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Become A Product Marketing Analyst

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Working As A Product Marketing Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $70,000

    Average Salary

What Does A Product Marketing Analyst Do At Apple

* Take financial ownership of the execution of all licensing agreements on behalf of Product Marketing; ensure licensees are in compliance with financial terms and conditions of the agreement
* Generate insightful reports and analysis of (i) licensing revenue results, (ii) Digital Advertising trends, and (iii) major developments (e.g., earnings, 10
* Qs, research reports) stemming from the main players in the Digital Advertising industry
* Forecast various licensing revenue streams for Apple, analyze variances, and research business drivers
* Partner with various teams (e.g., Product Marketing, Legal, Operations, Engineering, and other Finance and Accounting teams) to build revenue models for prospective licensing arrangements and optimize current ones
* Drive development and implementation of new tools and systems to improve licensing revenue processes
* Be an active participant in the WWPM Finance and Business Management team, and handle special projects and requests

What Does A Product Marketing Analyst Do At Philips

* Drive the consolidation, standardization and consistency of reporting and analytics across Classic, New Born Solutions and MR Patient Care, with the potential for other businesses.
* Working with various functions across the organization to provide business intelligence reporting
* Providing first-time right and timely reporting to a diverse audience
* The ability to simplify complex data into easy to comprehend analysis
* Identification and communication of anomalies in performance as well as proposed solutions
* Create complex excel models, macros and reporting tools to enable timely and accurate sales alignment, reporting and analysis.
* Develop reporting tools, including dashboards and visualizations, to explain business insights and market opportunities.
* Reporting requirements may include, but is not limited to Socket Level Install base, Order/Revenue Intake, Market Data, Funnel Analysis, Forecast Updates, and more.
* Being able to quickly switch between macro and micro analysis to highlight patterns
* Challenge the current ways of working to further enhance and automate reporting efforts through process improvement initiatives
* Building on current reporting to provide further intelligence
* Working with leadership to establish performance measures and frequency of reporting
* Providing leading indicators for potential performance gaps
* Ability to quickly adjust and customize presentation to intended audience
* Creating a systematic and repeatable approach to report creation and data audits
* Continued data validation and quality control checks
* Management of project timelines and expectations
* Desire to continue to seek out better tools and methodologies
* You are a part of:
* In this brand new role, you will be a member of the Medical Consumables and Sensors Product Marketing team and is an everyday partner of multiple functions within the department, including R&D, Supply Chain, Quality and Regulatory, Commercial Operations, Field Marketing, Sales and Finance.
* To succeed in this role, you should have the following skills and experience
* A Bachelor’s degree with minimum of 5 years of experience demonstrating a propensity for analysis, working with numbers, and ability to take on increased responsibility in a dynamic, fast-paced environment with limited direction.
* Solid analytical skills with the ability to think methodically, reason, embrace concepts,formulate insights, and present compelling cases for action and/or arguments.
* Comfortable juggling multiple projects and priorities simultaneously.
* Able to constantly adapt and thrive in a fast paced work environment.
* Agile thinker possessing creativity, curiosity, problem solving and critical thinking skills.
* Independent thinker who is persistent, resourceful, and resilient.
* Ability to visually present and communicate data and recommendations.
* Comfortable and able to thrive in a matrixed organization
* A detailed minded individual who consistently delivers quality work.
* Open and adaptable to new responsibilities, different perspectives, ideas, and people.
* Desire to learn and apply new skills and knowledge in changing conditions.
* Strong organizational skills.
* Understanding of various data management and reporting tools

What Does A Product Marketing Analyst Do At Apple

* Collaborate closely with Product Marketing (including Business Management and Pricing), Operations and Engineering to find optimal intersections of information relevant to drive business decisions
* Formulate, architect, and build forecast & financial models based on a wide range of information available
* Integrate various datasets to create, present, and defend forecasts, scenarios, and other business insights to senior leadership
* Support Executive decisions related to revenue/gross margin scenarios and product lifecycle planning
* Build and maintain tools, presentations & reports to highlight relevant insights and track their evolution
* Work closely with the WWPM Finance and Pricing teams, and handle special projects and requests

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How To Become A Product Marketing Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Product Marketing Analyst jobs

