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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Product Marketing||Applied Materials, Inc.||Sunnyvale, CA||Sep 15, 2014||$118,282 -
|Product Marketing Associate||Facebook, Inc.||Palo Alto, CA||Jun 01, 2011||$115,000|
|Product Marketing||Applied Materials, Inc.||Sunnyvale, CA||Aug 17, 2016||$113,547|
|Product Marketing||Applied Materials, Inc.||Sunnyvale, CA||Sep 08, 2015||$103,189 -
|Product Marketing||Applied Materials, Inc.||Sunnyvale, CA||Sep 06, 2014||$101,070 -
|Product Marketing Associate||Ricoh Innovations Corporation||Cupertino, CA||Oct 02, 2016||$100,000|
|Product Marketing Associate||Ricoh Innovations Corporation||Cupertino, CA||Aug 27, 2016||$100,000|
|Product Marketing Associate||Ricoh Innovations Corporation||Cupertino, CA||Feb 15, 2016||$100,000|
|Product Marketing Associate Manager||Facebook, Inc.||Palo Alto, CA||Jan 11, 2010||$100,000|
|Product Marketing||Freescale Semiconductor, Inc.||San Jose, CA||Sep 25, 2015||$99,700 -
|Product Marketing||Applied Materials, Inc.||Sunnyvale, CA||Sep 02, 2015||$99,674 -
|Industrial Product Marketing Scheduler||Citgo Petroleum Corporation||Houston, TX||Sep 30, 2013||$96,149|
|Product Marketing Associate-Natural Colors||FMC Corporation||Philadelphia, PA||Jan 03, 2016||$89,253 -
|Verification and Validation Product Marketing Engi||The Mathworks, Inc.||Natick, MA||Jan 24, 2014||$88,000|
|Product Marketing Associate||App Annie Inc.||San Francisco, CA||Oct 01, 2014||$85,000|
|Industrial Product Marketing Scheduler||Citgo Petroleum Corporation||Houston, TX||Oct 01, 2010||$83,200|
|Product Marketing||The 41St. Parameter, Inc.||San Jose, CA||Sep 12, 2015||$82,500|
|Product Marketing Associate||Ngmoco, LLC||San Francisco, CA||May 19, 2014||$81,000|
|Product Marketer-Response Marketing||West Publishing Corporation||Eagan, MN||Nov 20, 2009||$74,194|
|Product Marketing II||Freescale Semiconductor, Inc.||Austin, TX||Feb 08, 2016||$71,600 -
|Product Marketing Associate (Software Engineer)||Brocade Communications Systems, Inc.||San Jose, CA||Oct 01, 2009||$70,000|
|Product Marketing Associate||ZEND Technologies||Cupertino, CA||Sep 12, 2013||$70,000|
|Product Marketing I||Freescale Semiconductor, Inc.||Austin, TX||Sep 11, 2015||$69,900 -
|Product Marketing Sepcialist||New Code Inc.||Mountain View, CA||May 08, 2016||$65,281|
|Product Valuation and Marketing Associate||KONY Solutions, Inc.||Orlando, FL||Jan 28, 2013||$65,000 -
|Product Marketing Specialit||Siemens Energy, Inc.||Orlando, FL||Feb 25, 2014||$63,565 -
|Contributor Product Marketing||Sabre Inc.||Southlake, TX||Sep 10, 2013||$60,965 -
|Product Marketing Associate||Genewiz LLC||South Plainfield, NJ||Jan 09, 2016||$60,900|
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