Product marketing analyst skills for your resume and career

In the rapidly evolving landscape of work, certain skills are likely to become increasingly
important and prevalent over the next 3-5 years. Here are some key skills that are expected
to be in high demand:
1. Digital and Data Literacy: As technology continues to advance, digital and data
literacy will become even more essential. This includes proficiency in using digital
tools and platforms, understanding data analytics, and adapting to new software and
technologies. Data literacy involves understanding how to collect, manage, and
utilize data to inform decision-making and drive business outcomes.
2. Critical Thinking and Problem-Solving: In an increasingly complex and uncertain
world, the ability to think critically, analyze information, and solve problems creatively
will be indispensable. Employers will seek individuals who can approach challenges
with innovative solutions and adapt to changing circumstances.
3. Adaptability and Resilience: The pace of change in the workplace is accelerating,
requiring individuals to be adaptable and resilient. The ability to quickly learn new
skills, pivot in response to unexpected events, and thrive in diverse environments will
be crucial for success.
4. Emotional Intelligence: Soft skills such as empathy, communication, and
interpersonal skills will continue to be highly valued. Emotional intelligence enables
individuals to understand and manage their own emotions effectively, as well as
navigate relationships and collaborate with others.
5. Creativity and Innovation: As automation increasingly handles routine tasks,
creativity and innovation will become even more important for driving growth and
competitiveness. The ability to generate new ideas, think outside the box, and
innovate will be key differentiators in the workforce.
6. Cybersecurity Skills: With the growing threat of cyberattacks, cybersecurity skills
will be in high demand across industries. This includes knowledge of cybersecurity
principles, best practices for securing data and networks, and the ability to mitigate
risks and respond to security incidents.
7. Remote Work Skills: The shift towards remote and hybrid work models is likely to
persist, requiring individuals to possess strong remote work skills. This includes
effective communication, collaboration, time management, and the ability to work
independently while maintaining productivity.
8. Cultural Competence and Diversity: In an increasingly interconnected world,
cultural competence and diversity skills will be essential for working effectively with
colleagues, clients, and customers from diverse backgrounds. This includes
understanding cultural nuances, respecting differences, and promoting inclusivity.
9. Lifelong Learning: Given the rapid pace of change, a commitment to lifelong
learning will be critical for staying relevant and competitive in the workforce.
Individuals will need to continuously update their skills, pursue ongoing education
and training, and adapt to new technologies and trends.
By focusing on developing these skills, individuals can position themselves for success in
the evolving landscape of work and remain adaptable in the face of future challenges and
opportunities.

Young graduates in journalism and digital media (fact-driven information-gathering and information dissemination) need skills in critical thinking and analytical approaches to public documents and data. It requires a broad liberal arts education and understanding of how language, quantitative skills (i.e., numeracy), and how a grasp of the history of our nation and the world are crucial to understanding events happening now.
Graduates will need the kinds of emotional and social intelligence that will give confidence in pursuing a cross-cultural understanding of socio-political and socio-economic messages that are released by political and corporate leaders - to hold those leaders accountable to claims they make that are false, misleading, or untenable in leadership.

Young graduates will need skill in writing (in English, but preferably in other languages used in the rapidly globalizing media marketplace). They will need a basic grasp of applied psychology, sociology, and moral reasoning to navigate creative but compassionate approaches to interviewing people of all ages and backgrounds to tell stories that are contextually accurate, true to established facts, and that further understanding of those whose voices are not heard (or are mischaracterized by other media).

Young graduates will need skills in visual language: photojournalism, design-based information sharing, animation, virtual reality, and augmented reality to bring news and the meaning behind the news to audiences that are post-literate. Video technology - telling stories via video in multiple digital formats - will continue to be a mainstay of the news and information industries.

In terms of soft skills, those probably won't change much, they will simply be practiced differently. Being flexible is important since jobs may switch between home and office and since one may be dealing with someone else working from home and the challenges that can present-what cat owner hasn't had their cat walk in front of the camera or step on the wrong computer key? The ability to work in groups will continue to have importance as well as the ability to manage your own time and meet deadlines. At the same time, the nature of computer camera interaction means that people will have to learn to "read" others differently than they would in an in-person environment. Many recent articles have talked about how it is harder to read facial cues or detect emotional responses on the computer. Again, those presently taking synchronous classes have the opportunity to practice these skills--providing students turn on their cameras rather than relying only on audio. If the past year has demonstrated anything, it is that people need to be more culturally aware and sensitive and also be able to work with people of diverse backgrounds. History classes are a great way for students to better understand what others have gone through and how that might impact interaction today. Additionally, history classes-as well as college in general-should provide students with the skills to help create the kind of changes in institutions and companies that need to be made to make them more inclusive. Perhaps the greatest skill college students have is the ability to learn. I never intended to teach online, yet here I am doing just that. It required learning new ways to approach teaching, reconsideration of the ways students learned in the new environment, and figuring out new online programs to make all this happen. I was forced to do this as a result of the pandemic but most students will find that this sort of adjustment-whether foreseen or not-will be a regular part of their career path. The ability to learn these new skills, to apply new methods and to approach issues in new and innovative ways will help them stand out when it comes to looking for a job.

-Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights