
Diploma
0.3%
License
0.1%

Product Line Manager

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Real Product Line Manager Salaries

Job Title	Company	Location	Start Date	Salary
Product Line Manager	Vmware, Inc.	Palo Alto, CA	Aug 17, 2016	$220,251
Product Line Manager	Alcatel-Lucent USA, Inc. (DBA Nokia)	Mountain View, CA	Mar 28, 2016	$220,000
Product Line Manager	Vmware, Inc.	Palo Alto, CA	Dec 12, 2016	$190,000
Product Line Manager	Vmware, Inc.	Palo Alto, CA	Jun 15, 2016	$187,970 - $216,757
Product Line Manager	Texas Instruments Incorporated	Santa Clara, CA	Oct 20, 2016	$187,907
Product Line Manager	Vmware, Inc.	Palo Alto, CA	Aug 29, 2016	$187,000
Product Line Manager	Vmware, Inc.	Palo Alto, CA	Sep 12, 2016	$185,000
Product Line Manager	Fireeye, Inc.	Milpitas, CA	Jul 23, 2015	$185,000 - $200,000
Product Line Manager	Vmware, Inc.	Palo Alto, CA	Oct 17, 2016	$181,000
Product Line Manager-Chemistry	C&J Spec-Rent Services, Inc.	Houston, TX	Jul 31, 2015	$178,500 - $194,250
Product Line Manager	Texas Instruments Incorporated	Santa Clara, CA	Aug 13, 2015	$170,000
Product Line Manager	Broadcom Corporation	Irvine, CA	Oct 08, 2016	$150,000
Product Line Manager	Gerdau Ameristeel	Tampa, FL	Dec 21, 2016	$146,786
Product Line Manager	Ameriforge Group, Inc.	Houston, TX	Sep 05, 2015	$145,000
Product Line Manager	Semiconductor Components Industries, LLC	San Jose, CA	Oct 28, 2015	$144,762
Product Line Manager	Netgear, Inc.	San Jose, CA	Jun 28, 2016	$142,500
Product Line Manager	Knowles Electronics, LLC.	Itasca, IL	Jan 15, 2016	$141,000
Product Line Manager High Speed Solutions	National Oilwell Varco, L.P.	Houston, TX	Aug 25, 2016	$140,400
Footwear Product Line Manager, Brand Jordan	NIKE, Inc.	Beaverton, OR	Dec 23, 2015	$138,695
Product Line Manager	Panasonic Avionics Corporation	Lake Forest, CA	Apr 13, 2015	$117,842
Product Line Manager	Tejas Tubular Products Inc.	Houston, TX	Jun 19, 2015	$117,125
Product Line and Market Manager, Active Optical Cables	Corning Optical Communications LLC	Hickory, NC	Aug 29, 2015	$115,670
Product Line Manager	National Oilwell Varco, L.P.	Houston, TX	Feb 11, 2015	$114,192
Product Line Manager	National Oilwell Varco, L.P.	Houston, TX	Oct 01, 2015	$113,420
Product Line Manager	National Oilwell Varco, L.P.	Houston, TX	Jan 10, 2015	$113,420
Assistant Product Line Manager	Corning Incorporated	Corning, NY	Aug 28, 2016	$110,000
Technical Product Line Manager	Alcatel Lucent USA, Inc.	Mountain View, CA	Jan 22, 2015	$110,000 - $133,100

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What Does A Product Line Manager Do At Molex

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What Does A Product Line Manager Do At Alcatel-Lucent

What Does A Product Line Manager Do At Quicken Loans

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Product Line Manager Education

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