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Become A Product Marketing Associate

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Working As A Product Marketing Associate

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $77,897

    Average Salary

What Does A Product Marketing Associate Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Product Marketing Associate

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Product Marketing Associate Career Paths

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Average Length of Employment
Top Careers Before Product Marketing Associate
Internship 7.5%
Top Careers After Product Marketing Associate
Consultant 5.5%
President 4.0%
Director 2.8%
Manager 2.8%

Do you work as a Product Marketing Associate?

Product Marketing Associate Demographics

Gender

Male

51.1%

Female

45.7%

Unknown

3.2%
Ethnicity

White

55.7%

Asian

15.3%

Hispanic or Latino

15.2%

Black or African American

9.3%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

30.0%

French

12.0%

Mandarin

12.0%

Chinese

10.0%

Italian

8.0%

German

4.0%

Russian

4.0%

Bulgarian

2.0%

Luganda

2.0%

Hindi

2.0%

Japanese

2.0%

Persian

2.0%

Armenian

2.0%

Hebrew

2.0%

Urdu

2.0%

Arabic

2.0%

Cantonese

2.0%
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Product Marketing Associate Education

Schools

University of Phoenix

7.4%

Northeastern University

7.4%

University of Texas at Austin

7.4%

San Jose State University

6.3%

Rochester Institute of Technology

6.3%

Stanford University

6.3%

University of Southern California

6.3%

University of Florida

5.3%

New York University

5.3%

Santa Clara University

5.3%

Texas State University

5.3%

University of California - Berkeley

5.3%

Thunderbird School of Global Management

4.2%

University of South Florida

3.2%

Saint John's University - New York

3.2%

Wayne State University

3.2%

University of Houston

3.2%

Babson College

3.2%

Michigan State University

3.2%

Purdue University

3.2%
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Majors

Business

30.0%

Marketing

22.9%

Communication

7.1%

Management

5.2%

Finance

4.1%

Electrical Engineering

3.5%

Economics

3.5%

Accounting

2.7%

Public Relations

2.5%

Project Management

2.2%

English

2.2%

Political Science

2.2%

Computer Science

1.9%

Psychology

1.9%

Graphic Design

1.6%

International Business

1.4%

Education

1.4%

Chemistry

1.4%

Journalism

1.4%

Automotive Technology

1.1%
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Degrees

Bachelors

46.9%

Masters

30.6%

Other

14.7%

Associate

3.2%

Certificate

2.8%

Diploma

1.0%

Doctorate

0.6%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Product Marketing Associate Salaries

Job Title Company Location Start Date Salary
Product Marketing Applied Materials, Inc. Sunnyvale, CA Sep 15, 2014 $118,282 -
$158,400
Product Marketing Associate Facebook, Inc. Palo Alto, CA Jun 01, 2011 $115,000
Product Marketing Applied Materials, Inc. Sunnyvale, CA Aug 17, 2016 $113,547
Product Marketing Applied Materials, Inc. Sunnyvale, CA Sep 08, 2015 $103,189 -
$127,000
Product Marketing Applied Materials, Inc. Sunnyvale, CA Sep 06, 2014 $101,070 -
$124,700
Product Marketing Associate Ricoh Innovations Corporation Cupertino, CA Oct 02, 2016 $100,000
Product Marketing Associate Ricoh Innovations Corporation Cupertino, CA Aug 27, 2016 $100,000
Product Marketing Associate Ricoh Innovations Corporation Cupertino, CA Feb 15, 2016 $100,000
Product Marketing Freescale Semiconductor, Inc. San Jose, CA Sep 25, 2015 $99,700 -
$138,400
Product Marketing Applied Materials, Inc. Sunnyvale, CA Sep 02, 2015 $99,674 -
$153,900
Product Marketing Advisor Dell Marketing LP Herndon, VA Jul 30, 2015 $94,404
Product Marketing Advisor Dell Marketing L.P. Round Rock, TX Feb 11, 2015 $94,404
Product Marketing Advisor Dell Products, LP Nashua, NH Aug 20, 2014 $93,000
Product Marketing Associate-Natural Colors FMC Corporation Philadelphia, PA Jan 03, 2016 $89,253 -
$95,000
Verification and Validation Product Marketing Engi The Mathworks, Inc. Natick, MA Jan 24, 2014 $88,000
Product Marketing Associate App Annie Inc. San Francisco, CA Oct 01, 2014 $85,000
Product Marketing The 41St. Parameter, Inc. San Jose, CA Sep 12, 2015 $82,500
Product Marketing Associate Ngmoco, LLC San Francisco, CA May 19, 2014 $81,000
Product Marketing Applied Materials, Inc. Santa Clara, CA May 01, 2016 $80,447 -
$95,900
Product Marketing II Freescale Semiconductor, Inc. Austin, TX Feb 08, 2016 $71,600 -
$101,400
Product Marketing Associate (Software Engineer) Brocade Communications Systems, Inc. San Jose, CA Oct 01, 2009 $70,000
Product Marketing Associate ZEND Technologies Cupertino, CA Sep 12, 2013 $70,000
Product Marketing I Freescale Semiconductor, Inc. Austin, TX Sep 11, 2015 $69,900 -
$84,200
Associate, Product Management & Marketing Constellation Newenergy Baltimore, MD Oct 01, 2010 $66,768 -
$75,000
Product Marketing Sepcialist New Code Inc. Mountain View, CA May 08, 2016 $65,281
Product Valuation and Marketing Associate KONY Solutions, Inc. Orlando, FL Jan 28, 2013 $65,000 -
$85,000
Contributor Product Marketing Sabre Inc. Southlake, TX Sep 10, 2013 $60,965 -
$96,100
Product Marketing Associate Genewiz LLC South Plainfield, NJ Jan 09, 2016 $60,900

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Top Skills for A Product Marketing Associate

  1. Product Line
  2. Product Strategy
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Managed pricing and delivery requests for semiconductor & component product lines.
  • Created commercial version product strategy, enabling expansion into government subcontracting.
  • Organized school information by project deadlines meanwhile updating key information on company website.
  • Initiated the development of a standardized commercialization process for new product launches.
  • Researched and analyzed market trends, conducted grassroots market research and identified and implemented significant product changes based on consumer feedback.

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Top 10 Best States for Product Marketing Associates

  1. New Jersey
  2. Washington
  3. Rhode Island
  4. Delaware
  5. New York
  6. California
  7. Massachusetts
  8. Texas
  9. Minnesota
  10. Connecticut
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  • (1,399 jobs)
  • (133 jobs)
  • (59 jobs)
  • (1,951 jobs)
  • (5,854 jobs)
  • (1,269 jobs)
  • (1,374 jobs)
  • (516 jobs)
  • (261 jobs)

Top Product Marketing Associate Employers

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