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Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Product and Marketing Analyst||Anchorfree Inc.||Mountain View, CA||Jul 20, 2015||$188,115|
|Product Marketing Analyst||Apple Inc.||Cupertino, CA||Feb 06, 2016||$177,707 -
|Product Marketing Analyst||Oracle America, Inc.||CA||Oct 06, 2016||$147,000 -
|Senior Product Marketing Analyst||Ancestry.Com Operations, Inc.||San Francisco, CA||Jan 24, 2015||$136,032|
|Product Marketing Analyst||Weebly, Inc.||San Francisco, CA||May 25, 2016||$130,000|
|Senior Product Marketing Analyst||Ancestry.Com Operations, Inc.||San Francisco, CA||Nov 05, 2013||$128,000|
|SR. Product Marketing Analyst||Blurb, Inc.||San Francisco, CA||Jun 01, 2010||$120,000|
|Senior Product Marketing Analyst||Blurb, Inc.||San Francisco, CA||Jun 01, 2013||$120,000|
|Senior Product Marketing Analyst||Ancestry.Com||San Francisco, CA||Nov 06, 2014||$120,000 -
|Product Marketing Analyst||GSN Games, Inc. (F/K/A Worldwinner.Com, Inc.)||Palo Alto, CA||Nov 07, 2016||$115,000|
|Product Marketing Analyst||Oracle America, Inc.||San Francisco, CA||Dec 14, 2015||$110,115 -
|Product Marketing Analyst||Oracle America, Inc.||CA||Feb 05, 2016||$110,115 -
|Product Marketing Analyst||Oracle America, Inc.||San Francisco, CA||Sep 07, 2015||$110,115 -
|Product Marketing Analyst||Stanley Security Solutions, Inc.||Indianapolis, IN||Nov 05, 2013||$107,307|
|Product Marketing Analyst||Oracle America, Inc.||Raleigh, NC||Jan 07, 2016||$80,184 -
|Product Marketing Analyst III||Sustainable Waste Power Systems, Inc.||Kingston, NY||Sep 09, 2015||$80,000|
|Product Marketing Analyst III||Sustainable Waste Power Systems, Inc.||Ridgefield, CT||Sep 16, 2014||$80,000|
|Product Marketing Analyst||Swish Marketing, Inc.||Palo Alto, CA||Oct 19, 2009||$79,622|
|Product Marketing Analyst||Addapp Corp||San Francisco, CA||Jan 09, 2016||$75,000|
|Senior Product Marketing Analyst||Perfect World Entertainment, Inc.||Foster City, CA||Jan 04, 2011||$75,000|
|Product Marketing Analyst||Interlude Us, Inc.||New York, NY||Sep 10, 2014||$75,000|
|Product Marketing Analyst||ASUS Computer International||Fremont, CA||Sep 01, 2010||$72,000|
|Product Marketing Analyst||Adobe Systems Incorporated||New York, NY||Jan 07, 2016||$61,589|
|Product Marketing Analyst||Environmental Systems Research Institute, Inc.||Redlands, CA||Oct 24, 2011||$60,320|
|Product Marketing Analyst||Environmental Systems Research Institute, Inc.||Redlands, CA||Nov 13, 2013||$60,320|
|Product Marketing Analyst||Perfect World Entertainment, Inc.||Redwood City, CA||Aug 16, 2013||$60,000|
|Product Marketing Analyst||Suitey Inc.||New York, NY||Sep 24, 2016||$60,000|
|Product Marketing Analyst||Trace One, Inc.||Boston, MA||Aug 28, 2015||$60,000|
|Product Marketing Analyst||Intrigo Systems Incorporated||Fremont, CA||Sep 10, 2014||$60,000|
|Product Marketing Analyst||Adata Technology (USA) Co., Ltd.||Industry, CA||Sep 12, 2014||$57,600|
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