FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Product Manager Lead

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Product Manager Lead

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $118,000

    Average Salary

What Does A Product Manager Lead Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Product Manager Lead

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Product Manager Lead?

Send To A Friend

Product Manager Lead Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as a Product Manager Lead?

Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Top Careers Before Product Manager Lead
Consultant 4.9%
Developer 3.1%
Internship 3.1%
Analyst 3.1%
Architect 2.5%
Top Careers After Product Manager Lead
Director 4.4%
Consultant 2.7%

Do you work as a Product Manager Lead?

Product Manager Lead Demographics

Gender

Male

63.0%

Female

29.4%

Unknown

7.6%
Ethnicity

White

54.1%

Asian

17.2%

Hispanic or Latino

14.8%

Black or African American

9.4%

Unknown

4.6%
Show More
Foreign Languages Spoken

Mandarin

21.4%

Spanish

17.9%

Japanese

14.3%

Korean

10.7%

Carrier

7.1%

Portuguese

3.6%

Finnish

3.6%

Chinese

3.6%

Czech

3.6%

Dutch

3.6%

French

3.6%

Armenian

3.6%

Cantonese

3.6%
Show More

Product Manager Lead Education

Schools

New York University

8.5%

Northeastern University

6.8%

Northwestern University

6.8%

Cornell University

6.8%

University of Phoenix

6.0%

University of Southern California

6.0%

Carnegie Mellon University

6.0%

University of Chicago

6.0%

University of Florida

5.1%

University of Texas at Austin

5.1%

University of Washington

4.3%

Purdue University

4.3%

Massachusetts Institute of Technology

4.3%

University of Pennsylvania

3.4%

University of Michigan - Ann Arbor

3.4%

Saint Mary's College of California

3.4%

Pennsylvania State University

3.4%

University of California - Berkeley

3.4%

Stanford University

3.4%

Illinois Institute of Technology

3.4%
Show More
Majors

Business

30.0%

Computer Science

10.0%

Marketing

6.8%

Electrical Engineering

6.3%

Management

6.3%

Finance

6.3%

Mechanical Engineering

5.0%

Economics

3.4%

Computer Information Systems

3.2%

Management Information Systems

2.6%

International Business

2.4%

Communication

2.4%

Engineering

2.4%

Project Management

2.1%

Psychology

2.1%

Political Science

2.1%

Information Technology

2.1%

Small Business Management

1.6%

Computer Engineering

1.6%

Graphic Design

1.3%
Show More
Degrees

Masters

45.2%

Bachelors

38.8%

Other

9.6%

Associate

2.6%

Doctorate

1.7%

Certificate

1.5%

Diploma

0.4%

License

0.2%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$118,000
View Detailed Salary Report
$89,000
Min 10%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$118,000
Median 50%
$157,000
Max 90%
Best Paying Company
eBay
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
3.1 years
How much does a Product Manager Lead make at top companies?
The national average salary for a Product Manager Lead in the United States is $119,069 per year or $57 per hour. Those in the bottom 10 percent make under $90,000 a year, and the top 10 percent make over $157,000.

