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Become A Product Manager, Mobile

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Working As A Product Manager, Mobile

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $119,000

    Average Salary

What Does A Product Manager, Mobile Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Manager, Mobile

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Manager, Mobile Career Paths

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Top Careers Before Product Manager, Mobile
Consultant 6.0%
Internship 2.1%
Co-Founder 2.1%
Top Careers After Product Manager, Mobile
Consultant 4.3%
Founder 2.8%

Do you work as a Product Manager, Mobile?

Average Yearly Salary
$119,000
View Detailed Salary Report
$88,000
Min 10%
$119,000
Median 50%
$119,000
Median 50%
$119,000
Median 50%
$119,000
Median 50%
$119,000
Median 50%
$119,000
Median 50%
$119,000
Median 50%
$162,000
Max 90%
Best Paying Company
eBay
Highest Paying City
San Mateo, CA
Highest Paying State
Hawaii
Avg Experience Level
2.3 years
How much does a Product Manager, Mobile make at top companies?
The national average salary for a Product Manager, Mobile in the United States is $120,040 per year or $58 per hour. Those in the bottom 10 percent make under $88,000 a year, and the top 10 percent make over $162,000.

Real Product Manager, Mobile Salaries

Job Title Company Location Start Date Salary
SBL, Product Management-Ecommerce and Mobile Mastercard International Incorporated Miami, FL Oct 24, 2013 $174,167
Head of Mobile Products GYFT, Inc. Mountain View, CA Jul 13, 2015 $165,000 -
$200,000
Mobile Applications Product Manager Decarta Inc. San Jose, CA Nov 16, 2010 $150,000
Mobile Product, Management Staples, Inc. Seattle, WA Aug 01, 2015 $148,816
Lead Product Manager-Mobile Applications Remitly, Inc. Seattle, WA Feb 18, 2016 $148,000
Mobile Product Manager Amped, Inc. Mountain View, CA Feb 25, 2015 $145,000
Product Manager, Mobile 24/7 Customer, Inc. Campbell, CA Nov 17, 2015 $140,000
Product Manager, Mobile 24/7 Customer, Inc. Campbell, CA Apr 12, 2016 $140,000
Product & Partnership Manager, Mobile Wallets Verifone, Inc. Rocklin, CA Oct 20, 2016 $138,653
Mobile Product Manager AOL Inc. Dulles Town Center, VA Feb 20, 2015 $138,000
Integrations and Mobile Applications Product Manager Stanley Security Solution, Inc. Waltham, MA Oct 21, 2016 $135,000
Product Manager-Mobility Service Provider Palo Alto Networks, Inc. Santa Clara, CA May 20, 2015 $135,000
Product Manager, Mobile Apps. Stubhub, Inc. San Francisco, CA Oct 04, 2013 $134,557
Product Manager, Mobile Widgets Experience Nokia Inc. Redwood City, CA Oct 01, 2010 $133,000
Mobile Product, Management Staples, Inc. Seattle, WA Feb 24, 2016 $120,000 -
$133,000
Product Manager, Mobile Groupon, Inc. Palo Alto, CA Aug 24, 2013 $120,000 -
$150,000
Mobile Product Manager Retailmenot, Inc. Austin, TX Aug 18, 2014 $120,000
Product Manager, Mobility Teletrac, Inc. Glenview, IL Jul 09, 2016 $120,000
Mobile Product Manager Granular, Inc. San Francisco, CA Aug 15, 2016 $118,414 -
$150,000
Product Manager, Mobile Ecommerce Tuxedo Engineering The Men's Wearhouse, Inc. Fremont, CA Sep 05, 2015 $117,300
Mobile Product Manager Keynote Systems, Inc. San Mateo, CA Jun 19, 2013 $115,000
Product Manager, Mobility Applications MERU Networks Inc. Sunnyvale, CA Sep 09, 2013 $102,440 -
$115,000
Product Manager, Mobile Datis Payroll Processing, Inc. Tampa, FL May 21, 2012 $102,253 -
$105,000
Product Manager, Mobile Health Agamatrix, Inc. Salem, NH Sep 14, 2011 $100,000
Product Manager, Customer Experience and Mobile Workato Inc. Cupertino, CA Aug 17, 2015 $100,000
Mobile Product Manager Livehealthier, Inc. Bethesda, MD Nov 03, 2014 $100,000
Product Manager, Desktop and Mobile Stamps.com Inc. El Segundo, CA Nov 22, 2016 $97,046
Product Manager, Mobile Expedia, Inc. San Francisco, CA Oct 31, 2011 $96,179 -
$115,000

