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Become A Product Marketing Engineer

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Working As A Product Marketing Engineer

  • Communicating with Persons Outside Organization
  • Selling or Influencing Others
  • Interacting With Computers
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • $93,000

    Average Salary

What Does A Product Marketing Engineer Do

Sales engineers sell complex scientific and technological products or services to businesses. They must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work.

Duties

Sales engineers typically do the following:

  • Prepare and deliver technical presentations explaining products or services to existing and prospective customers
  • Confer with customers and engineers to assess equipment needs and to determine system requirements
  • Collaborate with sales teams to understand customer requirements and provide sales support
  • Secure and renew orders and arrange delivery
  • Plan and modify products to meet customer needs
  • Help clients solve problems with installed equipment
  • Recommend improved materials or machinery to customers, showing how changes will lower costs or increase production
  • Help in researching and developing new products

Sales engineers specialize in technologically and scientifically advanced products. They use their technical skills to explain the benefits of their products or services to potential customers and to show how their products or services are better than their competitors'. Some sales engineers work for the companies that design and build technical products. Others work for independent sales firms.

Many of the duties of sales engineers are similar to those of other salespersons. They must interest the client in buying their products or services, negotiate a price, and complete the sale. To do this, sales engineers give technical presentations during which they explain the technical aspects of the product and how it will solve a specific customer problem.

Some sales engineers, however, team with salespersons who concentrate on marketing and selling the product, which lets the sales engineer concentrate on the technical aspects of the job. By working as part of a sales team, each member is able to focus on his or her strengths and expertise. For more information on other sales occupations, see the profile on wholesale and manufacturing sales representatives.

In addition to giving technical presentations, sales engineers are increasingly doing other tasks related to sales, such as market research. They also may ask for technical requirements from customers and modify and adjust products to meet customers’ specific needs. Some sales engineers work with research and development (R&D) departments to help identify and develop new products.

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How To Become A Product Marketing Engineer

A bachelor’s degree is typically required to become a sales engineer. Successful sales engineers combine technical knowledge of the products or services they are selling with strong interpersonal skills.

Education

Sales engineers typically need a bachelor’s degree in engineering or a related field. However, a worker without a degree, but with previous sales experience as well as technical experience or training, sometimes holds the title of sales engineer. Workers who have a degree in a science, such as chemistry, or in business with little or no previous sales experience, also may be called sales engineers.

University engineering programs generally require 4 years of study. They vary in content, but all programs include courses in math and the physical sciences. In addition, most programs require developing strong computer skills.

Most engineering programs require students to choose an area of specialization. The most common majors are electrical, mechanical, or civil engineering, but some engineering departments offer additional majors, such as chemical, biomedical, or computer hardware engineering. However, some undergraduate programs offer a general engineering curriculum; students then specialize in a particular area either on the job or in graduate school.

Training

New graduates with engineering degrees typically need sales experience and training before they can work independently as sales engineers. Training covers general sales techniques and may involve teaming with a sales mentor who is familiar with the employer's business practices, customers, procedures, and company culture. After the training period, sales engineers may continue to partner with someone who lacks technical skills yet excels in the art of sales.

It is important for sales engineers to continue their engineering and sales education throughout their careers. Much of their value to their employers depends on their knowledge of, and ability to sell, the latest technologies. Sales engineers in high-technology fields, such as information technology and advanced electronics, may find that their technical knowledge rapidly becomes obsolete, requiring frequent retraining.

Advancement

Promotions may include a higher commission rate, a larger sales territory, or elevation to the position of supervisor or sales manager.

Important Qualities

Interpersonal skills. Strong interpersonal skills are a valuable characteristic for sales engineers, both for building relationships with clients and effectively communicating with other members of the sales team.

Problem-solving skills. Sales engineers must be able to listen to the customer’s desires and concerns, and then recommend solutions, possibly including customizing a product.

Self-confidence. Sales engineers should be confident and persuasive when making sales presentations. 

Technological skills. Sales engineers must have extensive knowledge of the technologically sophisticated products they sell in order to explain their advantages and answer questions.

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Product Marketing Engineer Career Paths

Product Marketing Engineer
Product Marketing Manager Senior Product Manager
Senior Product Marketing Manager
10 Yearsyrs
Product Marketing Manager Senior Product Marketing Manager
Director, Product Marketing
11 Yearsyrs
Product Marketing Manager Regional Sales Manager
Channel Manager
8 Yearsyrs
Product Manager District Sales Manager
Eastern Regional Sales Manager
10 Yearsyrs
Product Manager Senior Product Manager
Principal Product Manager
10 Yearsyrs
Product Manager Marketing Manager Sales And Marketing Manager
Regional Sales And Marketing Manager
8 Yearsyrs
Marketing Manager General Manager Business Development Manager
Global Business Development Manager
11 Yearsyrs
Marketing Manager Regional Sales Manager National Sales Manager
International Sales Manager
6 Yearsyrs
Program Manager Senior Project Manager Senior Product Manager
Senior Product Line Manager
10 Yearsyrs
Program Manager Deputy Program Manager Technical Project Manager
Technical Product Manager
9 Yearsyrs
Program Manager Development & Program Manager Marketing Program Manager
Sales Program Manager
7 Yearsyrs
Regional Sales Manager Sales And Marketing Manager Brand Manager
Group Product Manager
7 Yearsyrs
Sales Manager Team Manager Technical Support Manager
Technical Sales Manager
7 Yearsyrs
Sales Manager Account Manager Global Account Manager
Global Sales Manager
9 Yearsyrs
Field Sales Engineer Sales Engineer Sales Engineering Manager
Director Of Sales Engineering
12 Yearsyrs
Field Sales Engineer Senior Sales Engineer Sales Engineering Manager
OEM Sales Manager
9 Yearsyrs
Sales Manager Territory Sales Manager Eastern Regional Sales Manager
North America Sales Manager
12 Yearsyrs
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Do you work as a Product Marketing Engineer?

Help others decide if this is a good career for them

Average Length of Employment
Sales Engineer 3.7 years
Product Manager 3.3 years
Marketing Engineer 2.9 years
Top Careers Before Product Marketing Engineer
Top Careers After Product Marketing Engineer

Do you work as a Product Marketing Engineer?

Average Yearly Salary
$93,000
View Detailed Salary Report
$64,000
Min 10%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$93,000
Median 50%
$135,000
Max 90%
Best Paying Company
Google
Highest Paying City
Dallas, TX
Highest Paying State
Texas
Avg Experience Level
3.4 years
How much does a Product Marketing Engineer make at top companies?
The national average salary for a Product Marketing Engineer in the United States is $93,685 per year or $45 per hour. Those in the bottom 10 percent make under $64,000 a year, and the top 10 percent make over $135,000.

Real Product Marketing Engineer Salaries

Job Title Company Location Start Date Salary
Product Marketing Engineer Texas Instruments Incorporated Dallas, TX Apr 20, 2016 $168,000
Product Marketing Engineer Texas Instruments Incorporated Dallas, TX Sep 05, 2016 $167,627
Product Marketing Engineer Xoriant Corporation Sunnyvale, CA Nov 14, 2016 $164,653
Product Marketing Engineer Texas Instruments Incorporated Santa Clara, CA Aug 11, 2015 $160,258
Product Marketing Engineer Texas Instruments Incorporated Santa Clara, CA Aug 24, 2015 $154,700
Product Marketing Engineer Fujitsu Technology and Business of America, Inc. Bellevue, WA Mar 31, 2016 $152,695
Product Marketing Engineer Texas Instruments Incorporated Dallas, TX Aug 22, 2016 $152,000
Product Marketing Engineer Vidder, Inc. Campbell, CA Mar 23, 2015 $150,030 -
$152,000
Product Marketing Engineer Texas Instruments Incorporated Santa Clara, CA Aug 07, 2015 $150,030
Product Marketing Engineer Texas Instruments Incorporated Dallas, TX Aug 19, 2015 $146,304
Staff Product Marketing Engineer Atmel Corporation San Jose, CA Aug 31, 2016 $145,350 -
$150,000
Product Marketing Engineer Fairchild Semiconductor International, Inc. San Jose, CA Feb 08, 2016 $136,350
Product Marketing Engineer Fairchild Semiconductor International, Inc. Sunnyvale, CA Jul 09, 2016 $136,350
Product Marketing Engineer Broadcom Corporation San Jose, CA Sep 18, 2015 $115,898
Product Marketing Engineer Triquint Semiconductor, Inc. Hillsboro, OR Sep 19, 2015 $115,726 -
$120,000
Product Marketing Engineer Texas Instruments Incorporated Santa Clara, CA Mar 14, 2016 $115,000
Staff Product Marketing Engineer Cypress Semiconductor Corporation WA Feb 09, 2016 $113,963
Staff Product Marketing Engineer Cypress Semiconductor Corporation Lynnwood, WA Feb 09, 2016 $113,963 -
$120,000
Product Marketing Engineer Intel Corporation Hillsboro, OR Jul 15, 2016 $113,901 -
$152,800
Services Product Marketing Engineer Agilent Technologies, Inc. TX Jan 05, 2015 $112,870
Product Marketing Engineer Intel Corporation Santa Clara, CA Jul 24, 2015 $112,382 -
$129,500
Product Marketing Engineer Texas Instruments Incorporated Dallas, TX Mar 08, 2016 $103,000
Product Marketing Engineer Texas Instruments Incorporated Santa Clara, CA Jun 22, 2015 $102,440
Product Marketing Engineer Texas Instruments Incorporated Dallas, TX Aug 22, 2016 $102,344
Product Marketing Engineer Intel Corporation Santa Clara, CA Feb 09, 2016 $101,636 -
$112,000
Product Marketing Engineer Texas Instruments Incorporated Dallas, TX Nov 28, 2016 $101,000
Product Marketing Engineer Infineon Technologies Americas Corp. El Segundo, CA Oct 26, 2015 $100,000
Product Marketing Engineer Zonoff, Inc. Malvern, PA Jan 08, 2016 $100,000
Product Marketing Engineer Infineon Technologies Americas Corp. El Segundo, CA Nov 08, 2016 $100,000

