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  • Sr. Manager, Marketing National Client NYC

    Aramark 4.3company rating

    Product marketing manager job in New York, NY

    The Portfolio Group, under the Workplace Experience Group umbrella, delivers seamless experiences from the breakroom to the boardroom, providing a signature suite of services for each unique business portfolio. Our team builds partnerships that excel, creating experiences that break the mold, where convenience, consistency, and excellence are a given. One Partner. Infinite Solutions. We are seeking a senior, strategic Sr. Marketing Manager to lead marketing for a single high profile enterprise client with a national portfolio of 10 plus locations, anchored by a premier NYC headquarters. This role is designed for a marketer who is deeply experienced in serving high end, d clients and understands how hospitality, operations, and precision execution come together to deliver exceptional experiences. This leader owns the full customer journey, from boardroom to breakroom, developing and executing insight driven, operationally sound marketing strategies that elevate experience, drive revenue, and meet the expectations of a sophisticated client audience. The role requires a strong in office presence in NYC and regular travel to portfolio locations. This is an in office or travel only position. Compensation Data COMPENSATION: The Salaried rate for this position is $110,000.00 to $120,000.00. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark?s good faith and reasonable estimate of the compensation for this position as of the time of posting. BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all applicable laws, including, but not limited to all applicable Fair Chance Ordinances and Acts. For jobs in San Francisco, this includes the San Francisco Fair Chance Ordinance. Job Responsibilities End to End Customer and Guest Experience Strategy Own the marketing vision across the entire guest journey, delivering refined, relevant experiences spanning executive programs, amenities, cafes, and everyday dining Apply a white glove, client first mindset, ensuring every activation reflects premium standards, brand alignment, and exceptional attention to detail Translate customer behavior, site nuance, and service expectations into thoughtful, high impact marketing strategies across environments Marketing, Merchandising, and Experience Execution Lead quarterly and annual marketing planning across a 10 plus site national portfolio, balancing consistency with local relevance, seasonality, and emerging trends Develop and oversee elevated merchandising strategies that enhance presentation, storytelling, and sales performance Partner closely with Culinary to shape menu storytelling, launches, and experiential moments aligned to marketing calendars and operational realities Cross Functional and Client Partnership Serve as a key strategic partner to Culinary, Operations, and Finance, ensuring seamless execution and strong financial stewardship Maintain disciplined internal and client facing rhythms for planning, reviews, and performance tracking Manage and develop a direct report while acting as a high influence connector across teams, translating strategy into precise, executable plans Insight, Measurement, and Executive Communication Lead measurement and reporting strategy across sites, identifying trends, risks, and growth opportunities Deliver clear, polished, and visually compelling updates to senior client stakeholders and internal leadership Use data, guest feedback, and operational insights to continuously refine and optimize marketing efforts in line with evolving client expectations Qualifications 10 plus years of experience in strategic marketing, ideally within hospitality, food service, luxury retail, or complex operational environments Proven experience working with high end or enterprise clients who expect rigor, discretion, and elevated execution Deep understanding of hospitality operations, merchandising, guest experience, and attention to detail Demonstrated success leading complex cross functional initiatives with multiple stakeholders Strong executive presence with exceptional communication, storytelling, and organizational skills 5 plus years of people management experience, leading and developing high performing teams Comfort operating in fast moving, in person environments where real time problem solving is required Location and Travel Requirements NYC based role with a primary presence at the clients NYC headquarters In office Monday - Friday or traveling only, no remote option 50% or more travel to national portfolio locations based on needs of business Education About Aramark Our Mission Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law. About Aramark The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at ***************************** or connect with us on Facebook, Instagram and Twitter.
    $110k-120k yearly 1d ago
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  • Senior Product Marketing Manager

    Strava 3.5company rating

    Product marketing manager job in New York, NY

    Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. At Strava, we've got a mission to connect the world through movement, and we're committed to providing the endless motivation for athletes of all levels to live their best active life. To further this mission, we're looking for an experienced Product Marketing expert to join our ambitious Product Marketing team at a pivotal and exciting time for the organization. We're looking for an eager and adaptable leader who will make an immediate impact on the business, while helping to shape the future of our Product Marketing team and marketing excellence at Strava. In this role, you'll be responsible for working across teams including Product, Brand & Social Media, PR, Design, Growth Marketing, Partnerships, UX Research and Consumer Insights, and more to bring your vision for helping Strava's 120M+ athletes truly get the most out of their Strava experience to life. You'll serve as a key strategic partner to the Product team, using market insights, competitive intelligence, and customer research to influence product roadmap prioritization. Your market expertise will help shape feature development decisions, ensuring we build products that resonate with our diverse athlete community while driving business growth. You'll focus on marketing new and existing product features that reinforce the value of our progress, exploration, community, competition, and subscription features, while leading integrated marketing for some of our highest priority initiatives. You're excited about this opportunity because you: Are customer-obsessed. You'll become a company expert on consumer needs, motivations, and drivers of activation and retention. Have a strong marketing mind. You'll lead the development of messaging frameworks and positioning maps to guide marketing campaigns for target audiences. Drive product strategy through market insights. You'll conduct/collaborate on competitive analysis, market research, and customer segmentation to inform product decisions and identify white space opportunities. You know how to translate market intelligence into actionable product recommendations that influence roadmap planning. Think creatively and simplify the complex. Whether you're working with our software engineers to understand the value of machine learning for route recommendations or diving into data and insights to articulate the user problems they didn't even know they had, you're a master of getting the root of what makes a product awesome and how to convince users to care in simple, creative ways. Thrive in collaborative environments. You will work closely with our product, UX, analytics, and research teams to synthesize data and insights that inform the product roadmap and marketing plans and test the effectiveness of your marketing efforts. Are resourceful and action-oriented. You'll lead go-to-market plans supporting product priorities and new innovations and have a knack for finding and maximizing opportunities as they arise. You're comfortable operating in ambiguity and know how to develop an idea, get buy-in, and run point on making it happen. Build systems that scale. You're passionate about creating processes, templates, and frameworks that make the entire marketing organization more effective. You see beyond individual campaigns to build sustainable systems that support long‑term growth. What You'll Do: Taking an audience‑first approach, putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our users quickly, knowing what data to leverage and how to access and interpret it. Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and can rally a broad cross‑functional team to a unified vision. Weaving marketing expertise and creativity in order to bring great features to market in both proven and new ways. Leading cross‑functional initiatives as the marketing voice in product development, owning end‑to‑end project coordination across Product, Engineering, Design, Analytics, and Growth teams. You'll manage complex stakeholder relationships, facilitate alignment across diverse teams, and drive go‑to‑market strategies and tactics. Building scalable marketing systems and processes that enable the team to execute efficiently as Strava grows. You'll create repeatable go‑to‑market playbooks, establish marketing technology workflows, and develop measurement frameworks that can be leveraged across multiple product launches and feature rollouts. Embracing ambiguity and change, thriving in an ever‑evolving environment of business needs and priorities. What You'll Bring to the Team: A BA, MBA Preferred 8+ years of professional experience in B2C product marketing in a corporate or startup environment, preferably with a direct‑to‑consumer app‑based product Demonstrated experience leading cross‑functional teams and managing up to executive stakeholders, with a track record of building strong partnerships with Product Management, Engineering, Research and Design teams A proven track record of driving successful go‑to‑market launches that drive product adoption in a distinctive and memorable way while delivering impact to the bottom line Proven ability to create and document repeatable processes, playbooks, and frameworks that enable team efficiency and knowledge transfer across the organization Fluency with data, including market and segment sizing, forecasting, and marketing efficacy in partnership with Business Growth and Analytics teams Compensation Overview: At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market‑based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three zones based on a cost of labor index for that geographic area. We will determine the candidate's starting pay based on job‑related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner. Compensation: $170,000 - $185,000. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package during the hiring process. Why Join Us? Movement brings us together. At Strava, we're building the world's largest community of active people, helping them stay motivated and achieve their goals. Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you're shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact. When you join Strava, you're not just joining a company-you're joining a movement. If you're ready to bring your energy, ideas, and drive, let's build something incredible together. Strava builds software that makes the best part of our athletes' days even better. Just as we're deeply committed to unlocking their potential, we're dedicated to providing a world‑class, inclusive workplace where our employees can grow and thrive, too. We're backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we're expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together. Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy‑related condition, marital status, height and/or weight. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #J-18808-Ljbffr
    $170k-185k yearly 5d ago
  • Marketing Manager

