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The differences between product managers, consumables and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager, consumables and a media manager. Additionally, a product manager, consumables has an average salary of $122,421, which is higher than the $96,475 average annual salary of a media manager.
The top three skills for a product manager, consumables include product management, project management and user experience. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Product Manager, Consumables | Media Manager | |
| Yearly salary | $122,421 | $96,475 |
| Hourly rate | $58.86 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,496 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product manager of consumables manages a team of professionals that are involved in product development that can increase commission sales. This manager must execute market research for each product category by utilizing online competitive shopping and market trend sources. The manager must develop several new products and launch them while managing the existing brands of the company. This manager must also maintain relationships with business partners and vendors to drive the portfolio.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Product managers, consumables and media managers have different pay scales, as shown below.
| Product Manager, Consumables | Media Manager | |
| Average salary | $122,421 | $96,475 |
| Salary range | Between $84,000 And $178,000 | Between $66,000 And $140,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | Meta |
| Best paying industry | Retail | Automotive |
There are a few differences between a product manager, consumables and a media manager in terms of educational background:
| Product Manager, Consumables | Media Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product managers, consumables' and media managers' demographics:
| Product Manager, Consumables | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.6% Female, 44.4% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |