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Become A Product Line Manager

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Working As A Product Line Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $113,225

    Average Salary

What Does A Product Line Manager Do At Vmware

* Drive the product direction for cloud management products working closely with customers, product marketing, sales, support and cross-functional PMs
* Conduct competitive analysis and market research to guide product planning
* Develop detailed business requirements that can be used to create product specifications and architecture for each feature set
* Work side-by-side with engineering, design, and program management in a fast-paced environment to deliver products to market
* Work closely with Product Marketing to define the go-to-market plan
* Define, track, interpret, and report on key product success metrics

What Does A Product Line Manager Do At Molex

* Direct, Plan, manage development of optical transceiver & subsystems product lines
* Manage and drive priorities of new product development projects in multinational R &D engineering team environment
* Lead product life cycle management process to ensure product-marketing objectives are incorporated into the R &D
* Interface with Engineering, Manufacturing, Sales & Marketing to drive New product Introduction (NPI) and sustain existing products
* Lead & identify new opportunities to position the Company’s products
* Develop product roadmap and technology platforms aligned with company business strategy
* Ownership of product line profit/loss by driving top line growth and product cost optimization

What Does A Product Line Manager Do At National Oilwell Varco

* Manage the assigned product line(s) in order to achieve Company short and long range objectives including: sales, market share, new product and market development, return on investment, and profitability measures.
* Meet frequently with customers and NOV sales in order to understand the market, competitive landscape, and needs for products, services, information and training.
* Develop annually formal marketing strategies and comprehensive business plans for the assigned product line(s) over the following three-(3) year period.
* Upon approval, this plan will direct functional activities and priorities, and support investments - particularly in the current year.
* These will address marketing mix (product, price, promotion, and distribution) issues in detail for target markets, and provide pro forma financial statements and resource requirements for the product line business.
* Provide optimum technical and business model offerings and manage rationalization of the product line.
* Provide input for production planning, and manage the Company's investment in finished goods inventories to support both sales and service.
* Approve product forecasts and manufacturing build plans for unsold speculative units, working to ensure competitive deliveries, optimum inventory position and customer satisfaction.
* Work with Manufacturing and Engineering to identify and implement cost & quality improvements.
* Work with engineering to set priorities relative to the development of new products and sustaining of existing products, managing the new product development process in accordance with company policy.
* Create New Product Functional Requirements Document (FRD) outlining the requirements of a New Product within the assigned Product Line.
* Develop Business Cases for new product ideas, and other general efforts affecting the Product Line, to ensure allocation of resources will provide acceptable return on investment.
* Direct the development and approve the type and content of marketing materials used in promotion of assigned products.
* Prepare and deliver effective oral and written technical, marketing and training presentations to customers and company personnel.
* Sponsor preparation and presentation of technical articles and papers to enhance Company image and develop new markets and applications.
* Review and provide appropriate direction and information for company training courses.
* Maintain competitive information including market share and product performance

What Does A Product Line Manager Do At Alcatel-Lucent

* Defining and prioritizing product requirements based on customer input, product portfolio strategy, market trends, competitive intelligence and knowledge of applicable technologies.
* Writing detailed Product Requirement Documents (PRD)
* Reviewing product requirements with engineering to refine feature capabilities to achieve maximum customer satisfaction and competitive differentiation while minimizing development effort to speed customer delivery.
* Meeting with customers, employees, partners and analysts to evangelize the product, to monitor the marketplace, and to remain at the forefront of product features and technology.
* Helping develop key accounts and key customers references to support the product and strategically important capabilities.
* Developing business cases for complex or significant proposals for the product line
* Contributing to the creation of sales/marketing plans and collateral: user documentation, competitive analysis, demos, presentations, whitepapers, case studies, value proposition messages, etc

What Does A Product Line Manager Do At Quicken Loans

* Research and initiate new and existing global business / product opportunities from an understanding of the financial services and document & data automation (imaging, classification, extraction and validation) industries and their clients
* Drive discovery of client and business needs and pain points, understand problem size, outline potential offerings / solutions, business models and unique value propositions
* Set overall enterprise business strategy around data and documents
* Be a key subject matter expert both internally and externally participating in company, industry, technology and government forums
* Lead business case development and direct the product roadmaps to match business growth goals and objectives
* Incorporate best practices to improve existing organizational methods and processes
* Work with Enterprise Architects to guide solution design activities including the design of workflows as it relates to area of responsibility
* Advise IT management and relevant business teams regarding the direction of IT data automation projects, systems, applications and 3rd party data providers
* Act as the key contact between product management, technology, banking and operations coordinating details of programs and features throughout the organization
* Ensure alignment with the Go to Market / launch process
* Define, track and report on product line success metrics and goals

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How To Become A Product Line Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Line Manager jobs

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Product Line Manager Career Paths

Product Line Manager
Sales/Marketing Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
Operations Director Director Of Sales And Operations
Director Of Global Sales
13 Yearsyrs
Product Marketing Manager Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Marketing Director Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Marketing Director Business Developer
Director, Strategic Accounts
13 Yearsyrs
Senior Product Manager Marketing Director
General Manager
7 Yearsyrs
Senior Product Manager Senior Manager
Marketing Director
7 Yearsyrs
Business Development Manager Marketing Consultant
Marketing Manager
6 Yearsyrs
Plant Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Product Marketing Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Business Developer Senior Business Analyst
Product Manager
7 Yearsyrs
General Manager Territory Manager
Regional Business Manager
10 Yearsyrs
Market Manager Regional Sales Director
Sales Vice President
9 Yearsyrs
Program Manager Marketing Manager
Senior Product Manager
9 Yearsyrs
Business Development Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
General Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
Program Manager General Manager
Vice President & General Manager
12 Yearsyrs
Product Management Director Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Senior Manager Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
Senior Project Manager Director Of Product Development
Vice President Product Development
12 Yearsyrs
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Product Line Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • German

  • French

  • Mandarin

  • Japanese

  • Chinese

  • Carrier

  • Italian

  • Portuguese

  • Cantonese

  • Swedish

  • Albanian

  • Russian

  • Korean

  • Ukrainian

  • Persian

  • Arabic

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Product Line Manager

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Product Line Manager Education

Product Line Manager

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Real Product Line Manager Salaries

Job Title Company Location Start Date Salary
Product Line Manager Vmware, Inc. Palo Alto, CA Aug 17, 2016 $220,251
Product Line Manager Alcatel-Lucent USA, Inc. (DBA Nokia) Mountain View, CA Mar 28, 2016 $220,000
Product Line Manager Vmware, Inc. Palo Alto, CA Dec 12, 2016 $190,000
Product Line Manager Vmware, Inc. Palo Alto, CA Jun 15, 2016 $187,970 -
Product Line Manager Texas Instruments Incorporated Santa Clara, CA Oct 20, 2016 $187,907
Product Line Manager Vmware, Inc. Palo Alto, CA Aug 29, 2016 $187,000
Product Line Manager Vmware, Inc. Palo Alto, CA Sep 12, 2016 $185,000
Product Line Manager Fireeye, Inc. Milpitas, CA Jul 23, 2015 $185,000 -
Product Line Manager Vmware, Inc. Palo Alto, CA Oct 17, 2016 $181,000
Product Line Manager-Chemistry C&J Spec-Rent Services, Inc. Houston, TX Jul 31, 2015 $178,500 -
Product Line Manager Texas Instruments Incorporated Santa Clara, CA Aug 13, 2015 $170,000
Product Line Manager Broadcom Corporation Irvine, CA Oct 08, 2016 $150,000
Product Line Manager Gerdau Ameristeel Tampa, FL Dec 21, 2016 $146,786
Product Line Manager Ameriforge Group, Inc. Houston, TX Sep 05, 2015 $145,000
Product Line Manager Semiconductor Components Industries, LLC San Jose, CA Oct 28, 2015 $144,762
Product Line Manager Netgear, Inc. San Jose, CA Jun 28, 2016 $142,500
Product Line Manager Knowles Electronics, LLC. Itasca, IL Jan 15, 2016 $141,000
Product Line Manager High Speed Solutions National Oilwell Varco, L.P. Houston, TX Aug 25, 2016 $140,400
Footwear Product Line Manager, Brand Jordan NIKE, Inc. Beaverton, OR Dec 23, 2015 $138,695
Product Line Manager Panasonic Avionics Corporation Lake Forest, CA Apr 13, 2015 $117,842
Product Line Manager Tejas Tubular Products Inc. Houston, TX Jun 19, 2015 $117,125
Product Line and Market Manager, Active Optical Cables Corning Optical Communications LLC Hickory, NC Aug 29, 2015 $115,670
Product Line Manager National Oilwell Varco, L.P. Houston, TX Feb 11, 2015 $114,192
Product Line Manager National Oilwell Varco, L.P. Houston, TX Oct 01, 2015 $113,420
Product Line Manager National Oilwell Varco, L.P. Houston, TX Jan 10, 2015 $113,420
Assistant Product Line Manager Corning Incorporated Corning, NY Aug 28, 2016 $110,000
Technical Product Line Manager Alcatel Lucent USA, Inc. Mountain View, CA Jan 22, 2015 $110,000 -

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Top Skills for A Product Line Manager


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Top Product Line Manager Skills

  1. New Product Line
  2. Product Strategy
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Team achieved objectives, developing 1,700 pages of technical documentation and marketing literature supporting new product line.
  • Manage over all product strategy, Research and development requirements, and analysis of America's snow market.
  • Managed new product development from inception to prototype.
  • Managed P&L for product line including gross margin improvement, revenue growth, and manufacturing cost reductions.
  • Communicated the needs of sales and marketing to supply management and manufacturing ensuring maximum service levels were attained.

Top Product Line Manager Employers

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