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Product manager/sales skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical product manager/sales skills. We ranked the top skills for product managers/sales based on the percentage of resumes they appeared on. For example, 9.2% of product manager/sales resumes contained customer service as a skill. Continue reading to find out what skills a product manager/sales needs to be successful in the workplace.

15 product manager/sales skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how product managers/sales use customer service:

ACCOUNT MANAGEMENT/CLIENT RELATIONS Built and maintained consultative business relationships and delivering outstanding customer service resulting in loyal relationships that grew revenue
Provided training to customers on proper handling of Hummer vehicles to ensure excellent customer satisfaction and customer service.

2. Product Sales

Product sales refers to sales metrics surrounding a specific product or offering from an organization.

Here's how product managers/sales use product sales:

Managed sales and operations for Product Sales Department including developing sales incentives, sales campaigns and strategies for manufacturer/distributor national headquarters.
Manage structured product sales to large institutional accounts for this privately held financial services company.

3. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how product managers/sales use pos:

Interfaced directly with corporate POS and Pharmacy developers, support personnel, customers, credit card processors and pharmacy vendors.
Led Business Analyst/ POS team in developing requirements for a new SUBWAY POS Platform.

4. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how product managers/sales use product management:

Managed user requirements and acted as liaison with global product management team to guarantee overall user satisfaction.
Led a product management team to deliver technology solutions using agile methodology

5. Cycle Management

Here's how product managers/sales use cycle management:

Managed strategic planning, product life cycle management, market management, product delivery, technical and sales support.
Led client sales process for a suite of Application Life Cycle Management tools designed specifically for PeopleSoft.

6. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how product managers/sales use product development:

Use understanding of financial and operational issues in relation to product development and manufacturing to ensure successful launches and external sourcing.
Manage new product development process, including business case development, product specification documentation, and profit/loss justification creation.

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7. Project Management

Here's how product managers/sales use project management:

Handled project management activities; develop/lead teams in project planning, coordinating and execution.
Web portal development project management team.

8. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how product managers/sales use crm:

Pioneered CRM database to simplified sales/customer contact which replaced an earlier implementation of Goldmine.
Worked with development to create and improve internal CRM tools and data management software to improve employee performance and productivity.

9. Customer Support

Here's how product managers/sales use customer support:

Offered customer support and assistance, and developed departmental procedures and guidelines.
Provided technical customer support for all mechanical and electrical repairs.

10. Sales Support

Sales support refers to a variety of functions that help sales reps focus on selling and closing deals. Sales support performs a variety of tasks that result in faster sales cycles, lower costs, and higher revenue. Sales support tasks include interviewing and tracking sales leads, matching offers to sales packages, monitoring sales and sales team performance, collecting sales data, providing training and customer service, and managing customers.

Here's how product managers/sales use sales support:

Directed marketing/sales support for sixteen 3M international subsidiaries selling surgical staples.
Cross function management included product additions/deletions, pricing, P&L analysis, forecasting, strategic planning and sales support.

11. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how product managers/sales use account management:

Assisted with implementing strategic account management domestically while becoming the liaison between distributing companies and our organization.
Hired, mentored, developed and retained overachieving account management team.

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how product managers/sales use business development:

Managed sales accounts and business development in the Diversified Products Business Unit of an international wireless equipment vendor.
Spearheaded all business development for new Products Division for company products portfolio.

13. Pre Sales

Here's how product managers/sales use pre sales:

Stayed in constant communication with pre salesman and delivery supervisor to assure the right product was ordered to maximize sales.

14. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how product managers/sales use market research:

Market Research & Competitive Analysis: Managed market research and competitive intelligence to provide executive insights.
Conducted rigorous market research and competitive analysis to uncover new opportunities to grow the business.

15. PowerPoint

Here's how product managers/sales use powerpoint:

Provided sales tools to the sales force such as PowerPoint presentations, product demo disks, & brochures.
Created brochures, PowerPoint presentations, and animated sales material.

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What skills help Product Managers/Sales find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on product manager/sales resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all product manager/saleses possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for product manager/saleses?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What product manager/sales skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What type of skills will young product manager/saleses need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a product manager/sales stand out to employers?

Patrick Lindsay

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

Do you want to know more?

List of product manager/sales skills to add to your resume

The most important skills for a product manager/sales resume and required skills for a product manager/sales to have include:

Customer Service
Product Sales
POS
Product Management
Cycle Management
Product Development
Project Management
CRM
Customer Support
Sales Support
Account Management
Business Development
Pre Sales
Market Research
PowerPoint
Distributors

Windows
Customer Satisfaction
Technical Support
Market Trends
Sales Process
Trade Shows
Sales Growth
Logistics
Enterprise Sales
Sales Strategies
Product Knowledge
Sales Presentations
Sales Reps
OEM
Product Line
Product Training

ROI
Business Plan
Sales Training
Sales People
Sales Plan
Customer Complaints
Gross Profit
Inventory Management
Direct Sales
Margin Analysis
Customer Relations
Pricing Strategy
Sales Volume
Competitive Analysis
Customer Inquiries
Sales Efforts

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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