Product marketing associate job description
Updated March 14, 2024
10 min read
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Example product marketing associate requirements on a job description
Product marketing associate requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in product marketing associate job postings.
Sample product marketing associate requirements
- Experience in product marketing
- Knowledge of digital marketing tools and platforms
- Ability to create and curate content
- Strong understanding of market research
- Proficiency in data analysis
Sample required product marketing associate soft skills
- Excellent communication skills
- Strong problem-solving abilities
- Organizational and time management skills
- Ability to work independently and in a team
- Adaptability and creativity
Product marketing associate job description example 1
Palantir product marketing associate job description
A World-Changing Company
At Palantir, we're passionate about building software that solves problems. We partner with the most important institutions in the world to transform how they use data and technology. Our software has been used to stop terrorist attacks, discover new medicines, gain an edge in global financial markets, and more. If these types of projects excite you, we'd love for you to join us.
The Role
Apollo is the latest SaaS platform at Palantir and the company plans to adopt a product-led-growth (PLG) strategy, relying on high velocity, lower priced deals. In this role you will drive demand and visibility with press, analysts, sales and channels. You will work to understand the target audience, key challenges they are facing and our unique value proposition in the marketplace. Apollo targets the 30 million software engineers who must release applications at high speed but do it safely, securely and at the most optimal cost. We want to drive demand from developers, operators and security teams to self-select Apollo for the autonomous deployment of their applications. We seek a highly energetic, active marketing executive with hands-on experience of PLG execution.
Core ResponsibilitiesKnow the customer needs, buyer journey, language, and overall attitude of the market segments and turn those insights into messages and programs that resonate Provide recommendations on pricing, promotion, and packaging approaches Identify untapped opportunities and develop strategic marketing programs to meet these needs Collaborate cross functionally to develop marketing plans to drive demand for our products across all GTM channels, and create joint marketing programs with our technology partners Be a subject matter expert and develop clear and engaging content for our communities such as pitch decks, solution sheets, product demos, blogs, videos, and workshops Be present and available to customers and partners at Palantir events, webinars, and executive briefings Sales enablement and field support: communicate the value proposition of the products to the sales team in an effective way and develop the sales tools and content needed to support the selling process.
What We Value6-8 years of product management and marketing experience and/or technical pre-sales or related technology experience Product Marketing experience in DevTools is essential Track record of improving processes, methodologies, programs, and/or frameworks that improved company impact, customer experiences, and/or cross-team performance Ability to envision and articulate end-to-end value propositions and customer scenarios Self-starter with outstanding organizational and prioritization skills, possessing the ability to run multiple projects, consistently delivering measurable results on key milestones Ability to work cross functionally and influence without authority
BenefitsMedical, dental, and vision insurance Life and disability coverage Paid leave for new parents and emergency back-up care for all parents Family planning support, including fertility, adoption, and surrogacy assistance Stipend to help with expenses that come with a new child Commuter benefits Relocation assistance Unlimited paid time off
Our benefits aim to promote health and wellbeing across all areas of Palantirians' lives. We work to continuously improve our offerings and listen to our community as we design and update them. The list below details our available benefits and some of the perks that can be enjoyed as an employee of Palantir Technologies.
Salary
The starting base salary for this position is estimated to be $95,000/year. Total compensation includes approximately $6,000/year of equity compensation in the form of Restricted Stock Units, based on the recent value of the company's stock at the time of grant. Further note that total compensation for this position will be determined by candidate's relevant qualifications, work experience, skills, and other factors. This estimate excludes the value of any potential sign-on bonus; the value of any benefits offered; and the potential future value of any long-term incentives.
Life at Palantir
We want every Palantirian to achieve their best outcomes, that's why we celebrate individuals' strengths, skills, and interests, from your first interview to your longterm growth, rather than rely on traditional career ladders. Paying attention to the needs of our community enables us to optimize our opportunities to grow and helps ensure many pathways to success at Palantir. Promoting health and well-being across all areas of Palantirians' lives is just one of the ways we're investing in our community. Learn more at Life at Palantir and note that our offerings may vary by region.
Palantir is committed to promoting a culture of diversity, equity, and inclusion and is proud to be an Equal Employment Opportunity and Affirmative Action employer. We believe that all Palantirians share the responsibility of upholding our commitment to these values and encourage candidates from a wide range of backgrounds, perspectives, and lived experiences to join us in solving the world's hardest problems. Palantir does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Palantir is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. Please see the United States Department of Labor's EEO poster and EEO poster supplement for additional information.
Palantir is committed to making the job application process accessible to everyone. If you are living with a disability (visible or not visible) and need to request a reasonable accommodation for any part of the application or hiring process, please reach out and let us know how we can help.
At Palantir, we're passionate about building software that solves problems. We partner with the most important institutions in the world to transform how they use data and technology. Our software has been used to stop terrorist attacks, discover new medicines, gain an edge in global financial markets, and more. If these types of projects excite you, we'd love for you to join us.
The Role
Apollo is the latest SaaS platform at Palantir and the company plans to adopt a product-led-growth (PLG) strategy, relying on high velocity, lower priced deals. In this role you will drive demand and visibility with press, analysts, sales and channels. You will work to understand the target audience, key challenges they are facing and our unique value proposition in the marketplace. Apollo targets the 30 million software engineers who must release applications at high speed but do it safely, securely and at the most optimal cost. We want to drive demand from developers, operators and security teams to self-select Apollo for the autonomous deployment of their applications. We seek a highly energetic, active marketing executive with hands-on experience of PLG execution.
Core ResponsibilitiesKnow the customer needs, buyer journey, language, and overall attitude of the market segments and turn those insights into messages and programs that resonate Provide recommendations on pricing, promotion, and packaging approaches Identify untapped opportunities and develop strategic marketing programs to meet these needs Collaborate cross functionally to develop marketing plans to drive demand for our products across all GTM channels, and create joint marketing programs with our technology partners Be a subject matter expert and develop clear and engaging content for our communities such as pitch decks, solution sheets, product demos, blogs, videos, and workshops Be present and available to customers and partners at Palantir events, webinars, and executive briefings Sales enablement and field support: communicate the value proposition of the products to the sales team in an effective way and develop the sales tools and content needed to support the selling process.
What We Value6-8 years of product management and marketing experience and/or technical pre-sales or related technology experience Product Marketing experience in DevTools is essential Track record of improving processes, methodologies, programs, and/or frameworks that improved company impact, customer experiences, and/or cross-team performance Ability to envision and articulate end-to-end value propositions and customer scenarios Self-starter with outstanding organizational and prioritization skills, possessing the ability to run multiple projects, consistently delivering measurable results on key milestones Ability to work cross functionally and influence without authority
BenefitsMedical, dental, and vision insurance Life and disability coverage Paid leave for new parents and emergency back-up care for all parents Family planning support, including fertility, adoption, and surrogacy assistance Stipend to help with expenses that come with a new child Commuter benefits Relocation assistance Unlimited paid time off
Our benefits aim to promote health and wellbeing across all areas of Palantirians' lives. We work to continuously improve our offerings and listen to our community as we design and update them. The list below details our available benefits and some of the perks that can be enjoyed as an employee of Palantir Technologies.
Salary
The starting base salary for this position is estimated to be $95,000/year. Total compensation includes approximately $6,000/year of equity compensation in the form of Restricted Stock Units, based on the recent value of the company's stock at the time of grant. Further note that total compensation for this position will be determined by candidate's relevant qualifications, work experience, skills, and other factors. This estimate excludes the value of any potential sign-on bonus; the value of any benefits offered; and the potential future value of any long-term incentives.
Life at Palantir
We want every Palantirian to achieve their best outcomes, that's why we celebrate individuals' strengths, skills, and interests, from your first interview to your longterm growth, rather than rely on traditional career ladders. Paying attention to the needs of our community enables us to optimize our opportunities to grow and helps ensure many pathways to success at Palantir. Promoting health and well-being across all areas of Palantirians' lives is just one of the ways we're investing in our community. Learn more at Life at Palantir and note that our offerings may vary by region.
