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Become A Product Manager, Consumables

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Working As A Product Manager, Consumables

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Product Manager, Consumables Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Manager, Consumables

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Manager, Consumables jobs

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Average Length of Employment
Product Manager 3.4 years
Product Director 3.4 years
Product Lead 2.9 years
Top Employers Before
Manager 2.9%
Top Employers After
Consultant 3.1%

Product Manager, Consumables Demographics

Gender

Male

57.1%

Female

39.8%

Unknown

3.1%
Ethnicity

White

78.1%

Asian

12.3%

Hispanic or Latino

7.7%

Unknown

1.2%

Black or African American

0.7%
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Languages Spoken

Spanish

40.0%

Chinese

16.0%

Mandarin

16.0%

Portuguese

4.0%

German

4.0%

Dutch

4.0%

Japanese

4.0%

French

4.0%

Cantonese

4.0%

Italian

4.0%
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Product Manager, Consumables Education

Schools

University of California - Los Angeles

9.3%

Babson College

7.4%

University of Virginia

7.4%

Lindenwood University

7.4%

New York University

5.6%

Southwestern Law School

5.6%

University of California - Berkeley

5.6%

University of Washington

5.6%

Villanova University

5.6%

University of Connecticut

3.7%

Ohio University -

3.7%

University of Pennsylvania

3.7%

Southern Illinois University Carbondale

3.7%

University of South Dakota

3.7%

Temple University

3.7%

Boston University

3.7%

Wake Forest University

3.7%

Ohio State University

3.7%

University of Tennessee - Knoxville

3.7%

Roger Williams University

3.7%
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Majors

Business

36.7%

Marketing

23.4%

Finance

6.9%

Management

5.3%

Computer Science

3.7%

Human Resources Management

2.7%

Economics

2.7%

Mechanical Engineering

2.1%

Communication

2.1%

Electrical Engineering

2.1%

English

1.6%

Biology

1.6%

Law

1.6%

International Business

1.1%

Political Science

1.1%

Microbiology

1.1%

Forestry

1.1%

Food And Nutrition

1.1%

Public Relations

1.1%

Business Communications

1.1%
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Degrees

Masters

43.0%

Bachelors

39.1%

Other

9.8%

Associate

3.4%

Certificate

1.7%

Doctorate

1.7%

Diploma

0.9%

License

0.4%
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Full Time
Part Time
Internship
Temporary

Real Product Manager, Consumables Salaries

Job Title Company Location Start Date Salary
Manager Consumer & Indus. Products Invetech, Inc. Sutter, CA Aug 20, 2012 $173,553
Manager, Analytics for Consumer Products Google Inc. Mountain View, CA Jul 14, 2016 $155,000
Manager, Analytics for Consumer Products Google Inc. Mountain View, CA Sep 20, 2016 $154,440
Group Product Manager, US Consumer Product Paypal, Inc. San Jose, CA Jul 28, 2011 $143,500
Senior Product Manager, Consumer Products Group Autodesk, Inc. San Francisco, CA Jun 01, 2013 $142,500 -
$208,000
Manager, AV Consumer Products Harman Consumer Group, Inc. Los Angeles, CA May 10, 2010 $140,000 -
$170,000
Product Manager, Consumer Finance Product Development Overstock.Com Salt Lake City, UT Aug 06, 2016 $129,626 -
$134,626
Consumer Multimedia Product Manager Cellco Partnership Ridgefield, NJ Oct 01, 2012 $101,400 -
$120,000
Product Manager, Spares and Consumables Tecan Systems, Inc. San Jose, CA Oct 26, 2015 $94,640

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Top Skills for A Product Manager, Consumables

NewProductDevelopmentProductLineMarketResearchPConsumerProductsProductRoadmapElectronicsCustomerServiceSupportProductStrategyMarketShareKeyAccountsCompliancePrivateLabelBusinessPlansAnnualSalesAnnualRevenueProductLifeCyclesRMarketTrendsCompetitiveAnalysis

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Top Product Manager, Consumables Skills

  1. New Product Development
  2. Product Line
  3. Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Designed and executed marketing research for the mass market, and key strategic segments, including new product development & innovation.
  • Developed and managed product line road maps and integrated to corporate strategies.
  • Managed market research and analysis to monitor competitive activities, identify market trends, and determine customer needs.
  • Create financial reports on performance metrics of existing products to present to executive management and make recommendations to enhance product performance.
  • Developed three consumer products from concept to production to include sub assembly components for various consumer product model features and configurations.

Top Product Manager, Consumables Employers

Product Manager, Consumables Videos

Product Creation in Odoo / OpenERP

Life Sicence Research - Marketing Product Manager, Consumables and Automation

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