Marketing Manager - Talent Brand
Product marketing manager job in Detroit, MI
As a Marketing Manager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success.
About the role
* Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives
* Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
* Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance
* Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans
* Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints
* Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities
* Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence
About you
Minimum Qualifications
* 5 years of brand management or marketing experience leading integrated campaigns, owning key channels and driving growth
* Bachelor's degree in marketing or a related field, or equivalent competency
* Knowledge of project management principles
* Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers and connecting big picture strategy to tactical execution
Preferred Qualifications
* Knowledge of the principles, practices and techniques of developing marketing strategies and driving brand growth
* Advanced knowledge in analyzing and interpreting marketing related data
* Experience with AI tools to deliver marketing excellence
* Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools.
What you'll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at **************************.
Easy ApplyUltrasound Service Product Manager
Product marketing manager job in Detroit, MI
SummaryThe Ultrasound product manager plays a key leadership role in driving and accelerating service growth through service product development and commercial activation excellence for Ultrasound products across the USCAN region, with a focus on all our Ultrasound products, customer service needs, and sales/delivery channels for Value Delivery and Value Creation. Leads New Service Introduction (NSI) coordination, including new product and enterprise digital solutions, internal and commercial readiness, and activation with USCAN Marketing that coincides with New Product Introductions. Leads and creates New Service Offerings for new Go-To-Market offerings that augment and/or replace legacy Service portfolio offerings for the Ultrasound and related Digital Solutions. Leads discussion and strategy regarding End of Service Lifecycle for concerned modalities.
GE Healthcare is a leading global innovator in medical technology and digital solutions. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.Job Description
Essential Responsibilities
Provide wing-to-wing leadership for the creation, development, and commercial activation of customer-facing service products and corresponding offerings related to the Ultrasound businesses and related Digital Solutions to increase GE Healthcare service contract capture rate/market share, and enable accelerated growth in targeted region, customer segment, or commercial channel. Focused on Offering Price, Share and Mix of Imaging Portfolio.
Drive and prioritize new service introduction and improvement requirements from global product, digital, and engineering teams, regional customers, and commercial teams based on customer value, industry trend, competitive landscape, growth dynamics, speed to market, technical roadmap, and return on investment. Collaborate with Marketing to drive effective value proposition and Key Opinion Leader development per market and segment needs by working with marketing teams.
Work with global product and global service teams on understanding new NPIs suitable for the USCAN market based on customer needs and market opportunity, then develop a go-to-market strategy considering commercial considerations such as channel, commercial training, quoting, and revenue recognition.
Work with marketing to conduct market research to discover customers' unmet needs and commercial opportunities. Utilizes understanding of industry trends to inform the decision-making process.
Manage the investment plan for Ultrasound and related Digital Solutions Portfolio for USCAN Service. Drive investment in what will be featured in offerings vs. new standalone offerings. Determine which offerings need dedicated Sales resources vs. which will use attachment selling and the existing sales team.
Drive effective roadmaps and commercial activation strategies to maximize resource utilization and growth outcome by identifying region best practices, integrating various customer-facing service products and offerings in the region, working with region commercial/operation leaders, driving data visibility, digital platform/tool scalability, and digital ecosystem level 1-4 support sustainability and process standardization.
Drive effective communication and activation plans with USCAN Marketing, Commercial Excellence, and Commercial Leadership teams. Work closely with the Training teams to ensure appropriate curriculum is in place for the commercial teams selling products and solutions across various channels.
Communicate complex messages and negotiate with internal stakeholders across functions with others to adopt a different point of view. Influence and negotiate with peers, product teams, support functions, as well as field commercial and delivery teams.
Growth Mindset: the ability to see commercial opportunities for Service and franchise business partners.
Developing specialized knowledge of the latest commercial developments in his own area and communication skills to influence others. Contributes towards strategy and policy development, and ensures delivery within his area of responsibility.
Interpret internal and external business challenges and recommend best practices to improve products, processes, and services.
Qualifications/Requirements
Bachelor's Degree in Marketing, Business Administration, or related field. 8+ years' experience in marketing, product management, or related field. Experience in a customer-facing role (Service, Sales, or Applications).
Leadership skills - Ability to lead teams and shape/lead growth vision and marketing strategy.
Team-oriented - ability to motivate and work well with diverse, cross-functional teams.
Excellent oral and written communication skills.
Strong analytical and process skills - Demonstrated ability to analyze and resolve problems, and effectively communicate the outcomes.
Demonstrated ability to lead and execute commercial programs and manage commercial projects go-to-market activities. Ability to document, plan, market, and monitor performance of commercial programs against measurable business goals.
Influencing skills - ability to motivate individuals and demonstrate organizational influence.
Ability to travel and willingness to work flexible hours to accommodate the needs of customers and sales teams.
Desired Characteristics
MBA or Master's degree in Marketing, Business Administration, or related field. 10+ years' experience in marketing, product marketing, or related field. Experience leading and developing teams. Deep marketing expertise in market & customer insights, product commercialization, and branding. Healthcare product/industry acumen. Innovation - develop new ideas through collaboration and execute on creative ideas. Established project management skills.