    McClure Company 4.2company rating

    Product marketing manager job in Harrisburg, PA

    McClure Company is seeking a Marketing Manager to oversee marketing and brand promotion efforts. This position is responsible for identifying marketing strategies for the company and for developing, implementing, and executing strategic plans to generate new business leads and promote products and services. Key Responsibilities Develop comprehensive marketing plans and strategies aligned with business goals Conduct market research and analyze trends to identify new marketing opportunities Collaborate with senior management to set marketing budgets and objectives Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media, etc.) Coordinate with internal teams to develop compelling marketing materials Ensure consistent brand messaging and visual identity across all marketing channels Oversee content creation for marketing materials, including website content, blogs, press releases, and social media posts Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising Utilize web analytics tools to track and improve digital marketing performance Stay updated with the latest digital marketing trends and technologies Use data-driven insights to optimize marketing efforts Collaborate with the sales team to develop effective sales tools and materials Provide support in lead generation and customer acquisition efforts Plan and coordinate promotional events, trade shows, and conferences Manage event logistics, marketing materials, and post-event follow-up activities Build and maintain strong relationships with clients, partners, and key stakeholders Other duties as assigned Qualifications Bachelor's degree in Marketing or related field required Minimum 5 years of related marketing experience required Minimum 5 years of experience creating marketing plans and strategies, preferably in a commercial construction industry Excellent written and verbal communication skills, with the ability to create engaging content and presentations Excellent organizational and time management skills Proven ability to manage projects from concept to completion and work independently Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software/tools (e.g., Google Analytics, social media platforms)
    $61k-94k yearly est. 2d ago
  • Director, Product Manager, Aladdin

    Blackrock, Inc. 4.4company rating

    Product marketing manager job in New York, NY

    From its inception, BlackRock has been driven by a clear and purposeful mission. Over time, we refined our expression of that mission to what it is today: helping more people achieve financial well-being. This mission underscores our firm belief in B Product Manager, Director, Manager, Product Management, Leadership, Asset Manager
    $84k-122k yearly est. 8d ago
  • Director of Marketing

    The Highrise Group

    Product marketing manager job in New York, NY

    Director of Marketing - Real Estate / Architecture (Hybrid) Highrise, a Brooklyn-based Architecture, Expediting & Development firm, is seeking a Director of Marketing to lead branding, digital marketing, and lead generation. Requirements: 7+ years marketing experience (real estate preferred) Experience creating short-form videos (Reels, LinkedIn, Instagram, YouTube Shorts) Strong digital marketing, branding, and content skills Experience with websites, LinkedIn, email campaigns, and pitch materials Able to work independently and drive results Position Details: Full-time, hybrid schedule Competitive compensation Leadership role with growth potential 📍 Brooklyn, NY Email resume + brief intro
    $93k-155k yearly est. 3d ago
  • Global Product Marketing Director: Beauty & Innovation

    Amika, LLC

    Product marketing manager job in New York, NY

    A leading haircare company based in New York is seeking a Director of Global Product Marketing to drive innovation and product strategy. This role requires a strong background in product marketing with at least 10 years of experience, including experience in mentoring and managing teams. The ideal candidate will have a proven track record in developing compelling product narratives and will be involved in both creative and analytical aspects of the marketing strategy. This position offers a hybrid work environment and competitive salary. #J-18808-Ljbffr
    $115k-167k yearly est. 3d ago
  • VP of Performance Marketing

    Babbel-NYC

    Product marketing manager job in New York, NY

    Babbel is hiring an experienced performance marketing leader to join our team as a VP, Performance Marketing in our New York City office. This role will specifically drive Babbel's B2C Revenue in our key North American and European markets. About the Role Babbel is seeking a strategic, visionary, and hands-on VP of Performance Marketing to lead and scale our global acquisition efforts. In this pivotal role, you will define the roadmap for paid media across offline, digital, and emerging performance channels, driving revenue growth and other KPIs. You'll be responsible for shaping Babbel's growth trajectory, managing multi-million dollar budgets, and leading a high-performing team of marketers and analysts. This is a unique opportunity to have a significant impact at a mission-driven company, helping millions of people learn languages and connect across cultures. You Will Develop and execute Babbel's global performance marketing strategy, overseeing all paid acquisition channels (SEM, paid social, display, programmatic, affiliate, offline, and emerging platforms). Lead, inspire, and mentor a team of performance marketers, analysts, and channel specialists, fostering their growth while building a culture of innovation, collaboration, and accountability. Own the marketing budget for acquisition, optimizing spend to maximize ROI, efficiency, and growth targets. Meet KPIs for acquisition, retention, and LTV, leveraging advanced analytics to inform decision-making and reporting to executive leadership. Partner cross-functionally with CRM, Creative, Brand, Product, Data Analytics, and product-led growth teams. Drive experimentation and A/B testing across channels, identifying new opportunities for scale and efficiency. Stay ahead of industry trends, proactively identifying and implementing new platforms, technologies, and tactics. Represent Babbel externally with agencies, partners, and at industry events. You Have 10+ years of experience in performance marketing, growth, or digital acquisition, with at least 5 years in a leadership role at a high-growth consumer brand or tech company. Expertise managing large budgets ($50M+) across multiple paid channels, with a proven track record of delivering scalable, profitable growth. Deep analytical skills and experience with attribution modeling, marketing analytics, and data-driven decision-making. Demonstrated leadership in building, mentoring, and retaining high-performing teams. Strong communication skills, with the ability to influence at all levels and present to executive stakeholders. Proficiency with MarTech and AdTech platforms, including Google Ads, Meta, programmatic DSPs, and analytics tools. A bias for action, a growth mindset, and a passion for Babbel's mission. Nice to Have Experience in subscription-based, SaaS, or EdTech businesses. International marketing experience; interest in language-learning. Familiarity with CRM, lifecycle marketing, and retention strategies. Benefits Competitive salary and bonus; generous 401K program Comprehensive health, dental, and vision insurance Generous PTO and flexible work arrangements Professional development opportunities A diverse, inclusive, and mission-driven culture This position requires three days per week (T-Th) in Babbel's New York City office and an annual trip to Berlin. The reasonable annualized full-time salary for this role is $180,000 - $240,000. Placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level. Babbel is an equal opportunity employer committed to diversity and inclusion.
    $180k-240k yearly 8d ago
  • VP of Performance Marketing (DTC Jewelry)