Palantir is committed to promoting a culture of diversity, equity, and inclusion and is proud to be an Equal Employment Opportunity and Affirmative Action employer. We believe that all Palantirians share the responsibility of upholding our commitment to these values and encourage candidates from a wide range of backgrounds, perspectives, and lived experiences to join us in solving the world's hardest problems. Palantir does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Palantir is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. Please see the United States Department of Labor's EEO poster and EEO poster supplement for additional information.
Palantir is committed to making the job application process accessible to everyone. If you are living with a disability (visible or not visible) and need to request a reasonable accommodation for any part of the application or hiring process, please reach out and let us know how we can help.
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Product marketing associate job description example 2
Applied Materials product marketing associate job description
Applied Materials, Inc. is the global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. Our expertise in modifying materials at atomic levels and on an industrial scale enables customers to transform possibilities into reality. While virtually every nationality, culture, and background are currently represented within Applied Materials, we strive for a more robust Culture of Inclusion (COI) and diversity. Leveraging our COI vision helps drive innovation, build organizational capabilities, create equal opportunities for everyone, and achieve our companys Definition of Winning.
Join Applied and work on a product line team marketing ion implanter products to the world-wide semiconductor manufacturing industry. Work directly with leading-edge manufacturers creating next generation semiconductors for logic, memory, automotive, mobility, and IoT applications.
**Key Responsibilities**
+ Fundamental learning and understanding of technical and market trends, assists in gathering and organizing competitive intelligence
+ Works closely with engineering and technology teams and customers to ensure clear understanding of product requirements
+ Creates and enhances technical communication and marketing collateral for use between Field and Product Teams. Analyzes customer information and feedback on applications, value validation and adoption issues from field teams to assist in development product positioning strategies
+ Works closely with internal Demo, Product Line, and Field teams to ensure smooth execution and communication of key customer demonstration and development efforts
+ Works closely with business management team on tool configurations, requests from field sales and organizing request for product enhancements and/or unique configurations
+ Assists in development and adoption of unique and complex product strategies with BU, Regional account teams, and Field. Identifies customer adoption barriers and creates a strategy to overcome
**Leadership**
+ Demonstrate fundamental leadership skills and ability to work and execute as part of a cross-functional team
**Problem Solving**
+ Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions
**Technical**
+ Knowledge base in electrical/mechanical/systems or process engineering or semiconductor device design or manufacture required.
+ Ability to understand and communicate concepts of complex systems and sub-system interdependencies.
**Interpersonal Skills**
+ Experience in working within multi-faceted, cross-functional project teams
+ Communicates complex ideas, anticipates potential objections, and persuades others, often at senior levels, to adopt a different point of view
+ Experience with Public speaking/communication to a group of multi-cultural technical and market experts
**Requirements**
+ Bachelors or Masters in Engineering, Materials Science, Business Administration, Marketing, or a related field
+ Student must be in good academic standing at their university, with a preferred GPA of 3.0 or above on a 4.0 scale
+ Flexible & adaptable mindset
+ Thrive in results-oriented culture
**Qualifications**
**Education:**
Bachelor's Degree
**Skills**
**Certifications:**
**Languages:**
**Years of Experience:**
2 - 4 Years
**Work Experience:**
**Additional Information**
**Travel:**
Yes, 10% of the Time
**Relocation Eligible:**
Yes
Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.
Join Applied and work on a product line team marketing ion implanter products to the world-wide semiconductor manufacturing industry. Work directly with leading-edge manufacturers creating next generation semiconductors for logic, memory, automotive, mobility, and IoT applications.
