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Senior Product Marketing Manager
Strava 3.5
Product marketing manager job in New York, NY
Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.
Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.
At Strava, we've got a mission to connect the world through movement, and we're committed to providing the endless motivation for athletes of all levels to live their best active life. To further this mission, we're looking for an experienced ProductMarketing expert to join our ambitious ProductMarketing team at a pivotal and exciting time for the organization. We're looking for an eager and adaptable leader who will make an immediate impact on the business, while helping to shape the future of our ProductMarketing team and marketing excellence at Strava.
In this role, you'll be responsible for working across teams including Product, Brand & Social Media, PR, Design, Growth Marketing, Partnerships, UX Research and Consumer Insights, and more to bring your vision for helping Strava's 120M+ athletes truly get the most out of their Strava experience to life. You'll serve as a key strategic partner to the Product team, using market insights, competitive intelligence, and customer research to influence product roadmap prioritization. Your market expertise will help shape feature development decisions, ensuring we build products that resonate with our diverse athlete community while driving business growth. You'll focus on marketing new and existing product features that reinforce the value of our progress, exploration, community, competition, and subscription features, while leading integrated marketing for some of our highest priority initiatives.
You're excited about this opportunity because you:
Are customer-obsessed. You'll become a company expert on consumer needs, motivations, and drivers of activation and retention.
Have a strong marketing mind. You'll lead the development of messaging frameworks and positioning maps to guide marketing campaigns for target audiences.
Drive product strategy through market insights. You'll conduct/collaborate on competitive analysis, market research, and customer segmentation to inform product decisions and identify white space opportunities. You know how to translate market intelligence into actionable product recommendations that influence roadmap planning.
Think creatively and simplify the complex. Whether you're working with our software engineers to understand the value of machine learning for route recommendations or diving into data and insights to articulate the user problems they didn't even know they had, you're a master of getting the root of what makes a product awesome and how to convince users to care in simple, creative ways.
Thrive in collaborative environments. You will work closely with our product, UX, analytics, and research teams to synthesize data and insights that inform the product roadmap and marketing plans and test the effectiveness of your marketing efforts.
Are resourceful and action-oriented. You'll lead go-to-market plans supporting product priorities and new innovations and have a knack for finding and maximizing opportunities as they arise. You're comfortable operating in ambiguity and know how to develop an idea, get buy-in, and run point on making it happen.
Build systems that scale. You're passionate about creating processes, templates, and frameworks that make the entire marketing organization more effective. You see beyond individual campaigns to build sustainable systems that support long‑term growth.
What You'll Do:
Taking an audience‑first approach, putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our users quickly, knowing what data to leverage and how to access and interpret it.
Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and can rally a broad cross‑functional team to a unified vision.
Weaving marketing expertise and creativity in order to bring great features to market in both proven and new ways.
Leading cross‑functional initiatives as the marketing voice in product development, owning end‑to‑end project coordination across Product, Engineering, Design, Analytics, and Growth teams. You'll manage complex stakeholder relationships, facilitate alignment across diverse teams, and drive go‑to‑market strategies and tactics.
Building scalable marketing systems and processes that enable the team to execute efficiently as Strava grows. You'll create repeatable go‑to‑market playbooks, establish marketing technology workflows, and develop measurement frameworks that can be leveraged across multiple product launches and feature rollouts.
Embracing ambiguity and change, thriving in an ever‑evolving environment of business needs and priorities.
What You'll Bring to the Team:
A BA, MBA Preferred
8+ years of professional experience in B2C productmarketing in a corporate or startup environment, preferably with a direct‑to‑consumer app‑based product
Demonstrated experience leading cross‑functional teams and managing up to executive stakeholders, with a track record of building strong partnerships with ProductManagement, Engineering, Research and Design teams
A proven track record of driving successful go‑to‑market launches that drive product adoption in a distinctive and memorable way while delivering impact to the bottom line
Proven ability to create and document repeatable processes, playbooks, and frameworks that enable team efficiency and knowledge transfer across the organization
Fluency with data, including market and segment sizing, forecasting, and marketing efficacy in partnership with Business Growth and Analytics teams
Compensation Overview:
At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market‑based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three zones based on a cost of labor index for that geographic area. We will determine the candidate's starting pay based on job‑related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.
Compensation: $170,000 - $185,000. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package during the hiring process.
Why Join Us?
Movement brings us together. At Strava, we're building the world's largest community of active people, helping them stay motivated and achieve their goals.
Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you're shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.
When you join Strava, you're not just joining a company-you're joining a movement. If you're ready to bring your energy, ideas, and drive, let's build something incredible together.
Strava builds software that makes the best part of our athletes' days even better. Just as we're deeply committed to unlocking their potential, we're dedicated to providing a world‑class, inclusive workplace where our employees can grow and thrive, too. We're backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we're expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.
Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy‑related condition, marital status, height and/or weight.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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$170k-185k yearly 6d ago
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Director of Marketing
The Highrise Group
Product marketing manager job in New York, NY
Director of Marketing - Real Estate / Architecture (Hybrid)
Highrise, a Brooklyn-based Architecture, Expediting & Development firm, is seeking a Director of Marketing to lead branding, digital marketing, and lead generation.
Requirements:
7+ years marketing experience (real estate preferred)
Experience creating short-form videos (Reels, LinkedIn, Instagram, YouTube Shorts)
Strong digital marketing, branding, and content skills
Experience with websites, LinkedIn, email campaigns, and pitch materials
Able to work independently and drive results
Position Details:
Full-time, hybrid schedule
Competitive compensation
Leadership role with growth potential
📍 Brooklyn, NY
Email resume + brief intro
$93k-155k yearly est. 4d ago
Senior Product Manager, Growth
Attentive Mobile Inc. 4.2
Product marketing manager job in New York, NY
Attentive is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We're the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter's work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive's team has been consistently recognized for its performance and culture. We're proud to be included in Deloitte's Fast 500 (four years running!), LinkedIn's Top Startups, Forbes' Cloud 100 (five years running!), and Inc.'s Best Workplaces.
About the Role
This role sits at the heart of Attentive's onsite growth strategy. You will own the product that drives how brands convert traffic into marketing subscribers - both by strengthening the core foundation of how signup units are created and managed, and by building the next generation of AI-powered optimization capabilities.
Your work will span two major focus areas:
1) Build the core list-growth engine - Strengthen the foundation of how brands create and launch signup units. You'll expand beyond today's templates (e.g., spin-to-win wheels, modal popups, sticky banners) into new gamified and interactive experiences that shoppers already know and engage with. This means building the creative editor, layout system, design flexibility, and guardrails that make it simple for marketers to produce on-brand, high-converting units in minutes.
2) Layer intelligence and personalization on top of it - Build the next generation of AI that decides what to show and when to show it. Move beyond static popups by using real-time signals, decisioning, and experimentation to personalize each onsite experience and maximize sign-ups.
You'll work across backend decisioning systems, frontend experience surfaces, experimentation frameworks, and creative tooling - shipping features that directly translate into subscriber lift and revenue for thousands of brands. This is a role for someone who can simplify the foundation, and then push it forward with intelligence and personalization.