We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $122,400.00-$183,600.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Auto-ApplyGlobal Head of Digital Factory Solutions Go-to-Market
Product marketing manager job in Detroit, MI
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500 . Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
**Global Head of Digital Factory Solutions Go-to-Market**
The Global Head of Digital Factory Solutions Go-to-Market is a strategic role that partners with ServiceNow's customer-centric industry transformation sales teams, as well as other key functions across the company (e.g., marketing, product, customer success, implementation partners), to accelerate the growth of verticalized industry solutions focused on factory and industrial operations. This individual will closely align with our OT sales and product teams to seed and develop strategic opportunities that drive growth within our manufacturing customer base.
They will serve as the thought leader and subject matter expert for "ServiceNow in the Factory," supporting account teams, marketing, partners, and product groups to design, develop, market, and sell ServiceNow's Digital Factory solutions. These solutions aim to deliver real value by improving productivity and quality for our manufacturing customers.
**The Ideal Candidate Brings a Powerful Combination of:**
+ **Manufacturing industry experience** , acquired from working within a manufacturer (preferably supporting manufacturing, supply chain, or quality operations)
+ **Working knowledge of how technology, particularly AI** , can and should be leveraged to drive transformational change within a factory environment
+ **Customer-facing experience** in selling and delivering consulting services
+ **Go-to-Market experience** in an enterprise software company
This role will also align closely with our core and solution sales account teams in the Manufacturing vertical to develop strategic opportunities based on ServiceNow's Manufacturing Digital Factory industry solution. The successful candidate will build trusted relationships with customer and partner executives, collaborate with sales leaders, and contribute significantly to revenue growth in our manufacturing accounts globally.
**Key Areas of Responsibility:**
1. **Customer-Focused Pipeline Development:** Act as the industry expert for the Digital Factory solution by engaging with executives and senior leaders at industry events, executive business reviews, and similar forums. These activities should directly lead to new pipeline creation.
2. **Sales-Oriented Pipeline Progression:** Partner with account executives and teams to progress opportunities by integrating industry expertise into account strategies, engaging key decision-makers, and accelerating deal cycles by emphasizing business value and competitive differentiators.
3. **Partner Development & Execution:** Build and maintain relationships with Digital Factory-focused practices within strategic partners to drive awareness, enablement, solution positioning, and customer development-accelerating customer-centric pipeline priorities.
4. **Solution Design & Enablement:** Identify new factory-based use cases for ServiceNow solutions. Collaborate with marketing to design and package solutions that create tangible value for manufacturing customers, enabling transformation across all aspects of the Digital Factory.
5. **Business Analysis & Reporting:** Analyze the Digital Factory business to identify trends, needs, opportunities, and KPI movement. Use insights to inform customer engagement strategies and drive high-impact behaviors and results.
6. **Solution Demos & Innovation Showcases:** Work with marketing and partners to increase awareness of the Digital Factory solution by showcasing it at Partner Innovation Centers, industry trade shows, and ServiceNow customer events.
This individual must be hands-on-equally capable of crafting multi-year strategies and updating trackers with current opportunity statuses. They should thrive in a high-growth, fast-paced environment and maintain a clear strategic perspective while addressing immediate priorities.
A typical day includes brainstorming new go-to-market approaches, presenting at industry and customer-facing events as a Digital Factory SME, engaging with C-suite stakeholders, working with industry leaders and "Big Bet" account teams, and maintaining strong relationships with key partner leaders to support pipeline and growth.
**Key Internal Partnerships:**
+ Industry & Field Marketing
+ Field Sales and Solution Sales
+ Product Teams
+ Global Partner & Channel
+ Enablement
+ Industry Enterprise Architects
This leader will stay attuned to ServiceNow's global sales priorities, programs, and communications-advising on messaging, channels, and tactics to ensure the best outcomes for customers. We're seeking a high-energy, empathetic relationship-builder with a business-growth mindset and strong communication skills.
**To Be Successful in This Role, You Should Have:**
+ Experience integrating AI into workflows, decision-making, or problem-solving-e.g., using AI-powered tools, analyzing AI-driven insights, or automating processes
+ **10+ years of experience** in the manufacturing industry, with success guiding technology strategy, operations, and daily functions within a manufacturing organization
+ **5+ years of experience** in an IT/technology role at a manufacturing company
+ **5+ years at an enterprise software company** , serving manufacturing accounts as a Digital Factory SME or in business development, consulting, or a similar role
+ _OR_ **5+ years at a top-tier consulting firm** , driving operational transformation for manufacturing clients
+ Exceptional presentation skills (in-person, virtual, and C-level engagements)
+ Proven ability to build trusted advisor relationships with customers and internal sales teams
+ Strong influence and advisory skills with senior leadership across multiple departments
+ Experience producing thought leadership content for international audiences
+ Self-motivated, resourceful, and capable of prioritizing in a dynamic environment
+ Agile mindset and ability to lead through influence in a matrixed, distributed team environment
+ Demonstrated success achieving revenue targets in partnership with account sales teams
+ Excellent organizational and time management skills
+ Willingness to travel up to 30%
+ Bachelor's or Master's degree in Business, Technology, Engineering, or
For positions in this location, we offer a base pay of $146,400-$256,200 plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here (************************************************************************************************************************************* . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact ***************************** for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
Director of Product Marketing
Product marketing manager job in Ypsilanti, MI
Job Description
Director of Product Marketing
ONSITE ONLY / (near) Ann Arbor MI
Salary: $160-165k, Bonus up to 25% company equity
______________________________________________________
We are seeking a Director of Product Marketing to lead our client's channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. This role is responsible for building, enabling, and accelerating our client's partner network to ensure every channel partner is qualified, trained, supported, and positioned for long-term success.