    Accur Recruiting Services

    Product marketing manager job in New York, NY

    Our client is a high-growth direct-to-consumer (DTC) online jewelry brand with sales in the nine-digit range. They are a digitally-native company committed to innovative marketing strategies and continuous performance optimization. The organization prides itself on its dynamic, data-driven approach to customer acquisition and brand growth. Objective of the Role The VP of Performance Marketing will be a strategic leader responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition, revenue growth, and marketing efficiency. This role requires a hands-on executive who can manage substantial media budgets and transform data insights into actionable growth initiatives. Ideal Profile Our client seeks a sophisticated performance marketing executive with: A proven track record of leading digital marketing strategies in high-growth DTC environments Deep expertise in paid media channels and e-commerce marketing Exceptional analytical skills with the ability to derive meaningful insights from complex data sets A entrepreneurial mindset and demonstrated experience scaling marketing programs Strong leadership capabilities with excellent communication and collaboration skills Responsibilities The VP of Performance Marketing will: Develop and implement comprehensive performance marketing strategies across paid media channels Manage and optimize large-scale media budgets on platforms like Google, Meta, and other digital advertising ecosystems Design and execute multi-channel acquisition campaigns with a focus on efficiency and scalability Conduct continuous testing and optimization of marketing campaigns, creative assets, and messaging Collaborate closely with cross-functional teams, including creative, email/SMS, and product teams Identify and evaluate new customer acquisition channels and opportunities Build and maintain strategic vendor and partner relationships Create detailed performance reports and present strategic recommendations to executive leadership Drive innovation in creative production and marketing messaging Requirements Professional Experience 6+ years of performance marketing leadership in DTC e-commerce Proven expertise in media buying on Meta, Google, and other digital platforms Comprehensive knowledge of programmatic advertising, affiliate marketing, and lifecycle marketing channels Experience with advanced analytics, A/B testing, and multi-source data aggregation Prior startup experience highly preferred Appreciated previous experience: Aurate, BaubleBar, Blue Nile, Brilliant Earth, Catbird, Dorsey, Gemist, Gorjana, James Allen, Jean Dousset, Kendra Scott, Mejuri, Missoma, Monica Vinader, Oro, Rellery, Ring Concierge, Soko, Stone and Strand, The Clear Cut, Vrai, With Clarity Appreciated previous titles: VP of Marketing, CMO, Chief Marketing Officer, VP of Digital Marketing Skills and Competencies Exceptional data analysis and strategic planning abilities Proficiency in marketing technology and analytics tools Strong project management and prioritization skills Ability to thrive in a fast-paced, results-driven environment Advanced communication and interpersonal skills Goal-oriented with a commitment to continuous learning and improvement This role offers an exceptional opportunity for a high-caliber performance marketing executive to drive significant growth in a dynamic, digital-first organization.
    $142k-209k yearly est. 8d ago
  • VP of Marketing

    Airops

    Product marketing manager job in New York, NY

    AirOps helps brands get found and stay found in the AI era. As the first end-to-end content engineering platform, we give marketing teams the systems to win visibility across traditional and AI search with one durable advantage: quality. Thousands of marketers use AirOps to see how their brand shows up across the new discovery landscape, prioritize the highest-impact opportunities, and create accurate, on-brand content that earns citations from AI platforms and trust from humans. We are building the platform and profession that will equip a million marketers to lead the next chapter of marketing, where creativity and intelligent systems work together and quality becomes the strategy that lasts. AirOps is backed by Greylock, Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, Alt Capital, and more than a dozen top marketing leaders, with hubs in San Francisco, New York, and Montevideo. About the Role We're hiring our VP of Marketing to own the public stage as we define and win the emerging category of AI Search. You'll have a driver seat in shaping the conversation with CMOs, founders, and growth leaders about this emerging channel and the new stack and skillsets needed to win. You'll build an AI-native marketing team (current team is 5pp) that embeds quality and precision into the operating system of our entire GTM. And you'll be our chief storyteller, creating narratives that resonate in boardrooms, on main stages, across media, and in the way our customers redefine their careers with AirOps at the center. What You'll Own Category Creation & Evangelism:Establish AirOps as the defining company in this new category and serve as a public-facing pillar of our story: speaking at events, building executive-level relationships, and driving thought leadership around AI search. Storytelling at Scale:Architect a storytelling engine that converts complex ideas into clear, compelling narratives that scale across channels, from keynote talks and customer roundtables to viral LinkedIn threads and product launches. Product Marketing:Partner with Product and Sales to launch new offerings, sharpen positioning, and enable GTM teams. Brand: Build a brand that feels inevitable to win, yet welcoming and trustworthy to enterprise CMOs and startup growth leaders alike. Community: accelerate the movement we're creating around content engineering, expanding the tent for a whole new class of marketers. An AI-Native Marketing Team: Build a team that sets new standards for the adoption, creative application, and revenue impact of AI within marketing Qualifications 8+ years of B2B marketing or growth leadership experience, ideally in AI, SaaS, and/or category-defining startups. A proven public-facing leader: confident presenting on stage, shaping industry conversations, and building community. Track record of building high-performing teams and systems in high velocity environments. Demonstrated success in category design, demand generation, and product marketing. Deep curiosity about AI and a strong belief in its role as a marketing force multiplier. Exceptional storyteller with the ability to translate complex concepts into narratives that resonate with executives, operators, and the market at large. Willingness to travel 2-3 weeks per quarter. Our Guiding Principles Extreme Ownership Quality Curiosity and Play Make Our Customers Heroes Respectful Candor Benefits Equity in a fast-growing startup Competitive benefits package tailored to your location Flexible time off policy Parental Leave A fun-loving and (just a bit) nerdy team that loves to move fast!
    $142k-209k yearly est. 8d ago
  • Vice President of Marketing

    Arkadium 4.2company rating

    Product marketing manager job in New York, NY

    At Arkadium, our purpose is simple - to have fun while creating fun. For over 20 years, we've been behind some of the world's most-played games - from the classic Solitaire that came with Windows to hundreds of web and mobile games loved by millions of players worldwide. As a proud Evergreen business, our values of Fierce Drive, Positive Energy, and Living Full Lives guide everything we do. We're founder-led, privately held, and consistently recognized as a Best Place to Work - not your typical games company. The Opportunity We are looking for a strategic and hands-on VP (Head) of Marketing to lead the next era of Arkadium's growth. You'll own marketing strategy across all our products and platforms, driving user acquisition, brand amplification, and creative storytelling that inspires players and partners alike. This is a high-impact leadership role for someone passionate about gaming, brand, and data-driven growth. What You Will Do Lead the marketing strategy for all Arkadium games and digital products Define and manage budgets, KPIs, and growth targets Partner with the Executive and Product teams on go-to-market strategies and campaigns Drive profitable user acquisition and retention initiatives Oversee PR, communications, and awards strategy Lead market research and player insights to inform long-term decisions Partner with Analytics on A/B testing and reporting Strengthen and evolve the Arkadium brand across all channels Build, mentor, and grow a high-performing marketing team
    $150k-214k yearly est. 4d ago
  • Senior Manager, Growth Marketing

