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Become A Product Manager, Consumables

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Working As A Product Manager, Consumables

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $118,000

    Average Salary

What Does A Product Manager, Consumables Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Manager, Consumables

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Top Careers Before Product Manager, Consumables
Manager 5.5%
Supervisor 4.0%
Analyst 4.0%
Consultant 3.5%
Top Careers After Product Manager, Consumables
Consultant 3.5%
Manager 3.0%

Do you work as a Product Manager, Consumables?

Average Yearly Salary
$118,000
View Detailed Salary Report
$82,000
Min 10%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$169,000
Max 90%
Best Paying Company
Netflix
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
3.3 years
How much does a Product Manager, Consumables make at top companies?
The national average salary for a Product Manager, Consumables in the United States is $118,481 per year or $57 per hour. Those in the bottom 10 percent make under $82,000 a year, and the top 10 percent make over $169,000.

How Would You Rate The Salary Of a Product Manager, Consumables?

Have you worked as a Product Manager, Consumables? Help other job seekers by rating your experience as a Product Manager, Consumables.

Top Skills for A Product Manager, Consumables

  1. New Product Development
  2. Market Research
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Designed and executed marketing research for the mass market, and key strategic segments, including new product development & innovation.
  • Managed market research and analysis to monitor competitive activities, identify market trends, and determine customer needs.
  • Analyzed incoming customer calls regarding negative customer service to determine if any compensation would be granted.
  • Developed three consumer products from concept to production to include sub assembly components for various consumer product model features and configurations.
  • Utilized Agile Product Management process methodology to develop, enhance and maintain various technical products.

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Top 10 Best States for Product Managers, Consumables

  1. New York
  2. Colorado
  3. New Jersey
  4. Virginia
  5. Rhode Island
  6. California
  7. Washington
  8. Delaware
  9. Pennsylvania
  10. District of Columbia
  • (2,015 jobs)
  • (759 jobs)
  • (857 jobs)
  • (852 jobs)
  • (124 jobs)
  • (6,546 jobs)
  • (1,745 jobs)
  • (54 jobs)
  • (798 jobs)
  • (184 jobs)

Product Manager, Consumables Demographics

Gender

Male

51.1%

Female

40.9%

Unknown

8.0%
Ethnicity

White

59.2%

Hispanic or Latino

15.4%

Black or African American

11.1%

Asian

10.9%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

47.4%

Chinese

10.5%

Mandarin

10.5%

Italian

10.5%

Portuguese

5.3%

German

5.3%

Japanese

5.3%

French

5.3%
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Product Manager, Consumables Education

Schools

New York University

9.3%

DePaul University

6.7%

University of Phoenix

6.7%

Fairleigh Dickinson University

6.7%

Ohio University -

5.3%

University of California - Los Angeles

5.3%

Babson College

5.3%

University of Virginia

5.3%

University of Houston

5.3%

University of Connecticut

4.0%

University of St. Thomas (Minnesota)

4.0%

State University of New York Buffalo

4.0%

Wake Forest University

4.0%

University of California - Berkeley

4.0%

University of Cincinnati

4.0%

Northeastern University

4.0%

University of Washington

4.0%

Lindenwood University

4.0%

University of Texas at Austin

4.0%

Auburn University

4.0%
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Majors

Business

35.5%

Marketing

20.9%

Finance

5.9%

Management

5.6%

Communication

4.5%

Computer Science

2.8%

Human Resources Management

2.8%

Accounting

2.8%

Economics

2.4%

English

2.1%

Project Management

2.1%

Political Science

2.1%

Electrical Engineering

1.7%

Business Economics

1.4%

Biology

1.4%

Industrial Engineering

1.4%

Mechanical Engineering

1.4%

Fine Arts

1.0%

Education

1.0%

Small Business Management

1.0%
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Degrees

Bachelors

41.7%

Masters

37.4%

Other

12.9%

Associate

2.7%

Certificate

2.4%

Doctorate

1.3%

License

0.8%

Diploma

0.8%
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