What does a product manager, north america do?
Product managers of North America require skills in communication, technical expertise, business, research, marketing, and delegation. They will be called on to identify customer needs and more extensive business objectives that products and features will fulfill. Product managers will also convey what success will look like for a given product, and rally the team to make that vision a reality.
Product manager, north america responsibilities
Here are examples of responsibilities from real product manager, north america resumes:
- Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
- Implement a full quality system within 2 years time meeting the standards of ISO 13485 : 2003 ..
- Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
- Plan brand launches from bottom up including incentives, sell sheets, program elements, executional elements and POS recommendations.
Product manager, north america skills and personality traits
We calculated that 28% of Product Managers, North America are proficient in UI, Product Development, and Digital Marketing. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Product Managers, North America that have these skills listed on their resume here:
- UI, 28%
Managed developers accountable for coding, database development, UI implementation, and system architecture.
- Product Development, 19%
Collaborated with internal category teams and communicated market needs towards successful new product development and launch.
- Digital Marketing, 15%
Designed and developed digital marketing business intelligence solution encompassing marketing reach, acquisition, conversion, engagement and retention.
- Project Management, 7%
Managed and set strategy for business critical Project Management team.
- Product Line, 3%
Lead product line development of messaging for point of sale materials, brochures and website updates for new products
- ROI, 2%
Worked directly with Finance on P&L, ROI and Revenue Forecast Models.
Common skills that a product manager, north america uses to do their job include "ui," "product development," and "digital marketing." You can find details on the most important product manager, north america responsibilities below.
Creativity. The most essential soft skill for a product manager, north america to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a product manager, north america resume shows how their duties depend on creativity: "develop relationships with clients through innovation, creativity and confidence in the knowledge and direction of product development and application. "
Interpersonal skills. Many product manager, north america duties rely on interpersonal skills. "managers must deal with a range of people in different roles, both inside and outside the organization.," so a product manager, north america will need this skill often in their role. This resume example is just one of many ways product manager, north america responsibilities rely on interpersonal skills: "required effective interpersonal skills, leadership ability, and strong project management success. "
Organizational skills. Another skill that relates to the job responsibilities of product managers, north america is organizational skills. This skill is critical to many everyday product manager, north america duties, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "obtained valuable operational feedback, and presented business case to organizational steering committee for decision to invest. "
Analytical skills. For certain product manager, north america responsibilities to be completed, the job requires competence in "analytical skills." The day-to-day duties of a product manager, north america rely on this skill, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." For example, this snippet was taken directly from a resume about how this skill applies to what product managers, north america do: "worked with hr team to synchronize data flow, between various teams, for employee's getting reassigned within us. "
Communication skills. A commonly-found skill in product manager, north america job descriptions, "communication skills" is essential to what product managers, north america do. Product manager, north america responsibilities rely on this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." You can also see how product manager, north america duties rely on communication skills in this resume example: "develop and deliver assessment communication and training as required for volvo leadership and hr community. "
The three companies that hire the most product manager, north americas are:
Compare different product managers, north america
Product manager, north america vs. Web manager
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
These skill sets are where the common ground ends though. The responsibilities of a product manager, north america are more likely to require skills like "ui," "product development," "product line," and "process improvement." On the other hand, a job as a web manager requires skills like "wordpress," "html css," "b testing," and "google analytics." As you can see, what employees do in each career varies considerably.
On average, web managers reach lower levels of education than product managers, north america. Web managers are 7.1% less likely to earn a Master's Degree and 0.3% less likely to graduate with a Doctoral Degree.Product manager, north america vs. Media manager
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
In addition to the difference in salary, there are some other key differences worth noting. For example, product manager, north america responsibilities are more likely to require skills like "ui," "product development," "product line," and "process improvement." Meanwhile, a media manager has duties that require skills in areas such as "kpis," "media planning," "media management," and "powerpoint." These differences highlight just how different the day-to-day in each role looks.
On average, media managers earn a lower salary than product managers, north america. Some industries support higher salaries in each profession. Interestingly enough, media managers earn the most pay in the automotive industry with an average salary of $108,113. Whereas product managers, north america have higher pay in the manufacturing industry, with an average salary of $114,560.In general, media managers achieve lower levels of education than product managers, north america. They're 8.3% less likely to obtain a Master's Degree while being 0.3% less likely to earn a Doctoral Degree.Product manager, north america vs. Product lead
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
The required skills of the two careers differ considerably. For example, product managers, north america are more likely to have skills like "marketing campaigns," "market trends," "strategic plan," and "business plan." But a product lead is more likely to have skills like "product management," "architecture," "lifecycle management," and "cloud."
Product leads make a very good living in the hospitality industry with an average annual salary of $129,039. On the other hand, product managers, north america are paid the highest salary in the manufacturing industry, with average annual pay of $114,560.product leads typically earn similar educational levels compared to product managers, north america. Specifically, they're 2.4% more likely to graduate with a Master's Degree, and 0.3% more likely to earn a Doctoral Degree.Product manager, north america vs. Market manager
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
Types of product manager, north america
Updated January 8, 2025
