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Product marketing engineer skills for your resume and career

Updated January 8, 2025
6 min read
Below we've compiled a list of the most critical product marketing engineer skills. We ranked the top skills for product marketing engineers based on the percentage of resumes they appeared on. For example, 8.7% of product marketing engineer resumes contained analog as a skill. Continue reading to find out what skills a product marketing engineer needs to be successful in the workplace.

15 product marketing engineer skills for your resume and career

1. Analog

An analog system refers to a system that uses continuously variable signals.

Here's how product marketing engineers use analog:
  • Provided customers with design-in information for digital, analog and mixed signal semiconductor devices.
  • Worked with cross-functional teams in high-growth analog business environment.

2. Revenue Growth

Here's how product marketing engineers use revenue growth:
  • Complete strategic & solution selling with outstanding record delivering strong and year-over-year continuous and sustainable revenue growth.
  • Maintained international presence to ensure revenue growth.

3. Market Trends

Here's how product marketing engineers use market trends:
  • Analyzed and completed a report on customer/market needs, new product launch, product lifecycle, and market trends.
  • Conducted end-user surveys, consulted trade publications and analyzed business developments to monitor market trends and determine market opportunities for product.

4. Sales Training

Here's how product marketing engineers use sales training:
  • Developed opto product marketing collateral for product promotion & sales training for assigned sales territories.
  • Led the product launch marketing of a new chipset, including marketing collateral design, sales training, and tradeshows.

5. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how product marketing engineers use market research:
  • Conducted strategic planning and market research for HP UNIX products, supporting software development engineers and engineering management
  • Developed strategic marketing plans for products or product line through market research and competitive analysis.

6. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how product marketing engineers use business development:
  • Developed and implemented account sales; marketing and business development for technical products and design services.
  • Managed business development opportunities in Brazil, India, and Singapore automotive markets.

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7. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how product marketing engineers use product management:
  • Provided input to product marketing and product management to define new product requirements and assisted in product launches and go-to-market activities.
  • Contributed to development of business process within the GPM organization in the product management roles and responsibilities.

8. RF

Here's how product marketing engineers use rf:
  • Managed the marketing of RF Products to all direct accounts in the central U.S.A.
  • Completed packaging characterizations of a MEM s Variable RF Tuner for wireless devices.

9. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how product marketing engineers use competitive analysis:
  • Analyzed product market position and performed competitive analysis to determine product strengths and identify product enhancement priorities.
  • Designed and Managed TSP Competitive Analysis Database.

10. Product Roadmap

Here's how product marketing engineers use product roadmap:
  • Provided regulatory targets and requirements to platform design stakeholders to ensure future product roadmap compliance.
  • Published product roadmap package to internal/external customers detailing products releases.

11. Technical Support

Technical support or tech support are the services provided by any hardware or software company to users. They help in solving the technical difficulties the customers face with their products or services. Moreover, the tech support employees maintain, manage, and repair the IT faults. They are also responsible for resolving the network problems, installing and configuring hardware and software.

Here's how product marketing engineers use technical support:
  • Facilitated closure of sales deals by providing accurate technical support.
  • Provided technical support and documentation for Specialty Memory Products line.

12. Customer Presentations

Here's how product marketing engineers use customer presentations:
  • Helped develop and arranged technical information for use in customer presentations and marketing programs.
  • Generated market specific presentation material and provided customer presentations to upper level management.

13. Product Portfolio

A product portfolio is a collection of all services and products by an enterprise made available to customers and clients. It also features vital areas of the business operations and processes. The product portfolio is a detailed analysis of a company's risk management, leadership, growth, financial prospects, contributions, and income.

Here's how product marketing engineers use product portfolio:
  • Applied Material's comprehensive product portfolio includes systems that address nearly all the steps in chip making.
  • Managed product portfolio from development through end of life.

14. Competitive Landscape

Here's how product marketing engineers use competitive landscape:
  • Analyzed retail and competitive landscape to identify customer and channel specific opportunities for category growth in existing and new channels.
  • Performed market assessment and competitive landscape for product viability, industry competitiveness, and development of an entrance strategy.

15. Trade Shows

Here's how product marketing engineers use trade shows:
  • Oversee new product introduction, training, promotions, trade shows, advertising and customer support.
  • Coordinated customer in house visits, demos, source inspections, trade shows, and presentations.
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List of product marketing engineer skills to add to your resume

Product marketing engineer skills

The most important skills for a product marketing engineer resume and required skills for a product marketing engineer to have include:

  • Analog
  • Revenue Growth
  • Market Trends
  • Sales Training
  • Market Research
  • Business Development
  • Product Management
  • RF
  • Competitive Analysis
  • Product Roadmap
  • Technical Support
  • Customer Presentations
  • Product Portfolio
  • Competitive Landscape
  • Trade Shows
  • Marketing Collateral
  • Distributors
  • Competitor Analysis
  • IC
  • Product Development
  • Product Specifications
  • Product Training
  • Microcontrollers
  • Sales Tools
  • Power Management
  • Product Launch
  • Value Proposition
  • PME
  • Pricing Strategy
  • Product Lifecycle
  • Product Line
  • Direct Sales
  • OEM
  • Market Segments
  • Press Releases
  • Product Planning
  • Customer Support
  • Ethernet
  • Switches
  • Cycle Management
  • IP
  • Market Analysis
  • Sales Support
  • DSP
  • Product Demonstrations
  • Customer Feedback
  • Data Sheets

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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