What You'll Accomplish
Build the future of onsite list growth - creating signup experiences that adapt in real time to who the shopper is, where they are, and what they're likely to do next
Shape how we experiment: from simple A/B to more advanced decisioning (MAB) that learns the right experience to show each user
Develop metrics and controls to allow marketers to effectively manage and optimize personalized experiences
Drive feature prioritization to enhance product adoption and create a seamless, personalized customer experience
Collaborate with major enterprise clients and sales teams to gain deep insights into customer needs, crafting products that solve their key challenges and deliver measurable business impact
Partner with cross-functional teams such as GTM sales, design, machine learning, and engineering to support the success of growth efforts
Your Expertise
5+ years PM experience, ideally building or scaling growth, personalization, or onsite conversion products
Comfortable working across both backend systems (decision logic, triggers, architecture) and frontend experiences (creative surfaces, UI, UX, interaction). You can reason about both performance and customer experience
Clear, crisp communication - both up and down the org. You can work with engineers and designers day-to-day, and also synthesize decisions and tradeoffs for execs without losing nuance
You form strong opinions - and update them when new data comes in. You make calls based on signal, not noise. You push thinking, bring perspective, and raise the bar rather than waiting to be told what to do
You're execution-first. You unblock, simplify, ship, learn, iterate
You're analytical and hypothesis-driven - comfortable making decisions with imperfect data
You enjoy partnering cross-functionally (Eng, DS, GTM, Design) and thrive in ambiguity where the problem is clear, but the path is not
Bonus: Experience working with ML/AI-driven systems - not required, but extremely valuable for what we're building next.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
* The US base salary range for this full time position is $175,000 - $219,000 annually + equity + benefits
* Our salary ranges are determined by role, level and location
#LI-BH1
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other's champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive's success
Learn more about AWAKE, Attentive's collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
$175k-219k yearly 2d ago
Director, Product Manager, Aladdin
Blackrock, Inc. 4.4
Product marketing manager job in New York, NY
From its inception, BlackRock has been driven by a clear and purposeful mission. Over time, we refined our expression of that mission to what it is today: helping more people achieve financial well-being. This mission underscores our firm belief in B ProductManager, Director, Manager, ProductManagement, Leadership, Asset Manager
$84k-122k yearly est. 2d ago
Director of Product, Growth
Brigit
Product marketing manager job in New York, NY
Hi, we're Brigit! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!
Brigit is doing innovative and exciting work, but don't just take our word for it, our work is being recognized by others:
* Built In's 2026 Best Midsize Companies to Work For in New York City
* Built In's 2025 Best Places to Work For In New York City
* Built In's 2024 & 2025 Best Startups to Work For In the U.S.
* Built In's 2023 - 2025 Best Startups to Work For In New York City
* Fast Company's Most Innovative Companies of 2022
* Business Insider's Most Promising Consumer Startups 2022
* Forbes Fintech 50 2022
The Role
As the Director of Product, Growth, you'll own the vision, strategy, and roadmaps that power Brigit's growth and revenue engines, including subscription, pricing, and value-added services. You'll partner closely with Marketing, Design, Partnerships, Data, and Engineering to unlock new opportunities to expand and engage our member base while ensuring our products remain trusted, accessible, and mission-aligned.
You'll lead a team of productmanagers focused on optimizing conversion, increasing customer lifetime value, and reducing churn. Your work will blend strategic bets with rigorous optimization, balancing new user growth, monetization, and retention levers with customer trust and financial well-being.
What You'll Do
* Own product strategy for subscription activation, upgrades, and retention, optimizing value perception and long-term member engagement
* Optimize the in-product user journey to maximize conversion from app install through a user's first-time experience with Brigit's products, including Instant Cash, Credit Builder, Marketplace, and our new Line of Credit offering
* Identify and validate new growth and revenue opportunities through rapid A/B testing
* Partner with Marketing and Partnerships to ensure growth and monetization levers are effectively integrated across acquisition channels, lifecycle CRM campaigns, and in-product experiences
* Improve retention and reactivation through personalized offers, feature adoption strategies, and data-driven lifecycle journeys in product
* Lead, mentor, and develop a team of productmanagers, fostering a culture of experimentation, accountability, and customer empathy
* Ensure all product growth strategies align with Brigit's mission, regulatory requirements, and commitment to responsible financial products
What We're Looking For
* 8+ years of productmanagement experience, including 3+ years owning activation, engagement, and retention
* Proven success driving revenue and customer lifetime value in a B2C fintech, subscription, or consumer marketplace environment
* Strong experience with experimentation, funnel optimization, and analytics tools (e.g., Amplitude, Mode)
* Deep understanding of mobile product development and monetization in high-engagement consumer products
* Excellent business judgment with the ability to balance short-term revenue impact and long-term customer trust
* Strong customer empathy, particularly for users experiencing financial stress, and a commitment to transparent, user-first monetization strategies
* Bonus: Experience in earned wage access (EWA), lending, or other regulated financial products
Compensation
The anticipated annual base salary for this position is $190,000 - $225,000. This range does not include any other compensation components or other benefits for which an individual may be eligible. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
Our Benefits & Team
* Medical, dental, and vision insurance
* Flexible PTO Policy
* 401k plan
* Paid Parental Leave
* Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace for covered virtual therapy sessions and unlimited on demand health support
* Monthly reimbursements to use against wifi and cell phone bills
* Annual reimbursement for Learning & Development
* Help hard working Americans build a brighter financial future
* High-growth company
* A dynamic, flexible and collaborative start-up work environment with a highly talented team
Brigit is committed to providing equal employment opportunities for all applicants and employees without regard to race, religion, color, sex, pregnancy (including breast feeding and related medical conditions), national origin, citizenship status, uniform service member status, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. We are proud to be an equal opportunity workplace.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email accommodations@hellobrigit.com.
Disclosures:
* For information on our data privacy policies, see the Brigit California Personnel Privacy Policy.
* Brigit uses E-Verify for employment authorization. See the E-Verify and Department of Justice websites for more details.
$190k-225k yearly 4d ago
Chief Marketing Manager
American Management Association 4.6
Product marketing manager job in New York, NY
Responsibilities include:Establish and manage a multi-channel marketing budget with full P&L responsibility. Shape AMA's revenue growth strategy, aligning inside sales and marketing with long-term organizational objectives. Identify and evaluate new MarketingManager, Marketing, Manager, Chief, Leadership, Inside Sales, Management, Business Services
$80k-123k yearly est. 2d ago
Global Product Marketing Director: Beauty & Innovation
Amika, LLC
Product marketing manager job in New York, NY
A leading haircare company based in New York is seeking a Director of Global ProductMarketing to drive innovation and product strategy. This role requires a strong background in productmarketing with at least 10 years of experience, including experience in mentoring and managing teams. The ideal candidate will have a proven track record in developing compelling product narratives and will be involved in both creative and analytical aspects of the marketing strategy. This position offers a hybrid work environment and competitive salary.
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$115k-167k yearly est. 4d ago
Senior Manager, Growth Marketing
AEG 4.6
Product marketing manager job in New York, NY
ABOUT ELEVATE: Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people's precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world's most ambitious businesses across these sectors. Elevate's proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.
Our team of 400+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we've been up to, follow Elevate on X, LinkedIn, and Instagram.
