Working as a Product Marketing Analyst

There is more than meets the eye when it comes to being a Product Marketing Analyst. For example, did you know that they make an average of $34.79 an hour? That's $72,361 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Product Marketing Analyst Do

There are certain skills that many Product Marketing Analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Critical-thinking skills.

When it comes to the most important skills required to be a Product Marketing Analyst, we found that a lot of resumes listed 28.9% of Product Marketing Analysts included New Product Development, while 11.9% of resumes included Market Research, and 5.6% of resumes included Competitive Analysis. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the Product Marketing Analyst job title. But what industry to start with? Most Product Marketing Analysts actually find jobs in the Technology and Finance industries.

Learn More About What a Product Marketing Analyst Does

How To Become a Product Marketing Analyst

If you're interested in becoming a Product Marketing Analyst, one of the first things to consider is how much education you need. We've determined that 45.6% of Product Marketing Analysts have a bachelor's degree. In terms of higher education levels, we found that 39.7% of Product Marketing Analysts have master's degrees. Even though most Product Marketing Analysts have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Product Marketing Analyst. When we researched the most common majors for a Product Marketing Analyst, we found that they most commonly earn Business degrees or Marketing degrees. Other degrees that we often see on Product Marketing Analyst resumes include Management degrees or Communication degrees.

You may find that experience in other jobs will help you become a Product Marketing Analyst. In fact, many Product Marketing Analyst jobs require experience in a role such as Marketing Internship. Meanwhile, many Product Marketing Analysts also have previous career experience in roles such as Marketing Analyst or Internship.

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Average Salary$72,361
Job Growth Rate20%

Product Marketing Analyst Jobs

Product Marketing Analyst Career Paths

Top Careers Before Product Marketing Analyst
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Top Careers After Product Marketing Analyst
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Average Salary for a Product Marketing Analyst

Product Marketing Analysts in America make an average salary of $72,361 per year or $35 per hour. The top 10 percent makes over $105,000 per year, while the bottom 10 percent under $49,000 per year.
Average Salary
$72,361

Best Paying Cities

City
Average Salary

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Product Marketing Analyst
Product Marketing Analyst
Bloomreach, Inc.
Bloomreach, Inc.
08/19/2019
08/19/2019
$141,00008/19/2019
$141,000
Data Product Analyst, Programmatic Marketing
Data Product Analyst, Programmatic Marketing
Hotels.com, L.P.
Hotels.com, L.P.
07/26/2019
07/26/2019
$79,56007/26/2019
$79,560
Product Marketing & Quality Analyst Lead
Product Marketing & Quality Analyst Lead
Figma, Inc.
Figma, Inc.
07/16/2019
07/16/2019
$90,00007/16/2019
$90,000
Product Marketing Analyst
Product Marketing Analyst
Retailnext, Inc.
Retailnext, Inc.
07/11/2019
07/11/2019
$47,69407/11/2019
$47,694
Product and Marketing Analyst
Product and Marketing Analyst
Arcade Solutions Inc.
Arcade Solutions Inc.
05/14/2019
05/14/2019
$64,39905/14/2019
$64,399
See More Recent Salaries

Product Marketing Analyst Demographics

Gender

Male

48.3 %

Female

45.1 %

Unknown

6.6 %
Ethnicity

White

56.6 %

Asian

14.9 %

Hispanic or Latino

14.3 %
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Foreign Languages Spoken

Spanish

37.5 %

German

21.9 %

Portuguese

9.4 %
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Entry Level Jobs For Becoming A Product Marketing Analyst

Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Product Marketing Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 28.9% of Product Marketing Analysts listed New Product Development on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

Best States For a Product Marketing Analyst

Some places are better than others when it comes to starting a career as a Product Marketing Analyst. The best states for people in this position are Washington, Delaware, New Jersey, and Texas. Product Marketing Analysts make the most in Washington with an average salary of $79,591. Whereas in Delaware and New Jersey, they would average $79,034 and $78,570, respectively. While Product Marketing Analysts would only make an average of $76,295 in Texas, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Product Marketing Analyst Jobs:
68
Highest 10% Earn:
$129,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Product Marketing Analyst Jobs:
665
Highest 10% Earn:
$142,000
Location Quotient:
1.2
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Product Marketing Analyst Jobs:
680
Highest 10% Earn:
$133,000
Location Quotient:
1.16
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Product Marketing Analyst Employers

1. NetSuite
4.7
Avg. Salary: 
$106,079
Product Marketing Analysts Hired: 
26+
2. Intel
4.8
Avg. Salary: 
$92,479
Product Marketing Analysts Hired: 
7+
3. Sony Corporation of America
4.8
Avg. Salary: 
$70,486
Product Marketing Analysts Hired: 
7+
4. PACKAGING SPECIALTIES
3.6
Avg. Salary: 
$36,448
Product Marketing Analysts Hired: 
6+
5. Applied Materials
4.8
Avg. Salary: 
$85,027
Product Marketing Analysts Hired: 
6+
6. Lund International
3.7
Avg. Salary: 
$47,362
Product Marketing Analysts Hired: 
6+

Recently Added Product Marketing Analyst Jobs

Updated August 27, 2020