**Key Responsibilities**
+ Fundamental learning and understanding of technical and market trends, assists in gathering and organizing competitive intelligence
+ Works closely with engineering and technology teams and customers to ensure clear understanding of product requirements
+ Creates and enhances technical communication and marketing collateral for use between Field and Product Teams. Analyzes customer information and feedback on applications, value validation and adoption issues from field teams to assist in development product positioning strategies
+ Works closely with internal Demo, Product Line, and Field teams to ensure smooth execution and communication of key customer demonstration and development efforts
+ Works closely with business management team on tool configurations, requests from field sales and organizing request for product enhancements and/or unique configurations
+ Assists in development and adoption of unique and complex product strategies with BU, Regional account teams, and Field. Identifies customer adoption barriers and creates a strategy to overcome
**Leadership**
+ Demonstrate fundamental leadership skills and ability to work and execute as part of a cross-functional team
**Problem Solving**
+ Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions
**Technical**
+ Knowledge base in electrical/mechanical/systems or process engineering or semiconductor device design or manufacture required.
+ Ability to understand and communicate concepts of complex systems and sub-system interdependencies.
**Interpersonal Skills**
+ Experience in working within multi-faceted, cross-functional project teams
+ Communicates complex ideas, anticipates potential objections, and persuades others, often at senior levels, to adopt a different point of view
+ Experience with Public speaking/communication to a group of multi-cultural technical and market experts
**Requirements**
+ Bachelors or Masters in Engineering, Materials Science, Business Administration, Marketing, or a related field
+ Student must be in good academic standing at their university, with a preferred GPA of 3.0 or above on a 4.0 scale
+ Flexible & adaptable mindset
+ Thrive in results-oriented culture
**Qualifications**
**Education:**
Bachelor's Degree
**Skills**
**Certifications:**
**Languages:**
**Years of Experience:**
2 - 4 Years
**Work Experience:**
**Additional Information**
**Travel:**
Yes, 10% of the Time
**Relocation Eligible:**
Yes
Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.
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Product marketing associate job description example 3
Lawyers Alliance product marketing associate job description
Lawyer.com is looking for an experienced Marketing Associate to work with the VP of Product Development to increase product exposure for Lawyer.com.
Based on feedback from our customers, as well as our Accounts, Sales, and Tech teams, you will work with the rest of the Product Department to understand our Member experience. You will become an expert on the inner workings of our Member backend. You will create designs for marketing materials & email communications, spearhead our social media strategy, create new client cadidate lists, strategize on customer pricing plans, etc. You will be relied on in all company marketing brainstorms.
Ultimately, you will be responsible for getting our service in front of more lawyers.
- -
Lawyer.com is a leading online service provider to Lawyers and Consumers. Our servers handles millions of page requests each month and we are the fastest major legal directory in the U.S. We operate multiple high volume transactional email platforms, handle thousands of calls per week on our custom VOIP platform, and manage a leading database of over 2 million lawyers in 60 countries. We are expanding rapidly and offer many opportunities for career growth in our Basking Ridge, NJ and Easton, PA offices. Lawyer.com is part of World Media Group LLC, whose business interests include (url removed) and (url removed) in NYC, (url removed) in California and (url removed) in Mumbai.
- -
This role will be a great fit if you:
Have exceptional written communication skills; perfect grammar and an understanding of effective persuasive techniques
Are a self motivated, problem solving, hard worker
Have a passion for learning and mastering new skills
Have a strong sense of ownership and personal accountability
Enjoy fast moving start up environment
Have a positive, fun, inclusive personality
Have an ability to work effectively with minimal supervision in an atmosphere of multiple projects and shifting priorities
Requirements
Top-level understanding of webpage layout across desktop and mobile
Ability to turn wireframes and mockups into finished polished designs
Photoshop experience a plus
Google AdWords managemen a plus
Facebook Ads management a plus
Ability to thoroughly consider and remedy all possible design shortcomings: browser display, device display, ESP functionality, etc.
Experience using wireframes tools, javascript libraries, etc
Undergraduate degree in design and 2+ years Web Design experience
Experience with other following web services: Akamai Luna, Webmaster Tools, CrossBrowserTesting, DomainTools, Email on Acid, SEMRush, SendGrid, etc.
