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Working As A Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $121,000

    Average Salary

What Does A Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Product Director 3.4 years
Product Lead 3.0 years
Product Manager 3.0 years
Top Careers Before Product Manager
Manager 5.4%
Consultant 4.9%
Internship 3.9%
Top Careers After Product Manager
Consultant 5.9%
Director 4.0%
Manager 3.6%
Owner 2.8%

Do you work as a Product Manager?

Average Yearly Salary
$121,000
Show Salaries
$92,000
Min 10%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$160,000
Max 90%
Best Paying Company
Lyft
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
3.3 years
How much does a Product Manager make at top companies?
The national average salary for a Product Manager in the United States is $121,937 per year or $59 per hour. Those in the bottom 10 percent make under $92,000 a year, and the top 10 percent make over $160,000.

The largest raises come from changing jobs.

See what's out there.

Real Product Manager Salaries

Job Title Company Location Start Date Salary
Product Manager Bloomberg, LP Jan 09, 2016 $245,000
Director, Product Manager Merrill Lynch Sep 15, 2016 $240,000 -
$260,000
Product Manager LYFT, Inc. Oct 31, 2016 $240,000
Innovations Product Manager Facebook, Inc. Oct 19, 2015 $240,000
Product Manager Facebook, Inc. Jun 01, 2015 $240,000
Product Manager Google Inc. Dec 01, 2016 $231,000
Product Manager Grammarly, Inc. Apr 09, 2016 $230,000
Product Manager Cisco Systems, Inc. Feb 11, 2016 $225,000 -
$245,300
Structured Products Manager AIG Employee Services, Inc. Jun 29, 2015 $225,000
Product Manager Bloomberg Tradebook LLC Feb 28, 2015 $225,000
Product Manager Bloomberg, LP Sep 20, 2015 $220,000
Product Manager/Strategy-Proddev Oracle America, Inc. Jul 27, 2016 $218,015 -
$292,927
Product Manager FMC Corporation Mar 15, 2016 $134,930 -
$137,000
Product Manager Eresearch Technology, Inc. Jul 15, 2016 $134,930
Product Manager IDEX Health & Science LLC Feb 24, 2015 $134,888 -
$144,200
Product Manager/Strategy Oracle America, Inc. Jun 01, 2015 $134,638 -
$173,048
Product Manager, Ecommerce Docusign, Inc. May 01, 2016 $134,638
Product Manager-Strategy/Proddev Oracle America, Inc. Jul 10, 2015 $134,638 -
$173,047
Product Manager/Strategy-Prod DEV Oracle America, Inc. Mar 27, 2015 $134,638 -
$208,000
Product Manager/Strategy-Proddev Oracle America, Inc. Aug 26, 2015 $134,638 -
$194,087
Product Manager-OMG Facts EN Espanol Spartz LLC Jul 12, 2015 $115,544
Product Manager, Enterprise Analytics Premise Data Corporation Jun 01, 2015 $115,378 -
$150,000
Product Manager Apcera, Inc. Aug 02, 2015 $115,378 -
$155,000
Product Manager, Enterprise Analytics Premise Data Corporation Jan 06, 2015 $115,378 -
$150,000
Product Manager American Express Travel Related Services Apr 20, 2016 $115,253
Product Manager Uber Technologies, Inc. Dec 28, 2016 $115,211 -
$120,000
Product Manager, Metamind Salesforce.com Inc. Nov 25, 2016 $115,211
Product Manager Nvidia Corporation Aug 09, 2016 $115,159 -
$140,515

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Top Skills for A Product Manager

  1. New Product Development
  2. Product Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Developed brand identity and marketing/advertising Sales force training Forecasting and scheduling production for Respiratory and Anesthesia Products New product development and design
  • Gathered and analyzed information to define web-based Performance Evaluation System specifications and communicated product strategy and functionality to the development team.
  • Manage the portfolio analysis of market share and profitability to identify gaps and opportunities for revenue growth and profit enhancement.
  • Tracked competitive landscape, market developments and market research to generate innovative and creative marketing/communication strategies and implement new business opportunities.
  • Led software development engineers, quality assurance engineers and customer service team members to ensure proper development and implementation of designs.

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Average Salary:

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Top 10 Best States for Product Managers

  1. Washington
  2. Colorado
  3. New York
  4. California
  5. District of Columbia
  6. Virginia
  7. Idaho
  8. Rhode Island
  9. New Jersey
  10. Arkansas
  • (2,243 jobs)
  • (1,141 jobs)
  • (3,271 jobs)
  • (8,881 jobs)
  • (298 jobs)
  • (1,408 jobs)
  • (119 jobs)
  • (200 jobs)
  • (1,367 jobs)
  • (183 jobs)

Product Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 41,262 Product Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Product Manager Resume

View Resume Examples

Product Manager Demographics

Gender

Male

62.5%

Female

33.3%

Unknown

4.2%
Ethnicity

White

58.4%

Hispanic or Latino

14.5%

Asian

12.7%

Black or African American

10.2%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

34.8%

French

12.0%

Mandarin

8.7%

Chinese

8.6%

German

7.7%

Portuguese

5.1%

Japanese

4.3%

Italian

3.2%

Cantonese

2.6%

Russian

2.5%

Korean

2.2%

Carrier

1.7%

Hindi

1.4%

Arabic

1.4%

Dutch

0.9%

Hebrew

0.7%

Swedish

0.7%

Thai

0.6%

Polish

0.5%

Turkish

0.4%
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Product Manager Education

Schools

New York University

7.8%

University of Washington

7.3%

University of Texas at Austin

6.4%

University of California - Berkeley

6.4%

Pennsylvania State University

5.8%

Northwestern University

5.7%

Fashion Institute of Technology

5.0%

Northeastern University

5.0%

University of Southern California

4.9%

University of Chicago

4.7%

Stanford University

4.5%

Arizona State University

4.4%

Carnegie Mellon University

4.3%

Texas A&M University

4.2%

Duke University

4.0%

University of California - San Diego

4.0%

Purdue University

4.0%

University of Michigan - Ann Arbor

3.9%

University of Maryland - College Park

3.8%

University of California - Los Angeles

3.8%
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Majors

Business

32.2%

Marketing

14.5%

Management

6.7%

Finance

6.5%

Computer Science

5.3%

Electrical Engineering

4.5%

Communication

3.3%

Mechanical Engineering

3.2%

Economics

2.6%

Project Management

2.5%

Psychology

2.3%

Graphic Design

2.2%

Management Information Systems

2.1%

Accounting

2.0%

Political Science

2.0%

English

1.9%

International Business

1.7%

Specialized Sales And Merchandising

1.5%

Information Technology

1.5%

Education

1.4%
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Degrees

Bachelors

45.3%

Masters

37.6%

Associate

5.5%

Certificate

4.4%

High School Diploma

3.4%

Doctorate

2.1%

Diploma

1.4%

License

0.2%
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Updated May 18, 2020