POSITION SUMMARY - SENIOR MANAGER, GROWTH MARKETINGElevate is seeking a Senior Manager, Growth Marketing to lead comprehensive marketing strategy and execution across multiple channels. The person in this role plays a vital role on the Elevate team supporting the One Times Square property. This role combines strategic leadership of biddable media with integrated marketing campaign management to drive brand awareness, customer engagement, and revenue growth for key client accounts. You'll oversee paid media strategy across search, social, and programmatic channels while managing full-funnel marketing campaigns that drive measurable business results.
The ideal candidate will be a forward-thinking, results-driven leader who combines deep technical expertise in performance marketing with strategic vision. You'll be responsible for developing and executing integrated campaigns, managing and mentoring team members, and serving as a trusted advisor to clients. This role requires someone who can balance day-to-day tactical excellence with long-term strategic planning, effectively communicate complex strategies to stakeholders, and continuously identify opportunities to enhance performance and efficiency.
This role is currently scoped at the Senior Manager level; however the final title may be calibrated up to Associate Director based on experience, qualifications and demonstrated impact.
Responsibilities
Strategic Leadership & Campaign Management
Develop and lead overall customer acquisition marketing strategy, including digital, performance, and partnership marketing
Lead strategy development and execution across paid search (Google), paid social (Meta, TikTok), and programmatic channels
Oversee planning, development, execution, and performance tracking of integrated marketing campaigns across paid media, social media, email, PR, influencer marketing, and activations
Serve as subject matter expert for new business pitches, contributing to strategy development and communicating Elevate's capabilities to prospects
Performance/Growth Marketing & Optimization
Manage and optimize full-funnel campaigns to achieve aggressive growth targets
Analyze campaign performance data to identify trends, opportunities, and optimizations across platforms
Develop and implement innovative testing frameworks to continuously improve media performance
Implement and troubleshoot tracking solutions including pixel implementation, UTM parameter strategies, and conversion tracking
Establish and track key marketing KPIs, providing regular reporting and performance insights to stakeholders
Email Marketing & CRM
Develop and execute comprehensive email marketing strategies to drive customer acquisition, engagement, and retention
Create segmented email campaigns aligned with customer lifecycle stages and behavioral triggers
Optimize email performance through A/B testing of subject lines, content, design, and send times
Manage email marketing calendar and ensure alignment with broader campaign objectives
Monitor deliverability, engagement metrics, and conversion rates to continuously improve email program performance
Collaborate with data and analytics teams to leverage customer insights for personalized email experiences
Team Leadership & Collaboration
Manage and mentor a team of media specialists, fostering their growth and development while ensuring delivery of exceptional client work
Partner with internal teams (data, creative, analytics, merchandising, product) to ensure campaigns are optimized for targeting, messaging, and performance
Collaborate with cross-functional teams to ensure media strategies align with broader marketing
objectives and creative direction
Work closely with analytics teams to develop measurement frameworks that accurately capture media impact and ROI
Client & Stakeholder Management
Proactively manage client expectations and build trusted advisor relationships
Translate complex media data into clear, actionable insights for clients and internal stakeholders
Collaborate with sales, partnerships, operations, and creative teams to ensure alignment across all consumer touchpoints
Represent Elevate professionally in all client interactions
Budget & Resource ManagementManagemarketing budget, vendor relationships, and contract negotiations, ensuring all spend is efficient and ROI-positive
Oversee media planning and buying efforts, including paid search, social, display, and programmatic
Leverage customer data and market insights to develop targeted acquisition campaigns with optimal resource allocation
QUALIFICATIONS:
The qualifications below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, the ideal candidate will be able to perform each essential duty or possess the skills necessary to learn and implement them. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
5+ years of experience ideally in live events, hospitality, entertainment or destination marketing - with a focus in digital media with deep expertise in paid search, paid social, and programmatic advertising
2+ years of experience managing and developing team members
Demonstrated success leading biddable media strategy for major brands
Advanced knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and major DSP platforms
Strong analytical skills with the ability to interpret complex data sets and derive meaningful insights
Experience with media mix modeling, attribution, and testing methodologies
Excellent client management and presentation skills
Strategic thinker with the ability to connect media tactics to broader business objectives
Proven track record of driving measurable results through innovative media approaches
Ability to manage multiple priorities in a fast-paced environment
Team-first attitude with high emotional intelligence and problem-solving capabilities
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
Google, Meta, and programmatic platform certifications preferred
WORKING CONDITIONS:
Working Environment: On-site in New York, NY
Travel Requirements: Limited but requires flexible schedules, including weekends and holidays
Position and Benefit Details:
Anticipated Salary: $95K - $125K + bonus if eligible
This role is currently scoped at the Senior Manager level; however the final title may be calibrated up to Associate Director based on experience, qualifications and demonstrated impact.
Full Time, Non-Exempt
Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more
401k Employer Match after meeting eligibility requirements
14 Paid Holidays
Unlimited PTO
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in New York. An employee's pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at *****************
We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.
Job Questions:
Do you currently have the unrestricted right to work in the US?
Will you ever in the future need sponsorship for work authorization in the US?
$89k-110k yearly est. 6d ago
Senior Manager, Professional Salon Marketing
Amika
Product marketing manager job in New York, NY
amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome TM.
the job:
amika is seeking a high-performing Senior Manager, Professional Marketing to build and execute best-in-class programs across our fast-growing Pro channel. Reporting to the Director of Professional Marketing, this role plays a critical part in bringing the Pro strategy to life - leading in-salon marketing, stylist programming, distributor initiatives, and professional content that elevate how amika shows up for stylists and partners.
This person will work in close partnership with Sales, Education, Creative, Social, ProductMarketing, and will collaborate deeply with the Director of Stylist Relations to ensure cohesive storytelling and strong pro-to-pro community engagement.
This is the perfect opportunity for someone who is energized by the professional stylist world, thrives in cross-functional leadership, and can translate strategy into high-impact programs.
salary: $110,000 - $125,000 + bonus
location: hybrid (must be based in nyc + have the right to work in the US)
what you'll do:
Bring the Pro Strategy to Life
Execute and operationalize the Pro Marketing strategy developed by the Director of Professional Marketing.
Lead the development of professional marketing programs, ensuring all initiatives align with brand standards and business objectives.
In-Salon Marketing & Professional Programs
Drive in-salon program development, sampling strategy, chairside tools, merchandising needs, and stylist-facing assets.
Lead professional campaign execution, including briefs, messaging, content needs, and toolkit creation.
Stylist Community, Partnerships & Content
Partner with the Director of Stylist Relations to support stylist programming, community engagement, events, and pro-to-pro storytelling.
Lead the creation of professional content in collaboration with stylists, educators, and Artistic partners.
Distributor Marketing & Execution
Support distributor growth through targeted marketing initiatives, B2B tools, co-op programs, trade shows, and sell-through support.
Collaborate closely with the Sales team on execution of distributor-aligned marketing priorities.
Insights, Analytics & Performance Tracking
Own reporting for stylist engagement, program performance, content impact, and market insights.
Use data to optimize ongoing initiatives and inform recommendations to the Director of Professional Marketing.
Cross-Functional Collaboration
Serve as a key cross-functional leader across Education, Creative, Brand, ProductMarketing, Social, and Influencer teams.
Ensure consistent communication, alignment, and clarity across squads, acting as a hub for Pro Marketing execution.
Team Leadership
Manage day to day needs with a leadership mindset, providing direction and coaching to the Associate Manager.
must haves:
5-7 years of experience in professional beauty, haircare, or a related pro-first category.
