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Become A Product Marketing Associate

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Working As A Product Marketing Associate

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $86,000

    Average Salary

What Does A Product Marketing Associate Do At Uline

* Review and direct designs for catalog layout, web products, flyers, stuffers and emails
* Conceptualize new product positioning as it relates to existing products with an eye from the customer's perspective
* Ensure new product information and visuals are complete, accurate and compelling prior to catalog and website layout meetings
* Review market research and internal reports to anticipate product trends, competitive actions and marketing strategies
* Analyze customer feedback and return reports and work to lower return percentages
* Maintain open and efficient communication between Creative, Merchandising and Internet departments on new and existing product development and web marketing

What Does A Product Marketing Associate Do At Applied Materials

* Support field sales / account managers with specification responses, equipment beta evaluations and other supporting documentation.
* Interface with Tech Operations and Product Engineering to manage field escalations.
* Serve as Marketing representative on a cross-functional New Product Introduction team.
* Marshall product improvements through engineering, program management, operations and support teams to ensure business unit goals are met.
* Support customer visits and conference calls with field sales.
* Interface with Product Engineering for CIP and new feature development.
* Track progress on a regular basis.
* Assist on all Product Marketing activities: market analysis/sizing, defining and documenting market requirements, business planning, pricing strategies, cost analysis, marketing plans, development of marketing collateral (customer presentations, technical papers, etc.), product roadmap, etc.
* Communicate and influence, verbally, in writing, and via presentations

What Does A Product Marketing Associate Do At Blackrock

* Develop and implement positioning and content for BlackRock mutual funds and iShares ETFs.
* Identify industry, advisor and client trends to create a differentiated and impactful BlackRock experience for investors.
* Collaborate with Product Management, Portfolio Management, Sales and Marketing to drive effective, digitally relevant and measurable campaigns.
* Digital campaign execution:
* Develop lead signal generation and a trigger-based model to drive sales leads and deepen understanding of client purchase behaviors.
* Create audience and channel specific strategies including social networks, email, video, and more.
* Measure and optimize:
* Extract insights from content analytics and partner with internal and external stakeholders to continuously improve performance.
* Define key metrics that signal success of content and how it links back to business drivers.
* Qualities we look for:
* years minimum investment related experience.
* A passion for investing and willingness to learn more in this area
* Strength in writing and communication -- we want Marketers who make the complex simple, who can relate concepts with visuals and a minimum of words
* Strong project management skills and proven effectiveness at strategic relationship building across internal and external stakeholder – we seek a team player with strong interpersonal communication and presentation skills.
* Pro-active, self-starter with ability to organize, prioritize and execute multiple projects across multiple stakeholders simultaneously in a deadline-driven environment.
* Previous experience with web, mobile, video, social-media and e-mail metrics and be able to operate standard analytics programs such as Google Analytics and Adobe Analytics.
* Strong working knowledge of PowerPoint and Excel.
* BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.
* We evaluate qualified applicants without regard to race, color, national origin, religion, sex, disability, veteran status, and other statuses protected by law

What Does A Product Marketing Associate Do At Philips Lighting

* Portfolio management, roadmap planning and development
* Product/Solution release & launches, supporting marcom material, price management, market research & intelligence
* Coordination, deployment and implementation of Annual Operation plans (AOP) with respective departments.
* Supporting the USA market organization in their Go
* To
* Market strategies, product/solution presentations to achieve set targets
* Defines the product portfolio, the product positioning, pricing, distribution, service and promotion plan
* Manages data for the assigned product
* Together with Market Teams, own, plan and execute the Business market combination plans for the assigned product category.
* Co-owner of the assigned product category, define and realize the business case for the product creation unit, such that the budgeted targets, as volume and profit, can be realized with and through the defined sales channels.
* Support and guide the Product Creation Process by market research, the definition of commercial requirement specifications, product specifications, pricing requirements, etc.
* Supports & manages forecast accuracy for the assigned products 

* Understands engineering and sales functions.
* Possesses a high degree of technical competence
* Provide support to the Sales organization by arranging information on product technical expertise, application knowledge, Marcom, development and provide product and application training, presentations for key accounts/projects & seminars, including product related matters such as handling enquiries, communications, specification checks, improvements, customization requests, etc.
* Analyze & report sales value, volume and IGM tracking of the assigned Products/AGs & MAGS
* Co-ordinate with Customer Care teams on CRS reports on quality of products

What Does A Product Marketing Associate Do At Mathworks

* Work closely with sales teams in support of sales opportunities and major programs for your product area.
* Measure sales and pricing effectiveness for your products, initiate and develop plans to enhance penetration and growth.
* Produce technical papers, articles, and user stories in support of the product area.
* Create and maintain technical product examples.
* Analysis web traffic and optimize web pages for readability and visibility.
* Create product video and webinar content for the web site.
* Work directly with key customers and MathWorks development teams to identify new product requirements.
* Work with education sales to support professors and book authors in use of the products.
* Plan and manage focused competitive analysis for your product area and develop positioning and response.
* Minimum Qualifications
* A bachelor's degree and 7 years of professional work experience (or a master's degree and 5 years of professional work experience, or a PhD degree) is required.
* Additional Qualifications
* The successful candidate must have a deep understanding of dynamic system modeling and simulation including a background in electrical, mechanical, and/or hydraulic system analysis.
* He or she must also possess the following

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How To Become A Product Marketing Associate