Position Responsibilities:
Channel Partner Program Leadership
- Build, lead, and expand our channel partner ecosystem
- Identify, evaluate, and qualify new channel partners
- Develop and manage onboarding and ramp-up programs
- Create partner toolkits and track partner KPIs
Sales & Partner Enablement
- Create best-in-class sales enablement assets
- Lead product marketing programs and co-marketing initiatives
- Train internal teams and external partners
Product Strategy & Roadmap
- Partner with R&D and Executive Leadership to maintain a multi-year product roadmap
- Translate field and partner feedback into actionable product requirements
- Own product-level positioning, IP maintenance, and differentiation strategies
Go-to-Market (GTM) Ownership
- Own end-to-end GTM strategy for product offerings and specification pathways
- Build and execute launch plans
- Partner with Sales, R&D, and Executive Leadership on pricing, packaging, segmentation, and channel-specific offerings
Client Engagement & Market Intelligence
- Serve as a hands-on product expert
- Conduct ongoing market and competitive analyses
- Maintain a continuous feedback loop between channel partners, clients, R&D, Sales, and Marketing
Storytelling & Thought Leadership
- Shape our product narrative across channels
- Develop messaging frameworks, case studies, application notes, and thought-leadership content
Qualifications:
7-10 years of experience in product marketing, product management, or technical marketing, with at least 4+ years in building materials
Proven experience building and managing channel partner programs
Experience working directly with glaziers, fabricators, OEMs, or similar channel ecosystems strongly preferred
Exceptional storytelling and communication skills
Proficiency with Microsoft Office Suite; Adobe Creative Suite (especially InDesign or Illustrator) a plus
Thrives in high-growth, evolving environments and is comfortable shifting between strategic planning and hands-on execution
A passion for innovation and improving how buildings are designed, constructed, and operated
__________________________________________________________
To apply, please submit your resume and portfolio link/case studies for immediate consideration.
Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible. By applying for this position, you agree to be contacted by email or text message. Message and data rates may apply.
icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity
All applicants must complete and pass a drug screening and background check. Our process is a 10-panel drug screen which includes marijuana.
Brand Operations & Marketing Manager
Product marketing manager job in West Bloomfield, MI
Job Title: Brand Operations & Marketing Manager
About the Role We are looking for a dynamic and strategic Brand Operations & Marketing Manager to take ownership of our multi-brand presence across diverse markets. This leader will not only drive operational excellence but also elevate brand visibility through innovative marketing strategies, project execution, and creative oversight. You'll oversee field teams, manage cross-functional initiatives, and ensure every aspect of brand execution-sales growth, marketing, and in-market presence-runs seamlessly.
This is an opportunity to step into a high-impact leadership role where you'll influence growth, strengthen market position, and build lasting brand recognition.
What You'll Do
Lead & Inspire: Mentor and manage a team of Field Marketing Coordinators, setting clear performance goals and providing ongoing coaching to drive measurable success.
Operational Excellence: Oversee daily operations, streamline processes, and ensure consistent brand execution across all retail and distribution touchpoints.
Strategic Growth: Develop and execute business strategies that expand retail presence, grow market share, and increase sales across multiple product lines.
Marketing Leadership: Collaborate with internal teams to design and roll out brand campaigns, manage promotional calendars, and ensure field marketing aligns with overall brand vision.
Creative Oversight: Provide direction for minor graphic design projects, branded assets, and promotional materials to maintain consistency and quality across channels.
Data-Driven Insights: Utilize CRM data, sales reports, and market analysis to forecast trends, identify opportunities, and track ROI on marketing initiatives.
Relationship Management: Build and maintain strong partnerships with retail accounts, distributors, and key stakeholders to maximize impact in the marketplace.
Project Management: Lead cross-functional projects from concept to execution, ensuring deadlines, budgets, and goals are met.
What You Bring
Bachelor's degree in Marketing, Business, or related field.
7+ years of progressive experience in brand management, operations, or marketing leadership.
Demonstrated success overseeing multi-market teams and driving growth initiatives.
Strong background in both operational oversight and strategic marketing execution.
Working knowledge of CRM systems and data analysis for decision-making.
Hands-on experience in managing creative projects or minor graphic design assets (Adobe Suite, Canva, etc. preferred).
Excellent leadership, communication, and project management skills.
Willingness to travel as needed to support teams and brand activations.
Why Join Us?
Competitive base salary with quarterly performance-based bonuses.
Comprehensive health, dental, and vision insurance.
