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Become A Product Management Director

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Working As A Product Management Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $152,000

    Average Salary

What Does A Product Management Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Management Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Management Director Career Paths

Product Management Director
Director, Product Marketing
11 Yearsyrs
Director, Product Marketing
Marketing Vice President
10 Yearsyrs
Vice President
Sales Vice President
12 Yearsyrs
Senior Director
Vice President Of Information Technology
12 Yearsyrs
Managing Director
Chief Marketing Officer
10 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Vice President Product Development
Chief Technology Officer
11 Yearsyrs
Vice President Product Development
13 Yearsyrs
Senior Vice President
President & Chief Operating Officer
13 Yearsyrs
Director Of Marketing And Product Management
9 Yearsyrs
President
Vice President & General Manager
12 Yearsyrs
Vice President & General Manager
Executive Vice President Of Sales
13 Yearsyrs
Senior Director, Product Marketing
Senior Director Of Marketing
12 Yearsyrs
Sales And Marketing Vice President
Senior Vice President, Sales
14 Yearsyrs
Sales And Marketing Vice President
11 Yearsyrs
Senior Director Of Business Development
13 Yearsyrs
Director Of Project Management
Director Program Management
12 Yearsyrs
Director Of Project Management
12 Yearsyrs
Executive Director
Regional Vice President
11 Yearsyrs
Chief Technology Officer
Global Director
14 Yearsyrs
Director Of Managed Services
9 Yearsyrs
Operations Vice President
Senior Vice President-Operations
14 Yearsyrs
Senior Director Of Business Development
Vice President, Corporate Development
12 Yearsyrs
Senior Director Of Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
President/Chief Executive Officer
Director Of Strategy
11 Yearsyrs
Founder And Chief Executive Officer
Product Director
11 Yearsyrs
Chief Operating Officer
Partner-Director
10 Yearsyrs
Chief Product Officer
6 Yearsyrs
Chief Executive Officer
Business Director
10 Yearsyrs
Business Director
Director Of Business Operations
10 Yearsyrs
Service Director
Client Services Director
9 Yearsyrs
Development Vice President
10 Yearsyrs
Director Of Business Operations
Senior Director Of Finance
14 Yearsyrs
Sales Vice President
Vice President Of Sales & Operations
11 Yearsyrs
Director Of Managed Services
Director Of Professional Services
11 Yearsyrs
Director Of Marketing & Development
Marketing And Business Development Director
9 Yearsyrs
Director Of Marketing & Development
9 Yearsyrs
Director Of User Experience
10 Yearsyrs
Director, Global Marketing
Director, Strategic Marketing
10 Yearsyrs
Director, Global Marketing
12 Yearsyrs
Vice President Of Information Technology
Director Global Operations
13 Yearsyrs
Director Of Sales And Operations
Director Of Global Sales
13 Yearsyrs
Director Of Sales And Operations
10 Yearsyrs
Executive Vice President
Director Of Sales & Business Development
12 Yearsyrs
Development Vice President
Director, Strategic Accounts
13 Yearsyrs
Director Of Sales & Business Development
Senior Sales Director
11 Yearsyrs
Director Of Consumer Marketing
Account Director
9 Yearsyrs
Director Of Consumer Marketing
10 Yearsyrs
Chief Information Officer
Vice President Of Global Operations
15 Yearsyrs
Regional Marketing Director
Regional Sales Director
11 Yearsyrs
Senior Technical Director
Senior Director Of Information & Technology
14 Yearsyrs
Regional Marketing Director
7 Yearsyrs
Chief Finance Officer
Chief Finance And Operating Officer
14 Yearsyrs
Partner-Director
Channel Sales Director
10 Yearsyrs
E-Commerce Director
Director Of Ecommerce
10 Yearsyrs
Director, Strategic Marketing
Director Of Marketing Services
9 Yearsyrs
E-Commerce Director
8 Yearsyrs
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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Top Careers Before Product Management Director
Director 4.3%
Manager 3.8%
Consultant 3.5%
Top Careers After Product Management Director
Consultant 5.5%
Director 4.8%
Principal 3.9%

Do you work as a Product Management Director?

Average Yearly Salary
$152,000
View Detailed Salary Report
$119,000
Min 10%
$152,000
Median 50%
$152,000
Median 50%
$152,000
Median 50%
$152,000
Median 50%
$152,000
Median 50%
$152,000
Median 50%
$152,000
Median 50%
$194,000
Max 90%
Best Paying Company
Google
Highest Paying City
San Bruno, CA
Highest Paying State
Colorado
Avg Experience Level
3.3 years
How much does a Product Management Director make at top companies?
The national average salary for a Product Management Director in the United States is $152,170 per year or $73 per hour. Those in the bottom 10 percent make under $119,000 a year, and the top 10 percent make over $194,000.