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Real Product Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Product and Marketing Analyst Anchorfree Inc. Mountain View, CA Jul 20, 2015 $188,115
Product Marketing Analyst Apple Inc. Cupertino, CA Feb 06, 2016 $177,707 -
$233,900
Product Marketing Analyst Oracle America, Inc. CA Oct 06, 2016 $147,000 -
$173,048
Senior Product Marketing Analyst Ancestry.Com Operations, Inc. San Francisco, CA Jan 24, 2015 $136,032
Product Marketing Analyst Weebly, Inc. San Francisco, CA May 25, 2016 $130,000
Senior Product Marketing Analyst Ancestry.Com Operations, Inc. San Francisco, CA Nov 05, 2013 $128,000
SR. Product Marketing Analyst Blurb, Inc. San Francisco, CA Jun 01, 2010 $120,000
Senior Product Marketing Analyst Blurb, Inc. San Francisco, CA Jun 01, 2013 $120,000
Senior Product Marketing Analyst Ancestry.Com San Francisco, CA Nov 06, 2014 $120,000 -
$135,000
Product Marketing Analyst GSN Games, Inc. (F/K/A Worldwinner.Com, Inc.) Palo Alto, CA Nov 07, 2016 $115,000
Product Marketing Analyst Oracle America, Inc. San Francisco, CA Dec 14, 2015 $110,115 -
$136,852
Product Marketing Analyst Oracle America, Inc. CA Feb 05, 2016 $110,115 -
$136,852
Product Marketing Analyst Oracle America, Inc. San Francisco, CA Sep 07, 2015 $110,115 -
$136,852
Product Marketing Analyst Stanley Security Solutions, Inc. Indianapolis, IN Nov 05, 2013 $107,307
Product Marketing Analyst Oracle America, Inc. Raleigh, NC Jan 07, 2016 $80,184 -
$155,743
Product Marketing Analyst III Sustainable Waste Power Systems, Inc. Kingston, NY Sep 09, 2015 $80,000
Product Marketing Analyst III Sustainable Waste Power Systems, Inc. Ridgefield, CT Sep 16, 2014 $80,000
Product Marketing Analyst Swish Marketing, Inc. Palo Alto, CA Oct 19, 2009 $79,622
Product Marketing Analyst Addapp Corp San Francisco, CA Jan 09, 2016 $75,000
Senior Product Marketing Analyst Perfect World Entertainment, Inc. Foster City, CA Jan 04, 2011 $75,000
Product Marketing Analyst Interlude Us, Inc. New York, NY Sep 10, 2014 $75,000
Product Marketing Analyst ASUS Computer International Fremont, CA Sep 01, 2010 $72,000
Product Marketing Analyst Adobe Systems Incorporated New York, NY Jan 07, 2016 $61,589
Product Marketing Analyst Environmental Systems Research Institute, Inc. Redlands, CA Oct 24, 2011 $60,320
Product Marketing Analyst Environmental Systems Research Institute, Inc. Redlands, CA Nov 13, 2013 $60,320
Product Marketing Analyst Perfect World Entertainment, Inc. Redwood City, CA Aug 16, 2013 $60,000
Product Marketing Analyst Suitey Inc. New York, NY Sep 24, 2016 $60,000
Product Marketing Analyst Trace One, Inc. Boston, MA Aug 28, 2015 $60,000
Product Marketing Analyst Intrigo Systems Incorporated Fremont, CA Sep 10, 2014 $60,000
Product Marketing Analyst Adata Technology (USA) Co., Ltd. Industry, CA Sep 12, 2014 $57,600

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Top Skills for A Product Marketing Analyst

ProductDevelopmentProductLaunchesMarketResearchProductLinesTradeShowsROIMarketTrendsBusinessDevelopmentCompetitiveAnalysisMarketSegmentsSEOMarketShareA/BInventoryLevelsAdditionalMarketDataMarketAnalysisBusinessUnitCustomerServiceMarketPenetration

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Top Product Marketing Analyst Skills

  1. Product Development
  2. Product Launches
  3. Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Communicated market dynamics to product development team to inform future product plans.
  • Managed multiple projects and executed 5+ product launches annually.
  • Developed pricing strategies and promotional activities that contributed to sales and factored in consumer market research and return on investment.
  • Analyzed potential new product volume opportunities and developed new product forecasts, including application extension forecasts for existing product lines.
  • Develop product messaging and positioning, given an understanding of customer needs, market trends and the competitive landscape.

Top Product Marketing Analyst Employers