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Product manager, consumables vs media manager

The differences between product managers, consumables and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager, consumables and a media manager. Additionally, a product manager, consumables has an average salary of $122,421, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a product manager, consumables include product management, project management and user experience. The most important skills for a media manager are digital marketing, kpis, and media planning.

Product manager, consumables vs media manager overview

Product Manager, ConsumablesMedia Manager
Yearly salary$122,421$96,475
Hourly rate$58.86$46.38
Growth rate10%10%
Number of jobs107,496110,888
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a product manager, consumables do?

A product manager of consumables manages a team of professionals that are involved in product development that can increase commission sales. This manager must execute market research for each product category by utilizing online competitive shopping and market trend sources. The manager must develop several new products and launch them while managing the existing brands of the company. This manager must also maintain relationships with business partners and vendors to drive the portfolio.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Product manager, consumables vs media manager salary

Product managers, consumables and media managers have different pay scales, as shown below.

Product Manager, ConsumablesMedia Manager
Average salary$122,421$96,475
Salary rangeBetween $84,000 And $178,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaPennsylvania
Best paying companyMetaMeta
Best paying industryRetailAutomotive

Differences between product manager, consumables and media manager education

There are a few differences between a product manager, consumables and a media manager in terms of educational background:

Product Manager, ConsumablesMedia Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Product manager, consumables vs media manager demographics

Here are the differences between product managers, consumables' and media managers' demographics:

Product Manager, ConsumablesMedia Manager
Average age3939
Gender ratioMale, 55.6% Female, 44.4%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product manager, consumables and media manager duties and responsibilities

Product manager, consumables example responsibilities.

  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Sound knowledge of SAS / SQL, financial statements, and business processes.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Develop innovative reusable user interface components in Java.
  • Increase sales $180 million and reverse unprofitable business by developing chargeable enhancements and negotiating elimination of OEM aftermarket discounts.

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Product manager, consumables vs media manager skills

Common product manager, consumables skills
  • Product Management, 12%
  • Project Management, 7%
  • User Experience, 6%
  • Market Research, 6%
  • Product Vision, 5%
  • Digital Marketing, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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