Interest in business strategy and product management
U.S. citizen or work permit
Optional Requirements:
Personal web site(s), design portfolio, git repository
Familiarity with Google Analytics, Adwords, Adsense, Search Console
Experience with SEO, SEM and SMO techniques.
Complimentary interests (photography, videography, art, etc.)
Benefits
Competitive Base Salary
Individual performance bonuses
Company wide bonuses - annual and milestone based
Stock options
Brand new 2,000+ sq. ft. office conveniently located above Panera, Chipotle, Pilates, Chase Bank, & covered parking
Generous vacation policy including 6 weeks in 5th year and 8 weeks in 10th year.
Medical, dental and vision healthcare insurance
Health oriented work environment including sit/stand electric desks
Fun company events, theme Fridays, summer hours.
Voted a top place to work in New Jersey
Subsidized continuing education, offsite training courses.
Willing to apply for visas and green cards for qualified candidates.
Open management structure encourages communication and feedback
Based on feedback from our customers, as well as our Accounts, Sales, and Tech teams, you will work with the rest of the Product Department to understand our Member experience. You will become an expert on the inner workings of our Member backend. You will create designs for marketing materials & email communications, spearhead our social media strategy, create new client cadidate lists, strategize on customer pricing plans, etc. You will be relied on in all company marketing brainstorms.
Ultimately, you will be responsible for getting our service in front of more lawyers.
- -
Lawyer.com is a leading online service provider to Lawyers and Consumers. Our servers handles millions of page requests each month and we are the fastest major legal directory in the U.S. We operate multiple high volume transactional email platforms, handle thousands of calls per week on our custom VOIP platform, and manage a leading database of over 2 million lawyers in 60 countries. We are expanding rapidly and offer many opportunities for career growth in our Basking Ridge, NJ and Easton, PA offices. Lawyer.com is part of World Media Group LLC, whose business interests include (url removed) and (url removed) in NYC, (url removed) in California and (url removed) in Mumbai.
- -
This role will be a great fit if you:
Have exceptional written communication skills; perfect grammar and an understanding of effective persuasive techniques
Are a self motivated, problem solving, hard worker
Have a passion for learning and mastering new skills
Have a strong sense of ownership and personal accountability
Enjoy fast moving start up environment
Have a positive, fun, inclusive personality
Have an ability to work effectively with minimal supervision in an atmosphere of multiple projects and shifting priorities
Requirements
Top-level understanding of webpage layout across desktop and mobile
Ability to turn wireframes and mockups into finished polished designs
Photoshop experience a plus
Google AdWords managemen a plus
Facebook Ads management a plus
Ability to thoroughly consider and remedy all possible design shortcomings: browser display, device display, ESP functionality, etc.
Experience using wireframes tools, javascript libraries, etc
Undergraduate degree in design and 2+ years Web Design experience
Experience with other following web services: Akamai Luna, Webmaster Tools, CrossBrowserTesting, DomainTools, Email on Acid, SEMRush, SendGrid, etc.
Interest in business strategy and product management
U.S. citizen or work permit
Optional Requirements:
Personal web site(s), design portfolio, git repository
Familiarity with Google Analytics, Adwords, Adsense, Search Console
Experience with SEO, SEM and SMO techniques.
Complimentary interests (photography, videography, art, etc.)
Benefits
Competitive Base Salary
Individual performance bonuses
Company wide bonuses - annual and milestone based
Stock options
Brand new 2,000+ sq. ft. office conveniently located above Panera, Chipotle, Pilates, Chase Bank, & covered parking
Generous vacation policy including 6 weeks in 5th year and 8 weeks in 10th year.
Medical, dental and vision healthcare insurance
Health oriented work environment including sit/stand electric desks
Fun company events, theme Fridays, summer hours.
Voted a top place to work in New Jersey
Subsidized continuing education, offsite training courses.
Willing to apply for visas and green cards for qualified candidates.
Open management structure encourages communication and feedback
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Updated March 14, 2024