Real Product Manager Lead Salaries

Job Title Company Location Start Date Salary
Lead Product Manager Zynga Inc. San Francisco, CA Oct 17, 2016 $179,733 -
$249,733
Lead Product Manager, Search Glassdoor, Inc. San Francisco, CA Oct 10, 2016 $170,000
Lead Product Manager Zynga, Inc. San Francisco, CA Mar 28, 2016 $170,000
Lead Product Manager Zynga, Inc. San Francisco, CA Apr 26, 2015 $165,000
Lead Product Manager Zynga, Inc. San Francisco, CA Sep 04, 2015 $165,000
Lead Product Manager WB Games Inc. Chicago, IL Jan 11, 2016 $160,000
Product Manager (NEW Initiative Lead) Matterport, Inc. Sunnyvale, CA Jul 19, 2016 $159,370
Lead Product Manager Beepi, Inc. Los Altos, CA Aug 09, 2016 $154,000
Lead Product Manager Myfitnesspal, Inc. San Francisco, CA Dec 16, 2013 $150,000
Lead Product Manager The Boston Consulting Group, Inc. Manhattan Beach, CA Jul 01, 2015 $150,000 -
$200,000
Product Manager (NEW Initiative Lead) Matterport Inc. Mountain View, CA Sep 28, 2015 $150,000
Lead Product Manager The Boston Consulting Group, Inc. Manhattan Beach, CA Sep 01, 2015 $150,000 -
$200,000
Lead Product Manager Myfitnesspal, Inc. San Francisco, CA Dec 15, 2015 $145,000 -
$165,000
Lead Product Manager Zynga Inc. San Francisco, CA May 05, 2014 $140,000
Lead Product Manager Zynga Inc. Carlsbad, CA Jul 03, 2015 $140,000
Lead Product Manager Zynga Inc. Carlsbad, CA Mar 07, 2015 $140,000
Product Manager Lead Palantir Technologies Inc. New York, NY Sep 15, 2015 $135,000
Lead Product Manager Machine and Equipment Health General Electric Company San Ramon, CA Jul 20, 2016 $135,000
Product Manager Lead Proquest LLC Seattle, WA Oct 19, 2015 $135,000
Product Manager Lead, Librarian Solutions Proquest LLC Mountain View, CA Jul 04, 2016 $133,575
Product Manager Lead, Librarian Solutions Proquest LLC Mountain View, CA Aug 01, 2014 $130,000
Lead Product Manager (AIR) Hotwire, Inc. San Francisco, CA Nov 28, 2011 $118,000
Lead Product Manager GE Intelligent Platforms, Inc. Lisle, IL Dec 24, 2015 $118,000 -
$126,000
Product Manager, ICD and ICD Leads St. Jude Medical, Inc. Saint Paul, MN Jan 04, 2014 $117,832
Product Manager, Lead-Controls Heatcraft Refrigeration Products Stone Mountain, GA Sep 11, 2015 $115,669 -
$131,000
Lead Product Manager-Hotwire Hotwire, Inc. San Francisco, CA Jan 04, 2016 $113,260 -
$132,000
Lead Product Manager Tinyco, Inc. San Francisco, CA Sep 01, 2012 $112,195 -
$130,000
Lead Product Manager Tinyco, Inc. San Francisco, CA May 01, 2012 $110,968 -
$150,000

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

How Would You Rate The Salary Of a Product Manager Lead?

Have you worked as a Product Manager Lead? Help other job seekers by rating your experience as a Product Manager Lead.

Top Skills for A Product Manager Lead

  1. New Product Development
  2. Product Strategy
  3. Project Management
You can check out examples of real life uses of top skills on resumes here:
  • Administered new product development and release-readiness process.
  • Finance * Led global product strategy, product roadmap and development efforts for Yahoo!
  • Project management roles included assigning up to 5 engineers to field test activities including international travel.
  • Transitioned reporting from distributed systems to MicroStrategy platform.
  • Rejuvenated development of a struggling product line requiring global vendor development and rigorous team building.

How Would You Rate Working As a Product Manager Lead?

Are you working as a Product Manager Lead? Help us rate Product Manager Lead as a Career.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Product Managers Lead

  1. New York
  2. Colorado
  3. California
  4. New Jersey
  5. Virginia
  6. Rhode Island
  7. Washington
  8. Delaware
  9. Pennsylvania
  10. District of Columbia
  • (2,233 jobs)
  • (782 jobs)
  • (6,588 jobs)
  • (904 jobs)
  • (899 jobs)
  • (140 jobs)
  • (1,700 jobs)
  • (58 jobs)
  • (812 jobs)
  • (200 jobs)

Top Product Manager Lead Employers

Jobs From Top Product Manager Lead Employers

Product Manager Lead Videos

What skills are needed to be an effective Product Manager?

Marketing Manager Job Description - Outlook Salary with Careers

Career Advice on becoming a Design Manager by Sarah C (Full Version)

Related to your recently viewed content