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Become A Product Marketing Analyst

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Working As A Product Marketing Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $70,000

    Average Salary

What Does A Product Marketing Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Product Marketing Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Product Marketing Analyst jobs

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Average Length of Employment
Marketing Analyst 2.1 years
Top Employers Before
Internship 3.7%
Accountant 2.4%
Top Employers After
Manager 3.3%
Director 2.5%

Product Marketing Analyst Demographics

Gender

Male

53.4%

Female

43.5%

Unknown

3.1%
Ethnicity

White

72.1%

Asian

15.7%

Hispanic or Latino

10.0%

Unknown

1.6%

Black or African American

0.7%
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Languages Spoken

Spanish

26.7%

German

20.0%

Mandarin

20.0%

French

13.3%

Chinese

6.7%

Hmong

6.7%

Thai

6.7%
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Product Marketing Analyst Education

Schools

University of Texas at Austin

10.0%

Arizona State University

8.0%

Boston University

8.0%

University of Illinois at Chicago

6.0%

Brigham Young University

6.0%

DePaul University

6.0%

North Carolina State University

4.0%

Saint John's University - New York

4.0%

University of California - San Diego

4.0%

Georgia Institute of Technology -

4.0%

Wake Forest University

4.0%

Harvard University

4.0%

Ohio State University

4.0%

Santa Clara University

4.0%

Pennsylvania State University

4.0%

California State University - East Bay

4.0%

University of North Florida

4.0%

Babson College

4.0%

University of Phoenix

4.0%

University of Southern California

4.0%
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Majors

Business

39.8%

Marketing

15.4%

Management

5.7%

Finance

4.9%

Economics

4.1%

Communication

4.1%

International Business

3.3%

Management Information Systems

3.3%

Public Relations

3.3%

Accounting

2.4%

Liberal Arts

2.4%

Writing

1.6%

Computer Science

1.6%

Supply Chain Management

1.6%

English

1.6%

Information Systems

1.6%

Linguistics

0.8%

Psychology

0.8%

Information Sciences

0.8%

Drafting And Design

0.8%
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Degrees

Bachelors

46.4%

Masters

37.9%

Other

6.5%

Certificate

4.6%

Associate

3.3%

Doctorate

1.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Product and Marketing Analyst Anchorfree Inc. Mountain View, CA Jul 20, 2015 $188,115
Product Marketing Analyst Apple Inc. Cupertino, CA Feb 06, 2016 $177,707 -
$233,900
Product Marketing Analyst Oracle America, Inc. CA Oct 06, 2016 $147,000 -
$173,048
Senior Product Marketing Analyst Ancestry.Com Operations, Inc. San Francisco, CA Jan 24, 2015 $136,032
Product Marketing Analyst Weebly, Inc. San Francisco, CA May 25, 2016 $130,000
Senior Product Marketing Analyst Ancestry.Com Operations, Inc. San Francisco, CA Nov 05, 2013 $128,000
SR. Product Marketing Analyst Blurb, Inc. San Francisco, CA Jun 01, 2010 $120,000
Senior Product Marketing Analyst Blurb, Inc. San Francisco, CA Jun 01, 2013 $120,000
Senior Product Marketing Analyst Ancestry.Com San Francisco, CA Nov 06, 2014 $120,000 -
$135,000
Marketing Product Analyst Citicorp Credit Services, Inc. (USA) Atlanta, GA Oct 15, 2011 $115,000
Product Marketing Analyst GSN Games, Inc. (F/K/A Worldwinner.Com, Inc.) Palo Alto, CA Nov 07, 2016 $115,000
Product Marketing Analyst Oracle America, Inc. CA Feb 05, 2016 $110,115 -
$136,852
Product Marketing Analyst Oracle America, Inc. San Francisco, CA Dec 14, 2015 $110,115 -
$136,852
Product Marketing Analyst Oracle America, Inc. San Francisco, CA Sep 07, 2015 $110,115 -
$136,852
Product & Marketing Analyst Novatel Wireless, Inc. San Diego, CA Sep 01, 2015 $83,288
Product Marketing Analyst Twitter, Inc. San Francisco, CA Sep 30, 2015 $82,000
Product Marketing Analyst Oracle America, Inc. Raleigh, NC Jan 07, 2016 $80,184 -
$155,743
Product Marketing Analyst III Sustainable Waste Power Systems, Inc. Kingston, NY Sep 09, 2015 $80,000
Product Marketing Analyst III Sustainable Waste Power Systems, Inc. Ridgefield, CT Sep 16, 2014 $80,000
Product Marketing Analyst Swish Marketing, Inc. Palo Alto, CA Oct 19, 2009 $79,622
Senior Product Marketing Analyst Perfect World Entertainment, Inc. Foster City, CA Jan 04, 2011 $75,000
Product Marketing Analyst Addapp Corp San Francisco, CA Jan 09, 2016 $75,000
Product Marketing Analyst ASUS Computer International Fremont, CA Sep 28, 2011 $62,234
Product Marketing Analyst Adobe Systems Incorporated New York, NY Jan 07, 2016 $61,589
Product Marketing Analyst Environmental Systems Research Institute, Inc. Redlands, CA Oct 24, 2011 $60,320
Product Marketing Analyst Environmental Systems Research Institute, Inc. Redlands, CA Nov 13, 2013 $60,320
Marketing Product Analyst Brightstar Corp. Miami, FL Sep 19, 2013 $60,000
Product Marketing Analyst Suitey Inc. New York, NY Sep 24, 2016 $60,000
Product Marketing Analyst Trace One, Inc. Boston, MA Aug 28, 2015 $60,000
Product Marketing Analyst Perfect World Entertainment, Inc. Redwood City, CA Aug 16, 2013 $60,000

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Top Skills for A Product Marketing Analyst

ProductDevelopmentProductLaunchesMarketResearchProductLinesTradeShowsROIMarketTrendsBusinessDevelopmentCompetitiveAnalysisMarketSegmentsSEOMarketShareA/BInventoryLevelsAdditionalMarketDataMarketAnalysisBusinessUnitCustomerServiceMarketPenetration

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Top Product Marketing Analyst Skills

  1. Product Development
  2. Product Launches
  3. Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Communicated market dynamics to product development team to inform future product plans.
  • Managed multiple projects and executed 5+ product launches annually.
  • Developed pricing strategies and promotional activities that contributed to sales and factored in consumer market research and return on investment.
  • Analyzed potential new product volume opportunities and developed new product forecasts, including application extension forecasts for existing product lines.
  • Develop product messaging and positioning, given an understanding of customer needs, market trends and the competitive landscape.

Top Product Marketing Analyst Employers