Opportunity to shape and grow multiple brands in expanding markets.
A collaborative environment where your operational expertise and creative input are valued equally.
Auto-ApplyMarketing Manager - Talent Brand
Product marketing manager job in Detroit, MI
As a Marketing Manager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success.
About the role
Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives
Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance
Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans
Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints
Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities
Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence
About you
Minimum Qualifications
5 years of brand management or marketing experience leading integrated campaigns, owning key channels and driving growth
Bachelor's degree in marketing or a related field, or equivalent competency
Knowledge of project management principles
Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers and connecting big picture strategy to tactical execution
Preferred Qualifications
Knowledge of the principles, practices and techniques of developing marketing strategies and driving brand growth
Advanced knowledge in analyzing and interpreting marketing related data
Experience with AI tools to deliver marketing excellence
Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools.
What you'll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage , which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.
Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at
**************************
.
Auto-ApplyProduct Manager Test Automation Platform
Product marketing manager job in Ann Arbor, MI
A&D Technology is a global supplier of test and simulation systems that are ideally suited for a wide range of applications, including conventional and hybrid-electric engine and powertrain testing, and vehicle development. Our solutions provide tools for test cell automation, simulation and centralized laboratory management. The open system architecture facilitates the easy integration of a broad range of test equipment and generated test data.
Our complete range of products includes:
* Data Acquisition and Control
* Combustion Analysis
* Laboratory Management
* Emissions Testing
* Simulation Systems
* Battery Test Systems
* Vehicle Dynamics
Job Description
As a Product Manager, you will be responsible for the test automation product planning and marketing. This includes managing the product throughout the useful lifecycle, gathering and prioritizing product, applications and customer requirements, defining the product vision, and working closely with engineering to deliver a winning and best in class product. You will also work with sales and other support groups to ensure revenue and customer satisfaction goals are met. The Technical Product Manager is responsible for ensuring that the product and marketing efforts support the company's overall strategy and goals.
Desired Skills and Experience
Requirements include:
•Coordinate product content and feature prioritization with other Product Management counterparts
•Develop Short term and Long Term product plan / roadmap
•Create and Execute Product Demonstrations
•Train and Support Sales Department
•New/Current Product
•Train the Trainer with latest product features
•Interface Drivers and Module definition product support (coordinate with Application Product Manager)
•Product Proposal Text Creation
•Assist QC/Tech Writing on new feature documentation and Use cases
•Define What/How/Why for new features (sample code etc.)
•Short Demo videos
•Definition of standard hardware configurations
•Expected minimum 3 face to face meetings with ADC counterpart (In Japan or US)
•Regular communication / Skype meetings with iTest Application Product Manager
•Customer Webex Presentations
Preferred experience includes:
•BS/MS in Mechanical or Electrical Engineering preferred
•Min 5 year experience in Testing or Test Cell Automation
•Prefer direct experience using or programming test automation software (iTest, Puma, Stars, Labview, etc)
Please Apply:
************************************************
Additional Information
All your information will be kept confidential according to EEO guidelines.
Please Apply following the link below:
************************************************
Brand & Product Communications Lead - GM Brand, Adjacencies & Planning
Product marketing manager job in Warren, MI
The **Lead, GM Brand and Adjacencies Communications** is a fully qualified communications professional responsible for leading strategic storytelling across a diverse set of business areas that are critical to GM's success. These include GM Brand, GM Envolve, Customer Care and Aftersales (CCA), CarBravo, Dealer and Sales Communications. This role requires strategic thinking, cross-functional collaboration, strong writing skills and the ability to manage complex communications initiatives. The ideal candidate is a proactive communicator with a passion for storytelling and a deep understanding of GM's business ecosystem.
**Key Responsibilities**
+ Lead the development and execution of communications strategies for GM Brand and GMs' business adjacencies, ensuring alignment with enterprise goals.
+ Serve as a subject matter expert and trusted partner to internal stakeholders across sales, marketing, legal, and agency teams.
+ Conduct research and story mining to uncover compelling narratives that support business priorities and brand positioning.
+ Manage multiple communications streams, ensuring timely, accurate, and strategic dissemination of information.
+ Contribute to internal and external communications, executive messaging, and cross-functional storytelling initiatives.
+ Oversee the development of content for digital platforms, events, and leadership communications.
+ Mentor junior team members and contribute to team development and collaboration.
+ Use data and insights to evaluate communications effectiveness and inform future strategies.
**Qualifications**
+ 6-8 years of experience in communications, brand strategy, or a related field.
+ Proven ability to lead complex initiatives and influence cross-functional teams.
+ Proven ability to secure earned media coverage and ability to cultivate relationships with journalists.
+ Strong writing, research, and strategic thinking skills.
+ Passion for storytelling and deep understanding of GM's business and brand.
+ Experience managing multiple priorities and working independently.
+ Familiarity with digital storytelling and internal communications tools.
\#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job may be eligible for relocation benefits.
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
**Benefits Overview**
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (************************************************************* .
**Non-Discrimination and Equal Employment Opportunities (U.S.)**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (********************************************* .