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Top Skills for A Product Marketing Engineer

  1. New Product Development
  2. Market Research
  3. Technical Support
You can check out examples of real life uses of top skills on resumes here:
  • Supported technically and strategically the new product development process from initiation to delivery.
  • Prepared all products for marketing launch accompanied by market research data, product performance advantages and competitor product analysis.
  • Provided technical support and documentation for Specialty Memory Products line.
  • Developed and implemented account sales; marketing and business development for technical products and design services.
  • Managed special customer orders driving engineering and OEM team for timely capability development within budget and quality parameters.

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Top 10 Best States for Product Marketing Engineers

  1. Colorado
  2. Washington
  3. Delaware
  4. Utah
  5. New Hampshire
  6. Virginia
  7. California
  8. South Dakota
  9. Texas
  10. Oregon
  • (452 jobs)
  • (524 jobs)
  • (33 jobs)
  • (275 jobs)
  • (75 jobs)
  • (396 jobs)
  • (3,367 jobs)
  • (17 jobs)
  • (893 jobs)
  • (230 jobs)

Product Marketing Engineer Demographics

Gender

Male

67.9%

Female

20.6%

Unknown

11.4%
Ethnicity

White

49.3%

Asian

22.7%

Hispanic or Latino

15.4%

Black or African American

7.1%

Unknown

5.5%
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Foreign Languages Spoken

Chinese

15.6%

German

15.6%

Mandarin

12.5%

Japanese

9.4%

Cantonese

6.3%

Spanish

6.3%

Swedish

3.1%

Portuguese

3.1%

Icelandic

3.1%

Dutch

3.1%

Vietnamese

3.1%

French

3.1%

Carrier

3.1%

Hindi

3.1%

Russian

3.1%

Urdu

3.1%

Italian

3.1%
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Product Marketing Engineer Education

Schools

Santa Clara University

13.5%

San Jose State University

9.2%

University of Texas at Austin

9.2%

Arizona State University

7.8%

University of Phoenix

7.8%

University of California - Berkeley

6.4%

University of Southern California

5.7%

Georgia Institute of Technology -

4.3%

University of Arizona

4.3%

Marquette University

3.5%

Northwestern University

3.5%

University of Washington

2.8%

Southern Methodist University

2.8%

University of California - Davis

2.8%

Drexel University

2.8%

Lehigh University

2.8%

Carnegie Mellon University

2.8%

Cornell University

2.8%

California Polytechnic State University-San Luis Obispo

2.8%

Stanford University

2.1%
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Majors

Electrical Engineering

28.2%

Business

24.3%

Marketing

10.2%

Mechanical Engineering

4.4%

Finance

3.9%

Management

3.4%

Computer Science

3.4%

Computer Engineering

2.6%

Engineering

2.3%

Project Management

2.1%

Engineering And Industrial Management

2.1%

Biomedical Engineering

1.8%

Computer Information Systems

1.6%

Electrical Engineering Technology

1.6%

Accounting

1.6%

Computer Networking

1.6%

Environmental Control Technologies/Technicians

1.6%

Chemical Engineering

1.3%

International Business

1.0%

Aerospace Engineering

1.0%
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Degrees

Masters

43.2%

Bachelors

40.3%

Other

9.4%

Associate

2.7%

Certificate

2.5%

Doctorate

1.5%

License

0.2%

Diploma

0.2%
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