FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

FIND
PERSONALIZED JOBS

Become A Product Manager, Mobile

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Product Manager, Mobile

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $103,843

    Average Salary

What Does A Product Manager, Mobile Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Product Manager, Mobile

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Product Manager, Mobile jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Average Length of Employment
Product Director 3.4 years
Product Manager 3.4 years
Product Lead 2.9 years
Product Owner 2.6 years
Manager, Strategy 2.5 years
Top Employers Before
Consultant 3.2%
Internship 1.5%
Top Employers After
Consultant 3.0%
Director 2.6%
Founder 1.9%

Product Manager, Mobile Demographics

Gender

Male

75.5%

Female

20.4%

Unknown

4.1%
Ethnicity

White

63.8%

Asian

23.7%

Hispanic or Latino

8.3%

Unknown

3.0%

Black or African American

1.1%
Show More
Languages Spoken

Spanish

18.9%

Mandarin

17.0%

French

13.2%

Korean

9.4%

Japanese

7.5%

Chinese

5.7%

Portuguese

3.8%

Cantonese

3.8%

Carrier

3.8%

Hindi

3.8%

Dutch

1.9%

Tagalog

1.9%

Urdu

1.9%

Italian

1.9%

Tamil

1.9%

Arabic

1.9%

Russian

1.9%
Show More

Product Manager, Mobile Education

Schools

Santa Clara University

7.5%

University of Phoenix

7.5%

Northwestern University

7.5%

Harvard University

6.5%

University of California - Berkeley

6.5%

University of Texas at Austin

6.5%

University of Chicago

6.5%

University of Pennsylvania

5.4%

University of Southern California

5.4%

San Jose State University

4.3%

Emory University

4.3%

University of California - San Diego

4.3%

University of Colorado at Boulder

4.3%

Georgia State University

4.3%

Regis University

3.2%

Arizona State University

3.2%

Lake Forest Graduate School of Management

3.2%

University of Michigan - Ann Arbor

3.2%

Georgia Institute of Technology -

3.2%

Pennsylvania State University

3.2%
Show More
Majors

Business

25.7%

Marketing

18.7%

Computer Science

10.6%

Management

8.1%

Finance

6.0%

Electrical Engineering

4.9%

Communication

3.5%

Project Management

3.2%

Computer Information Systems

2.8%

International Business

2.1%

Information Technology

2.1%

Psychology

1.8%

Economics

1.8%

Entertainment Business

1.4%

Management Information Systems

1.4%

Engineering

1.4%

Computer Engineering

1.4%

Forestry

1.1%

Fine Arts

1.1%

Accounting

1.1%
Show More
Degrees

Masters

48.2%

Bachelors

34.4%

Other

12.1%

Certificate

3.4%

Associate

1.1%

Doctorate

0.8%
Show More
Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Manager, Mobile Salaries

Job Title Company Location Start Date Salary
SBL, Product Management-Ecommerce and Mobile Mastercard International Incorporated Miami, FL Oct 24, 2013 $174,167
Head of Mobile Products GYFT, Inc. Mountain View, CA Jul 13, 2015 $165,000 -
$200,000
Mobile Applications Product Manager Decarta Inc. San Jose, CA Nov 16, 2010 $150,000
Mobile Product, Management Staples, Inc. Seattle, WA Aug 01, 2015 $148,816
Lead Product Manager-Mobile Applications Remitly, Inc. Seattle, WA Feb 18, 2016 $148,000
Mobile Product Manager Amped, Inc. Mountain View, CA Feb 25, 2015 $145,000
Product Manager, Mobile 24/7 Customer, Inc. Campbell, CA Apr 12, 2016 $140,000
Product Manager, Mobile 24/7 Customer, Inc. Campbell, CA Nov 17, 2015 $140,000
Product & Partnership Manager, Mobile Wallets Verifone, Inc. Rocklin, CA Oct 20, 2016 $138,653
Mobile Product Manager AOL Inc. Dulles Town Center, VA Feb 20, 2015 $138,000
Integrations and Mobile Applications Product Manager Stanley Security Solution, Inc. Waltham, MA Oct 21, 2016 $135,000
Product Manager-Mobility Service Provider Palo Alto Networks, Inc. Santa Clara, CA May 20, 2015 $135,000
Product Manager, Mobile Apps. Stubhub, Inc. San Francisco, CA Oct 04, 2013 $134,557
Product Manager, Mobile Widgets Experience Nokia Inc. Redwood City, CA Oct 01, 2010 $133,000
Mobile Product Manager Retailmenot, Inc. Austin, TX Aug 18, 2014 $120,000
Product Manager, Mobility Teletrac, Inc. Glenview, IL Jul 09, 2016 $120,000
Product Manager, Mobile Groupon, Inc. Palo Alto, CA Aug 24, 2013 $120,000 -
$150,000
Mobile Product, Management Staples, Inc. Seattle, WA Feb 24, 2016 $120,000 -
$133,000
Mobile Product Manager Granular, Inc. San Francisco, CA Aug 15, 2016 $118,414 -
$150,000
Product Manager, Mobile Ecommerce Tuxedo Engineering The Men's Wearhouse, Inc. Fremont, CA Sep 05, 2015 $117,300
Mobile Product Manager Keynote Systems, Inc. San Mateo, CA Jun 19, 2013 $115,000
Product Manager, Mobility Applications MERU Networks Inc. Sunnyvale, CA Sep 09, 2013 $102,440 -
$115,000
Product Manager, Mobile Datis Payroll Processing, Inc. Tampa, FL May 21, 2012 $102,253 -
$105,000
Product Manager, Customer Experience and Mobile Workato Inc. Cupertino, CA Aug 17, 2015 $100,000
Mobile Product Manager Livehealthier, Inc. Bethesda, MD Nov 03, 2014 $100,000
Product Manager, Mobile Health Agamatrix, Inc. Salem, NH Sep 14, 2011 $100,000
Product Manager, Desktop and Mobile Stamps.Com Inc. El Segundo, CA Nov 22, 2016 $97,046
Product Manager, Mobile Expedia, Inc. San Francisco, CA Oct 31, 2011 $96,179 -
$115,000

No Results

To get more results, try adjusting your search by changing your filters.

Show More

Top Skills for A Product Manager, Mobile

ProductManagementROIApplicationStoreWebProductRoadmapProductDevelopmentQAProductLineUserExperienceOnlineWindowsPhoneProductRequirementsProductStrategyCompetitiveAnalysisProductLaunchMarketResearchAPIUserStoriesPRDArchitecture

Show More

Top Product Manager, Mobile Skills

  1. Product Management
  2. ROI
  3. Application Store
You can check out examples of real life uses of top skills on resumes here:
  • Incorporated competitive intelligence into product management plan to enhance competitive strengths.
  • Developed a process to test Android applications; enabled all devices to be launched on schedule for carrier delivery.
  • Collaborated with Engineering, Marketing, Web, Communications, and Sales teams.
  • Created and implemented a documented intake process for all product requests into the CAP product roadmap.
  • Managed all aspects of new product development, merchandising strategy, negotiation and performance analysis.

Top Product Manager, Mobile Employers

Product Manager, Mobile Videos

What skills are needed to be an effective Product Manager?

Ubuntu Phone - Issues And Opportunities

Eric Singley, Mobile Product Manager, Yelp

×