Become A Product Line Manager

* Drive the product direction for cloud management products working closely with customers, product marketing, sales, support and cross-functional PMs
* Conduct competitive analysis and market research to guide product planning
* Develop detailed business requirements that can be used to create product specifications and architecture for each feature set
* Work side-by-side with engineering, design, and program management in a fast-paced environment to deliver products to market
* Work closely with Product Marketing to define the go-to-market plan
* Define, track, interpret, and report on key product success metrics

* Direct, Plan, manage development of optical transceiver & subsystems product lines
* Manage and drive priorities of new product development projects in multinational R &D engineering team environment
* Lead product life cycle management process to ensure product-marketing objectives are incorporated into the R &D
* Interface with Engineering, Manufacturing, Sales & Marketing to drive New product Introduction (NPI) and sustain existing products
* Lead & identify new opportunities to position the Company’s products
* Develop product roadmap and technology platforms aligned with company business strategy
* Ownership of product line profit/loss by driving top line growth and product cost optimization

* Manage the assigned product line(s) in order to achieve Company short and long range objectives including: sales, market share, new product and market development, return on investment, and profitability measures.
* Meet frequently with customers and NOV sales in order to understand the market, competitive landscape, and needs for products, services, information and training.
* Develop annually formal marketing strategies and comprehensive business plans for the assigned product line(s) over the following three-(3) year period.
* Upon approval, this plan will direct functional activities and priorities, and support investments - particularly in the current year.
* These will address marketing mix (product, price, promotion, and distribution) issues in detail for target markets, and provide pro forma financial statements and resource requirements for the product line business.
* Provide optimum technical and business model offerings and manage rationalization of the product line.
* Provide input for production planning, and manage the Company's investment in finished goods inventories to support both sales and service.
* Approve product forecasts and manufacturing build plans for unsold speculative units, working to ensure competitive deliveries, optimum inventory position and customer satisfaction.
* Work with Manufacturing and Engineering to identify and implement cost & quality improvements.
* Work with engineering to set priorities relative to the development of new products and sustaining of existing products, managing the new product development process in accordance with company policy.
* Create New Product Functional Requirements Document (FRD) outlining the requirements of a New Product within the assigned Product Line.
* Develop Business Cases for new product ideas, and other general efforts affecting the Product Line, to ensure allocation of resources will provide acceptable return on investment.
* Direct the development and approve the type and content of marketing materials used in promotion of assigned products.
* Prepare and deliver effective oral and written technical, marketing and training presentations to customers and company personnel.
* Sponsor preparation and presentation of technical articles and papers to enhance Company image and develop new markets and applications.
* Review and provide appropriate direction and information for company training courses.
* Maintain competitive information including market share and product performance

* Defining and prioritizing product requirements based on customer input, product portfolio strategy, market trends, competitive intelligence and knowledge of applicable technologies.
* Writing detailed Product Requirement Documents (PRD)
* Reviewing product requirements with engineering to refine feature capabilities to achieve maximum customer satisfaction and competitive differentiation while minimizing development effort to speed customer delivery.
* Meeting with customers, employees, partners and analysts to evangelize the product, to monitor the marketplace, and to remain at the forefront of product features and technology.
* Helping develop key accounts and key customers references to support the product and strategically important capabilities.
* Developing business cases for complex or significant proposals for the product line
* Contributing to the creation of sales/marketing plans and collateral: user documentation, competitive analysis, demos, presentations, whitepapers, case studies, value proposition messages, etc

* Research and initiate new and existing global business / product opportunities from an understanding of the financial services and document & data automation (imaging, classification, extraction and validation) industries and their clients
* Drive discovery of client and business needs and pain points, understand problem size, outline potential offerings / solutions, business models and unique value propositions
* Set overall enterprise business strategy around data and documents
* Be a key subject matter expert both internally and externally participating in company, industry, technology and government forums
* Lead business case development and direct the product roadmaps to match business growth goals and objectives
* Incorporate best practices to improve existing organizational methods and processes
* Work with Enterprise Architects to guide solution design activities including the design of workflows as it relates to area of responsibility
* Advise IT management and relevant business teams regarding the direction of IT data automation projects, systems, applications and 3rd party data providers
* Act as the key contact between product management, technology, banking and operations coordinating details of programs and features throughout the organization
* Ensure alignment with the Go to Market / launch process
* Define, track and report on product line success metrics and goals