Product marketing associate demographics and statistics in the US
Product marketing associate demographics research summary. Zippia estimates product marketing associate demographics and statistics in the United States by using a database of 30 million profiles. Our product marketing associate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about product marketing associates after extensive research and analysis:
- There are over 32,537 product marketing associates currently employed in the United States.
- 47.1% of all product marketing associates are women, while 52.9% are men.
- The average product marketing associate age is 39 years old.
- The most common ethnicity of product marketing associates is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Product marketing associates are most in-demand in New York, NY.
- The start-up industry is the highest-paying for product marketing associates.
- San Francisco, CA pays an annual average wage of $107,512, the highest in the US.
- In 2022, women product marketing associates earned 94% of what men earned.
- 10% of all product marketing associates are LGBT.
- Washington is the best state for product marketing associates to live.
- Product marketing associates are 54% more likely to work at private companies in comparison to public companies.
On this page
Product marketing associate demographics by:
Product marketing associate gender statistics
47.1% of product marketing associates are women and 52.9% of product marketing associates are men.
- Male, 52.9%
- Female, 47.1%
Product marketing associate gender ratio
| Gender | Percentages |
|---|---|
| Male | 52.9% |
| Female | 47.1% |
Product marketing associate gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$82,587
Female income
$77,911
Product marketing associate gender ratio over time
This data breaks down the percentage of men and women in product marketing associate positions over time. Currently, 47.1% of product marketing associates are female.
Product marketing associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 71.93% | 28.07% |
| 2011 | 71.63% | 28.37% |
| 2012 | 72.19% | 27.81% |
| 2013 | 72.12% | 27.88% |
| 2014 | 70.47% | 29.53% |
| 2015 | 70.04% | 29.96% |
| 2016 | 69.93% | 30.07% |
| 2017 | 68.98% | 31.02% |
| 2018 | 55.17% | 44.83% |
| 2019 | 54.09% | 45.91% |
| 2020 | 52.48% | 47.52% |
| 2021 | 52.87% | 47.13% |
Product marketing associate related jobs gender ratio
We compared product marketing associates with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Product Marketing Associate | 53% | 47% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Product marketing associate demographics by race
The most common ethnicity among product marketing associates is White, which makes up 74.6% of all product marketing associates. Comparatively, 8.7% of product marketing associates are Hispanic or Latino and 8.2% of product marketing associates are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Product marketing associate race
| Product marketing associate race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Product marketing associate race and ethnicity over time
See how product marketing associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Product marketing associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Product marketing associate wage gap by race
According to our data, asian product marketing associates have the highest average salary compared to other ethnicities. Black or african american product marketing associates have the lowest average salary at $77,912.
| Ethnicity | Salary |
|---|---|
| Unknown | $82,159 |
| White | $81,780 |
| Black or African American | $77,912 |
| Asian | $90,062 |
| Hispanic or Latino | $81,492 |
Average product marketing associate age
See how the average age of product marketing associates varies based on ethnicity and gender.
Male
Female
Product marketing associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Product marketing associate age breakdown
The average age of product marketing associates is 40+ years years old, representing 44% of the product marketing associate population.
Product marketing associate age breakdown
| Product Marketing Associate Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Product marketing associate educational attainment
- Bachelor's, 73%
- Master's, 17%
- Associate, 6%
- High School Diploma, 3%
- Other Degrees, 1%
Product marketing associates by degree level
| Product marketing associate degree | Percentages |
|---|---|
| Bachelor's | 73% |
| Master's | 17% |
| Associate | 6% |
| High School Diploma | 3% |
| Other Degrees | 1% |
Product marketing associate jobs you might like
Product marketing associate wage gap by degree level
According to the data, product marketing associates with a Doctorate degree earn more than those without, at $100,626 annually. With a Master's degree, product marketing associates earn a median annual income of $96,258 compared to $84,891 for product marketing associates with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $96,258 |
| Bachelor's Degree | $84,891 |
| Doctorate Degree | $100,626 |
Product marketing associate employment statistics
Most product marketing associates work for a private in the technology industry.
Company size where product marketing associates work
Below, you can see the size of companies where product marketing associates work.
Product marketing associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 17% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 29% |
| > 10,000 employees | 30% |
Product marketing associate jobs by company type
Employees with the product marketing associate job title have their preferences when it comes to working for a company. For instance, most product marketing associates prefer to work at private companies over public companies.
Product marketing associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 41% |
| Private | 54% |
| Government | 1% |
Product marketing associate jobs by industry
The most common industries for product marketing associates are technology, manufacturing and retail.
Product marketing associate industry statistics
| Industry | Percentages |
|---|---|
| Technology | 21% |
| Fortune 500 | 15% |
| Manufacturing | 12% |
| Retail | 9% |
| Finance | 7% |
| Media | 6% |
| Start-up | 5% |
| Internet | 3% |
| Telecommunication | 3% |
| Health Care | 3% |
| Hospitality | 3% |
| Professional | 3% |
| Education | 3% |
| Automotive | 2% |
| Transportation | 1% |
| Government | 1% |
| Construction | 1% |
| Non Profits | 1% |
| Insurance | 1% |
Product marketing associate turnover and employment statistics
Product marketing associate unemployment rate over time
The unemployment rate for product marketing associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Product marketing associate unemployment rate by year
| Year | Product marketing associate unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average product marketing associate tenure
The average product marketing associate stays at their job for 1-2 years, based on the 1,015 product marketing associates resumes in Zippia's database.
Product marketing associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 24% |
| 1-2 years | 37% |
| 3-4 years | 13% |
| 5-7 years | 14% |
| 8-10 years | 4% |
| 11+ years | 8% |
Product marketing associate LGBT ratio compared to similar jobs
Review the percent of product marketing associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| General Manager/Director Of Sales | 7.25% | 151,741 |
| Advertising Manager | 9.54% | 43,083 |
| Product Marketing Associate | 9.86% | - |
| Communications/Senior Communications Manager | 16.11% | 28,072 |
Similar product marketing associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| General Manager/Director Of Sales | 7.25% | 151,741 |
| Advertising Manager | 9.54% | 43,083 |
| Communications/Senior Communications Manager | 16.11% | 28,072 |
Foreign languages spoken by product marketing associates
The most common foreign language among product marketing associates is Spanish at 27.5%. The second-most popular foreign language spoken is French at 15.9% and Italian is the third-most popular at 10.1%.
- Spanish, 27.5%
- French, 15.9%
- Italian, 10.1%
- Mandarin, 10.1%
- Chinese, 7.2%
- Other, 29.2%
Product marketing associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 27.5% |
| French | 15.9% |
| Italian | 10.1% |
| Mandarin | 10.1% |
| Chinese | 7.2% |
| Other | 29.2% |
