How To Become A Product Marketing Analyst: What It Is and Career Path

What is a product marketing analyst and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Linda Goulet

As a product marketing analyst, you will be tasked with helping businesses design and launch new products and services or recommend changes to existing ones. You will analyze marketing strategies to promote specific company products and services to the target market by developing digital content and promotional materials. You will review the sales conditions of the products and provide in-depth analysis to suggest strategic techniques for customers' brand awareness. Additionally, you'll identify business opportunities to meet consumer demands and public interests, attracting potential clients, and negotiating business partnerships.

Employers seek applicants with at least a bachelor's degree in marketing or business for this position. Also, they require at least five years of relevant marketing experience. Applicants must be knowledgeable on current marketing trends and practices. You must possess communication, organization, problem-solving, collaboration, and leadership skills. The product marketing analyst makes $71,404 per year, which is about $34.33 per hour. The range varies between $47,000 and $106,000.

What general advice would you give to a product marketing analyst?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreProduct Marketing AnalystUS Average

Salary

6.0

Avg. Salary $77,349

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.01%

Black or African American 4.68%

Hispanic or Latino 11.13%

Unknown 4.87%

White 65.17%

Gender

female 48.04%

male 51.96%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a product marketing analyst

Explore product marketing analyst education requirements

Most common product marketing analyst degrees

Bachelor's

75.4 %

Master's

20.6 %

Associate

2.7 %

Start to develop specific product marketing analyst skills

Skills	Percentages
Product Line	21.18%
Marketing Campaigns	13.51%
Competitive Intelligence	9.85%
Market Trends	8.28%
HTML	8.03%

Complete relevant product marketing analyst training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New product marketing analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a product marketing analyst based on U.S. Bureau of Labor Statistics data and data from real product marketing analyst resumes.

Research product marketing analyst duties and responsibilities

Research competitors & their digital strategy and allocate marketing budget to achieve maximum ROI.
Manage positioning research, analyze potential markets for expansion of product franchise, and publish monthly analysis of product performance.
Evaluate the performance and ROI of marketing efforts.
Implement search engine optimization SEO strategies for all product pages, images, and videos.

Prepare your product marketing analyst resume

When your background is strong enough, you can start writing your product marketing analyst resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a product marketing analyst resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable product marketing analyst resume templates

Build a professional product marketing analyst resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your product marketing analyst resume.