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Become A Product Manager/Sales

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Working As A Product Manager/Sales

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • $55,730

    Average Salary

What Does A Product Manager/Sales Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.


Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Product Manager/Sales

Most sales managers have a bachelor’s degree and work experience as a sales representative.


Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Product Manager/Sales jobs

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Product Manager/Sales Career Paths

Product Manager/Sales
Territory Sales Manager Sales Account Manager
Business Development Sales Manager
8 Yearsyrs
Sales Manager Regional Sales Manager
Director Of Sales
10 Yearsyrs
Marketing Manager Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Account Executive Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
Sales Manager Operations Manager
General Manager
7 Yearsyrs
Product Marketing Manager National Sales Manager
International Sales Manager
7 Yearsyrs
Regional Sales Manager Regional Accounts Manager
National Account Manager
8 Yearsyrs
Territory Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Project Manager Business Development Manager
National Sales Director
10 Yearsyrs
Account Executive Regional Sales Manager
National Sales Manager
10 Yearsyrs
Business Development Manager Marketing Consultant
Product Marketing Manager
7 Yearsyrs
General Manager Territory Manager
Regional Business Manager
10 Yearsyrs
Territory Sales Manager District Sales Manager
Regional Sales And Marketing Manager
8 Yearsyrs
Business Development Manager Regional Director
Regional Sales Director
10 Yearsyrs
Account Manager Sales Manager
Regional Sales Manager
9 Yearsyrs
Account Manager Account Executive
Sales Manager
5 Yearsyrs
Marketing Manager National Sales Manager
Senior Sales Manager
7 Yearsyrs
Regional Sales Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Territory Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
General Manager Account Manager
Territory Account Manager
8 Yearsyrs
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Product Manager/Sales Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • German

  • French

  • Japanese

  • Portuguese

  • Chinese

  • Russian

  • Italian

  • Mandarin

  • Ukrainian

  • Bosnian

  • Carrier

  • Polish

  • Czech

  • Cantonese

  • Romanian

  • Urdu

  • Korean

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Product Manager/Sales

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Product Manager/Sales Education

Product Manager/Sales

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Real Product Manager/Sales Salaries

Job Title Company Location Start Date Salary
SR. Product Manager/Sales Engineer Jobvite, Inc. San Mateo, CA Sep 07, 2015 $155,000
SR. Product Manager/Sales Engineer Jobvite, Inc. San Mateo, CA Oct 26, 2015 $110,989
Product Manager, Sales Salesforce.Com, Inc. San Francisco, CA Aug 15, 2015 $110,000
Product Manager, Sales Salesforce.Com, Inc. San Francisco, CA Sep 15, 2014 $110,000
Product Manager, Sales Salesforce.Com, Inc. San Francisco, CA Sep 19, 2014 $110,000
Ebusiness Product Manager, Digital Sales Ricoh USA, Inc. Chicago, IL Jan 05, 2015 $105,000
Product Manager and Sales Engineer Eden Rock Communications, LLC Bothell, WA Jun 01, 2014 $88,000
Product Manager Sales and Marketing Baumer Ltd. Southington, CT Oct 01, 2010 $82,500 -
Product Manager Sales Force Automation Cummins Inc. Brooklyn Center, MN May 02, 2011 $81,400 -

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Top Skills for A Product Manager/Sales


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Top Product Manager/Sales Skills

  1. Product Sales
  2. Customer Service
  3. New Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Provided product sales support for the western United States with an annual goal of $700m.
  • Enlisted to teach Customer Service Policies and Procedures, and Statistical Analysis to current and future employees at the Learning Center.
  • Created targeted marketing campaign and all related collateral to support the launch of a new product line.
  • Increased sales growth 700% and improved net department gross profit of 26%.
  • Promoted to lead innovation, new product development and sales channel platform using participant centric design.

Top Product Manager/Sales Employers

Product Manager/Sales Videos

Meet a Google Associate Product Manager Program Alumna, feat. Laura

Getting to the Top in Product Marketing and Product Management

The Product Manager" explains her role"