    AEG 4.6company rating

    Product marketing manager job in New York, NY

    ABOUT ELEVATE: Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people's precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world's most ambitious businesses across these sectors. Elevate's proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more. Our team of 400+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we've been up to, follow Elevate on X, LinkedIn, and Instagram. POSITION SUMMARY - SENIOR MANAGER, GROWTH MARKETINGElevate is seeking a Senior Manager, Growth Marketing to lead comprehensive marketing strategy and execution across multiple channels. The person in this role plays a vital role on the Elevate team supporting the One Times Square property. This role combines strategic leadership of biddable media with integrated marketing campaign management to drive brand awareness, customer engagement, and revenue growth for key client accounts. You'll oversee paid media strategy across search, social, and programmatic channels while managing full-funnel marketing campaigns that drive measurable business results. The ideal candidate will be a forward-thinking, results-driven leader who combines deep technical expertise in performance marketing with strategic vision. You'll be responsible for developing and executing integrated campaigns, managing and mentoring team members, and serving as a trusted advisor to clients. This role requires someone who can balance day-to-day tactical excellence with long-term strategic planning, effectively communicate complex strategies to stakeholders, and continuously identify opportunities to enhance performance and efficiency. This role is currently scoped at the Senior Manager level; however the final title may be calibrated up to Associate Director based on experience, qualifications and demonstrated impact. Responsibilities Strategic Leadership & Campaign Management Develop and lead overall customer acquisition marketing strategy, including digital, performance, and partnership marketing Lead strategy development and execution across paid search (Google), paid social (Meta, TikTok), and programmatic channels Oversee planning, development, execution, and performance tracking of integrated marketing campaigns across paid media, social media, email, PR, influencer marketing, and activations Serve as subject matter expert for new business pitches, contributing to strategy development and communicating Elevate's capabilities to prospects Performance/Growth Marketing & Optimization Manage and optimize full-funnel campaigns to achieve aggressive growth targets Analyze campaign performance data to identify trends, opportunities, and optimizations across platforms Develop and implement innovative testing frameworks to continuously improve media performance Implement and troubleshoot tracking solutions including pixel implementation, UTM parameter strategies, and conversion tracking Establish and track key marketing KPIs, providing regular reporting and performance insights to stakeholders Email Marketing & CRM Develop and execute comprehensive email marketing strategies to drive customer acquisition, engagement, and retention Create segmented email campaigns aligned with customer lifecycle stages and behavioral triggers Optimize email performance through A/B testing of subject lines, content, design, and send times Manage email marketing calendar and ensure alignment with broader campaign objectives Monitor deliverability, engagement metrics, and conversion rates to continuously improve email program performance Collaborate with data and analytics teams to leverage customer insights for personalized email experiences Team Leadership & Collaboration Manage and mentor a team of media specialists, fostering their growth and development while ensuring delivery of exceptional client work Partner with internal teams (data, creative, analytics, merchandising, product) to ensure campaigns are optimized for targeting, messaging, and performance Collaborate with cross-functional teams to ensure media strategies align with broader marketing objectives and creative direction Work closely with analytics teams to develop measurement frameworks that accurately capture media impact and ROI Client & Stakeholder Management Proactively manage client expectations and build trusted advisor relationships Translate complex media data into clear, actionable insights for clients and internal stakeholders Collaborate with sales, partnerships, operations, and creative teams to ensure alignment across all consumer touchpoints Represent Elevate professionally in all client interactions Budget & Resource Management Manage marketing budget, vendor relationships, and contract negotiations, ensuring all spend is efficient and ROI-positive Oversee media planning and buying efforts, including paid search, social, display, and programmatic Leverage customer data and market insights to develop targeted acquisition campaigns with optimal resource allocation QUALIFICATIONS: The qualifications below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, the ideal candidate will be able to perform each essential duty or possess the skills necessary to learn and implement them. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 5+ years of experience ideally in live events, hospitality, entertainment or destination marketing - with a focus in digital media with deep expertise in paid search, paid social, and programmatic advertising 2+ years of experience managing and developing team members Demonstrated success leading biddable media strategy for major brands Advanced knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and major DSP platforms Strong analytical skills with the ability to interpret complex data sets and derive meaningful insights Experience with media mix modeling, attribution, and testing methodologies Excellent client management and presentation skills Strategic thinker with the ability to connect media tactics to broader business objectives Proven track record of driving measurable results through innovative media approaches Ability to manage multiple priorities in a fast-paced environment Team-first attitude with high emotional intelligence and problem-solving capabilities Bachelor's degree in Marketing, Business, or related field (or equivalent experience) Google, Meta, and programmatic platform certifications preferred WORKING CONDITIONS: Working Environment: On-site in New York, NY Travel Requirements: Limited but requires flexible schedules, including weekends and holidays Position and Benefit Details: Anticipated Salary: $95K - $125K + bonus if eligible This role is currently scoped at the Senior Manager level; however the final title may be calibrated up to Associate Director based on experience, qualifications and demonstrated impact. Full Time, Non-Exempt Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more 401k Employer Match after meeting eligibility requirements 14 Paid Holidays Unlimited PTO This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in New York. An employee's pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at ***************** We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law. Job Questions: Do you currently have the unrestricted right to work in the US? Will you ever in the future need sponsorship for work authorization in the US?
    $89k-110k yearly est. 5d ago
  • Associate Product Marketing Manager

    Boiron USA

    Product marketing manager job in Newtown, PA

    Associate Product Marketing Manager at Boiron USA Hybrid Schedule - 3 days in office 2 from home. Must be able to commute to Newtown Square, PA What does Boiron Do? For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources. As a leader in the natural health and wellness space, Boiron offers solutions for common ailments such as cold, allergies, heartburn, muscle soreness and many more. You can find Boiron products in top retailers nationwide. What would you be doing as a Associate Product Marketing Manager? The Associate Product Manager supports the planning, execution, and analysis of marketing initiatives for assigned brands and categories. This role partners closely with the Senior Product Marketing Manager to help develop strategy, coordinate cross-functional activities, execute marketing tactics, and provide business insights that guide decision-making. The APM may manage smaller or primary brands or subsets of the portfolio with oversight, while contributing to innovation, sales support, and operational alignment. But what does this role really do? Brand & Portfolio Support Support the Senior Product Marketing Manager across all facets of brand planning, execution, and analysis. Assist with development of marketing strategies, calendars, and budgets for assigned categories under the senior product marketing manager's guidance. Brand Ownership Manage assigned brands or product subsets with oversight from the Senior Product Marketing Manager, ensuring day-to-day execution and alignment with brand strategy. Campaign & Channel Execution Partner with Public Relations, Social, Digital, and Creative teams to support execution of awareness-building and conversion-driving programs. Work with Sales teams to support development of channel-specific materials and retail activation. New Product Development Assist with new product development in partnership with global headquarters, tracking milestones and communicating progress internally. Contribute to development of launch materials, sales tools, and marketing assets. Project & Vendor Coordination Manage marketing material requests with the creative team; support operational coordination such as vendor tasks and materials updates. Market & Business Analysis Conduct marketplace, category, and sales analyses using internal and external tools; provide insights and recommendations to the team. Team Participation Serve as an active contributor in team discussions, providing informed points of view and supporting decisions with data. Other duties as assigned. You would be a great fit if you have the following... Education: Bachelor's degree in marketing, Advertising, or related field. Enthusiastic team player with a positive attitude; ability to work with various departments within the organization 3+ years of experience in Marketing, product management or brand management Experience with consumer-packaged goods is ideal but not required Self-starter capable of delivering on goals with minimal supervision Ability to stay organized and work on numerous projects concurrently Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required. Ability to travel domestic as needed. 5-6 trips annually, which may include overnight and/or weekend travel Work under deadline pressure and meet timelines. Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs. Ability to analyze, interpret, and disseminate information. Must demonstrate personal integrity & honesty.
    $86k-125k yearly est. 4d ago
  • Global New Product Development Sourcing Manager

