Do you ever wonder how products sell in the marketplace? Or how come your favorite artist is on the television, advertising the item you could see on a shopping stall, but didn't think of buying until now? That's a product manager's job. Simply put, product managers handle the product's presence in the market to persuade a person, like you, to take those items home.

Needless to say, the product manager is a senior position. And for you to qualify, you should have extensive experience and skills under your belt to handle sales strategies and the team's performance. You'll be the team's "know-it-all" - meaning, you'll never run out of ideas and techniques to make the account successful. Basically, that's your objective - to help the business grow by achieving your client's highest satisfaction.

Being a product manager is actually not a smooth-sailing journey, because you will be accountable for whatever results your strategies might create. But the self-accomplishment it brings is priceless, especially when you know that you contribute so much to the company's goals. Everyone has their own starting point. It's just a matter of hard work and patience to get to the top of the game. And maybe, the business owner of the cereal you're eating every morning needs someone like you to lead that brand. We'll never know.

What Does a Product Manager Do

There are certain skills that many product managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Product Manager does

How To Become a Product Manager

If you're interested in becoming a product manager, one of the first things to consider is how much education you need. We've determined that 72.2% of product managers have a bachelor's degree. In terms of higher education levels, we found that 17.0% of product managers have master's degrees. Even though most product managers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Product Manager

Product Manager Career Paths

Average Salary for a Product Manager

Product Managers in America make an average salary of $111,729 per year or $54 per hour. The top 10 percent makes over $152,000 per year, while the bottom 10 percent under $81,000 per year.
Average Product Manager Salary
$111,729 Yearly
$53.72 hourly
$81,000
10 %
$111,000
Median
$152,000
90 %

What Am I Worth?

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Product Manager Education

Product Manager Majors

28.4 %
12.4 %

Product Manager Degrees

Bachelors

72.2 %

Masters

17.0 %

Associate

6.6 %

Top Colleges for Product Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Product Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.7% of product managers listed product management on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Product Manager Resume templates

Zippia allows you to choose from different easy-to-use Product Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Product Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Product Manager Demographics

Product Manager Gender Distribution

Male
Male
65%
Female
Female
35%

After extensive research and analysis, Zippia's data science team found that:

  • Among product managers, 34.7% of them are women, while 65.3% are men.

  • The most common race/ethnicity among product managers is White, which makes up 71.5% of all product managers.

  • The most common foreign language among product managers is Spanish at 34.8%.

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Best States For a Product Manager

Some places are better than others when it comes to starting a career as a product manager. The best states for people in this position are California, Washington, New York, and Oregon. Product managers make the most in California with an average salary of $123,009. Whereas in Washington and New York, they would average $107,415 and $105,501, respectively. While product managers would only make an average of $101,163 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total Product Manager Jobs:
9,070
Highest 10% Earn:
$174,000
Location Quotient:
1.81

2. Washington

Total Product Manager Jobs:
2,404
Highest 10% Earn:
$150,000
Location Quotient:
1.92

3. Oregon

Total Product Manager Jobs:
1,056
Highest 10% Earn:
$142,000
Location Quotient:
1.49
Full List Of Best States For Product Managers

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Top Product Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ product managers and discovered their number of product manager opportunities and average salary. Through our research, we concluded that Amazon was the best, especially with an average salary of $133,608. Google follows up with an average salary of $159,092, and then comes Meta with an average of $174,262. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a product manager. The employers include Twitter, U.S. Bank, and Dell

Most Common Employers For Product Manager

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Meta$174,262$83.78843
2Google$159,092$76.491,290
3Microsoft$143,698$69.09503
4Uber Technologies$134,736$64.78160
5Amazon$133,608$64.231,654
6Walmart$133,083$63.98259
7Cisco$132,797$63.84487
8Intuit$129,247$62.14194
9Adobe$126,295$60.72250
10PetSmart$121,289$58.31646

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Becoming a Product Manager FAQs

Product Manager vs. Product Marketing Manager

A product manager is responsible for leading the creation of a product, while the product marketing manager is responsible for leading the go-to-market for that product.

A product manager is usually responsible for setting the product vision including creating the product roadmap. They identify which customer pain points to target and articulate the business value of the product. They manage the stakeholders and ensure the product aligns with their product strategy.

Product Manager vs. Software Engineer

A product manager is responsible for understanding a user's needs, setting the product roadmap, and designing deliverables, while a software engineer does the designing, coding, and execution of software.

How long does it take to become a Product Manager?

It takes 6 years of professional experience to become a product manager. That is the time it takes to learn specific product manager skills, but does not account for time spent in formal education. If you include the normal education requirements to complete a college degree, then it takes 9 to 11 years years to become a product manager.

Can you become a product manager without a degree?

No, you can't become a product manager without a degree. The role of a product manager requires a minimum of a bachelor's degree in business or a related field. Related degree fields may include marketing, economics, and advertising. Often product managers hold advanced degrees such as an MBA or specific certifications.

Do product managers get paid well?

Yes, product managers get paid well. The average annual base salary of a product manager is approximately $95,000. There are a number of factors that impact the salary of a product manager, including where and who they work for.

What qualifications do I need to be a product manager?

Product managers need to have a minimum of a bachelor's degree and some relevant work experience. Education and work experiences are both essential in becoming a product manager, but both can vary a great deal.

Business Analyst vs. Product manager

A business analyst is an inward-facing position that focuses on processes, practices, and internal systems inside the company, while a product manager is an outward-facing position that is focused on the marketing and interactions with customers to determine product opportunities.

Product Analyst vs. Product Manager

A product analyst is someone who analyzes the market and identifies trends to forecast the popularity of a product while a product manager oversees the creation, production, and marketing of a product.

Program Manager vs. Product Manager

A program manager takes a lateral view of the organization and identifies interdependencies among projects, products, and strategic initiatives, while a product manager is forward-focused and looks at all of the elements needed to drive their products forward

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