**Accommodations**
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company (**************************************************
**Our Culture**
**How we hire (************************************************
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Marketing Analytics Manager
Product marketing manager job in Detroit, MI
Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the
analysis of Marketing data using SAS
and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in
SAS
or other
statistical modeling
tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in
Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in
Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Senior Product Marketing Manager- AI Foundation
Product marketing manager job in Ann Arbor, MI
The application window is expected to close on 12/23/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States Meet the Team Cisco Security is seeking an experienced cybersecurity product marketing leader to join our dynamic team. We're looking for a passionate storyteller with deep insights into the rapidly evolving Artificial Intelligence (AI) security market. As a Product Marketing Manager for Foundation AI, you'll drive market adoption of our open source security models designed to accelerate SOC operations, enhance threat detection, and strengthen AI supply chain security. Your role will focus on converting model adoption into design partnerships and qualified business opportunities within enterprise security organizations.
At Cisco, you'll join a global, diverse, and adaptable team committed to innovation at scale. We blend the agility and excitement of a startup culture with the resources and stability of an established leader in enterprise security.
Your Impact
You will drive external-facing activities to ensure Foundation AI's market success. You will analyze the evolving AI security landscape, anticipate industry trends, and identify customer challenges around AI model deployment in security workflows. You will clearly articulate Cisco's unique differentiators in purpose-built security AI models, collaborate with sales, campaign, and customer success teams, and drive product visibility, adoption, and design partnerships that advance Cisco's leadership in AI-driven security.
Key Responsibilities:
* Develop Go-to-Market Strategy for new and existing products: Develop and execute the GTM strategy including identifying target markets, messaging, and positioning for Foundation AI's open source security models.
* Develop Core Product Positioning, Messaging, and Differentiators: Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of Cisco Security products, ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams.
* Enable Sales and Partners: Create impactful technical content, training materials, and collateral for sales and partner teams. Directly engage with customers, analysts, and industry experts on AI model capabilities and integration patterns. Act as a subject matter expert and thought leader at industry events focused on AI security and SOC operations.
* Conduct Market Research: Regularly analyze market trends, customer feedback, and competitor activities. Provide strategic insights to maintain product competitiveness.
* Influence Partners, including Executives: Clearly communicate complex AI concepts and technical capabilities to diverse stakeholders. Use analytical and problem-solving skills to provide data-driven recommendations on model adoption patterns and measure GTM success through design partnership acquisition and qualified lead generation.
Minimum Qualifications
* 10+ years in enterprise/b2b tech with at least 5 years of product management experience, including at least 3 in network security
* AI/ML product experience, including areas such as AI model development, training pipelines, model evaluation, and integration into enterprise workflows
* Experience with agentic AI systems, multi-agent architectures, and AI reasoning models
* Knowledge of SOC operations, security orchestration platforms, and threat detection workflows
* Bachelor's degree or equivalent experience in computer science or related fields
Preferred Qualifications
* Product marketing experience
* Product and market understanding of enterprise security
* Experience marketing open source AI/ML models or security tools
* Deep product and market understanding of enterprise security operations and AI supply chain security
* Experience with AI security trends, including generative AI, adversarial threats, model poisoning, governance, and compliance.
* Familiarity with Splunk ecosystem and SOC analyst workflows
* Understanding of model deployment considerations (on-premises, air-gapped environments, cloud)
* Familiarity with modern application security practices, including Kubernetes, DevOps, and DevSecOps.
* MBA
* Experience speaking publicly to an executive-level audience
* Strong project execution skills, attention to detail, and a risk-mitigation mentality
* Self-motivation and partnership a strive to find new and innovative solutions
* Excellent analytical, problem-solving, and reporting skills in customer-facing roles
* Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams
* Collaboration with internal and external partners.
Why Cisco?
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
The starting salary range posted for this position is $191,400.00 to $281,400.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
* 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
* 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
* Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
* Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
* 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
* Additional paid time away may be requested to deal with critical or emergency issues for family members
* Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
* .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
* 1.5% of incentive target for each 1% of attainment between 50% and 75%;
* 1% of incentive target for each 1% of attainment between 75% and 100%; and
* Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$191,400.00 - $323,600.00
Non-Metro New York state & Washington state:
$176,100.00 - $287,900.00
* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
Segment Manager
Product marketing manager job in Detroit, MI
Manage professional staff responsible for design and project construction
Direct and coordinate activities of project personnel to ensure project progresses on schedule and within prescribed budget
Assist subordinate supervisors in maintaining production on budget and schedule
Review project estimate or plan to determine schedule, estimated job cost, procedures for accomplishing project, staffing requirements, and allotment of available resources to various phases of project
Understand project documents ie: completeness or inadequacies.