Strong understanding of the stylist and distributor ecosystem, with hands-on experience in professional marketing or education.
Proven ability to translate strategy into programs, content, and tools that drive engagement and sell-through.
Exceptional cross-functional collaboration skills.
Strong communication and leadership presence; able to influence partners at all levels.
Analytical mindset, with experience owning KPIs, reporting, and performance optimization.
Bachelor's degree preferred.
ready to apply?
please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!
$103k-133k yearly est. 2d ago
Director of CRM - Lifecycle Marketing
Babbel-NYC
Product marketing manager job in New York, NY
Babbel is hiring a Director of CRM - Lifecycle Marketing role in our New York City office. This role will manage the CRM strategy throughout the learner engagement journey, specifically driving learner habits for our global audience. About the role The Director, CRM - Lifecycle Marketing will lead Babbel's global strategy for engaging and retaining subscribers through meaningful learning experiences. You'll own the full subscriber engagement journey-from onboarding and early activation through ongoing learning engagement, habit-building, and reactivation of unengaged subscribers.
Your work will inspire subscribers to build consistent learning habits that deepen their connection with Babbel and drive long-term retention. You'll build and empower a new team focused on scaling activation and engagement programs that blend marketing communications, behavioral insight, and product integration.
This is a highly cross-functional role that blends marketing and product growth: you'll collaborate closely with Product, Data, Engineering, Learning Experience, and Creative peers to design and implement programs that motivate learners both in and out of the app.
What you'll do:
Strategy & Leadership
Own Babbel's global lifecycle marketing strategy for subscriber activation, engagement, and reactivation across email, push, and in-app channels.
Define the roadmap for onboarding flows, habit loops, engagement campaigns, and reactivation journeys that strengthen subscriber connection and increase retention.
Build and empower the Lifecycle Marketing team, setting clear goals, developing talent, and establishing inclusive, durable operating rhythms.
Marketing & Experimentation
Design and optimize multi-channel lifecycle programs across email, push notifications, and in-app messaging-creating experiences that drive early activation, increase learning activity, and bring back unengaged subscribers.
Test messaging, visuals, timing, and incentives to improve activation and engagement KPIs such as streaks, lesson completions, and re-engagement rates.
Own experiment quality: define hypotheses, measure impact, and codify learnings into playbooks for scalable success.
Cross-Functional Collaboration
Partner with Product (including Motivational Mechanics, Learning Experience) to integrate marketing messages with in-app engagement systems such as streaks, milestones, and gamification features.
Collaborate closely with Data, Engineering, and Creative teams to align communication strategy with product triggers and learner behaviors.
Work alongside other CRM teams (Acquisition and Expansion) to ensure a seamless subscriber experience across the full lifecycle.
Data & Analytics
Own the data foundation for lifecycle programs: simplify and standardize how subscriber engagement, activity, and milestones are tracked and reported.
Partner with Data and Engineering to ensure the team has reliable, easy-to-use data; restructure schemas and dashboards in Tableau to make insights accessible and actionable.
Use performance data and experimentation results to guide decisions and quantify behavioral impact.
People Leadership
Build an effective Lifecycle Marketing team from the ground up.
Develop team members' skills and confidence across tools, analytics, and experimentation; delegate effectively while maintaining high standards for quality and outcomes.
Create a learning and feedback culture that develops strong, inclusive future leaders within CRM.
Who you are:
8+ years in CRM or lifecycle marketing, including campaign strategy, automation, and behavioral engagement; at least 3 years of team management experience
Proven success driving engagement and retention in a subscription or product-led environment; experience partnering with Product to influence user behavior
Experience building and managing effective marketing teams
Proficient with CRM platforms (Emarsys, Braze, Klaviyo, etc), analytics tools (Tableau, Looker, Amplitude, or similar), and experimentation frameworks
Data-driven and comfortable structuring complex problems with evidence
Strong collaborator and communicator, with the ability to build alignment across teams and translate insights into action
This position is located in NYC and requires a minimum of 3 days/week in office.
Benefits
Join a global company with purpose
Competitive compensation, PTO, comprehensive benefits including 401(k) and employer match
Have an Impact on Babbel's product, company, and learners
Career growth and skill development
Salary Information:
In New York City, the reasonable annualized full-time salary for this role is $160,000 - $180,000 and placement within this range will vary based on several factors including, but not limited to experience, licensure/certifications, training and skill level.
Babbel is an equal opportunity employer committed to diversity and inclusion.
$160k-180k yearly 2d ago
Partner Marketing Manager
Abacum Inc.
Product marketing manager job in New York, NY
About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.
Founded in 2020 by two former CFOs, we've grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in London and Barcelona. We're trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.
We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.
Our mission is ambitious and we can't do it alone - join Abacum as we build the future of Business Planning!
About the Role
We are hiring a Partner MarketingManager to own the execution of partner-led marketing programs that expand Abacum's reach, credibility, and demand across the Office of the CFO ecosystem.
This role takes existing partnerships in FP&A, finance, and adjacent CFO-tech categories and turns them into visible, high-quality co-marketing programs: joint content, campaigns, events, and thought leadership that actually ship and show up in market.
You will work hands-on with partners, interview them, shape joint narratives, define programming, and deliver co-marketing initiatives focused on brand awareness and accelerating partner-sourced pipeline.
What You'll Do
Own partner enablement and activations from planning through execution
Design and ship partner-led co-marketing initiatives focused on brand and demand awareness
Work directly with partners to develop joint campaigns, content, webinars, and events
Interview partners and customers to create credible, partner-driven narratives
Translate Abacum's positioning into partner-ready messaging, assets, and programs
Define partner activation plans for launches, announcements, and thought leadership
Coordinate partner participation in webinars, events, and content programs
Ensure Abacum is consistently and clearly represented across partner channels
Manage timelines, approvals, and delivery across multiple partners and stakeholders
Measure impact across reach, engagement, and partner-influenced pipeline
What We're Looking For
3-5 years of experience in partner marketing, productmarketing, or ecosystem marketing
Experience managing partner programs with 50+ partners
Preferred experience in FP&A, finance, or accounting technology
Proven experience running hands-on co-marketing and brand awareness programs
Confidence communicating directly with partners, including interviews and derivative content creation in partnership with content marketing
Strong execution and project management skills
Comfortable operating across multiple partners and priorities
Highly organized, proactive, and comfortable operating in ambiguity
Benefits
- Competitive compensation including equity package
- Competitive vacation policy
- Access to Meditopia
- Hybrid working model and flexible working hours
- Personal development including language courses
Our Values
Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.
Audacious Ambition: We dream big and embrace discomfort. We assume risks, make on-time mistakes and learn how to methodically accomplish our goals.
Good People: We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day.
Tough Love: We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
$95k-137k yearly est. 4d ago
Partner Marketing Manager
AtoB
Product marketing manager job in New York, NY
AtoB is seeking a Partner MarketingManager to own and scale our marketing partnerships across a diverse set of partners from local merchants to brokerages, factoring companies, and strategic platforms. This role sits at the intersection of GTM strategy, lifecycle marketing, and partner enablement.
You will be responsible for building and executing end-to-end go-to-market strategies for partner-branded fuel card and payments programs, with a clear focus on driving revenue, increasing wallet share, and accelerating partner program growth. The ideal candidate is both strategic and hands-on: someone who can define the plan, execute campaigns, and continuously optimize performance using data.
