FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
×
FIND
PERSONALIZED JOBS

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Become A Product Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $103,709

    Average Salary

What Does A Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Product Manager?

Send To A Friend

Product Manager Videos

Gigs: GE Energy Management Product Manager

Meet a Google Associate Product Manager Program Alumna, feat. Laura

What skills are needed to be an effective Product Manager?

Product Manager Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Product Manager Career Paths

Product Manager
Marketing Communications Manager Manager, Channel Marketing
Director Of Channel Marketing
12 Yearsyrs
Marketing Director
Director Of Consumer Marketing
11 Yearsyrs
Product Marketing Manager Senior Product Manager
Director Of Marketing And Product Management
10 Yearsyrs
Senior Product Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Senior Manager Director Of Strategy
Director Of Strategy & Marketing
6 Yearsyrs
Senior Manager Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
Marketing Director
Executive Director, Marketing
9 Yearsyrs
District Sales Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
Group Product Manager
8 Yearsyrs
Manager, Product Management
9 Yearsyrs
Marketing Manager Marketing Director
Marketing Vice President
10 Yearsyrs
Sales Manager Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Sales Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Product Marketing Manager Manager, Channel Marketing
Senior Channel Manager
11 Yearsyrs
Senior Product Manager Director, Product Marketing
Senior Director, Product Marketing
13 Yearsyrs
Senior Project Manager Senior Product Manager
Senior Product Line Manager
10 Yearsyrs
Market Development Manager Strategic Marketing Manager
Solutions Marketing Manager
9 Yearsyrs
Marketing Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Show More
Share

Do you work as a Product Manager?

Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Lead 3.0 years
Product Manager 3.0 years
Top Careers Before Product Manager
Manager 5.4%
Consultant 4.8%
Internship 3.7%
Buyer 2.9%
Top Careers After Product Manager
Consultant 5.7%
Director 3.9%
Manager 3.4%

Do you work as a Product Manager?

Product Manager Demographics

Gender

Male

62.8%

Female

34.3%

Unknown

2.9%
Ethnicity

White

58.1%

Hispanic or Latino

14.6%

Asian

13.1%

Black or African American

10.1%

Unknown

4.2%
Show More
Foreign Languages Spoken

Spanish

34.6%

French

11.9%

Mandarin

8.9%

Chinese

8.8%

German

7.5%

Portuguese

5.2%

Japanese

4.3%

Italian

3.2%

Cantonese

2.8%

Russian

2.4%

Korean

2.2%

Carrier

1.8%

Hindi

1.6%

Arabic

1.3%

Dutch

0.9%

Swedish

0.7%

Hebrew

0.7%

Thai

0.5%

Turkish

0.5%

Polish

0.4%
Show More

Product Manager Education

Schools

University of Phoenix

15.5%

University of Washington

5.8%

University of Texas at Austin

5.7%

Pennsylvania State University

5.6%

New York University

5.4%

Northwestern University

5.2%

University of Southern California

5.2%

University of California - Berkeley

4.8%

Northeastern University

4.5%

San Jose State University

4.3%

Arizona State University

4.1%

Fashion Institute of Technology

4.0%

Ohio State University

3.9%

Purdue University

3.8%

Brigham Young University

3.8%

George Washington University

3.7%

DePaul University

3.7%

University of Chicago

3.7%

Stanford University

3.6%

Duke University

3.6%
Show More
Majors

Business

35.4%

Marketing

15.8%

Management

6.5%

Finance

6.2%

Computer Science

4.6%

Electrical Engineering

4.4%

Communication

2.9%

Mechanical Engineering

2.9%

Project Management

2.5%

Economics

2.4%

Psychology

1.9%

Accounting

1.9%

Political Science

1.9%

English

1.7%

Graphic Design

1.7%

Computer Information Systems

1.6%

Education

1.6%

International Business

1.4%

Biology

1.4%

Specialized Sales And Merchandising

1.2%
Show More
Degrees

Bachelors

42.4%

Masters

36.4%

Other

12.5%

Associate

3.4%

Certificate

3.0%

Doctorate

1.7%

Diploma

0.6%

License

0.1%
Show More

Product Manager Videos

Gigs: GE Energy Management Product Manager

Meet a Google Associate Product Manager Program Alumna, feat. Laura

What skills are needed to be an effective Product Manager?

Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Manager Salaries

Job Title Company Location Start Date Salary
Product Manager Bloomberg, LP New York, NY Jan 09, 2016 $245,000
Product Manager LYFT, Inc. San Francisco, CA Oct 31, 2016 $240,000
Director, Product Manager Merrill Lynch New York, NY Sep 15, 2016 $240,000 -
$260,000
Product Manager Facebook, Inc. Menlo Park, CA Jun 01, 2015 $240,000
Innovations Product Manager Facebook, Inc. Menlo Park, CA Oct 19, 2015 $240,000
Product Manager Google Inc. Mountain View, CA Dec 01, 2016 $231,000
Product Manager Grammarly, Inc. San Francisco, CA Apr 09, 2016 $230,000
Product Manager Bloomberg Tradebook LLC New York, NY Feb 28, 2015 $225,000
Product Manager Cisco Systems, Inc. San Francisco, CA Feb 11, 2016 $225,000 -
$245,300
Structured Products Manager AIG Employee Services, Inc. Wilton, CT Jun 29, 2015 $225,000
Product Manager Bloomberg, LP New York, NY Sep 20, 2015 $220,000
Product Manager/Strategy-Proddev Oracle America, Inc. CA Jul 27, 2016 $218,015 -
$292,927
Product Manager FMC Corporation Philadelphia, PA Mar 15, 2016 $134,930 -
$137,000
Product Manager Eresearch Technology, Inc. Philadelphia, PA Jul 15, 2016 $134,930
Product Manager IDEX Health & Science LLC Oak Harbor, WA Feb 24, 2015 $134,888 -
$144,200
Product Manager, Ecommerce Docusign, Inc. San Francisco, CA May 01, 2016 $134,638
Product Manager/Strategy Oracle America, Inc. CA Jun 01, 2015 $134,638 -
$173,048
Product Manager/Strategy-Prod DEV Oracle America, Inc. CA Mar 27, 2015 $134,638 -
$208,000
Product Manager/Strategy-Proddev Oracle America, Inc. CA Aug 26, 2015 $134,638 -
$194,087
Product Manager-Strategy/Proddev Oracle America, Inc. CA Jul 10, 2015 $134,638 -
$173,047
Product Manager-OMG Facts EN Espanol Spartz LLC Chicago, IL Jul 12, 2015 $115,544
Product Manager, Enterprise Analytics Premise Data Corporation San Francisco, CA Jan 06, 2015 $115,378 -
$150,000
Product Manager Apcera, Inc. San Francisco, CA Aug 02, 2015 $115,378 -
$155,000
Product Manager, Enterprise Analytics Premise Data Corporation San Francisco, CA Jun 01, 2015 $115,378 -
$150,000
Product Manager American Express Travel Related Services Phoenix, AZ Apr 20, 2016 $115,253
Product Manager Uber Technologies, Inc. San Francisco, CA Dec 28, 2016 $115,211 -
$120,000
Product Manager, Metamind Salesforce.Com Inc. San Francisco, CA Nov 25, 2016 $115,211
Product Manager Nvidia Corporation Santa Clara, CA Aug 09, 2016 $115,159 -
$140,515

No Results

To get more results, try adjusting your search by changing your filters.

Show More

How Would You Rate The Salary Of a Product Manager?

Have you worked as a Product Manager? Help other job seekers by rating your experience as a Product Manager.

Top Skills for A Product Manager

  1. New Product Development
  2. New Product Lines
  3. Product Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Managed $50 million outdoor decorative lighting product line inclusive of new product development, price/margin management and existing product rationalization.
  • Spearheaded product launch Two new product lines for both the Senior Care, and Veterinary Puppy, and Kitten program markets.
  • Develop and implement product strategy, maintaining open channels of communication across departments to ensure successful integration.
  • Selected outstanding vendors, maintained relations and performance evaluations and training necessary for vendor success and product revenue growth.
  • Gathered and analyzed information to define web-based Performance Evaluation System specifications and communicated product strategy and functionality to the development team.

How Would You Rate Working As a Product Manager?

Are you working as a Product Manager? Help us rate Product Manager as a Career.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Product Managers

  1. Washington
  2. Rhode Island
  3. California
  4. Oregon
  5. New York
  6. Arkansas
  7. Delaware
  8. District of Columbia
  9. Virginia
  10. Minnesota
  • (2,243 jobs)
  • (200 jobs)
  • (8,881 jobs)
  • (564 jobs)
  • (3,271 jobs)
  • (183 jobs)
  • (83 jobs)
  • (298 jobs)
  • (1,408 jobs)
  • (791 jobs)

Top Product Manager Employers

Jobs From Top Product Manager Employers

Product Manager Videos

Gigs: GE Energy Management Product Manager

Meet a Google Associate Product Manager Program Alumna, feat. Laura

What skills are needed to be an effective Product Manager?

Related to your recently viewed content