Anticipate project needs with sufficient lead-time to avoid delay of production
Establishes work plan and staffing for each phase of project, work closely with Human Resources in recruitment efforts as necessary
Oversees coordination with project staff to outline work plans, assign duties, responsibilities, and scope of authority
Review status and modify schedules or plans as required and prepares project reports for management, owners, and subcontractors
Follow-up on directives to be continuously on the alert for situations that are not progressing productively and for opportunities to improve project performance
Confer with project personnel to provide technical advice and to resolve problems
Work closely with Company employees, project supervisors, owners, external teams, and support people to get commitments regarding PM's managerial and supervisory requests
Provide positive safety leadership to the project
Review field operation and ensure that the project provides a safe workplace
Coordinate the preparation and updating of the formal project construction schedule as required by the contract documents
Coordinate resource use with project superintendent; for example, craft assignment, crew sizes and project layout for offices, traffic flow, and material storage
Responsible for claims management and documentation
Coordinate material purchases, assure that subcontractor agreements are prepared and change orders are accurate and issued to owners, subcontractors, and suppliers
Develop, maintain business relationships and manage subcontractor, client/owner, engineers, JV partner(s), and unions if applicable
Maintain relationships with contracting agencies, executive management
Participate in project presentations to elected officials, general public, and other stake holders
Responsible for project closeout. Secure loose ends by finishing paperwork, obtaining retainages, supporting supervisors, and expediting claims
Debriefing of project to review all positive and negative aspects after completion
Able to confidently negotiate any & all matters on behalf of the JV as they relate to cost, schedule, & contract matters with Owner/Sub suppliers
Performs other related duties as required and assigned.
Assistant Product Manager, Health and Wellness
Product marketing manager job in Commerce, MI
HoMedics is a privately-owned multinational company headquartered in Commerce Township, Michigan. Over the past 35 years, HoMedics has grown into a world leader in developing, marketing and distributing personal care, wellness and consumer electronics products. The Company's products are sold under the HoMedics brand name, as well as other recognizable brands, including HMDX, Jam, Obusforme, Salter, Ellia, and House of Marley.
This success is attributable to innovation, speed to market, and depth/breadth of distribution. Growth has been both organic and through acquisitions. HoMedics extensive line of personal wellness products strives to promote overall well-being and create a healthy home environment that helps relax the body, renew the spirit, de-stress and simplify life. HoMedics has a full line of wellness products, including back, neck, foot and handheld massagers, sound spas, footbaths, essential oils and diffusers, humidifiers, air purifiers, blood pressure monitors, and more. The HoMedics brand is synonymous with innovation, especially in the massage category where the brand enjoys dominant market share.
HoMedics products are sold in more than 60 countries throughout North and South America, Central America, the Asia-Pacific region, Europe, Middle East and Africa, with North America representing 65% of the Company's revenues. Products are sold in brick and mortar and online retail across all channels of distribution including mass, specialty, department store, club and drug, as well as independent distributors. As a private, family-owned organization, culture is a very important part of the experience at HoMedics. The operating style is fast-paced, innovative, and commercially driven. Adequate structure, nimbleness, and speed to market are key attributes of the Company's culture and critical reason behind continued successes.
If you're someone who lights up at the idea of creating products that genuinely improve people's lives, helping them relax, sleep better, recover faster, or feel more balanced, this role is the perfect place to launch your product career.
As our Assistant Product Manager, you'll learn the full craft of product management from a team that builds best-selling wellness products. You'll get hands-on experience researching trends, shaping product ideas, working with global factory partners, collaborating with creatives, and helping turn concepts into real products people use every day.
This is the ideal role if you're curious, creative, organized, and excited to learn how great consumer products actually come to life.
What You'll Do
Learn the Product Lifecycle (By Actually Doing It)
Support Product Managers as products move from idea to prototype to production to launch.
Identify category trends, whitespace opportunities, and competitive insights.
Test prototypes, evaluate competitive products, and help shape product direction.
Collaborate Across the Company
Work daily with global manufacturing partners on samples, materials, timelines, and status updates.
Partner with Marketing to support packaging, product storytelling, brand voice, and launch planning.
Team with Sales to build product sell sheets, merchandising concepts, and coordinate samples.
Build Real Product Artifacts
Assist in developing packaging, instruction manuals, user-facing materials, and product collateral.
Maintain accurate product documentation, specs, timelines, trackers, and internal briefs.
Help organize and manage product samples: competitive items, prototypes, and development rounds.
Bring Fresh Ideas
Spot emerging wellness trends, technologies, and consumer behaviors.
Bring forward new product concepts or enhancements backed by insights.
Contribute creative problem-solving in a collaborative, supportive environment.
What You'll Gain
A clear path to Product Manager based on performance and skill development.
Ownership of small product projects early in your career.
Hands-on exposure to global manufacturing, sourcing, testing, and product strategy.
A strong understanding of consumer insights and market trends in a fast-growing wellness category.
Mentorship from experienced PMs who value your growth and perspectives.
Events Marketing Manager, West
Product marketing manager job in Ann Arbor, MI
We're looking for a Events Marketing Manager to join our Demand Generation team to help accelerate global pipeline growth through exceptional event and webinar programs. This person will play a hands-on role in executing our global event strategy and webinar programs. You'll work closely with Demand Generation leadership as well as Product Marketing, Research, and Content to drive high-impact programs that generate and nurture demand globally.
What You'll Do:
Events
* Support and execute the global event strategy across key regions and audience segments.
* Oversee event logistics including scheduling, vendor coordination, swag distribution, and onsite operations.