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Marketing Associate jobs

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Product Marketing Associate Career Paths

Product Marketing Associate
Product Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Product Manager Sales Manager
Director Of Sales
10 Yearsyrs
Marketing Consultant Marketing Director Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Senior Product Manager Senior Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Business Development Manager Solution Specialist Strategic Accounts Manager
Enterprise Account Manager
9 Yearsyrs
Research And Development Technician Project Manager Product Manager
Marketing Communications Manager
7 Yearsyrs
Product Manager Marketing Manager
Marketing Director
7 Yearsyrs
Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Business Development Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Senior Product Manager Sales/Marketing Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Marketing Consultant Marketing Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Marketing Director General Manager Account Executive
National Sales Manager
10 Yearsyrs
Project Manager Consultant Senior Consultant
Product Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Regional Sales Manager
9 Yearsyrs
Director, Product Marketing Director Of Sales
Sales Vice President
9 Yearsyrs
Product Marketing Manager Business Development Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Marketing Manager Operations Manager Account Executive
Senior Sales Executive
9 Yearsyrs
Marketing Director Sales Consultant Sales Manager
Senior Sales Manager
7 Yearsyrs
Research And Development Technician Technician Account Manager
Strategic Accounts Manager
9 Yearsyrs
Director, Product Marketing Business Developer Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
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Product Marketing Associate Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Mandarin

  • Chinese

  • French

  • Italian

  • German

  • Russian

  • Bulgarian

  • Luganda

  • Hindi

  • Japanese

  • Persian

  • Armenian

  • Hebrew

  • Urdu

  • Arabic

  • Cantonese

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Product Marketing Associate

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Product Marketing Associate Education

Product Marketing Associate

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Real Product Marketing Associate Salaries

Job Title Company Location Start Date Salary
Product Marketing Applied Materials, Inc. Sunnyvale, CA Sep 15, 2014 $118,282 -
Product Marketing Associate Facebook, Inc. Palo Alto, CA Jun 01, 2011 $115,000
Product Marketing Applied Materials, Inc. Sunnyvale, CA Aug 17, 2016 $113,547
Product Marketing Applied Materials, Inc. Sunnyvale, CA Sep 08, 2015 $103,189 -
Product Marketing Applied Materials, Inc. Sunnyvale, CA Sep 06, 2014 $101,070 -
Product Marketing Associate Ricoh Innovations Corporation Cupertino, CA Oct 02, 2016 $100,000
Product Marketing Associate Ricoh Innovations Corporation Cupertino, CA Aug 27, 2016 $100,000
Product Marketing Associate Ricoh Innovations Corporation Cupertino, CA Feb 15, 2016 $100,000
Product Marketing Associate Manager Facebook, Inc. Palo Alto, CA Jan 11, 2010 $100,000
Product Marketing Freescale Semiconductor, Inc. San Jose, CA Sep 25, 2015 $99,700 -
Product Marketing Applied Materials, Inc. Sunnyvale, CA Sep 02, 2015 $99,674 -
Industrial Product Marketing Scheduler Citgo Petroleum Corporation Houston, TX Sep 30, 2013 $96,149
Product Marketing Associate-Natural Colors FMC Corporation Philadelphia, PA Jan 03, 2016 $89,253 -
Verification and Validation Product Marketing Engi The Mathworks, Inc. Natick, MA Jan 24, 2014 $88,000
Product Marketing Associate App Annie Inc. San Francisco, CA Oct 01, 2014 $85,000
Industrial Product Marketing Scheduler Citgo Petroleum Corporation Houston, TX Oct 01, 2010 $83,200
Product Marketing The 41St. Parameter, Inc. San Jose, CA Sep 12, 2015 $82,500
Product Marketing Associate Ngmoco, LLC San Francisco, CA May 19, 2014 $81,000
Product Marketer-Response Marketing West Publishing Corporation Eagan, MN Nov 20, 2009 $74,194
Product Marketing II Freescale Semiconductor, Inc. Austin, TX Feb 08, 2016 $71,600 -
Product Marketing Associate (Software Engineer) Brocade Communications Systems, Inc. San Jose, CA Oct 01, 2009 $70,000
Product Marketing Associate ZEND Technologies Cupertino, CA Sep 12, 2013 $70,000
Product Marketing I Freescale Semiconductor, Inc. Austin, TX Sep 11, 2015 $69,900 -
Product Marketing Sepcialist New Code Inc. Mountain View, CA May 08, 2016 $65,281
Product Valuation and Marketing Associate KONY Solutions, Inc. Orlando, FL Jan 28, 2013 $65,000 -
Product Marketing Specialit Siemens Energy, Inc. Orlando, FL Feb 25, 2014 $63,565 -
Contributor Product Marketing Sabre Inc. Southlake, TX Sep 10, 2013 $60,965 -
Product Marketing Associate Genewiz LLC South Plainfield, NJ Jan 09, 2016 $60,900

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Top Skills for A Product Marketing Associate


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Top Product Marketing Associate Skills

  1. Product Development Process
  2. Company Website
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Proposed new opportunities to apply strategic direction and planning to product development process.
  • Organized school information by project deadlines meanwhile updating key information on company website.
  • Implemented the update processes for new release collateral of product line, working collaboratively with technical writers and product managers.
  • Performed market research and prepared marketing materials for several PC to host connectivity products.
  • Led new product launches and ensured all resources were aligned to effectively achieve goals and objectives.

Top Product Marketing Associate Employers