What You'll Do:
Own the end-to-end partner GTM strategy, from launch planning and positioning to ongoing growth and optimization.
Lead lifecycle marketing for partner programs, including onboarding, activation, engagement, reactivation, and upsell campaigns.
Develop and execute multi-channel campaigns across email, SMS, landing pages, and in-app touchpoints to grow partner revenue and wallet adoption.
Build and manage drip and nurture campaigns that drive application starts, card activations, spend growth, and long-term retention.
Create and refine partner-specific messaging, content, and copy, ensuring clarity, consistency, and strong conversion.
Collaborate closely with Partner Success, Sales, Product, and Design to align marketing execution with partner goals and roadmap priorities.
Analyze campaign performance and partner-level metrics, distilling data into clear insights and actionable recommendations.
Continuously test and iterate on messaging, offers, and flows to improve conversion rates, engagement, and wallet share.
Serve as the marketing owner and point of accountability for partner launches, expansions, and ongoing optimization.
Your Experience:
5-7 years of experience in partner marketing, lifecycle marketing, or growth marketing within fintech, SaaS, or B2B platforms.
Strong hands-on experience with email marketing and automation, including building drip campaigns and lifecycle flows.
Experience running multi-channel campaigns (email, SMS, landing pages, content).
Excellent copywriting and content creation skills, with the ability to adapt messaging for different partner audiences and use cases.
A strong eye for design and UX, with the ability to collaborate effectively with designers or create lightweight assets independently.
Proven ability to use data to inform decisions, optimize performance, and tie marketing efforts to revenue outcomes.
Strategic thinker who can zoom out to define GTM strategy and zoom in to execute with precision.
Who We're Looking For:
A GTM-oriented marketer who thrives in partner-driven growth environments.
A self-starter who takes ownership and is comfortable leading initiatives end-to-end.
Someone who balances creativity with analytical rigor - equal parts storytelling and performance optimization.
A strong cross-functional collaborator who communicates clearly with internal teams and external partners.
A marketer who is comfortable moving fast, testing often, and iterating based on results.
Someone excited to help partners succeed while scaling meaningful revenue for AtoB.
This role is critical to expanding AtoB's partner ecosystem and ensuring our co-branded fuel card and wallet programs reach their full potential. If you're passionate about GTM strategy, lifecycle marketing, and driving measurable growth through partnerships, we'd love to hear from you.
$95k-137k yearly est. 2d ago
Director, Debit Product Management & Delivery
American Express 4.8
Product marketing manager job in New York, NY
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
The Network & Acquirer Solutions (NAS) team is at the heart of American Express and is a core function within the Global Merchant and Network Services (GMNS) business unit. Each year, we power billions of transactions through our global payments network, serving our Issuing & Acquiring partners in more than 170 markets worldwide. We grow revenue by driving strategic, multi-year initiatives to deliver differentiated value to our merchants, partners, and customers.
The Network Product & Enablement team with NAS is responsible for the Network, the maintenance of existing functionality, the development of new products and services, and operations. Our solutions deliver value to American Express' Card Members, acquirers and partners across the globe, whether proprietary or third-party by facilitating secure and seamless transactions between American Express' issuers, acquirers and merchants. Our goal is to enable Card Members to pay however and wherever they choose. We deliver on these by setting the vision and strategy for the Network, anchoring our priorities into those of the enterprise, and developing and managing an associated set of products. We keep the customer perspective top-of-mind, factor in competition and regulatory trends, and apply an end-to-end productmanagement approach (i.e., including strategy, roadmaps, scaling plans, business cases, success metrics, KPIs). We lead the end-to-end process, manage the end-to-end partner lifecycle and are also responsible for industry intelligence and engagement through various governing bodies.
About the Role
The Director, Debit ProductManagement & Delivery, will lead the development and commercialization of American Express's Debit acquiring capabilities - from concept through deployment. This role will ensure new Debit products and features are designed, built, and launched to meet customer, partner, and business needs.
Reporting to the Vice President, Debit U.S. Program and Go-To-Market, this leader will oversee the full delivery from defining requirements to driving development across Network, Acquiring, and technology teams to ensure seamless execution.
Key Responsibilities
Lead Product Development: Manage the roadmap for U.S. Debit acquiring capabilities, from ideation through market launch, ensuring delivery of high-quality, compliant, and market-ready solutions.
Delivery Leadership: Oversee day-to-day execution across technology and business workstreams; ensure timelines, budgets, and deliverables are met.
Stakeholder Collaboration: Partner closely with Network, Risk, Operations, and Go-To-Market teams to ensure readiness and alignment across 30+ workstreams and multiple enterprise functions.
Operational Excellence: Embed processes, controls, and governance frameworks to ensure scalable, sustainable delivery.
Partner Integration: Manage interactions with network and acquiring partners, driving solution design, testing, and deployment readiness.
Team Leadership: Build, lead, and develop a team of productmanagers and delivery experts to achieve strategic and operational objectives.
Minimum Qualifications
5+ years of productmanagement, program delivery, or acquiring experience
Proven experience leading cross-functional delivery programs with multiple stakeholders and dependencies
Deep understanding of U.S. Debit routing, processing, and acquiring infrastructure
Strong project management discipline, with ability to deliver complex initiatives on time and within scope
Excellent communication and problem-solving skills, with ability to navigate ambiguity and influence outcomes
Bachelor's degree or equivalent experience required; advanced degree preferred
Strongly Preferred: U.S. Debit acquiring experience
Salary Range: $144,250.00 to $256,250.00 annually + bonus + equity (if applicable) + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the "Know Your Rights" poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: ***************************
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
$144.3k-256.3k yearly 2d ago
Digital Marketing Manager
Windows and Doors By The Men With Tools
Product marketing manager job in South Amboy, NJ
Company: The Men With Tools Windows & Doors
Salary: $84,000 - $104,000 per year, depending on experience.
Benefits: Company healthcare, 401k, paid time off.
This is a full-time, in-office role with a set schedule:
✅ Monday - Friday
✅ 8:00 AM - 4:30 PM
🚫 No remote or hybrid option
About the Role:
We're looking for a talented Digital MarketingManager to join our dynamic and growing window and door company, Windows and Doors by The Men With Tools. In this role, you'll be responsible for managing our daily digital marketing operations, including:
Overseeing and optimizing Google AdWords, Google Local Service Ads, and Meta (Facebook) advertising campaigns.
Creating and managing social media content and pay-per-click spend.
Handling search engine marketing (SEO) efforts to build out organic content on our website and across social channels, including leveraging user-generated content.
Managing lead aggregators, various vendors, and meeting daily with other team members to ensure alignment and performance.
Qualifications:
Minimum of 5 years of full-time experience in digital marketing.
Strong experience with Google AdWords, Google Local Service Ads, and Meta/Facebook advertising.
Experience with SEO and creating organic content strategies.
Bachelor's degree in marketing or a related field is preferred.
Highly analytical mindset and the ability to handle multiple vendors and data-driven decisions.
Growth Opportunity:
We believe in developing our team from within. This role offers a clear path to grow into a Marketing Director position and potentially a senior executive leadership role. You'll have the chance to work closely with the CEO and leadership team, contributing to a company whose mission is to deliver a worry-free remodeling experience and become the most friendly, revered, and referred window and door company in the industry.