Real Product Management Director Salaries

Job Title Company Location Start Date Salary
Director, Product Management Nvidia Corporation Santa Clara, CA Jan 26, 2016 $251,500 -
$258,000
Director, Product Management Proofpoint, Inc. Sunnyvale, CA Jun 05, 2015 $225,000
Director of Product Management-Twilio Console Twilio Inc. San Francisco, CA May 16, 2016 $220,000
Director, Product Management 1 EBAY Inc. San Jose, CA Sep 09, 2015 $220,000
Director, Product Management Paypal, Inc. San Jose, CA Jan 27, 2016 $217,547
Product Mgmt/Strategy SNR Director-Proddev Oracle America, Inc. Palo Alto, CA Jan 05, 2016 $217,262 -
$292,927
Director, Product Management Medallia, Inc. Palo Alto, CA Dec 25, 2016 $215,000
Director, Product Management Medallia, Inc. Palo Alto, CA Feb 15, 2015 $215,000
Director, Product Management Airtime Media Inc. Palo Alto, CA Nov 14, 2016 $215,000
Director, Product Management Medallia, Inc. Palo Alto, CA Sep 03, 2016 $215,000
Director-Product Management Paypal, Inc. San Jose, CA Jul 12, 2016 $206,739
Director-Product Management Paypal, Inc. San Jose, CA May 12, 2016 $206,739
Director, Product Management Calypso Technology, Inc. San Francisco, CA Apr 23, 2015 $206,731 -
$308,000
Director of Product Management Zendesk, Inc. San Francisco, CA Nov 02, 2016 $206,731
Director, Product Management Linkedin Corporation Sunnyvale, CA May 11, 2015 $179,000 -
$333,000
Director of Product Management Lotame Solutions, Inc. New York, NY Jul 15, 2015 $177,403 -
$211,993
Director-Product Management 4Info, Inc. San Mateo, CA Dec 17, 2015 $175,500
Director Product Management Eileses Capital LLC San Francisco, CA Jun 11, 2016 $175,000
Director of Product Management Rubrik, Inc. Palo Alto, CA May 27, 2015 $175,000
Director of Mobile Product Management Outbox AXS LLC Los Angeles, CA Apr 06, 2015 $175,000
Director, Product Management GREE International, Inc. San Francisco, CA Jun 09, 2016 $175,000
Product Management Director-Mobile Walt Disney Parks and Resorts Online Glendale, CA Sep 06, 2016 $153,326
Director of Product Management Riverbed Technology, Inc. Cambridge, MA Jul 06, 2015 $152,901 -
$180,000
Director of Product Management Riverbed Technology, Inc. Cambridge, MA Jun 07, 2015 $152,901 -
$180,000
Director, Product Management Trinet Hr Corporation Fort Mill, SC Aug 30, 2016 $152,752
Director, Product Management Skykick, Inc. Seattle, WA Sep 11, 2016 $152,693
Product Management Director Arena Solutions, Inc. Foster City, CA Aug 12, 2015 $152,212
Strategy & Product Management Director Aetna Life Insurance Company Burlington, MA Nov 15, 2016 $150,332
Director of Product Management Awake Networks, Inc. Mountain View, CA Mar 12, 2015 $150,100 -
$180,000

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Top Skills for A Product Management Director

  1. New Product Development
  2. Product Management
  3. Product Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Directed Marketing and Sales using Stage-Gate product management for $72M annual revenue business unit with responsibility for new product development.
  • Created and maintained electronic servicing product management presence on the intranet with documentation for various team use/sharing.
  • Developed product strategy and definition for campaign organizers and donors through market and competitive research engaging customers and product stakeholders.
  • Established a new team of Trading Platform product managers and assumed management and coaching responsibilities.
  • Created product roadmap, detail functional specifications and worked with engineering to develop the application.

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Top 10 Best States for Product Management Directors

  1. New Jersey
  2. Washington
  3. Colorado
  4. California
  5. Virginia
  6. Rhode Island
  7. Delaware
  8. Pennsylvania
  9. District of Columbia
  10. New York
  • (1,146 jobs)
  • (1,776 jobs)
  • (859 jobs)
  • (7,330 jobs)
  • (1,012 jobs)
  • (167 jobs)
  • (80 jobs)
  • (1,033 jobs)
  • (286 jobs)
  • (2,660 jobs)

Product Management Director Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 3,967 Product Management Director resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Product Management Director Resume

View Resume Examples

Product Management Director Demographics

Gender

Male

70.7%

Female

21.7%

Unknown

7.6%
Ethnicity

White

59.0%

Asian

13.5%

Hispanic or Latino

13.3%

Black or African American

10.0%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

22.9%

French

16.5%

Chinese

11.0%

Carrier

7.3%

German

7.3%

Mandarin

6.4%

Italian

4.6%

Japanese

4.6%

Korean

2.8%

Russian

2.8%

Cantonese

2.8%

Dutch

1.8%

Thai

1.8%

Portuguese

1.8%

Swedish

0.9%

Romanian

0.9%

Gujarati

0.9%

Danish

0.9%

Bulgarian

0.9%

Kutchi

0.9%
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Product Management Director Education

Schools

New York University

8.9%

Northwestern University

7.9%

University of Phoenix

7.6%

Stanford University

6.6%

Santa Clara University

5.9%

University of California - Berkeley

5.7%

University of Washington

5.7%

University of Pennsylvania

5.2%

Duke University

4.5%

University of Southern California

4.3%

University of Chicago

4.3%

Massachusetts Institute of Technology

4.2%

University of Colorado at Boulder

4.0%

University of California - Los Angeles

3.7%

Carnegie Mellon University

3.7%

Columbia University

3.7%

Brigham Young University

3.5%

George Washington University

3.5%

University of Texas at Austin

3.5%

Purdue University

3.5%
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Majors

Business

33.1%

Marketing

12.3%

Finance

9.6%

Computer Science

7.7%

Electrical Engineering

7.5%

Management

7.3%

Mechanical Engineering

2.0%

Economics

2.0%

Computer Information Systems

1.8%

Computer Engineering

1.7%

Communication

1.7%

Psychology

1.7%

Management Information Systems

1.6%

Accounting

1.6%

English

1.6%

Education

1.5%

Project Management

1.5%

Information Systems

1.4%

Political Science

1.3%

Environmental Control Technologies/Technicians

1.3%
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Degrees

Masters

50.0%

Bachelors

34.2%

Other

9.2%

Certificate

2.5%

Doctorate

2.4%

Associate

1.4%

Diploma

0.2%
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