What does a product marketing analyst do?
A product marketing analyst is responsible for analyzing marketing strategies to promote specific company products and services to the target market by developing digital content and promotional materials. Product marketing analysts evaluate the product's sales conditions and provide in-depth analysis to recommend strategic techniques for customers' brand awareness. They also identify business opportunities to meet consumer demands and public interests, attracting potential clients, and negotiating business partnerships. A product marketing analyst must have excellent communication and organizational skills, especially on coordinating with the clients for their specifications and requirements and adjusting plans according to their budget limitations and goals.
Product marketing analyst responsibilities
Here are examples of responsibilities from real product marketing analyst resumes:
- Research competitors & their digital strategy and allocate marketing budget to achieve maximum ROI.
- Manage positioning research, analyze potential markets for expansion of product franchise, and publish monthly analysis of product performance.
- Evaluate the performance and ROI of marketing efforts.
- Implement search engine optimization SEO strategies for all product pages, images, and videos.
- Develop targeted offers using an internal CRM system to specifically market to customers with a higher propensity to purchase specific products.
- Manage positioning research, analyze potential markets for expansion of product franchise, and publish monthly analysis of product performance.
Product marketing analyst skills and personality traits
We calculated that 21% of Product Marketing Analysts are proficient in Product Line, Marketing Campaigns, and Competitive Intelligence. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Product Marketing Analysts that have these skills listed on their resume here:
- Product Line, 21%
Analyzed potential new product volume opportunities and developed new product forecasts, including application extension forecasts for existing product lines.
- Marketing Campaigns, 14%
Analyzed and created marketing campaigns to consumer credit card and business banking services.
- Competitive Intelligence, 10%
Contributed to competitive intelligence wiki to provide product and sales teams with competitive information.
- Market Trends, 8%
Develop product messaging and positioning, given an understanding of customer needs, market trends and the competitive landscape.
- HTML, 8%
Developed several web pages using HTML, CSS, JavaScript to perform checking and validations at Client's side.
- Sales Materials, 8%
Manage business relationship, developing marketing sales materials and new product bundling packages.
Most product marketing analysts use their skills in "product line," "marketing campaigns," and "competitive intelligence" to do their jobs. You can find more detail on essential product marketing analyst responsibilities here:
Detail oriented. One of the key soft skills for a product marketing analyst to have is detail oriented. You can see how this relates to what product marketing analysts do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a product marketing analyst resume shows how product marketing analysts use detail oriented: "detailed research of competition positioning, pricing strategy, product development, and internal organization of sales. "
Analytical skills. Many product marketing analyst duties rely on analytical skills. "market research analysts must evaluate large amounts of data and information related to market conditions.," so a product marketing analyst will need this skill often in their role. This resume example is just one of many ways product marketing analyst responsibilities rely on analytical skills: "build and sustain customer and product data in business system. "
Communication skills. product marketing analysts are also known for communication skills, which are critical to their duties. You can see how this skill relates to product marketing analyst responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A product marketing analyst resume example shows how communication skills is used in the workplace: "recommended product pricing and communication strategies for assigned product lines. "
The three companies that hire the most product marketing analysts are:
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Compare different product marketing analysts
Product marketing analyst vs. Analyst sales
Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
These skill sets are where the common ground ends though. The responsibilities of a product marketing analyst are more likely to require skills like "marketing campaigns," "competitive intelligence," "html," and "sales materials." On the other hand, a job as an analyst sales requires skills like "salesforce," "customer service," "strong analytical," and "sql." As you can see, what employees do in each career varies considerably.
Analyst sales really shine in the finance industry with an average salary of $80,458. Comparatively, product marketing analysts tend to make the most money in the start-up industry with an average salary of $85,435.analyst sales tend to reach lower levels of education than product marketing analysts. In fact, analyst sales are 9.8% less likely to graduate with a Master's Degree and 0.0% less likely to have a Doctoral Degree.Product marketing analyst vs. Analyst
Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.
Each career also uses different skills, according to real product marketing analyst resumes. While product marketing analyst responsibilities can utilize skills like "product line," "marketing campaigns," "competitive intelligence," and "market trends," analysts use skills like "customer service," "troubleshoot," "management system," and "project management."
Analysts may earn a lower salary than product marketing analysts, but analysts earn the most pay in the technology industry with an average salary of $79,330. On the other hand, product marketing analysts receive higher pay in the start-up industry, where they earn an average salary of $85,435.analysts earn lower levels of education than product marketing analysts in general. They're 8.0% less likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for product marketing analysts in the next 3-5 years?
Linda Goulet
Interim Associate Dean/Department Chair, Marketing, Davenport University
Product marketing analyst vs. Marketing & sales specialist
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from product marketing analyst resumes include skills like "competitive intelligence," "html," "sales tools," and "training materials," whereas a marketing & sales specialist is more likely to list skills in "customer service," "digital marketing," "brand awareness," and "twitter. "
Marketing & sales specialists earn the best pay in the telecommunication industry, where they command an average salary of $52,906. Product marketing analysts earn the highest pay from the start-up industry, with an average salary of $85,435.Most marketing & sales specialists achieve a lower degree level compared to product marketing analysts. For example, they're 13.0% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Product marketing analyst vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Even though a few skill sets overlap between product marketing analysts and marketing leads, there are some differences that are important to note. For one, a product marketing analyst might have more use for skills like "sales materials," "sales tools," "training materials," and "content development." Meanwhile, some responsibilities of marketing leads require skills like "digital marketing," "project management," "integrated marketing," and "healthcare. "
In general, marketing leads earn the most working in the technology industry, with an average salary of $118,478. The highest-paying industry for a product marketing analyst is the start-up industry.In general, marketing leads hold lower degree levels compared to product marketing analysts. Marketing leads are 6.3% less likely to earn their Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.Types of product marketing analyst
Updated January 8, 2025
