A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|SR. Product Manager, Mobile Applications||ROKU, Inc.||Saratoga, CA||Oct 26, 2015||$220,000|
|Director of Mobile Products||Threatmetrix, Inc.||San Jose, CA||Dec 14, 2015||$220,000|
|Director of Mobile Products||Threatmetrix, Inc.||San Jose, CA||Dec 14, 2015||$180,000|
|SBL, Product Management-Ecommerce and Mobile||Mastercard International Incorporated||Miami, FL||Oct 24, 2013||$174,167|
|Head of Mobile Products||GYFT, Inc.||Mountain View, CA||Jul 13, 2015||$165,000 -
|SR. Product Manager, Mobile||Accellion, Inc.||Palo Alto, CA||Jul 12, 2015||$153,000 -
|Senior Product Manager-Mobile Sdks||Twilio Inc.||San Francisco, CA||Oct 28, 2015||$150,000|
|Mobile Product, Management||Staples, Inc.||Seattle, WA||Aug 01, 2015||$148,816|
|Lead Product Manager-Mobile Applications||Remitly, Inc.||Seattle, WA||Feb 18, 2016||$148,000|
|Senior Product Manager, Mobile||ADAP.TV, Inc.||San Mateo, CA||Jan 30, 2014||$141,856 -
|Product Manager, Mobile||24/7 Customer, Inc.||Campbell, CA||Nov 17, 2015||$140,000|
|Product Manager, Mobile||24/7 Customer, Inc.||Campbell, CA||Apr 12, 2016||$140,000|
|Product & Partnership Manager, Mobile Wallets||Verifone, Inc.||Rocklin, CA||Oct 20, 2016||$138,653|
|Senior Product Manager-Mobile||CVS Pharmacy, Inc.||Woonsocket, RI||Jun 16, 2014||$138,000|
|Senior Product Manager, Mobile Software||Nuance Communications, Inc.||Sunnyvale, CA||Jul 08, 2013||$134,400|
|Product Manager, Mobile Widgets Experience||Nokia Inc.||Redwood City, CA||Oct 01, 2010||$133,000|
|Product Manager-Mobile Applications||Stanacard, LLC||New York, NY||May 28, 2012||$130,000|
|Technical Product Manager, Mobile||Daqri, LLC||Sunnyvale, CA||Jul 31, 2015||$130,000|
|Senior Product Manager-Mobile||Accellion, Inc.||Palo Alto, CA||Apr 21, 2014||$130,000 -
|Product Manager, Mobile Ecommerce Tuxedo Engineering||The Men's Wearhouse, Inc.||Fremont, CA||Sep 05, 2015||$117,300|
|SR Product Manager, Mobile||Move, Inc.||San Jose, CA||Dec 28, 2015||$115,000 -
|Product Manager, Mobile Text Input||Nuance Communications, Inc.||Seattle, WA||Apr 11, 2011||$112,500|
|Senior Product Manager-Mobile||Sephora USA, Inc.||San Francisco, CA||Dec 14, 2015||$110,074 -
|Mobile Product Deputy||The New York Times Company||New York, NY||Aug 15, 2015||$110,000|
|Director of Product Mobility Solutions||Interloc Solutions, Inc.||Seattle, WA||Feb 06, 2015||$110,000|
|Product Manager-Mobile Applications||Yousendit, Inc.||Campbell, CA||Oct 10, 2011||$105,525 -
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