$84k-104k yearly 3d ago
Marketing Director - Creative Strategy & Brand Leadership
Bhired
Product marketing manager job in New York, NY
A media company in New York is seeking an experienced Marketing Director to lead their marketing strategy and develop innovative campaigns. The ideal candidate will have a strong creative vision and proven experience in marketing strategy and creative direction. Responsibilities include overseeing brand positioning, collaborating with teams, and utilizing design and video editing skills. The role offers a salary range of $85k to $120k per year.
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$85k-120k yearly 4d ago
Product Lead, Node Services
Alchemy Insights, Inc.
Product marketing manager job in New York, NY
Our Mission
Our mission is to bring web3 to a billion people, by providing builders with the tools they need to build exceptional onchain products. Alchemy is the only complete developer platform that offers the powerful APIs, SDKs, and tools necessary to build and scale onchain apps and rollups.
Our infrastructure powers 70% of the top web3 teams, 90%+ of web2 companies building in web3 and 100+ million end users. Our customers include top web3 brands like Polymarket, OpenSea, Circle, WorldCoin, as well as major global brands like Shopify and Adobe.
The Alchemy team draws from decades of deep expertise in massively scalable infrastructure, AI, and blockchain from leadership roles at leading companies and universities like Google, Microsoft, Facebook, Stanford, and MIT.
We're backed by the world's leading VCs and institutions, including: Lightspeed, Silver Lake, a16z, Coatue, Pantera, Addition, Stanford University, Coinbase, and Charles Schwab, among others.
The Role
We are seeking a Product Lead to own and guide the direction of our Node Services product vertical to help us improve the way millions of people interact with blockchains every day. Our Node Services team manages billions of API requests a day and is a critical piece of infrastructure supporting the entire blockchain ecosystem. Working with an absurdly talented engineering, product and go-to-market team, you'll leverage your leadership, analytical and technical skills to craft and execute a strategic roadmap for the most fundamental team at all of Alchemy.
Responsibilities
Set the strategic roadmap for Alchemy's largest, most impactful product and engineering team, informed by close relationships with our customers, quantitative analyses, and partnership with other internal teams at Alchemy
Work closely with our leadership (incl. CEO, CTO, Head of Engineering, etc.) to execute on ambitious, space-changing initiatives
Manage a growing team of talented ProductManagers supporting the Node Services vertical
Provide input into long-term product strategy across Alchemy's products
Continuously raise our standard of product excellence by implementing industry best practices
What We're Looking For
6+ years of productmanagement experience
3+ years of People Management Experience
Productmanagement experience at a high growth startup
Productmanagement experience in developer tools or APIs at scale
Stellar written and verbal communication skills
Proven framework of listening to and understanding customers
Analytical skills to work with various types of unstructured data
Self-starter attitude and the ability to execute new ideas with autonomy
Know how to find the right balance between perfection and shipping quickly
Passion for blockchain technologies a plus
Previous founder experience a plus
More on The Role
Alchemy is committed to offering competitive compensation, including base salary as well as equity. Additionally, Alchemy offers comprehensive medical, dental, and vision coverage, as well as other benefits such as 401k and unlimited flexible time off.
The base salary range for this position is estimated to be between $135,000 - $350,000 annually. Please note this range reflects base salary only, and does not include bonus, equity, or benefits. Your salary will be determined by various factors, including relevant experience, skill set, qualifications, and other business needs.
$93k-135k yearly est. 2d ago
Founding Product Lead
Blue Signal
Product marketing manager job in New York, NY
Industry: Wireless Connectivity, Deep Tech, AI Job Type: Full-time Join a high-growth, venture-backed deep-tech startup on a mission to redefine how wireless networks are designed, monitored, and optimized. We are building a pioneering platform that blends AI, simulation, and wireless design into a single, unified system. As our first product leader, you will have a rare opportunity to define and own the product function from the ground up, working alongside exceptional engineers and visionary founders to build a truly category-defining solution.
Key Responsibilities
Product Vision & Strategy
Set the strategic direction for the platform, aligning cutting-edge wireless simulation and AI-driven automation with user needs.
Own the full product lifecycle, from ideation through launch, iterating quickly in an agile startup environment.
Translate complex customer use cases into intuitive, high-impact product features.
Customer Discovery & Research
Deeply understand the needs of network architects, enterprise teams, and telecom operators.
Map complete workflows across use cases such as network planning, performance monitoring, IoT fleet management, and automation.
Validate new features through user research, feedback loops, and hands-on customer collaboration.
Execution & Delivery
Write crisp product requirement documents (PRDs), prioritize backlogs, and lead product development cycles.
Collaborate closely with engineering and AI/ML teams to ensure product delivery is timely, scalable, and technically sound.
Drive the integration of intelligent automation and agentic workflows into the user experience.
Team Building & Leadership
As the first product hire, develop internal product processes such as discovery, roadmapping, and go-to-market coordination.
Act as a bridge between technical teams, customers, and executives, ensuring strong cross-functional alignment.
Grow and mentor a small, agile product team as the company scales.
Required Experience
5-10 years of total productmanagement experience, including 2+ years in a startup or early-stage company.
Deep understanding of wireless systems, including WiFi and/or cellular network design and monitoring.
Demonstrated success in building complex technical products (e.g., AI platforms, simulations, developer tools, or enterprise SaaS).
Proven ability to work directly with engineering teams on deeply technical feature sets.
Startup mindset: adaptable, hands-on, fast-learning, and comfortable navigating ambiguity.
Preferred Qualifications
Bachelor's degree in Computer Science, Electrical Engineering, or a related field.
Prior experience as the first or founding product hire at an early-stage company.
Familiarity with simulation technologies, agentic AI, or network performance analytics.
Exposure to geospatial systems or high-performance computing platforms.
Why You'll Love This Role
Own the product roadmap at a company that sits at the intersection of wireless, AI, and simulation.
Shape how the next generation of intelligent wireless networks are built and maintained.
Work in a high-impact, low-ego environment with top-tier engineering and leadership talent.
Help define a new product category with deep technology at its core.
This is more than a product leadership role-it's a chance to leave your mark on an industry poised for transformation.
About Blue Signal:
Blue Signal is an award-winning, executive search firm specializing in various specialties. Our recruiters have a proven track record of placing top-tier talent across industry verticals, with deep expertise in numerous professional services. Learn more at bit.ly/46Gs4yS
$93k-135k yearly est. 2d ago
Lifecycle and Customer Marketing Manager
Anrok, Inc.
Product marketing manager job in New York, NY
San Francisco, Salt Lake City, or New York City Anrok is the leading AI-driven tax automation platform enabling businesses to expand globally without compliance complexity. As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere.
Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels-so companies can focus on growth, not compliance.
Our customers include:
40% of Forbes Top 50 AI companies
20% of Forbes Top 100 Cloud companies
Top companies like Notion, Anthropic, and Cursor
We're making compliant digital commerce a reality for companies big and small, backed by over $50M from leading investors including Sequoia, Index, and Khosla Ventures.
We are seeking a data-driven Lifecycle and Customer MarketingManager to own our customer marketing strategy and lifecycle optimization. This role is critical to nurturing and converting prospects, and driving customer engagement, retention, and expansion through strategic marketing programs.