* Manage Censys's presence at large-scale industry conferences, partner events, and targeted regional activations.
* Provide on-site event support including booth setup, run-of-show management, and demo facilitation.
* Drive pre- and post-event processes: campaign setup, attendee engagement, lead capture, and follow-up.
* Equip teams with updated enablement materials, talking points, and event resources.
Webinars
* Support the global Censys webinar program from planning through measurement.
* Manage webinar logistics and campaign execution, including Zoom setup, promotions, and registration workflows in HubSpot.
* Collaborate with Research, Product Marketing, and Content teams to develop engaging, high-value topics.
* Partner with external vendors for sponsored and co-marketing webinars.
* Track and report webinar performance to inform future program improvements.
* Maintain an ongoing global webinar calendar aligned to core demand priorities.
What You'll Bring:
* 2-5 years of B2B marketing experience, ideally in cybersecurity or SaaS.
* Experience managing global events and webinars, including logistics, vendor management, and promotion.
* Familiarity with HubSpot, Salesforce, and Zoom Webinars.
* Excellent project management and cross-functional collaboration skills.
* Strong attention to detail, organization, and communication across multiple time zones.
Skills that set you apart:
* Familiarity with cybersecurity trade shows.
* Experience working with international teams across APJ, EMEA, and NOAM regions.
For high cost of living areas (San Francisco / Seattle), the expected salary range for this position is $100,000 USD - $110,000 USD, plus bonus eligibility and equity.
For all other locations, the expected salary range for this position is $80,000 USD - $100,000 USD, plus bonus eligibility and equity.
In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more! Please see our careers page for more details.
Our roots are in Ann Arbor, Michigan and our innovation is fueled by the team's global perspectives. For this role, we are open to remote employees located in the Pacific time zone in the continental US.
Auto-ApplyRetail Event Marketing Manager
Product marketing manager job in Ann Arbor, MI
Leaf Filter is looking for a District Retail Marketing Manager to oversee teams of retail marketers at ten area stores. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, and weekend availability is a must.
The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we're looking for you! We have ambition and drive, and we're in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote senior management from within the organization and will give you the training and expertise to take the next step in your career!
What's in it for me?
Weekly Pay - Salary of $72,200 with industry leading compensation package and weekly direct deposit
Competitive Medical, dental and vision benefits
Training - Be set up for success from day one with industry leading training and support at levels
Advancement - Growth equals more opportunity for all employees - our leadership team is developed from within!
Primary Purpose:
The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships.
Essential Duties and Responsibilities:
Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up
Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory
Responsibility for budgeting and staffing within our retail affiliates
Manage retail marketing team in generating new sales leads
Manage retail marketing material and equipment set up and tear down
Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market
Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs
Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
Track and report retail metrics to evaluate performance and ROI of our retail partnerships
Responsible for exceeding sales lead quotas based upon established KPIs
Minimum Skills and Competencies:
High school diploma or GED
2+ years experience of successful lead generation and management positions in direct to consumer industries
Strong recruiting and training skills
Experience with large scale budgeting and planning
Excellent written and verbal communication skills
Self-starter with ability to manage and develop others
Ability to handle multiple priorities at one time
Strong planning and organizational skills, including attention to detail
Knowledge of current best practices and new strategies for retail marketing
Travel within the assigned territory as needed
Ability to work evenings and/or weekends
Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)
Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”.
Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “today not tomorrow” mentality.
Apply active listening skills through the ability to comprehend information presented and respond thoughtfully.
Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion.
Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional.
Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer's needs at the forefront of every interaction.
Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization.
Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions.
Physical Requirements:
Normal office environment and field office/manufacturing/construction environment.
Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates.
Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.
Diversity and Inclusion Statement
Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.
Equal Opportunity Statement
Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law)
Genetic Product Manager-Clinical Lab
Product marketing manager job in Southfield, MI
We are seeking a highly skilled Genetic Product Manager with strong experience in genetics,
molecular diagnostics, and product development to lead the successful launch, adoption,
and performance of our genetic testing products. This role will serve as the central liaison
between laboratory operations, sales, marketing, compliance, and provider relations,
ensuring that our genetic tests are clinically valid, operationally ready, commercially
supported, and effectively adopted across our large client base.
Key Responsibilities
1. Product Readiness & Clinical Compliance
- Ensure all CPT codes, ICD-10 requirements, and medical-necessity criteria are properly
established, validated, and documented.
- Work with compliance and billing/RCM teams to guarantee payer coverage alignment,
frequency limits, documentation requirements, and state-specific rules.
- Collaborate with laboratory leadership to validate clinical utility, test indications, and
workflows.
2. Requisition Forms & Documentation
- Create and maintain all requisition forms, provider order forms, consent forms, and
supplemental documentation.
- Ensure forms are clear, compliant, EHR-friendly, and optimized for provider workflow.
- Oversee periodic updates based on regulatory changes, test revisions, or payer
requirements.
3. Laboratory Operations Readiness
- Ensure the lab has everything needed to process tests in-house including equipment
validation, SOP development, supply chain readiness, workflow design, and LIS integration.
