FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Product Line Marketing Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Product Line Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $123,000

    Average Salary

What Does A Product Line Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Product Line Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Product Line Marketing Manager?

Send To A Friend

Product Line Marketing Manager Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as a Product Line Marketing Manager?

Help others decide if this is a good career for them

Average Length of Employment
Product Manager 3.3 years
Top Careers Before Product Line Marketing Manager
Internship 3.3%
Top Careers After Product Line Marketing Manager
Director 5.4%
Manager 3.6%

Do you work as a Product Line Marketing Manager?

Average Yearly Salary
$123,000
View Detailed Salary Report
$87,000
Min 10%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$175,000
Max 90%
Best Paying Company
Dell
Highest Paying City
Palo Alto, CA
Highest Paying State
Utah
Avg Experience Level
3.7 years
How much does a Product Line Marketing Manager make at top companies?
The national average salary for a Product Line Marketing Manager in the United States is $123,664 per year or $59 per hour. Those in the bottom 10 percent make under $87,000 a year, and the top 10 percent make over $175,000.

How Would You Rate The Salary Of a Product Line Marketing Manager?

Have you worked as a Product Line Marketing Manager? Help other job seekers by rating your experience as a Product Line Marketing Manager.

Top Skills for A Product Line Marketing Manager

  1. New Product Development
  2. Market Research
  3. Market Share
You can check out examples of real life uses of top skills on resumes here:
  • Prioritize RD&E new product development projects; manage new product integration into manufacturing, and release to sales.
  • Conducted various pricing market research surveys to estimate customer price elasticity, feature preference, and segmentation.
  • Managed a $250K marketing budget and increased market share by 5% within a $63M declining market.
  • Led team of 18 marketing and business development managers worldwide.
  • Developed positioning, communications, and go to market activities for OEM market.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Product Line Marketing Managers

  1. New York
  2. Colorado
  3. California
  4. New Jersey
  5. Virginia
  6. Rhode Island
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Pennsylvania
  • (2,746 jobs)
  • (956 jobs)
  • (8,030 jobs)
  • (1,137 jobs)
  • (1,093 jobs)
  • (155 jobs)
  • (2,085 jobs)
  • (84 jobs)
  • (264 jobs)
  • (1,014 jobs)

Product Line Marketing Manager Demographics

Gender

Male

72.0%

Female

22.3%

Unknown

5.7%
Ethnicity

White

60.1%

Hispanic or Latino

13.5%

Asian

12.6%

Black or African American

9.5%

Unknown

4.3%
Show More
Foreign Languages Spoken

French

37.5%

Spanish

37.5%

Korean

12.5%

Hebrew

12.5%
Show More

Product Line Marketing Manager Education

Schools

University of Phoenix

10.9%

Duke University

9.4%

Santa Clara University

7.8%

University of California - Berkeley

7.8%

Arizona State University

6.3%

Purdue University

6.3%

National University

4.7%

University of Vermont

4.7%

Northeastern University

4.7%

University of Texas at Austin

4.7%

University of Illinois University Administration

4.7%

Syracuse University

3.1%

Eastern Michigan University

3.1%

Lenoir-Rhyne University

3.1%

San Jose State University

3.1%

University of Pennsylvania

3.1%

Boston University

3.1%

Sacred Heart University

3.1%

Clark Atlanta University

3.1%

Boston College

3.1%
Show More
Majors

Business

35.0%

Marketing

17.2%

Electrical Engineering

7.4%

Management

6.7%

Finance

6.1%

Computer Science

4.3%

Chemistry

3.1%

Project Management

2.5%

Computer Technical Support

1.8%

Economics

1.8%

Health Care Administration

1.8%

Mechanical Engineering

1.8%

Computer Engineering

1.8%

General Education, Specific Areas

1.2%

English

1.2%

Political Science

1.2%

Law

1.2%

International Relations

1.2%

Public Relations

1.2%

Education

1.2%
Show More
Degrees

Masters

46.5%

Bachelors

37.1%

Other

8.4%

Doctorate

3.5%

Associate

2.5%

Certificate

1.5%

Diploma

0.5%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

How Would You Rate Working As a Product Line Marketing Manager?

Are you working as a Product Line Marketing Manager? Help us rate Product Line Marketing Manager as a Career.

Top Product Line Marketing Manager Employers

Show More

Jobs From Top Product Line Marketing Manager Employers

Related to your recently viewed content