In this role, you will
Own lifecycle marketing strategy and execution, including auditing current campaigns, aligning cross-functional stakeholders on A/B test roadmaps, executing tests, and reporting on performance.
Develop comprehensive customer marketing programs to drive engagement and advocacy, including educational webinars, community events, case study development, referral campaigns, and customer recognition initiatives.
Co-own customer retention by working with sales activation and account management teams to map ideal customer onboarding journeys, identify pain points and opportunities, own improvement roadmaps, and project manage cross-team implementations.
Own HubSpot as the primary marketing automation platform, designing email campaigns, building workflows, and managing customer segmentation. Align cross-functional teams on customer segments and maintain differentiated communication strategies for each segment.
Track key customer metrics including churn rate, and align with cross-functional stakeholders to introduce new metrics such as customer satisfaction, NPS, etc. Own our online community presence with platforms such as G2 to help grow our total reviews and improve our rating/score.
Create customer-centric content and advocacy programs that turn satisfied customers into brand advocates and drive organic growth.
What excites us
5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing.
Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs.
Hands-on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics.
Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance.
Excellent project management skills with experience leading multi-stakeholder initiatives.
Strong communication skills and data-driven approach to marketing optimization.
What we offer
The equity upside of an early-stage startup with the product-market fit of a later-stage company.
Daily lunch and snacks for those working out of our office hubs.
Medical, dental, and vision insurance covered 100%.
One Medical membership covered, flexible sick benefits, and more.
Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
Annual team off-sites and in-person opportunities around our growing Anrok hubs.
Home office setup stipend to ensure you have the equipment you need to thrive at work.
At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week.
Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Anrok recruiters will only reach out via LinkedIn or email with an anrok.com domain. Any outreach claiming to be from Anrok via other sources should be ignored.
$85k-126k yearly est. 2d ago
Director, Global Product Marketing
Amika, LLC
Product marketing manager job in New York, NY
amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.
the job
as the Director, Global ProductMarketing, you'll play a critical role on the Global Brand Management Team, partnering with the Senior Director to build our product, portfolio, and 3-year innovation strategy to reinforce brand equity and achieve business objectives. You'll be the strategic lead and day-to-day driver behind productmarketing-balancing data, insights, and inspired by intuition - to shape the future of our pipeline.
this role manages and mentors two experienced productmarketingmanagers, guiding them with clarity, creativity, and care. You'll foster a culture of curiosity and accountability, helping your team grow while keeping them energized and focused. Reporting to the Senior Director, you'll also serve as the gatekeeper of global productmarketing, working cross-functionally to deliver a cohesive, high-impact innovation strategy across all amika channels and markets.
salary
$130,000 - $150,000 DEO + bonus
location
hybrid (must be based nyc + have the right to work in the US)
what you'll do PRODUCT, PORTFOLIO & INNOVATION STRATEGY
Shape and drive the creation of a 3-year innovation roadmap in collaboration with product development, that drives the business + reinforces brand equity, increasing the focus on global relevance + resonance with our key professional + consumer targets across all channels (professional/retail/dtc/international)
Maintain a big-picture mindset while obsessing over the details-ensuring our pipeline is strategically sound, emotionally resonant, and operationally feasible.
Lead with data + insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross functionally with international markets, sales, education, pro, regulatory + operations to deliver innovation + product optimizations. Support the execution of portfolio roadmap including product architecture, pricing strategy, + SKU management
Lead repackaging updates: Collaborate with sales, operations, marketing, creative and regulatory teams to strategically plan and execute updates to existing packaging. Optimize design, messaging, brand consistency, claims, costs and operational efficiency
PRODUCT INNOVATION
Partner with cross functional departments to develop and align on all new retail and professional product launches / reformulation / repackaging strategy, in line with brand, financial and sustainability goals that deliver on channel needs
Infuse innovation and encourage creativity + cross- department collaboration. Partner with product development and creative team on new product concepts, names, positioning and claims.
Partner with Marketing and sales teams to develop new product sizes and sampling strategies, in alignment with financial targets and core business strategies
Ownership of Stage Gate meetings: Oversee presentation of all new launches updates /proposals for both Retail and Professional to Management in monthly Stage Gate meeting. Leverage expertise of cross functional partners (finance, etc) to support presentation
Monitor, manage and optimize performance of new products once in the market, collaborating with GTM team to update toolkits / PDP copy as needed distributing to cross-functional teams
With cross functional team input, track and analyze amika product launch performance for key learnings and future application
CLAIMS & TESTING
In partnership with brand + regulatory, support development of a strategic brand claims roadmap that is relevant and ownable for amika
Work with product development and regulatory to develop desired product claims for efficacy testing and final claim list for each product launch. Partner with marketing + education to ensure claims address communication + retailer objectives.
Lead Concept/Panel/HUT/Claims testing initiatives and analysis for all launches to evolve and optimize claims and positioning as needed. Work with regulatory to ensure study methodology and questions are set up to capture our key learning priorities
FINANCE
Drive COGs analyses and propose suitable formula/packaging/sizing/pricing in accordance with financial objectives and consumer / professional expectation
Partner with finance on COGs and international pricing strategy to ensure financial viability on new projects
Partner with planning, sales & marketing teams to collect global volume estimates and project size of prize for new projects
ARTWORK
Oversee the timely completion of all artwork, working with creative, copy, ESG, legal and regulatory departments to ensure compliance. Manage the complexities of regional variants and translations
Cascade artwork to marketing and communication teams in time for all asset development and creative layouts
PRODUCT COMMUNICATION: LAUNCH TOOLKITS & PDP
Lead the development of best-in-class dynamic productmarketing presentations for internal and external use, in accordance with brand codes and aesthetic. Include the launch strategy/trends, product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales & Customer Service
Collaborate with global brand marketing on development of all GTM materials + copy, in partnership with editorial, creative and regulatory teams to ensure consistency of message across all marketing, packaging and PDP
Identify opportunities to update existing product communication to optimize consistency or claims
Oversee the availability of material for photography, including creation of comps
BRAND & MARKET ANALYTICS
In partnership with the productmarketingmanagers, analyze market trends and brand/product performance to inform innovation / portfolio decisions: conduct in depth market & competitive analysis to identify white space opportunities and develop unique product propositions based on market and category trends. Leverage findings from consumer insights, social listening, CRM data, sales
Closely monitor trends and new launch activity to Identify innovation opportunities for amika. Identify competitor best practices across all touch points, including product and packaging innovation, claims, sampling, and consumer experience
TEAM LEADERSHIP + MENTORSHIP
Lead and mentor two experienced productmarketingmanagers-providing strategic direction, coaching, and growth opportunities while ensuring they are empowered to own their lanes and succeed.
Foster a team culture rooted in curiosity, creativity, accountability, and continuous learning.
Champion team collaboration, encourage innovation, and help problem-solve roadblocks to ensure smooth and successful execution.
must haves
10+ years of relevant experience in ProductMarketing & Development within beauty, cosmetics, or personal care; haircare and/or professional brand experience strongly preferred.
Proven experience mentoring and managing high-performing productmarketers; able to inspire, challenge, and elevate seasoned talent.
3+ years of people management or supervisory experience.
Experience in professional services channels (salon, stylist, or education) is a plus but not required.
Bachelor's degree in marketing, Business, or a related field.
Proven expertise in global innovation, claims development, and product storytelling rooted in consumer and market insights.
