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The differences between product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager and a brand manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a product manager include product management, QA and product strategy. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Product Manager | Brand Manager | |
| Yearly salary | $111,729 | $97,789 |
| Hourly rate | $53.72 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 125,678 | 127,429 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Product managers and brand managers have different pay scales, as shown below.
| Product Manager | Brand Manager | |
| Average salary | $111,729 | $97,789 |
| Salary range | Between $81,000 And $152,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a product manager and a brand manager in terms of educational background:
| Product Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product managers' and brand managers' demographics:
| Product Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.3% Female, 34.7% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |