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The differences between product managers lead and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product manager lead and a product marketing manager. Additionally, a product manager lead has an average salary of $138,531, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a product manager lead include architecture, QA and product management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Product Manager Lead | Product Marketing Manager | |
| Yearly salary | $138,531 | $112,220 |
| Hourly rate | $66.60 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,157 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product manager lead is responsible for supervising the development and strategic launch of the company's products from conceptualization to final market release. Product managers work closely with the marketing and sales team to identify efficient promotional techniques to enhance the brand's image across the market and develop outstanding features according to trends and public demands. They also handle media commitments and press releases and maximize product vision. A product manager lead directs the budgeting and sales forecasting, ensuring that the process adheres to budget limitations and deadlines.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Product managers lead and product marketing managers have different pay scales, as shown below.
| Product Manager Lead | Product Marketing Manager | |
| Average salary | $138,531 | $112,220 |
| Salary range | Between $99,000 And $192,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | The Walt Disney Company | Credit Karma |
| Best paying industry | Start-up | Technology |
There are a few differences between a product manager lead and a product marketing manager in terms of educational background:
| Product Manager Lead | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product managers lead' and product marketing managers' demographics:
| Product Manager Lead | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 69.4% Female, 30.6% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |