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What does a product manager, consumables do?

Updated January 8, 2025
8 min read

A product manager of consumables manages a team of professionals that are involved in product development that can increase commission sales. This manager must execute market research for each product category by utilizing online competitive shopping and market trend sources. The manager must develop several new products and launch them while managing the existing brands of the company. This manager must also maintain relationships with business partners and vendors to drive the portfolio.

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Product manager, consumables responsibilities

Here are examples of responsibilities from real product manager, consumables resumes:

  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Sound knowledge of SAS / SQL, financial statements, and business processes.
  • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  • Develop innovative reusable user interface components in Java.
  • Increase sales $180 million and reverse unprofitable business by developing chargeable enhancements and negotiating elimination of OEM aftermarket discounts.

Product manager, consumables skills and personality traits

We calculated that 12% of Product Managers, Consumables are proficient in Product Management, Project Management, and User Experience. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.

We break down the percentage of Product Managers, Consumables that have these skills listed on their resume here:

  • Product Management, 12%

    Utilized Agile Product Management process methodology to develop, enhance and maintain various technical products.

  • Project Management, 7%

    Coordinate overseas project management and development efforts including engineering and analysis teams.

  • User Experience, 6%

    Worked with product stakeholders to define product requirements, user experience and features while complying with regulatory and security standards.

  • Market Research, 6%

    Conducted market research, competitive and revenue analysis, and formulated product requirements and strategy for positioning and pricing.

  • Product Vision, 5%

    Define product vision through research, opportunity assessment, competitive analysis, and technology evaluations.

  • Digital Marketing, 5%

    Facilitated and developed materials and strategies for public relations, media placement, digital marketing, social media and consumer education.

Most product managers, consumables use their skills in "product management," "project management," and "user experience" to do their jobs. You can find more detail on essential product manager, consumables responsibilities here:

Analytical skills. To carry out their duties, the most important skill for a product manager, consumables to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Product managers, consumables often use analytical skills in their day-to-day job, as shown by this real resume: "received wireless data evolution award from senior management for re-invigorating the streaming music product line. "

Communication skills. Another soft skill that's essential for fulfilling product manager, consumables duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a product manager, consumables resume, here's how product managers, consumables can utilize communication skills in their job responsibilities: "controlled, organized and developed the communication technology product lines from conceptual stages through product life cycles. "

Creativity. product managers, consumables are also known for creativity, which are critical to their duties. You can see how this skill relates to product manager, consumables responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A product manager, consumables resume example shows how creativity is used in the workplace: "established creative direction for product developments that increased commission sales. "

Interpersonal skills. A big part of what product managers, consumables do relies on "interpersonal skills." You can see how essential it is to product manager, consumables responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical product manager, consumables tasks: "possess strong analytical, communication and interpersonal skills. "

Organizational skills. Another common skill required for product manager, consumables responsibilities is "organizational skills." This skill comes up in the duties of product managers, consumables all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real product manager, consumables resume shows how this skill is central to what a product manager, consumables does: "researched new products, new enhancements, and product redesign that aligned product offering with organizational goals. "

See the full list of product manager, consumables skills

Compare different product managers, consumables

Product manager, consumables vs. Web manager

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

The annual salary of web managers is $39,725 lower than the average salary of product managers, consumables.Even though product managers, consumables and web managers are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require project management, user experience, and digital marketing in the day-to-day roles and responsibilities.

There are some key differences in the responsibilities of each position. For example, product manager, consumables responsibilities require skills like "product management," "market research," "product vision," and "consumer products." Meanwhile a typical web manager has skills in areas such as "wordpress," "html css," "google analytics," and "html." This difference in skills reveals the differences in what each career does.

Web managers tend to reach lower levels of education than product managers, consumables. In fact, web managers are 5.7% less likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.

Product manager, consumables vs. Marketing manager/project manager

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Marketing manager/project manager positions earn lower pay than product manager, consumables roles. They earn a $44,053 lower salary than product managers, consumables per year.A few skills overlap for product managers, consumables and marketing manager/project managers. Resumes from both professions show that the duties of each career rely on skills like "project management," "market research," and "digital marketing. "

In addition to the difference in salary, there are some other key differences worth noting. For example, product manager, consumables responsibilities are more likely to require skills like "product management," "user experience," "product vision," and "consumer products." Meanwhile, a marketing manager/project manager has duties that require skills in areas such as "marketing campaigns," "powerpoint," "email campaigns," and "email marketing." These differences highlight just how different the day-to-day in each role looks.

Marketing manager/project managers may earn a lower salary than product managers, consumables, but marketing manager/project managers earn the most pay in the technology industry with an average salary of $95,863. On the other hand, product managers, consumables receive higher pay in the retail industry, where they earn an average salary of $105,764.Average education levels between the two professions vary. Marketing manager/project managers tend to reach similar levels of education than product managers, consumables. In fact, they're 0.4% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.

Product manager, consumables vs. Media manager

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

On average, media managers earn lower salaries than product managers, consumables, with a $25,946 difference per year.By looking over several product managers, consumables and media managers resumes, we found that both roles require similar skills in their day-to-day duties, such as "project management," "market research," and "digital marketing." But beyond that, the careers look very different.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from product manager, consumables resumes include skills like "product management," "user experience," "product vision," and "consumer products," whereas a media manager is more likely to list skills in "kpis," "media planning," "media management," and "powerpoint. "

Media managers make a very good living in the automotive industry with an average annual salary of $108,113. On the other hand, product managers, consumables are paid the highest salary in the retail industry, with average annual pay of $105,764.Most media managers achieve a lower degree level compared to product managers, consumables. For example, they're 6.9% less likely to graduate with a Master's Degree, and 0.5% less likely to earn a Doctoral Degree.

Product manager, consumables vs. Product lead

A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.

Product leads average a lower salary than the annual salary of product managers, consumables. The difference is about $3,593 per year.While their salaries may vary, product managers, consumables and product leads both use similar skills to perform their duties. Resumes from both professions include skills like "product management," "project management," and "user experience. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "product vision," "consumer products," "credit card," and "performance metrics" are skills that commonly show up on product manager, consumables resumes. On the other hand, product leads use skills like architecture, cloud, product lifecycle management, and emerging technologies on their resumes.In general, product leads earn the most working in the hospitality industry, with an average salary of $129,039. The highest-paying industry for a product manager, consumables is the retail industry.The average resume of product leads showed that they earn similar levels of education compared to product managers, consumables. So much so that theyacirc;euro;trade;re 3.8% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.3%.

Types of product manager, consumables

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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