What does a product manager/sales do?

A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience. They also conduct data and statistical analysis to identify business opportunities that would generate more revenue resources and increase the company's profitability.
Product manager/sales responsibilities
Here are examples of responsibilities from real product manager/sales resumes:
- Key role in design and development of new SMB and UTM manage service offerings.
- Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
- Create and lead partner cloud initiative sales training and messaging workshops.
- Assist in the evaluation and implementation of new ERP system.
- Leverage in-depth product knowledge to craft mobile strategies and propose compelling solutions for clients.
- Recruit to rebuild the U.S. VAR channel and build out a new ISV network.
- Work with development to create and improve internal CRM tools and data management software to improve employee performance and productivity.
- Reduce sales expenses by training sales personnel to enter and maintain accurate logs of customer's sales with CRM software.
- Onboard, support, and motivate partners to increase sales and market penetration of HIPAA-compliant SaaS product (Sfax).
- Develop a channel partner investment model that leverage partner capabilities and compensate their efforts for closing new business opportunities.
- Load and populate SQL database.
- Provide Geo coverage for Americas, EMEA and APAC.
- Follow up on manufacturing and quality issues, approvals and CE implementations.
- Evangelize Linux and virtualization across the Americas.
- Complete RFP's for clients (annual contracts )
Product manager/sales skills and personality traits
We calculated that 9% of Product Managers/Sales are proficient in Customer Service, Product Sales, and POS. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Product Managers/Sales that have these skills listed on their resume here:
- Customer Service, 9%
ACCOUNT MANAGEMENT/CLIENT RELATIONS Built and maintained consultative business relationships and delivering outstanding customer service resulting in loyal relationships that grew revenue
- Product Sales, 9%
Managed sales and operations for Product Sales Department including developing sales incentives, sales campaigns and strategies for manufacturer/distributor national headquarters.
- POS, 8%
Interfaced directly with corporate POS and Pharmacy developers, support personnel, customers, credit card processors and pharmacy vendors.
- Product Management, 7%
Managed user requirements and acted as liaison with global product management team to guarantee overall user satisfaction.
- Cycle Management, 6%
Managed strategic planning, product life cycle management, market management, product delivery, technical and sales support.
- Product Development, 5%
Use understanding of financial and operational issues in relation to product development and manufacturing to ensure successful launches and external sourcing.
Most product managers/sales use their skills in "customer service," "product sales," and "pos" to do their jobs. You can find more detail on essential product manager/sales responsibilities here:
Analytical skills. A big part of what product managers/sales do relies on "analytical skills." You can see how essential it is to product manager/sales responsibilities because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Here's an example of how this skill is used from a resume that represents typical product manager/sales tasks: "conducted sales analysis of previous programs to direct sales strategy for future programs. "
Communication skills. Another crucial skill for a product manager/sales to carry out their responsibilities is "communication skills." A big part of what product managers/sales relies on this skill, since "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." How this skill relates to product manager/sales duties can be seen in an example from a product manager/sales resume snippet: "maintain customer relationships and communications with all departments regarding product information and training. "
Customer-service skills. Another skill commonly found on product manager/sales job descriptions is "customer-service skills." It can come up quite often in product manager/sales duties, since "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Here's an example from a resume of how this skill fits into day-to-day product manager/sales responsibilities: "identified the need to transfer strategic customer relationships from direct salesmen to ziegler and successfully led the initiative to do so. "
The three companies that hire the most product manager/saless are:
- CROSSMARK68 product managers/sales jobs
- Change Healthcare45 product managers/sales jobs
- Stone Creek Coffee
18 product managers/sales jobs
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Product manager/sales vs. Regional sales and marketing manager
A regional sales and marketing manager's role is to oversee a company's marketing operations, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify new business opportunities, gathering and analyzing data to determine the strengths and weaknesses of current programs and procedures, setting goals and budgets, assessing the performance of the workforce, and monitoring the progress of the different company branches within the region. Furthermore, as a regional sales and marketing manager, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of a product manager/sales are more likely to require skills like "customer service," "product sales," "pos," and "product management." On the other hand, a job as a regional sales and marketing manager requires skills like "digital marketing," "regional sales," "c-level," and "sales objectives." As you can see, what employees do in each career varies considerably.
Regional sales and marketing managers really shine in the automotive industry with an average salary of $100,223. Comparatively, product managers/sales tend to make the most money in the education industry with an average salary of $108,541.On average, regional sales and marketing managers reach similar levels of education than product managers/sales. Regional sales and marketing managers are 2.1% more likely to earn a Master's Degree and 0.3% less likely to graduate with a Doctoral Degree.Product manager/sales vs. Sales/field sales manager
Sales or Field Sales Managers oversee the group in charge of conducting sales activities outside of the office or company branches. They manage field sales employees by hiring and training them. They also set goals on a weekly or monthly basis. They provide strategic direction to ensure that these goals are met. They monitor the performance of the team and identify areas for improvement. They would then create programs to address these challenges. Field Sales Managers should be familiar with the company's target market. They should also be familiar with the scope of area operations. This would help them create strategies in the context of their target market. Field sales managers should have a strong sales background and a determined attitude.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that product manager/sales responsibilities requires skills like "pos," "product management," "cycle management," and "product development." But a sales/field sales manager might use other skills in their typical duties, such as, "lead generation," "training sessions," "market intelligence," and "wine."
On average, sales/field sales managers earn a lower salary than product managers/sales. Some industries support higher salaries in each profession. Interestingly enough, sales/field sales managers earn the most pay in the professional industry with an average salary of $80,605. Whereas product managers/sales have higher pay in the education industry, with an average salary of $108,541.sales/field sales managers earn similar levels of education than product managers/sales in general. They're 4.1% less likely to graduate with a Master's Degree and 0.3% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for product manager/saleses in the next 3-5 years?
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Product manager/sales vs. Technical sales manager
A technical sales manager is responsible for monitoring the sales techniques and performance of the sales team in selling technical services and systems to the customers. Technical sales managers coordinate with clients to discuss and negotiate offers of new products and services. They also identify business opportunities by analyzing current technology trends from public demands to generate more revenue resources and increase the company's profits. A technical sales manager facilitates and plans sales training and programs to maximize staff's efficiency and productivity.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from product manager/sales resumes include skills like "product sales," "pos," "product management," and "cycle management," whereas a technical sales manager is more likely to list skills in "sales management," "post sales," "emerging technologies," and "customer accounts. "
Technical sales managers earn the best pay in the manufacturing industry, where they command an average salary of $116,399. Product managers/sales earn the highest pay from the education industry, with an average salary of $108,541.When it comes to education, technical sales managers tend to earn similar degree levels compared to product managers/sales. In fact, they're 1.0% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.Product manager/sales vs. International sales manager
An International Sales Manager is responsible for coordinating the sales department's global operations through sales volume monitoring and establishing goals. International Sales Managers maintain the company's global sales for services and commodities, and create methodical procedures and ideas to attract and persuade international clients to buy. In addition, it is their duty to plan, inspire, and motivate the sales workforce, and prepare and create daily, monthly, and annual sales reports. They also design and enforce a variety of assessment programs and plans.
Types of product manager/sales
Updated January 8, 2025