Ability to synthesize data, insights, and creative vision into a compelling strategy-and confidently guide a cross-functional team toward execution.
Demonstrated ability to provide clear and concise direction, delegate effectively, and balance execution with developing talent to deliver high-quality products.
Strong business acumen and analytical thinking, with proficiency in marketing analytics tools and Microsoft Office (especially Excel and PowerPoint).
Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, and Education teams.
Creative thinker with a passion for culture, trends, and innovation.
Entrepreneurial, proactive mindset with the ability to build scalable processes, navigate ambiguity, and thrive in fast-paced environments.
Proficient in project management and collaboration tools such as Asana, Slack, and SharePoint.
ready to apply
please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!
#J-18808-Ljbffr
$130k-150k yearly 4d ago
Director, Global Product Marketing
Amika
Product marketing manager job in New York, NY
amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome TM.
the job:
as the Director, Global ProductMarketing, you'll play a critical role on the Global Brand Management Team, partnering with the Senior Director to build our product, portfolio, and 3-year innovation strategy to reinforce brand equity and achieve business objectives. You'll be the strategic lead and day-to-day driver behind productmarketing-balancing data, insights, and inspired by intuition - to shape the future of our pipeline.
this role manages and mentors two experienced productmarketingmanagers, guiding them with clarity, creativity, and care. You'll foster a culture of curiosity and accountability, helping your team grow while keeping them energized and focused. Reporting to the Senior Director, you'll also serve as the gatekeeper of global productmarketing, working cross-functionally to deliver a cohesive, high-impact innovation strategy across all amika channels and markets.
salary: $130,000 - $150,000 DEO + bonus
location: hybrid (must be based nyc + have the right to work in the US)
what you'll do:
PRODUCT, PORTFOLIO & INNOVATION STRATEGY
Shape and drive the creation of a 3-year innovation roadmap in collaboration with product development, that drives the business + reinforces brand equity, increasing the focus on global relevance + resonance with our key professional + consumer targets across all channels (professional/retail/dtc/international)
Maintain a big-picture mindset while obsessing over the details-ensuring our pipeline is strategically sound, emotionally resonant, and operationally feasible.
Lead with data + insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross functionally with international markets, sales, education, pro, regulatory + operations to deliver innovation + product optimizations. Support the execution of portfolio roadmap including product architecture, pricing strategy, + SKU management
Lead repackaging updates: Collaborate with sales, operations, marketing, creative and regulatory teams to strategically plan and execute updates to existing packaging. Optimize design, messaging, brand consistency, claims, costs and operational efficiency
PRODUCT INNOVATION
Partner with cross functional departments to develop and align on all new retail and professional product launches / reformulation / repackaging strategy, in line with brand, financial and sustainability goals that deliver on channel needs
Infuse innovation and encourage creativity + cross- department collaboration. Partner with product development and creative team on new product concepts, names, positioning and claims.
Partner with Marketing and sales teams to develop new product sizes and sampling strategies, in alignment with financial targets and core business strategies
Ownership of Stage Gate meetings: Oversee presentation of all new launches updates /proposals for both Retail and Professional to Management in monthly Stage Gate meeting. Leverage expertise of cross functional partners (finance, etc) to support presentation
Monitor, manage and optimize performance of new products once in the market, collaborating with GTM team to update toolkits / PDP copy as needed distributing to cross-functional teams
With cross functional team input, track and analyze amika product launch performance for key learnings and future application
CLAIMS & TESTING
In partnership with brand + regulatory, support development of a strategic brand claims roadmap that is relevant and ownable for amika
Work with product development and regulatory to develop desired product claims for efficacy testing and final claim list for each product launch. Partner with marketing + education to ensure claims address communication + retailer objectives.
Lead Concept/Panel/HUT/Claims testing initiatives and analysis for all launches to evolve and optimize claims and positioning as needed. Work with regulatory to ensure study methodology and questions are set up to capture our key learning priorities
FINANCE
Drive COGs analyses and propose suitable formula/packaging/sizing/pricing in accordance with financial objectives and consumer / professional expectation
Partner with finance on COGs and international pricing strategy to ensure financial viability on new projects
Partner with planning, sales & marketing teams to collect global volume estimates and project size of prize for new projects
ARTWORK
Oversee the timely completion of all artwork, working with creative, copy, ESG, legal and regulatory departments to ensure compliance. Manage the complexities of regional variants and translations
Cascade artwork to marketing and communication teams in time for all asset development and creative layouts
PRODUCT COMMUNICATION: LAUNCH TOOLKITS & PDP
Lead the development of best-in-class dynamic productmarketing presentations for internal and external use, in accordance with brand codes and aesthetic. Include the launch strategy/trends, product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales & Customer Service
Collaborate with global brand marketing on development of all GTM materials + copy, in partnership with editorial, creative and regulatory teams to ensure consistency of message across all marketing, packaging and PDP
Identify opportunities to update existing product communication to optimize consistency or claims
Oversee the availability of material for photography, including creation of comps
BRAND & MARKET ANALYTICS
In partnership with the productmarketingmanagers, analyze market trends and brand/product performance to inform innovation / portfolio decisions: conduct in depth market & competitive analysis to identify white space opportunities and develop unique product propositions based on market and category trends. Leverage findings from consumer insights, social listening, CRM data, sales
Closely monitor trends and new launch activity to Identify innovation opportunities for amika. Identify competitor best practices across all touch points, including product and packaging innovation, claims, sampling, and consumer experience
TEAM LEADERSHIP + MENTORSHIP
Lead and mentor two experienced productmarketingmanagers-providing strategic direction, coaching, and growth opportunities while ensuring they are empowered to own their lanes and succeed.
Foster a team culture rooted in curiosity, creativity, accountability, and continuous learning.
Champion team collaboration, encourage innovation, and help problem-solve roadblocks to ensure smooth and successful execution.
must haves:
10+ years of relevant experience in ProductMarketing & Development within beauty, cosmetics, or personal care; haircare and/or professional brand experience strongly preferred.
Proven experience mentoring and managing high-performing productmarketers; able to inspire, challenge, and elevate seasoned talent.
3+ years of people management or supervisory experience.
Experience in professional services channels (salon, stylist, or education) is a plus but not required.
Bachelor's degree in marketing, Business, or a related field.
Proven expertise in global innovation, claims development, and product storytelling rooted in consumer and market insights.
Ability to synthesize data, insights, and creative vision into a compelling strategy-and confidently guide a cross-functional team toward execution.
Demonstrated ability to provide clear and concise direction, delegate effectively, and balance execution with developing talent to deliver high-quality products.
Strong business acumen and analytical thinking, with proficiency in marketing analytics tools and Microsoft Office (especially Excel and PowerPoint).
Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, and Education teams.
Creative thinker with a passion for culture, trends, and innovation.
Entrepreneurial, proactive mindset with the ability to build scalable processes, navigate ambiguity, and thrive in fast-paced environments.
Excellent written and verbal communication skills, including strong presentation development.
Proficient in project management and collaboration tools such as Asana, Slack, and SharePoint.
ready to apply?
please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!
How much does a product marketing manager earn in Brick, NJ?
The average product marketing manager in Brick, NJ earns between $82,000 and $150,000 annually. This compares to the national average product marketing manager range of $83,000 to $149,000.
Average product marketing manager salary in Brick, NJ