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Become A Product Management Director

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Working As A Product Management Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $162,664

    Average Salary

What Does A Product Management Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Management Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Product Management Director?

Product Management Director Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Top Employers Before
Director 4.2%
Manager 3.7%
Consultant 3.0%
Top Employers After
Consultant 5.3%
Director 4.8%
Principal 4.4%

Do you work as a Product Management Director?

Product Management Director Demographics

Gender

Male

74.2%

Female

22.8%

Unknown

3.0%
Ethnicity

White

58.4%

Asian

14.8%

Hispanic or Latino

12.7%

Black or African American

9.8%

Unknown

4.3%
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Languages Spoken

Spanish

24.1%

French

16.9%

Chinese

9.6%

Carrier

9.6%

Mandarin

6.0%

Japanese

6.0%

Italian

4.8%

German

3.6%

Korean

3.6%

Portuguese

2.4%

Cantonese

2.4%

Bulgarian

1.2%

Kutchi

1.2%

Dutch

1.2%

Romanian

1.2%

Gujarati

1.2%

Armenian

1.2%

Russian

1.2%

Arabic

1.2%

Thai

1.2%
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Product Management Director Education

Schools

Northwestern University

7.9%

University of Phoenix

7.9%

New York University

7.5%

Santa Clara University

7.0%

Stanford University

6.6%

University of California - Berkeley

5.3%

Duke University

5.0%

University of Washington

4.8%

Carnegie Mellon University

4.8%

University of Southern California

4.6%

University of Colorado at Boulder

4.6%

University of Pennsylvania

4.4%

University of Chicago

4.2%

Brigham Young University

3.9%

George Washington University

3.9%

Cornell University

3.7%

Vanderbilt University

3.5%

Pennsylvania State University

3.5%

Massachusetts Institute of Technology

3.5%

Ohio State University

3.3%
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Majors

Business

33.6%

Marketing

13.1%

Electrical Engineering

8.2%

Finance

8.1%

Management

7.6%

Computer Science

6.8%

Economics

1.9%

Mechanical Engineering

1.9%

Computer Information Systems

1.8%

Management Information Systems

1.7%

Project Management

1.7%

Education

1.7%

Communication

1.6%

Computer Engineering

1.6%

English

1.5%

Psychology

1.5%

Information Systems

1.5%

Accounting

1.5%

International Business

1.4%

Environmental Control Technologies/Technicians

1.4%
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Degrees

Masters

51.2%

Bachelors

32.6%

Other

9.7%

Certificate

2.7%

Doctorate

2.3%

Associate

1.3%

Diploma

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Management Director Salaries

Job Title Company Location Start Date Salary
Director, Product Management Nvidia Corporation Santa Clara, CA Jan 26, 2016 $251,500 -
$258,000
Director, Product Management Proofpoint, Inc. Sunnyvale, CA Jun 05, 2015 $225,000
Director, Product Management 1 EBAY Inc. San Jose, CA Sep 09, 2015 $220,000
Director of Product Management-Twilio Console Twilio Inc. San Francisco, CA May 16, 2016 $220,000
Director, Product Management Paypal, Inc. San Jose, CA Jan 27, 2016 $217,547
Product Mgmt/Strategy SNR Director-Proddev Oracle America, Inc. Palo Alto, CA Jan 05, 2016 $217,262 -
$292,927
Director, Product Management Medallia, Inc. Palo Alto, CA Dec 25, 2016 $215,000
Director, Product Management Medallia, Inc. Palo Alto, CA Feb 15, 2015 $215,000
Director, Product Management Airtime Media Inc. Palo Alto, CA Nov 14, 2016 $215,000
Director, Product Management Medallia, Inc. Palo Alto, CA Sep 03, 2016 $215,000
Director-Product Management Paypal, Inc. San Jose, CA Jul 12, 2016 $206,739
Director-Product Management Paypal, Inc. San Jose, CA May 12, 2016 $206,739
Director of Product Management Zendesk, Inc. San Francisco, CA Nov 02, 2016 $206,731
Director, Product Management Calypso Technology, Inc. San Francisco, CA Apr 23, 2015 $206,731 -
$308,000
Director, Product Management Linkedin Corporation Sunnyvale, CA May 11, 2015 $179,000 -
$333,000
Director of Product Management Lotame Solutions, Inc. New York, NY Jul 15, 2015 $177,403 -
$211,993
Director-Product Management 4Info, Inc. San Mateo, CA Dec 17, 2015 $175,500
Director of Mobile Product Management Outbox AXS LLC Los Angeles, CA Apr 06, 2015 $175,000
Director, Product Management, Mobile Outbox AXS LLC Los Angeles, CA Apr 06, 2015 $175,000
Director of Product Management Rubrik, Inc. Palo Alto, CA May 27, 2015 $175,000
Director, Product Management YUME, Inc. Redwood City, CA Aug 22, 2015 $175,000
Director, Product Management Dolby Laboratories Licensing Corporation San Francisco, CA Feb 26, 2015 $175,000 -
$235,800
Product Management Director-Mobile Walt Disney Parks and Resorts Online Glendale, CA Sep 06, 2016 $153,326
Director of Product Management Riverbed Technology, Inc. Cambridge, MA Jun 07, 2015 $152,901 -
$180,000
Director of Product Management Riverbed Technology, Inc. Cambridge, MA Jul 06, 2015 $152,901 -
$180,000
Director, Product Management Trinet Hr Corporation Fort Mill, SC Aug 30, 2016 $152,752
Director, Product Management Skykick, Inc. Seattle, WA Sep 11, 2016 $152,693
Product Management Director Arena Solutions, Inc. Foster City, CA Aug 12, 2015 $152,212
Strategy & Product Management Director Aetna Life Insurance Company Burlington, MA Nov 15, 2016 $150,332
Director of Product Management Awake Networks, Inc. Mountain View, CA Mar 12, 2015 $150,100 -
$180,000

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Top Skills for A Product Management Director

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  1. Product Management
  2. Product Strategy
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Transformed product team culture from Development led products to Product Management leading development.
  • Developed product strategy and definition for campaign organizers and donors through market and competitive research engaging customers and product stakeholders.
  • Managed legacy alternative and supplemental instructional product lines during period of organizational transition and restructuring.
  • Directed Marketing and Sales using Stage-Gate product management for $72M annual revenue business unit with responsibility for new product development.
  • Directed components of a large-scale effort to implement an alternative platform to reduce time-to-market for implementing new products.

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Top Product Management Director Employers

Jobs From Top Product Management Director Employers

Product Management Director Videos

Raj Ramachandran on How to Get into Product Management""

Meet a Google Associate Product Manager Program Alumna, feat. Laura

The Product Manager" explains her role"

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