    Zobility

    Product marketing manager job in Batavia, OH

    The Global New Product Development Sourcing Manager is responsible for leading sourcing and procurement strategies that support new product development, cost reduction initiatives, and operational excellence across global supply networks. This role oversees supplier selection, contract negotiation, and strategic sourcing activities for key manufacturing projects, ensuring cost, quality, and delivery objectives are met. The position plays a critical role in aligning sourcing strategies with business objectives, plant operations, and global supply chain initiatives to drive sustainable growth and profitability. Essential/Key Functions: Develop and execute project sourcing strategies to support new product launches, capital investments, and process improvement initiatives. Partner with engineering, operations, and plant leadership to define sourcing requirements for raw materials, components, and services. Identify, evaluate, and qualify global suppliers to ensure capability, capacity, and compliance with quality and safety standards. Negotiate contracts, pricing agreements, and long-term partnerships to drive cost savings and mitigate risk. Partner with Strategic Category Managers to align new suppliers with global category strategies. Work with Supplier Development team to successfully onboard new suppliers and ensure they meet Milacron expectations. Manage supplier performance through KPIs, scorecards, and regular business reviews. Lead cross-functional sourcing initiatives to optimize cost, improve supplier innovation, and ensure on-time delivery. Monitor market trends, supply chain risks, and commodity pricing to develop proactive sourcing strategies. Support plant operations by resolving supplier-related issues, managing escalations, and ensuring business continuity. Champion sustainability and ethical sourcing practices aligned with corporate responsibility goals. Provide leadership and mentorship to sourcing team members (if applicable). Competencies: Strategic Thinking & Business Acumen Negotiation & Influencing Skills Supplier & Stakeholder Relationship Management Data-Driven Decision Making Project Management & Execution Adaptability & Problem-Solving Minimum (Required) Qualifications: Bachelor's degree in Supply Chain Management, Business, Engineering, or related field (Master's preferred). 7+ years of procurement, sourcing, or supply chain management experience in a manufacturing environment. Strong negotiation, contract management, and supplier relationship management skills. Experience with global sourcing, supplier development, and risk mitigation. Knowledge of ERP/MRP systems and supply chain analytics tools. Excellent communication, project management, and cross-functional collaboration skills. Ability to work in a fast-paced environment with global stakeholders. Professional certifications (CPSM, CPIM, PMP, or similar) a plus.
    $99k-151k yearly est. 1d ago
  • Mgr, Advertising

    Fox & Roach/Trident Limited Partnership

    Product marketing manager job in Devon, PA

    Purpose of Job The Advertising Manager is responsible for the operational management of all advertising programs including new product development and enhancements to existing programs and vendor relations. Also responsible for championing key initiatives for product development, implementation, and ongoing training. Additionally, responsible for the production management of the Home Buyers Guide or other real estate magazines. Job Duties and Responsibilities (Essential Job Functions) Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations. Coordinate all advertising and print media within intended deadlines. Develop project plans, provide direction and coordinate project activities associated with advertising. (40%) Supervise staff to ensure that projects are done well and on time. Analyze staff needs to successfully carry out any new or existing programs. Establish and maintain a positive, healthy working atmosphere. Perform supervisory activities, including employee safety, selection and development of employees, employee counseling and motivation, and salary administration. Assist in the administration of the department budget and reporting the work performed within the department. (25%) Assist in design, production and implementation of all marketing programs and campaigns. (10%) Continually monitor and report to management on utilization of current and new advertising programs and provide the management team with regular participation updates. (10%) Ensure that all advertising and marketing programs are being adequately promoted in all communication mediums to the sales associates and consumers. (10%) Create support pieces for sales associates and management to promote utilization of existing programs. (5%) Perform any additional responsibilities as requested or assigned. (0 - 5%) Performance Expectations Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management. Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism. Establish and maintain positive and productive work relationships with all staff, customers and business partners. Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development. Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities. Qualifications Education: Bachelor's degree in marketing, communications, business administration or related field; or equivalent work experience. Experience: Two years of advertising experience, with an emphasis in print media. Experience in a senior technical/leadership role. Knowledge and Skills: Strong personal computer skills; proficiency in PowerPoint and Word. Effective oral and written communication skills, including presentation skills. Effective interpersonal skills and leadership abilities. Effective analytical, problem-solving and decision-making skills. Project management skills; ability to prioritize and handle multiple tasks and projects concurrently. Ability to work within tight deadline environment. We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP) Equal Opportunity Employer
    $60k-94k yearly est. 5d ago
  • Product Lead, Chain Services

    Alchemy Insights, Inc.

    Product marketing manager job in New York, NY

    Our Mission Our mission is to bring web3 to a billion people, by providing builders with the tools they need to build exceptional onchain products. Alchemy is the only complete developer platform that offers the powerful APIs, SDKs, and tools necessary to build and scale onchain apps and rollups. Our infrastructure powers 70% of the top web3 teams, 90%+ of web2 companies building in web3 and 100+ million end users. Our customers include top web3 brands like Polymarket, OpenSea, Circle, WorldCoin, as well as major global brands like Shopify and Adobe. The Alchemy team draws from decades of deep expertise in massively scalable infrastructure, AI, and blockchain from leadership roles at leading companies and universities like Google, Microsoft, Facebook, Stanford, and MIT. We're backed by the world's leading VCs and institutions, including: Lightspeed, Silver Lake, a16z, Coatue, Pantera, Addition, Stanford University, Coinbase, and Charles Schwab, among others. About The Role: We are seeking a Product Lead to own the direction of our Chain Services team. Today, this team helps blockchain developers create, customize and launch their own blockchains using Rollups. Our Rollups product has already seen incredible early traction, powering hundreds of millions of dollars in economic value for chains like Worldchain (founded by Sam Altman), Shape, Geist. Rollups are the widely accepted endgame for how Ethereum, and EVM blockchains reach massive scale, so by leading the Alchemy Chain Services team you will be at the center of pushing forward Web3, and bringing the world on chain. Beyond that, Chain Services is a critical piece of the Alchemy Platform, and as it's leader you'll work closely with our founders, Head of Marketing, Head of Sales, and other cross-functional leaders to drive some of the most important outcomes for our company. What You'll Do: Set long-term strategy with company leadership (incl. CEO, CTO, Head of Engineering). Design and execute go-to-market plan for bringing Rollups to the world. Lead engagements with our customers, including top Web3 and Web2 enterprises adopting rollups. Shape product roadmaps & requirements based on deep collaboration with customers and partners like Optimism and Arbitrum. Evangelize Alchemy's Chain Services through industry thought leadership. Grow the Chain Services team 5-10x over the next year to meet the needs of a rapidly growing market What We're Looking For: Previous founder or experience leading a high growth, 0→1 product. 5+ years of experience working closely with customers (user interviews, product led sales, etc.). 2+ years of experience in web3 / crypto. Deep technical expertise through experience with developer products as a Product Manager, direct experience in Software Engineering, or a technical degree. Stellar written and verbal communication skills. 3+ years of people management experience preferred. Benefits and Perks Medical, Dental, & Vision HSA and FSA Plans Fertility Benefits Gym Reimbursement ️ Home Office Build-out Budget In-Office Group Meals ️ Wellbeing & Mental Health Perks Company Sponsored Conferences & Events Alchemy is committed to offering competitive compensation, including base salary as well as equity. Additionally, Alchemy offers comprehensive medical, dental, and vision coverage, as well as other benefits such as 401k and unlimited flexible time off. The base salary range for this position is estimated to be between $135,000 - $350,000 annually. Please note this range reflects base salary only, and does not include bonus, equity, or benefits. Your salary will be determined by various factors, including relevant experience, skill set, qualifications, and other business needs.
    $93k-135k yearly est. 8d ago
  • Founding Product Lead

    Blue Signal

    Product marketing manager job in New York, NY

    Industry: Wireless Connectivity, Deep Tech, AI Job Type: Full-time Join a high-growth, venture-backed deep-tech startup on a mission to redefine how wireless networks are designed, monitored, and optimized. We are building a pioneering platform that blends AI, simulation, and wireless design into a single, unified system. As our first product leader, you will have a rare opportunity to define and own the product function from the ground up, working alongside exceptional engineers and visionary founders to build a truly category-defining solution. Key Responsibilities Product Vision & Strategy Set the strategic direction for the platform, aligning cutting-edge wireless simulation and AI-driven automation with user needs. Own the full product lifecycle, from ideation through launch, iterating quickly in an agile startup environment. Translate complex customer use cases into intuitive, high-impact product features. Customer Discovery & Research Deeply understand the needs of network architects, enterprise teams, and telecom operators. Map complete workflows across use cases such as network planning, performance monitoring, IoT fleet management, and automation. Validate new features through user research, feedback loops, and hands-on customer collaboration. Execution & Delivery Write crisp product requirement documents (PRDs), prioritize backlogs, and lead product development cycles. Collaborate closely with engineering and AI/ML teams to ensure product delivery is timely, scalable, and technically sound. Drive the integration of intelligent automation and agentic workflows into the user experience. Team Building & Leadership As the first product hire, develop internal product processes such as discovery, roadmapping, and go-to-market coordination. Act as a bridge between technical teams, customers, and executives, ensuring strong cross-functional alignment. Grow and mentor a small, agile product team as the company scales. Required Experience 5-10 years of total product management experience, including 2+ years in a startup or early-stage company. Deep understanding of wireless systems, including WiFi and/or cellular network design and monitoring. Demonstrated success in building complex technical products (e.g., AI platforms, simulations, developer tools, or enterprise SaaS). Proven ability to work directly with engineering teams on deeply technical feature sets. Startup mindset: adaptable, hands-on, fast-learning, and comfortable navigating ambiguity. Preferred Qualifications Bachelor's degree in Computer Science, Electrical Engineering, or a related field. Prior experience as the first or founding product hire at an early-stage company. Familiarity with simulation technologies, agentic AI, or network performance analytics. Exposure to geospatial systems or high-performance computing platforms. Why You'll Love This Role Own the product roadmap at a company that sits at the intersection of wireless, AI, and simulation. Shape how the next generation of intelligent wireless networks are built and maintained. Work in a high-impact, low-ego environment with top-tier engineering and leadership talent. Help define a new product category with deep technology at its core. This is more than a product leadership role-it's a chance to leave your mark on an industry poised for transformation. About Blue Signal: Blue Signal is an award-winning, executive search firm specializing in various specialties. Our recruiters have a proven track record of placing top-tier talent across industry verticals, with deep expertise in numerous professional services. Learn more at bit.ly/46Gs4yS
    $93k-135k yearly est. 8d ago
  • Director, Global Product Marketing

    Amika

    Product marketing manager job in New York, NY

    amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome TM. the job: as the Director, Global Product Marketing, you'll play a critical role on the Global Brand Management Team, partnering with the Senior Director to build our product, portfolio, and 3-year innovation strategy to reinforce brand equity and achieve business objectives. You'll be the strategic lead and day-to-day driver behind product marketing-balancing data, insights, and inspired by intuition - to shape the future of our pipeline. this role manages and mentors two experienced product marketing managers, guiding them with clarity, creativity, and care. You'll foster a culture of curiosity and accountability, helping your team grow while keeping them energized and focused. Reporting to the Senior Director, you'll also serve as the gatekeeper of global product marketing, working cross-functionally to deliver a cohesive, high-impact innovation strategy across all amika channels and markets. salary: $130,000 - $150,000 DEO + bonus location: hybrid (must be based nyc + have the right to work in the US) what you'll do: PRODUCT, PORTFOLIO & INNOVATION STRATEGY Shape and drive the creation of a 3-year innovation roadmap in collaboration with product development, that drives the business + reinforces brand equity, increasing the focus on global relevance + resonance with our key professional + consumer targets across all channels (professional/retail/dtc/international) Maintain a big-picture mindset while obsessing over the details-ensuring our pipeline is strategically sound, emotionally resonant, and operationally feasible. Lead with data + insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross functionally with international markets, sales, education, pro, regulatory + operations to deliver innovation + product optimizations. Support the execution of portfolio roadmap including product architecture, pricing strategy, + SKU management Lead repackaging updates: Collaborate with sales, operations, marketing, creative and regulatory teams to strategically plan and execute updates to existing packaging. Optimize design, messaging, brand consistency, claims, costs and operational efficiency PRODUCT INNOVATION Partner with cross functional departments to develop and align on all new retail and professional product launches / reformulation / repackaging strategy, in line with brand, financial and sustainability goals that deliver on channel needs Infuse innovation and encourage creativity + cross- department collaboration. Partner with product development and creative team on new product concepts, names, positioning and claims. Partner with Marketing and sales teams to develop new product sizes and sampling strategies, in alignment with financial targets and core business strategies Ownership of Stage Gate meetings: Oversee presentation of all new launches updates /proposals for both Retail and Professional to Management in monthly Stage Gate meeting. Leverage expertise of cross functional partners (finance, etc) to support presentation Monitor, manage and optimize performance of new products once in the market, collaborating with GTM team to update toolkits / PDP copy as needed distributing to cross-functional teams With cross functional team input, track and analyze amika product launch performance for key learnings and future application CLAIMS & TESTING In partnership with brand + regulatory, support development of a strategic brand claims roadmap that is relevant and ownable for amika Work with product development and regulatory to develop desired product claims for efficacy testing and final claim list for each product launch. Partner with marketing + education to ensure claims address communication + retailer objectives. Lead Concept/Panel/HUT/Claims testing initiatives and analysis for all launches to evolve and optimize claims and positioning as needed. Work with regulatory to ensure study methodology and questions are set up to capture our key learning priorities FINANCE Drive COGs analyses and propose suitable formula/packaging/sizing/pricing in accordance with financial objectives and consumer / professional expectation Partner with finance on COGs and international pricing strategy to ensure financial viability on new projects Partner with planning, sales & marketing teams to collect global volume estimates and project size of prize for new projects ARTWORK Oversee the timely completion of all artwork, working with creative, copy, ESG, legal and regulatory departments to ensure compliance. Manage the complexities of regional variants and translations Cascade artwork to marketing and communication teams in time for all asset development and creative layouts PRODUCT COMMUNICATION: LAUNCH TOOLKITS & PDP Lead the development of best-in-class dynamic product marketing presentations for internal and external use, in accordance with brand codes and aesthetic. Include the launch strategy/trends, product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales & Customer Service Collaborate with global brand marketing on development of all GTM materials + copy, in partnership with editorial, creative and regulatory teams to ensure consistency of message across all marketing, packaging and PDP Identify opportunities to update existing product communication to optimize consistency or claims Oversee the availability of material for photography, including creation of comps BRAND & MARKET ANALYTICS In partnership with the product marketing managers, analyze market trends and brand/product performance to inform innovation / portfolio decisions: conduct in depth market & competitive analysis to identify white space opportunities and develop unique product propositions based on market and category trends. Leverage findings from consumer insights, social listening, CRM data, sales Closely monitor trends and new launch activity to Identify innovation opportunities for amika. Identify competitor best practices across all touch points, including product and packaging innovation, claims, sampling, and consumer experience TEAM LEADERSHIP + MENTORSHIP Lead and mentor two experienced product marketing managers-providing strategic direction, coaching, and growth opportunities while ensuring they are empowered to own their lanes and succeed. Foster a team culture rooted in curiosity, creativity, accountability, and continuous learning. Champion team collaboration, encourage innovation, and help problem-solve roadblocks to ensure smooth and successful execution. must haves: 10+ years of relevant experience in Product Marketing & Development within beauty, cosmetics, or personal care; haircare and/or professional brand experience strongly preferred. Proven experience mentoring and managing high-performing product marketers; able to inspire, challenge, and elevate seasoned talent. 3+ years of people management or supervisory experience. Experience in professional services channels (salon, stylist, or education) is a plus but not required. Bachelor's degree in marketing, Business, or a related field. Proven expertise in global innovation, claims development, and product storytelling rooted in consumer and market insights. Ability to synthesize data, insights, and creative vision into a compelling strategy-and confidently guide a cross-functional team toward execution. Demonstrated ability to provide clear and concise direction, delegate effectively, and balance execution with developing talent to deliver high-quality products. Strong business acumen and analytical thinking, with proficiency in marketing analytics tools and Microsoft Office (especially Excel and PowerPoint). Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, and Education teams. Creative thinker with a passion for culture, trends, and innovation. Entrepreneurial, proactive mindset with the ability to build scalable processes, navigate ambiguity, and thrive in fast-paced environments. Excellent written and verbal communication skills, including strong presentation development. Proficient in project management and collaboration tools such as Asana, Slack, and SharePoint. ready to apply? please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!
    $130k-150k yearly 8d ago
  • Associate Account Director/Account Director, Affiliate Marketing

