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What is a product marketing associate and how to become one
A product marketing associate is responsible for developing positioning, messaging, competitive differentiation, and enabling the sales and marketing teams to ensure they are aligned and work efficiently to generate and close opportunities. They work closely with product managers, marketing departments, and sales.
Their main responsibilities include but are not limited to studying and defining their given market, researching what their respective products are, making sure customers buy and continue to use their organization's products. This means that product marketing associates are part data scientists, part competitive analysts, and part storytellers. Essential skills required for the position include collaboration, communication, and research. Educational requirements include a bachelor's degree in marketing or a business-related field. However, a high school diploma, GED or an associate's degree may suffice along with proven relevant work experience.
Most product marketing associates work traditional hours. However, they may be required to work more since they need to travel to meet clients or attend tradeshows and events frequently. The average hourly salary for holding this position is $40.76, which is $84,791 annually.
What general advice would you give to a product marketing associate?
Jill Koehler
Associate Dean, Career Development and Part-Time Faculty, Quinnipiac University
Talk to your colleagues about what types of things they had to learn the hard way, the most valuable skills they have learned, and ask if there is anything they would recommend you add to your skillset that you may not currently possess.
Stay current on marketing trends - what is hot, what's not, the influencers, who are the major players, and make as many authentic connections as you go.
Take care of your network. By that, keep the people who helped you get to where you are apprised of where you have landed and offer genuine appreciation for any help they may have provided. At the same time, continue to build your network with the people you are meeting along the way.
LinkedIn is your friend. Share professional thoughts and share ideas on LinkedIn to keep yourself visible as someone who has something to say and contribute while making sure to steer clear from anything political or controversial.
Avg. Salary $81,820
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 47.13%
male 52.87%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Product marketing associate career paths
Key steps to become a product marketing associate
Explore product marketing associate education requirements
Start to develop specific product marketing associate skills
Skills Percentages Digital Marketing 7.68% Market Research 7.66% Product Management 5.53% Project Management 5.28% Product Development 4.79% Complete relevant product marketing associate training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New product marketing associates learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a product marketing associate based on U.S. Bureau of Labor Statistics data and data from real product marketing associate resumes.Research product marketing associate duties and responsibilities
- Develop trade promotion strategies, marketing plans and budget allocation to achieve target ROI.
- Lead product development and business development of emerging mobile and cloud solutions.
- Research industry and customer specific data to conduct cost benefit analysis to generate ROI and create marketing collateral and sales presentations.
- Assist with social media - blogs, facebook, twitter, smart phone applications, etc.
Apply for product marketing associate jobs
Now it's time to start searching for a product marketing associate job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first product marketing associate job
Are you a product marketing associate?
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Average product marketing associate salary
The average product marketing associate salary in the United States is $81,820 per year or $39 per hour. Product marketing associate salaries range between $55,000 and $120,000 per year.
What am I worth?
How do product marketing associates rate their job?
Product marketing associate reviews
Solve tough problems, work on agile teams, outlet for creativity,
high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Autonomy, relationship biolding
Meetings needs of all parties can be difficult but good negotiation helps!
Updated January 8, 2025