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Top Skills for A Product Manager, Mobile

  1. Application Store
  2. Product Roadmap
  3. Product Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Execute on the product roadmap and vet business cases; employ industry best practices, competitive insights, and market trends.
  • Develop, define and manage product strategy, development process, documentation and methodology.
  • Prioritize features based on business case/ROI justification.
  • Managed all aspects of new product development, merchandising strategy, negotiation and performance analysis.
  • Designed Software Architecture and wrote Signaling Specifications for next-generation land mobile radios.

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Average Salary:

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Top 10 Best States for Product Managers, Mobile

  1. New York
  2. Colorado
  3. Virginia
  4. New Jersey
  5. Rhode Island
  6. California
  7. Washington
  8. Delaware
  9. Pennsylvania
  10. Arkansas
  • (2,314 jobs)
  • (797 jobs)
  • (923 jobs)
  • (969 jobs)
  • (135 jobs)
  • (6,706 jobs)
  • (1,771 jobs)
  • (70 jobs)
  • (860 jobs)
  • (106 jobs)

Product Manager, Mobile Demographics

Gender

Male

69.4%

Female

21.6%

Unknown

9.1%
Ethnicity

White

49.6%

Asian

22.0%

Hispanic or Latino

14.1%

Black or African American

9.5%

Unknown

4.9%
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Foreign Languages Spoken

Mandarin

19.0%

French

11.9%

Spanish

11.9%

Chinese

9.5%

Japanese

7.1%

Korean

7.1%

Portuguese

4.8%

Cantonese

4.8%

Carrier

4.8%

Hindi

4.8%

Russian

4.8%

Urdu

2.4%

Italian

2.4%

Tamil

2.4%

Arabic

2.4%
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Product Manager, Mobile Education

Schools

University of California - San Diego

7.5%

University of Phoenix

7.5%

University of Texas at Austin

7.5%

University of Chicago

7.5%

University of California - Berkeley

6.5%

Santa Clara University

5.4%

George Washington University

5.4%

Carnegie Mellon University

5.4%

Northwestern University

5.4%

Duke University

5.4%

University of Michigan - Ann Arbor

4.3%

Drexel University

4.3%

New York University

4.3%

University of California - Irvine

4.3%

Thunderbird School of Global Management

3.2%

Arizona State University

3.2%

Lake Forest Graduate School of Management

3.2%

Emory University

3.2%

Georgia Institute of Technology -

3.2%

University of California - Santa Barbara

3.2%
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Majors

Business

28.1%

Marketing

15.2%

Computer Science

9.4%

Management

6.1%

Project Management

4.8%

Finance

4.8%

Electrical Engineering

4.2%

Communication

4.2%

Computer Information Systems

3.2%

Economics

2.9%

Computer Engineering

2.9%

Management Information Systems

2.3%

Information Technology

2.3%

International Business

1.9%

Psychology

1.9%

English

1.6%

Information Systems

1.3%

Entertainment Business

1.0%

Fine Arts

1.0%

Cognitive Science

1.0%
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Degrees

Masters

44.0%

Bachelors

37.7%

Other

11.5%

Certificate

2.9%

Doctorate

2.4%

Associate

1.2%

Diploma

0.2%
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