    Acceleration Partners 4.3company rating

    Product marketing manager job in Philadelphia, PA

    Location: The Account Specialist, Affiliate Marketing position is a remote, work-from-home role, as are all positions at Acceleration Partners (a structure central to our culture and vision to change the work/life paradigm). Some travel is required for client meetings, internal meetings, conferences, and other events. The Role: The Account Director is a critical role at Acceleration Partners that's ideal for individuals who are excited about growing online brands and delivering exciting and innovative strategies that grow our clients and lead to ongoing success. This role is primarily focused on engaging directly with brands across our client portfolio, delivering the strong growth and outcomes that are expected of us on a consistent basis. This person will be heavily focused on building strong relationships with clients, understanding their business needs, and finding solutions to support them. They will thrive in a fast-paced environment and feel excited as new challenges come their way. They will oversee a portfolio of clients and be responsible for retaining and growing revenue across this group. In addition to delivering excellent outcomes for clients, this person will also be responsible for identifying and closing expansion opportunities for clients and will be called upon to help lead the pitching and winning of new business as a subject matter expert. The Account Director will work closely with our Program Directors to oversee large account teams and will be accountable for ensuring we are delivering outcomes at a high standard and in line with client needs. This person will have a demonstrated track record of embracing relationships, leveraging communication and interpersonal skills to build relationships based on trust and genuine partnership. Top 5 Job Responsibilities: Client Management and Engagement - Serves as the primary relationship manager for a portfolio of clients, working to earn client trust and encourage them to grow and retain. Engages heavily with client contacts, showing curiosity about their companies and striving to know the fundamentals of their businesses as well as they do. Excels at building relationships beyond the initial client contact, making in-roads with the client's marketing leadership and brokering relationships with C-Suite leaders when possible (CEO, CMO, VP of Marketing, etc). Builds strong rapport with client through both virtual and in-person touchpoints. Skilled at anticipating and proactively addressing client risks and opportunities and owns client-facing dialogue on risks and escalations. Strategic Thinking and Implementation - Develops forward-thinking strategies that wow our clients and encourage them to engage closely with AP. Ensure that high-potential account opportunities are proactively identified, pitched and optimized with client buy-in to capitalize on them. Regularly works with the account team to develop and execute innovative strategy, tactics, and efficiencies that meet and exceed channel and business objectives. Skilled at interpreting program data to identify risks and opportunities; readily uses data to make strategic decisions and sell clients on those decisions. Pushes the team to operate with a growth mindset and take calculated risks when needed. Shows an instinct to know when risks are worth taking for the good of the account and excels at selling client on new strategies. Can deliver and oversee high quality client outputs including QBRs, strategy planning decks, weekly calls and reporting. Market Innovation and Big Picture Thinking - Stays dialed into the latest industry developments, leveraging an understanding of new publisher models and trends to support clients effectively. Understands clients' industry/market trends and identifies how to capitalize on them and drive results for clients in any economic environment or business phase. Understands AP's role as a partner to clients and is adaptable to clients' changing business needs. Understands and regularly uses industry data and trends to pitch new opportunities to clients AP Revenue Accountability and Growth - Shows high accountability for reaching existing revenue targets and often exceeds those targets. Identifies potential expansion opportunities and leads the development, pitching and closing of those opportunities as well. Proactively monitors account renewals to ensure successful renewal rates and maximize opportunities. Has strong financial accountability, monitoring and achieving clients KPI's and goals. Possesses a clear understanding of AP's various services and market opportunities and proactively identifies those expansion opportunities. Shows comfort and confidence pitching expansion opportunities to clients, helping them understand why scope, geographic or service expansions will help them achieve their goals. Serves as an SME in new business pitches and participates heavily in the sales process to win new revenue. Lead, Coach and Influence - Although not responsible for direct management of teams, leads by influence and excels at driving an account team to get strong results. Coaches, guides and leads Account Managers and teams to understand and implement new strategies and respond to client needs and feedback. Works closely with Program Directors across the portfolio to ensure account teams are delivering strong program performance and generating excellent outcomes for clients. Works with Program Directors to identify necessary hiring profiles for senior account team members. Is comfortable with mixed-accountability and can influence strong performance without directly managing the team. QUALITIES OF THE IDEAL CANDIDATE: Enthusiasm for client delivery and engagement Enjoys the challenge of growing client programs and engagements Commercially astute, with strong negotiation skills Comfortable working across large teams with mixed accountabilities Comfortable coaching and leading teams without managing directly Self-starter with a strong internal motivation to hit and expand on revenue goals and targets Strong strategic planner; able to bring strategy to life to engage clients Excellent at thinking with the big picture in mind Innovative thinker with an enthusiasm to test new things Excellent written and oral communication skills Data-oriented; understands the value of data to drive decision making Has a deep understanding of the online industry and the levers to pull to bring success Displays accountability, always meeting deadlines and keeping commitments. Leads by example and knows how to collaborate and motivate team members in a remote environment Has confidence, poise, and eloquence in client meetings and difficult situations Thrives in a fast-paced environment and enjoys bringing order to chaos and sets the tone for the team Can overcome roadblocks and take a solution-oriented approach to challenges. BY 6 MONTHS... the Account Director is overseeing the strategic direction and outcomes of multiple affiliate programs. They have formed strong relationships with key client contacts and have a great understanding of their business and needs. They effectively coach team to get required results without stepping into the weeds by providing on-going positive and constructive feedback. They have a good working relationship with their Program Director and the teams they manage are running effectively delivering high Client Satisfaction Scores and good outcomes. BY 1 YEAR... the Account Director is delivering against their portfolio expansion targets and ensuring 90%-plus revenue retention within their current client base. Our clients lean on them as their strategic partner and feel excited about engaging with the work that is being delivered. Their clients love their Acceleration Partners team, all deliverables are A caliber, and Client Satisfaction Scores remain consistent at 8+ MINIMUM QUALIFICATIONS & SKILLS: 8 plus years of online marketing, e-commerce, or affiliate marketing experience required General understanding of affiliate marketing experience required (direct or indirect channel exposure at agency or inhouse) Proficiency in delivering compelling presentations, constructing impactful decks, and storytelling (or influencing a strategy) is essential. Experience of managing revenue targets a plus Experience of Data Analysis and effective use of data and insights to build strategies Knowledge of general affiliate tracking methodologies via platform partners (Radius by Impact, ShareASale, etc.) required Microsoft Office expertise- required Experience in an Agency or Client Service environment highly preferred Successful track record of increasing client spend through up-selling and expansion efforts is preferred WHY ACCELERATION PARTNERS? Acceleration Partners is the world's largest and first-to-market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, AP's global team of 300+ focuses on data-driven strategies that connect brands to the right consumers through affiliate and influencer All of our work is supported by APVision, our proprietary technology suite which leverages the largest dataset of any agency in the Partnership Marketing agency ecosystem. Serving over 200 brands-including household names like Amazon, Apple, Target, Google, Marriott, Coinbase, and Burberry-AP's diversified team is creating what's next in the industry by building high-performing partnership marketing programs. As the only truly integrated global partnerships agency, AP prides itself on being at the cutting edge of industry developments and leveraging proven expertise to deliver unique solutions for brands seeking sustainable growth. AP PERKS & BENEFITS - WHAT WE OFFER 100% remote work for everyone Group medical, dental, and vision coverage insurance (with opt-out benefits) 401K with matching Open Paid Time Off Summer & Holiday Wellness Breaks in July and December Volunteer and Birthday Time Off Focus Fridays Paid Parental Leave Benefits Wellness, Technology & Education Allowances Paid sabbatical leaves, donation matching, and more!! Target Salary is $100,000 - $130,000 + bonus, depending on location and experience. Benefits may vary based on employment status or country location. Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual's age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status. #LI-REMOTE *GLSDR* #LI-MG1
    $82k-113k yearly est. 8d ago
  • Lifecycle and Customer Marketing Manager

