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Become A Product Manager, North America

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Working As A Product Manager, North America

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Product Manager, North America Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Product Manager, North America

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Manager, North America jobs

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Average Length of Employment
Product Manager 3.4 years
Global Manager 3.4 years
Product Director 3.4 years
Planning Manager 3.3 years
Product Lead 2.9 years
Manager, Strategy 2.5 years
Top Employers Before
Manager 7.2%
Buyer 4.8%
Consultant 3.8%
Top Employers After
Manager 6.3%
Consultant 4.7%
Owner 2.6%
Director 2.6%

Product Manager, North America Demographics

Gender

Male

68.0%

Female

30.9%

Unknown

1.1%
Ethnicity

White

81.6%

Hispanic or Latino

8.4%

Asian

6.9%

Unknown

2.6%

Black or African American

0.6%
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Languages Spoken

Spanish

35.9%

German

15.4%

French

10.3%

Carrier

7.7%

Portuguese

5.1%

Italian

5.1%

Chinese

2.6%

Dutch

2.6%

Dari

2.6%

Hindi

2.6%

Mandarin

2.6%

Korean

2.6%

Tamil

2.6%

Sinhala

2.6%
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Product Manager, North America Education

Schools

University of Phoenix

7.9%

Northwestern University

7.9%

Brigham Young University

6.3%

University of Houston

6.3%

University of Illinois University Administration

6.3%

Northwood University

4.8%

Southern Methodist University

4.8%

Temple University

4.8%

Boston University

4.8%

University of Wisconsin - Milwaukee

4.8%

Pennsylvania State University

4.8%

New York University

4.8%

George Washington University

4.8%

University of Utah

4.8%

Duke University

4.8%

Northern Illinois University

4.8%

Syracuse University

3.2%

University of Connecticut

3.2%

Marshall University

3.2%

Washington University in Saint Louis

3.2%
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Majors

Business

30.7%

Marketing

14.2%

Management

7.3%

Finance

6.0%

Electrical Engineering

4.1%

Project Management

4.1%

Human Resources Management

4.1%

Communication

3.7%

International Business

3.2%

Mechanical Engineering

3.2%

Accounting

3.2%

Management Information Systems

2.3%

Sociology

2.3%

Education

1.8%

Economics

1.8%

Chemistry

1.8%

Computer Information Systems

1.8%

Industrial Technology

1.4%

Computer Science

1.4%

Biology

1.4%
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Degrees

Bachelors

41.4%

Masters

31.8%

Other

17.8%

Associate

4.4%

Certificate

3.1%

Doctorate

1.2%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Manager, North America Salaries

Job Title Company Location Start Date Salary
Manager Drug Delivery Device North America NNE Pharmaplan Emeryville, CA Dec 31, 2014 $174,990
Manager, North America Operations Analytics Accenture LLP Arlington, VA Aug 16, 2016 $160,000
Manager, North America Operations Analytics Accenture LLP Overland Park, KS Aug 16, 2016 $160,000
Product Manager, North America (Pork) AJC International, Inc. Atlanta, GA Sep 03, 2016 $151,008 -
$160,000
Manager, Support, North America Simcorp USA, Inc. New York, NY Dec 20, 2013 $150,000 -
$170,000
Manager, North America Supply Research IHS Global Inc. Houston, TX Jun 02, 2015 $146,474
Manager of North America Marketing Fuxion Biotech USA Corp. Dallas, TX Feb 01, 2016 $145,000
Manager, North America Supply Research IHS Global Inc. Houston, TX Apr 01, 2013 $142,500
Manager North America Bayer Bee Care Center Bayer Cropscience LP Parkton, NC Nov 01, 2015 $130,283
Remarketing Manager, North America Seaco America, LLC Miami, FL Sep 18, 2015 $127,502
Product Manager-North America Service Beckman Coulter, Inc. Indianapolis, IN Sep 10, 2014 $120,000
Qhse Manager, North America Tesco Corporation (Us) Houston, TX Dec 20, 2011 $115,000
Manager of North America Marketing Fuxion Biotech USA Corp. Dallas, TX Nov 20, 2013 $110,000
North America Marketing Product Manager-Enzymes & Feed Quality Novus International, Inc. Saint Charles, MO Jul 27, 2016 $105,000
Product Development Manager-North America Global Elliott Company Houston, TX Nov 29, 2010 $100,000 -
$130,000
Product Manager North America (Pork) AJC International, Inc. Atlanta, GA Sep 12, 2012 $96,824 -
$120,000
Remarketing Manager, North America Seaco America, LLC Miami, FL Jan 30, 2013 $95,000
Junior Product Manager Texturants North America Tate & Lyle Ingredients Americas LLC Hoffman Estates, IL Sep 14, 2014 $90,000 -
$110,000
Product Manager, Tactile Switches North America C & K Components Inc. Newton, MA Jan 03, 2012 $87,277
Product Manager, Tactile Switches North America C&K Components, Inc. Newton, MA Oct 02, 2010 $87,277
Product Manager, Tactile Switches North America C & K Components, Inc. Newton, MA Jan 03, 2012 $87,277

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Top Skills for A Product Manager, North America

ProductDevelopmentProductLineEnsureComplianceOn-TimeDeliveryCustomerServicePProjectManagementBusinessUnitTechnicalSupportSafetyMarketShareHRAnnualSalesDirectReportsTradeShowsProcessImprovementCostSavingsPartnershipOEMR

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Top Product Manager, North America Skills

  1. Product Development
  2. Product Line
  3. Ensure Compliance
You can check out examples of real life uses of top skills on resumes here:
  • Collaborated with internal category teams and communicated market needs towards successful new product development and launch.
  • Trained North America Sales Reps and Managers on design and development of drum motor product line.
  • Reorganized our procurement department by cutting overhead revamping ordering strategies to reduce inventory by 30% while increasing on-time delivery.
  • Instituted new Global Customer Service scorecard with key metrics and detailed analysis.
  • Point of contact for distribution centers related to 3PL exceptions, yard management, container inbound flow forecasting.

Top Product Manager, North America Employers

Product Manager, North America Videos

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Project Management Professional (PMP)® Certification

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