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Become A Product Manager

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Working As A Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $94,470

    Average Salary

What Does A Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Manager jobs

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Average Length of Employment
OEM Sales Manager 3.7 years
Sales Manager 3.6 years
Global Manager 3.4 years
Product Director 3.4 years
Product Planner 3.3 years
Market Manager 3.3 years
Product Developer 3.2 years
Marketing Engineer 3.2 years
Marketing Director 3.1 years
Marketing Manager 3.1 years
Product Manager 3.0 years
Brand Director 2.9 years
Channel Manager 2.9 years
Product Lead 2.9 years
Brand Manager 2.7 years
Product Owner 2.6 years
Product Specialist 2.6 years
Product Analyst 2.4 years
Marketing Lead 2.4 years
Top Employers Before
Manager 5.0%
Consultant 4.3%
Internship 3.4%
Top Employers After
Consultant 5.0%
Director 3.4%
Manager 3.0%

Product Manager Demographics

Gender

Male

62.7%

Female

34.4%

Unknown

3.0%
Ethnicity

White

75.3%

Asian

12.7%

Hispanic or Latino

9.1%

Unknown

2.2%

Black or African American

0.7%
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Languages Spoken

Spanish

34.2%

French

12.0%

Mandarin

8.5%

Chinese

8.3%

German

7.9%

Portuguese

5.6%

Japanese

4.5%

Italian

3.4%

Cantonese

2.6%

Russian

2.4%

Korean

2.1%

Carrier

1.9%

Hindi

1.6%

Arabic

1.2%

Dutch

0.9%

Swedish

0.7%

Hebrew

0.6%

Turkish

0.5%

Thai

0.5%

Vietnamese

0.5%
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Product Manager Education

Schools

University of Phoenix

15.1%

University of Texas at Austin

5.9%

University of Washington

5.9%

Pennsylvania State University

5.8%

New York University

5.6%

Northwestern University

5.2%

University of Southern California

5.1%

University of California - Berkeley

5.0%

San Jose State University

4.4%

Northeastern University

4.4%

Arizona State University

4.0%

Ohio State University

3.9%

Purdue University

3.9%

George Washington University

3.7%

DePaul University

3.7%

Brigham Young University

3.7%

Fashion Institute of Technology

3.7%

Stanford University

3.7%

Duke University

3.6%

University of Chicago

3.6%
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Majors

Business

35.1%

Marketing

16.0%

Management

6.6%

Finance

6.2%

Computer Science

4.6%

Electrical Engineering

4.4%

Communication

3.2%

Mechanical Engineering

2.8%

Economics

2.4%

Project Management

2.4%

Accounting

2.0%

Psychology

1.9%

Political Science

1.8%

Graphic Design

1.7%

English

1.7%

Computer Information Systems

1.6%

Education

1.5%

International Business

1.4%

Biology

1.4%

Specialized Sales And Merchandising

1.2%
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Degrees

Bachelors

42.4%

Masters

36.4%

Other

12.5%

Associate

3.3%

Certificate

3.0%

Doctorate

1.7%

Diploma

0.6%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Manager Salaries

Job Title Company Location Start Date Salary
Product Manager Bloomberg, LP New York, NY Jan 09, 2016 $245,000
Director, Product Manager Merrill Lynch New York, NY Sep 15, 2016 $240,000 -
$260,000
Product Manager Facebook, Inc. Menlo Park, CA Jun 01, 2015 $240,000
Product Manager LYFT, Inc. San Francisco, CA Oct 31, 2016 $240,000
Innovations Product Manager Facebook, Inc. Menlo Park, CA Oct 19, 2015 $240,000
Product Manager Google Inc. Mountain View, CA Dec 01, 2016 $231,000
Product Manager Grammarly, Inc. San Francisco, CA Apr 09, 2016 $230,000
Structured Products Manager AIG Employee Services, Inc. Wilton, CT Jun 29, 2015 $225,000
Product Manager Bloomberg Tradebook LLC New York, NY Feb 28, 2015 $225,000
Product Manager Cisco Systems, Inc. San Francisco, CA Feb 11, 2016 $225,000 -
$245,300
Product Manager Bloomberg, LP New York, NY Sep 20, 2015 $220,000
Product Manager/Strategy-Proddev Oracle America, Inc. CA Jul 27, 2016 $218,015 -
$292,927
Product Manager FMC Corporation Philadelphia, PA Mar 15, 2016 $134,930 -
$137,000
Product Manager Eresearch Technology, Inc. Philadelphia, PA Jul 15, 2016 $134,930
Product Manager IDEX Health & Science LLC Oak Harbor, WA Feb 24, 2015 $134,888 -
$144,200
Product Manager/Strategy Oracle America, Inc. CA Jun 01, 2015 $134,638 -
$173,048
Product Manager/Strategy-Prod DEV Oracle America, Inc. CA Mar 27, 2015 $134,638 -
$208,000
Product Manager/Strategy-Proddev Oracle America, Inc. CA Aug 26, 2015 $134,638 -
$194,087
Product Manager, Ecommerce Docusign, Inc. San Francisco, CA May 01, 2016 $134,638
Product Manager-Strategy/Proddev Oracle America, Inc. CA Jul 10, 2015 $134,638 -
$173,047
Product Manager-OMG Facts EN Espanol Spartz LLC Chicago, IL Jul 12, 2015 $115,544
Product Manager, Enterprise Analytics Premise Data Corporation San Francisco, CA Jan 06, 2015 $115,378 -
$150,000
Product Manager Apcera, Inc. San Francisco, CA Aug 02, 2015 $115,378 -
$155,000
Product Manager, Enterprise Analytics Premise Data Corporation San Francisco, CA Jun 01, 2015 $115,378 -
$150,000
Product Manager American Express Travel Related Services Phoenix, AZ Apr 20, 2016 $115,253
Product Manager Uber Technologies, Inc. San Francisco, CA Dec 28, 2016 $115,211 -
$120,000
Product Manager, Metamind Salesforce.Com Inc. San Francisco, CA Nov 25, 2016 $115,211
Product Manager Nvidia Corporation Santa Clara, CA Aug 09, 2016 $115,159 -
$140,515

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Top Skills for A Product Manager

NewProductDevelopmentNewProductLinesProductStrategySalesGrowthWebProductManagementNewProductLaunchesMarketResearchCustomerServiceProductRoadmapPTradeShowsProjectManagementProductRequirementsMarketShareBusinessPlanCompetitiveAnalysisROIBusinessDevelopmentQA

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Top Product Manager Skills

  1. New Product Development
  2. New Product Lines
  3. Product Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Led new product development from conception to implementation.
  • Created ten new product lines and 100+ SKUs and retooled development process to cut time to market by 20%.
  • Created product strategy to align with operational capabilities and pricing strategy.
  • Resulted in the company's $5.1 million sales growth within one year
  • Maintained and administered website and social media activities.

Top Product Manager Employers

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