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What does a product marketing engineer do?

Updated January 8, 2025
8 min read

Product marketing engineers typically focus on the collection of their company's products and promote and market them. They develop plans and strategies for selling the products, which may include channels such as television ads, printed material, social media, and website design. Also, they create forecasts regarding how specific products will perform on the market. Additionally, they regularly monitor market trends and competitors' products so they can market products as systematically as possible. Skills like public speaking and strong communication are beneficial since they are required to conduct presentations to market the products or services.

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Product marketing engineer responsibilities

Here are examples of responsibilities from real product marketing engineer resumes:

  • Lead global broadband/multimedia strategy and platform product development across business units, including metrics definition and ROI analysis.
  • Eliminate indoor air quality issues by inspecting, cleaning, and sealing HVAC ducts using Carlisle ISAAC robots and sealants.
  • Champion and define the standard content for all internal product sales manuals including elevator pitch, ROI justification and positioning.
  • Promote to research target market customers and competitors and develop solution and sales strategies for on-premise and SaaS enterprise applications.
  • Evangelize Linux and virtualization across the Americas.

Product marketing engineer skills and personality traits

We calculated that 9% of Product Marketing Engineers are proficient in Analog, Revenue Growth, and Market Trends. They’re also known for soft skills such as Problem-solving skills, Self-confidence, and Technological skills.

We break down the percentage of Product Marketing Engineers that have these skills listed on their resume here:

  • Analog, 9%

    Provided customers with design-in information for digital, analog and mixed signal semiconductor devices.

  • Revenue Growth, 5%

    Complete strategic & solution selling with outstanding record delivering strong and year-over-year continuous and sustainable revenue growth.

  • Market Trends, 5%

    Analyzed and completed a report on customer/market needs, new product launch, product lifecycle, and market trends.

  • Sales Training, 4%

    Developed opto product marketing collateral for product promotion & sales training for assigned sales territories.

  • Market Research, 4%

    Conducted strategic planning and market research for HP UNIX products, supporting software development engineers and engineering management

  • Business Development, 4%

    Developed and implemented account sales; marketing and business development for technical products and design services.

"analog," "revenue growth," and "market trends" are among the most common skills that product marketing engineers use at work. You can find even more product marketing engineer responsibilities below, including:

Problem-solving skills. One of the key soft skills for a product marketing engineer to have is problem-solving skills. You can see how this relates to what product marketing engineers do because "sales engineers must be able to listen to the customer’s desires and concerns, and then recommend solutions, such as customizing a product for the customer." Additionally, a product marketing engineer resume shows how product marketing engineers use problem-solving skills: "developed product roadmaps and product line expansion strategies for fixed power solutions portfolio"

Self-confidence. Another soft skill that's essential for fulfilling product marketing engineer duties is self-confidence. The role rewards competence in this skill because "sales engineers should be confident and persuasive when making sales presentations." According to a product marketing engineer resume, here's how product marketing engineers can utilize self-confidence in their job responsibilities: "revamped existing gtm methodology to improve access to customers, validate positioning, and increase selling confidence of customer-facing teams. "

Technological skills. product marketing engineers are also known for technological skills, which are critical to their duties. You can see how this skill relates to product marketing engineer responsibilities, because "sales engineers must have extensive knowledge of the technologically sophisticated products they sell in order to explain their advantages and answer questions." A product marketing engineer resume example shows how technological skills is used in the workplace: "lead a product development plan by utilizing feedback from clinicians and patients along with understanding financial and technological constraints. "

Interpersonal skills. A big part of what product marketing engineers do relies on "interpersonal skills." You can see how essential it is to product marketing engineer responsibilities because "strong interpersonal skills are a valuable characteristic for sales engineers, both for building relationships with clients and effectively communicating with other members of the sales team." Here's an example of how this skill is used from a resume that represents typical product marketing engineer tasks: "mastered balance between deep technical expertise across products and strong interpersonal selling/consultative skills. "

All product marketing engineer skills

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Compare different product marketing engineers

Product marketing engineer vs. Sales engineering manager

A sales engineering manager specializes in developing systems and procedures to optimize a company's sales operations, aiming for client satisfaction and profit growth. It is their duty to set goals and timelines, establish guidelines, manage different teams, research new business and client opportunities, gather and analyze data to identify the strengths and weaknesses of existing operations, develop sales strategies, and implement solutions against problem areas. Moreover, as a manager, it is essential to lead and encourage staff to reach goals while enforcing and promoting the company's policies and regulations.

The annual salary of sales engineering managers is $8,584 higher than the average salary of product marketing engineers.While their salaries may differ, the common ground between product marketing engineers and sales engineering managers are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like business development, rf, and customer presentations.

These skill sets are where the common ground ends though. The responsibilities of a product marketing engineer are more likely to require skills like "analog," "revenue growth," "market trends," and "sales training." On the other hand, a job as a sales engineering manager requires skills like "cloud," "pre sales," "customer satisfaction," and "post sales." As you can see, what employees do in each career varies considerably.

Sales engineering managers earn the highest salaries when working in the technology industry, with an average yearly salary of $122,411. On the other hand, product marketing engineers are paid more in the technology industry with an average salary of $116,081.sales engineering managers tend to reach lower levels of education than product marketing engineers. In fact, sales engineering managers are 10.5% less likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.

Product marketing engineer vs. Engineer

Engineers are highly trained professionals who determine the feasibility of various projects, usually related to the construction industry. They are considered experts in mathematics and science, two disciplines that they need to use in designing and coming up with plans for projects. They should also be well-versed in different construction or industrial materials, and they ensure that appropriate materials are used for the project. They also ensure that the projects meet the requirements of the groups that hired them. They create spaces that would both address the needs of the end-users and the industry standards. They also ensure that the projects they make would stand the test of time.

A career as a engineer brings a lower average salary when compared to the average annual salary of a product marketing engineer. In fact, engineers salary is $21,736 lower than the salary of product marketing engineers per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both product marketing engineers and engineers have skills such as "rf," "technical support," and "r."

In addition to the difference in salary, there are some other key differences worth noting. For example, product marketing engineer responsibilities are more likely to require skills like "analog," "revenue growth," "market trends," and "sales training." Meanwhile, an engineer has duties that require skills in areas such as "python," "cloud," "c++," and "c #." These differences highlight just how different the day-to-day in each role looks.

Engineers may earn a lower salary than product marketing engineers, but engineers earn the most pay in the automotive industry with an average salary of $97,672. On the other hand, product marketing engineers receive higher pay in the technology industry, where they earn an average salary of $116,081.Average education levels between the two professions vary. Engineers tend to reach lower levels of education than product marketing engineers. In fact, they're 7.9% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.

Product marketing engineer vs. Professional services engineer

Professional Services Engineers are employees who represent their company in their client's work environment. They are usually software engineers or any other information technology-related engineers. They are expected to be familiar with company's products. Professional Services Engineers act as the bridge between the company and the client. They are usually assigned to be on-site at the client's office to act as the technical representative of the company. As such, they do the installing, setting up, managing, troubleshooting, maintaining, and repairing the company's software for the client. They may also help out in product training and maximizing the user experience.

An average professional services engineer eans a lower salary compared to the average salary of product marketing engineers. The difference in salaries amounts to professional services engineers earning a $15,722 lower average salary than product marketing engineers.Using the responsibilities included on product marketing engineers and professional services engineers resumes, we found that both professions have similar skill requirements, such as "technical support," "customer support," and "ip.rdquo;

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a product marketing engineer is likely to be skilled in "analog," "revenue growth," "market trends," and "sales training," while a typical professional services engineer is skilled in "customer service," "professional services," "java," and "leveraged."

Professional services engineers earn the highest salary when working in the technology industry, where they receive an average salary of $113,168. Comparatively, product marketing engineers have the highest earning potential in the technology industry, with an average salary of $116,081.When it comes to education, professional services engineers tend to earn lower degree levels compared to product marketing engineers. In fact, they're 9.9% less likely to earn a Master's Degree, and 0.3% less likely to graduate with a Doctoral Degree.

Product marketing engineer vs. Technical sales engineer

A technical sales engineer is a sales professional who provides technical sales support and advice about the products and services. Your duties typically include consulting and selling on scientifically and technologically advanced products, organizing sales visits, and liaising contracts and terms and conditions. Additionally, you are expected to collaborate with the design, engineering, production, and research and development departments on how to modify products and services that meet customers' needs. You are also responsible for attending meetings, conferences, and trade shows.

Technical sales engineers tend to earn a lower pay than product marketing engineers by an average of $25,190 per year.While both product marketing engineers and technical sales engineers complete day-to-day tasks using similar skills like market research, business development, and rf, the two careers vary in some skills.Each job also requires different skills to carry out their responsibilities. A product marketing engineer uses "analog," "revenue growth," "market trends," and "sales training." Technical sales engineers are more likely to have duties that require skills in "customer service," "sales process," "pre sales," and "technical knowledge. "The telecommunication industry tends to pay the highest salaries for technical sales engineers, with average annual pay of $92,811. Comparatively, the highest product marketing engineer annual salary comes from the technology industry.The average resume of technical sales engineers showed that they earn lower levels of education compared to product marketing engineers. So much so that theyacirc;euro;trade;re 8.5% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.6%.

Types of product marketing engineer

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.