    Anrok, Inc.

    Product marketing manager job in New York, NY

    San Francisco, Salt Lake City, or New York City Anrok is the leading AI-driven tax automation platform enabling businesses to expand globally without compliance complexity. As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere. Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels-so companies can focus on growth, not compliance. Our customers include: 40% of Forbes Top 50 AI companies 20% of Forbes Top 100 Cloud companies Top companies like Notion, Anthropic, and Cursor We're making compliant digital commerce a reality for companies big and small, backed by over $50M from leading investors including Sequoia, Index, and Khosla Ventures. We are seeking a data-driven Lifecycle and Customer Marketing Manager to own our customer marketing strategy and lifecycle optimization. This role is critical to nurturing and converting prospects, and driving customer engagement, retention, and expansion through strategic marketing programs. In this role, you will Own lifecycle marketing strategy and execution, including auditing current campaigns, aligning cross-functional stakeholders on A/B test roadmaps, executing tests, and reporting on performance. Develop comprehensive customer marketing programs to drive engagement and advocacy, including educational webinars, community events, case study development, referral campaigns, and customer recognition initiatives. Co-own customer retention by working with sales activation and account management teams to map ideal customer onboarding journeys, identify pain points and opportunities, own improvement roadmaps, and project manage cross-team implementations. Own HubSpot as the primary marketing automation platform, designing email campaigns, building workflows, and managing customer segmentation. Align cross-functional teams on customer segments and maintain differentiated communication strategies for each segment. Track key customer metrics including churn rate, and align with cross-functional stakeholders to introduce new metrics such as customer satisfaction, NPS, etc. Own our online community presence with platforms such as G2 to help grow our total reviews and improve our rating/score. Create customer-centric content and advocacy programs that turn satisfied customers into brand advocates and drive organic growth. What excites us 5+ years of B2B SaaS marketing experience with focus on lifecycle marketing, customer marketing, or growth marketing. Proven track record of improving customer retention and driving revenue expansion through strategic marketing programs. Hands-on experience with HubSpot including segmentation, automation, A/B testing, and performance analytics. Strong analytical skills with experience tracking customer metrics, cohort analysis, and campaign performance. Excellent project management skills with experience leading multi-stakeholder initiatives. Strong communication skills and data-driven approach to marketing optimization. What we offer The equity upside of an early-stage startup with the product-market fit of a later-stage company. Daily lunch and snacks for those working out of our office hubs. Medical, dental, and vision insurance covered 100%. One Medical membership covered, flexible sick benefits, and more. Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with. Annual team off-sites and in-person opportunities around our growing Anrok hubs. Home office setup stipend to ensure you have the equipment you need to thrive at work. At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week. Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Anrok recruiters will only reach out via LinkedIn or email with an anrok.com domain. Any outreach claiming to be from Anrok via other sources should be ignored.
    $85k-126k yearly est. 8d ago
  • Product Marketing Manager

    Zurn Elkay Water Solutions Corporation

    Product marketing manager job in Erie, PA

    The Company Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow. Named by Newsweek as One of America's Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today's leading international suppliers of plumbing and water delivery solutions. Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you'll visit our website and learn more about Zurn Elkay at zurnelkay.com. If you're ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family! If you are a current employee, please navigate here to apply internally. The Product Marketing Manager II owns the upstream portion of the product journey to market by leading the product positioning and the development of the growth plan through new product development for the Drains product category. This position leads collaboration with cross-functional teams to create effective marketing campaigns and develop product positioning strategies that drive business growth Essential Job Functions * Develop and execute marketing growth plan for the Drains product category/business unit with insights from product management, channel marketing and sales, directly contributing to revenue growth targets. * Lead brand strategy for the Drains product category/business unit, including positioning, value proposition, and competitive differentiation. * Own new product launch execution from concept to market, including go-to-market strategy, messaging, and sales enablement tools. * Drive measurable business outcomes including market share growth, product adoption rates, and revenue contribution through strategic marketing initiatives. * Establish and track KPIs for marketing campaigns and product launches, ensuring data-driven decision making and accountability for results. * Lead cross-functional collaboration between product, marketing, sales, and creative teams to ensure alignment on market strategy and customer needs. * Establish and analyze market intelligence, including competitive benchmarks, customer insights, and industry trends to inform strategic decisions. Qualifications * Bachelor's degree in marketing, business or related field required. * 8+ years of experience in product, channel, or brand marketing, ideally with a focus on product marketing with experience driving go-to-market launches. Must have led multiple successful product launches and commercialization initiatives * Experience managing cross-functional projects with executive visibility * Proven experience working in a cross functional environment with engineering, operations, marketing, and sales. * Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe * Strong prioritization, organization, and project management skills * Ability to travel up to 25% Total Rewards and Benefits * Competitive Salary * Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance * Matching 401(k) Contribution * Health Savings Account * Up to 3 weeks starting Vacation (may increase with tenure) * 12 Paid Holidays * Annual Bonus Eligibility * Educational Reimbursement * Matching Gift Program * Employee Stock Purchase Plan - purchase company stock at a discount! THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions. Equal Opportunity Employer - Minority/Female/Disability/Veteran
    $87k-120k yearly est. Auto-Apply 25d ago

Learn more about product marketing manager jobs

How much does a product marketing manager earn in Erie, PA?

The average product marketing manager in Erie, PA earns between $75,000 and $139,000 annually. This compares to the national average product marketing manager range of $83,000 to $149,000.

Average product marketing manager salary in Erie, PA

$102,000

What are the biggest employers of Product Marketing Managers in Erie, PA?

The biggest employers of Product Marketing Managers in Erie, PA are:
  1. Zurn Elkay Water Solutions Corporation
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