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Become A Product Manager/Analyst

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Working As A Product Manager/Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $89,000

    Average Salary

What Does A Product Manager/Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Product Manager/Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Average Length of Employment
Product Manager 3.3 years
Senior Analyst 3.3 years
Product Analyst 2.4 years
Top Careers Before Product Manager/Analyst
Manager 4.8%
Analyst 4.2%
Consultant 4.0%
Internship 3.7%
Top Careers After Product Manager/Analyst
Consultant 7.2%
Manager 5.1%
Analyst 3.8%
Director 3.3%
Co-Founder 2.0%

Do you work as a Product Manager/Analyst?

Average Yearly Salary
$89,000
Show Salaries
$68,000
Min 10%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$89,000
Median 50%
$116,000
Max 90%
Best Paying Company
Goldman Sachs
Highest Paying City
Bridgewater, NJ
Highest Paying State
New Jersey
Avg Experience Level
3.6 years
How much does a Product Manager/Analyst make at top companies?
The national average salary for a Product Manager/Analyst in the United States is $89,691 per year or $43 per hour. Those in the bottom 10 percent make under $68,000 a year, and the top 10 percent make over $116,000.

Real Product Manager/Analyst Salaries

Job Title Company Location Start Date Salary
Product Manager/Analyst Dotcom Team, LLC Braintree Town, MA Jan 03, 2016 $155,000
Master Product Strategy Analyst-Security Product Manager Hitachi Data Systems Corporation Santa Clara, CA Oct 05, 2015 $136,208 -
$191,000
Analyst (Project Manager) Infogain Corporation Los Gatos, CA Dec 08, 2014 $110,000
Product Manager-Systems Analyst Pixlee, Inc. San Francisco, CA Jun 09, 2016 $106,222 -
$121,222
Product Manager/Analyst Slalom LLC San Francisco, CA Apr 25, 2011 $104,350 -
$125,220
Manager, Analyst Manhattan Associates, Inc. Atlanta, GA Dec 05, 2013 $101,673
Product Manager/Analyst France Telecom Research and Development, LLC San Francisco, CA Sep 25, 2013 $101,608 -
$111,240
Manager/Analyst Door3 Corporation New York, NY Nov 13, 2009 $100,000 -
$125,000
Network Solution Sales Product Analyst/Manager Huawei Technologies USA, Inc. Bridgewater, NJ Sep 07, 2013 $100,000
Manager, Analyst American Institute of Certified Public Accountants Durham, NC Aug 23, 2016 $99,000 -
$109,000
Analyst Manager Market Realist Inc. New York, NY Sep 09, 2015 $95,576 -
$120,000
Product Manager/Operations Analyst Revenuemed, Inc. Norcross, GA Sep 16, 2013 $90,276
Manager, Analyst Manhattan Associates, Inc. Atlanta, GA Mar 07, 2014 $88,800
Network Solution Sales Product Analyst/Manager Huawei Technologies USA Inc. Philadelphia, PA Dec 01, 2011 $81,500
Network Solution Sales Product Analyst/Manager Huawei Technologies USA Inc. Philadelphia, PA Dec 12, 2011 $81,500
Network Solution Sales Product Analyst/Manager Huawei Technologies USA Inc. Bridgewater, NJ Aug 31, 2012 $81,500
Product Manager/Analyst 50 Cubes, Inc. San Francisco, CA May 02, 2012 $80,000
Network Solution Sales Product Analyst/Manager Futurewei Technologies, Inc. Philadelphia, PA Sep 07, 2010 $80,000
Product Manager Analyst Microstrategy Incorporated Tysons Corner, VA Sep 22, 2012 $68,000 -
$80,000
Product Manager Analyst Microstrategy Incorporated Vienna, VA Sep 29, 2011 $65,000 -
$78,000
Product Manager Analyst Microstrategy Incorporated Vienna, VA Nov 23, 2011 $65,000 -
$78,000
Product Manager Analyst Microstrategy Incorporated Tysons Corner, VA Mar 16, 2013 $63,000 -
$90,000
Product Manager Analyst Microstrategy Incorporated McLean, VA Mar 16, 2010 $63,000 -
$72,000

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Top Skills for A Product Manager/Analyst

  1. Business Requirements
  2. Financial Statements
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Planned, monitored, and updated business requirements and requirements management by working closely with management and development teams.
  • Worked with accounting staff to analyze consolidated monthly financial statements and review with Chief Financial Officer.
  • Produced specifications for new product development and legacy product support and maintenance.
  • Contributed to project management and scoping or reporting offerings for internal and external parties.
  • Supported Information Collection Unit to reduce FOIA backlogs and conducting quantitative data analysis and qualitative follow-ups.

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Average Salary:

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Top 10 Best States for Product Managers/Analyst

  1. Delaware
  2. New Jersey
  3. Washington
  4. Rhode Island
  5. New York
  6. Virginia
  7. Connecticut
  8. Texas
  9. Massachusetts
  10. Minnesota
  • (162 jobs)
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  • (170 jobs)
  • (2,883 jobs)
  • (2,231 jobs)
  • (486 jobs)
  • (2,776 jobs)
  • (1,763 jobs)
  • (810 jobs)

Product Manager/Analyst Demographics

Gender

Male

56.7%

Female

34.6%

Unknown

8.7%
Ethnicity

White

56.1%

Hispanic or Latino

14.7%

Asian

13.6%

Black or African American

11.0%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

29.6%

German

9.3%

French

9.3%

Chinese

7.4%

Portuguese

5.6%

Dutch

5.6%

Mandarin

5.6%

Russian

3.7%

Italian

3.7%

Hebrew

3.7%

Serbian

1.9%

Lithuanian

1.9%

Croatian

1.9%

Vietnamese

1.9%

Bosnian

1.9%

Japanese

1.9%

Arabic

1.9%

Kazakh

1.9%

Esperanto

1.9%
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Product Manager/Analyst Education

Schools

University of Phoenix

15.8%

Carnegie Mellon University

7.9%

New York University

6.1%

Villanova University

5.3%

George Washington University

5.3%

New Jersey Institute of Technology

5.3%

University of Denver

5.3%

Arizona State University

4.4%

University of Washington

4.4%

University of Houston

4.4%

Georgia Institute of Technology -

4.4%

University of Alabama

3.5%

Sonoma State University

3.5%

University of Central Missouri

3.5%

University of Michigan - Ann Arbor

3.5%

Georgetown University

3.5%

University of Texas at Dallas

3.5%

University of Texas at Austin

3.5%

George Mason University

3.5%

University of Florida

3.5%
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Majors

Business

32.9%

Finance

13.8%

Marketing

6.2%

Management

5.3%

Computer Science

4.9%

Economics

4.1%

Management Information Systems

3.7%

Accounting

3.3%

Psychology

2.9%

Management Science

2.7%

Computer Information Systems

2.7%

Information Systems

2.3%

Mathematics

2.3%

Information Technology

2.1%

History

2.1%

Electrical Engineering

1.9%

Communication

1.9%

Political Science

1.9%

Project Management

1.6%

Computer Engineering

1.6%
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Degrees

Bachelors

41.3%

Masters

36.9%

Other

11.2%

Certificate

4.5%

Associate

2.6%

Doctorate

2.4%

Diploma

0.9%

License

0.1%
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