- Coordinate timelines between the lab, R&D, and quality/compliance teams.
4. Sales Enablement
- Develop and deliver all sales and clinical education materials including one-pagers,
brochures, clinical summaries, slide decks, and FAQ documents.
- Conduct ongoing sales training and competency reviews to ensure proper, compliant test
positioning.
5. Market Strategy & Provider Adoption
- Build and execute comprehensive go-to-market strategies for new and existing genetic
tests.
- Develop targeted provider outreach strategies to drive test utilization across multiple
specialties.
- Monitor competitors and industry trends to maintain differentiation.
6. Volume Projections & Performance Monitoring
- Coordinate with sales, marketing, and lab teams to ensure monthly and quarterly test
volume targets are met.
- Track KPIs including adoption rate, requisition utilization, conversion rates,
reimbursement success, and TAT.
- Identify bottlenecks and implement corrective strategies.
7. Product Lifecycle Management
- Manage the full product lifecycle from concept through launch, scale, and optimization.
- Identify opportunities to enhance panels, expand indications, or optimize workflows.
8. Client & Stakeholder Support
- Serve as the internal subject-matter expert in genetics for internal and external
stakeholders.
- Support client relationships to ensure successful implementation and sustained utilization.
Qualifications
- 3-7+ years of experience in product management, clinical genetics, molecular diagnostics,
or related roles.
- Strong understanding of CPT codes, payer policies, medical-necessity rules, and
reimbursement.
- Experience working with clinical labs, LDT development, validation processes, and
compliance.
- Excellent project-management and cross-functional communication skills.
- Experience launching and scaling genetic testing products in a healthcare environment.
Key Competencies
- Clinical and technical understanding of genetics
- Strategic and commercial mindset
- Strong cross-functional leadership
- Attention to detail and high organization
- Ability to drive adoption and test volume growth
- Experience working in scaling or startup environments
Work Location: In person
Manager, Revenue Cycle
Product marketing manager job in Hamtramck, MI
Full-time, Part-time Description
Hamtramck, MI 48212
The Revenue Cycle Manager will be responsible for overseeing and managing all aspects of the revenue cycle process for the Federally Qualified Health Center (FQHC). This includes ensuring efficient, accurate, and timely billing and collections, optimizing revenue cycle processes, managing a team, and ensuring compliance with federal, state, and payer-specific regulations.
Established in 2012, Wayne County Healthy Communities (WCHC) is a not-for-profit community health center providing medical, dental, OB/GYN, pediatric, community outreach, and behavioral health services across Wayne County. Our mission at Wayne County Healthy Communities is to provide high-quality health care to all patients in a patient-centered medical home.
Key Responsibilities:
1. Revenue Cycle Management:
Oversee the entire revenue cycle process from patient intake through billing and collections.
Ensure timely and accurate submission of claims to insurance carriers and government programs such as Medicaid, Medicare, and private payers.
Review and monitor coding compliance to ensure all services are accurately documented and billed.
Monitor charge capture and ensure proper documentation for services provided.
Resolve claim denials and work to reduce rejections.
2. Team Leadership and Development:
Supervise and manage the revenue cycle team, including billing, coding, and collections staff.
Provide training and professional development to staff to ensure knowledge of current revenue cycle practices, regulations, and payer requirements.
Set performance goals and conduct regular performance reviews.
3. Financial Reporting and Analysis:
Prepare and analyze monthly, quarterly, and annual reports related to revenue cycle metrics such as collection rates, denials, aging reports, and reimbursement trends.
Work with leadership to develop revenue cycle improvement strategies.
Provide regular updates on revenue cycle performance to the executive team.
4. Compliance and Audits:
Ensure compliance with federal, state, and payer regulations, including HIPAA, billing, coding, and documentation requirements.
Monitor audit trends and implement corrective actions where necessary.
Stay up to date with regulatory changes and ensure the revenue cycle department is compliant.
5. Process Improvement:
Identify opportunities for workflow improvements to enhance the efficiency of the revenue cycle process.
Work with IT and operations teams to implement new technologies or systems that optimize revenue cycle operations.
Develop and implement policies and procedures for revenue cycle management.
6. Payer Relations and Contract Management:
Manage relationships with payers and insurance companies, including negotiating contracts and resolving payment disputes.
Stay informed on payer policies, including rate changes, coding requirements, and reimbursement schedules.
7. Budgeting and Forecasting:
Assist in budget preparation related to revenue cycle operations.
Provide financial forecasting based on analysis of current trends and performance.
Qualifications:
Education and Experience:
Bachelor's degree in healthcare administration, Finance, Business, or a related field (required).
Minimum of 5 years of experience in revenue cycle management, with at least 2 years of experience in a leadership or managerial role in a healthcare setting, preferably within a Federally Qualified Health Center (FQHC).
Strong knowledge of Medicare, Medicaid, commercial insurance, and healthcare billing practices.
Knowledge of healthcare revenue cycle software and Electronic Health Record (EHR) systems.
Skills and Abilities:
Strong leadership and team management skills.
Exceptional problem-solving and analytical skills.
Excellent communication skills, both written and verbal.
Strong understanding of coding, billing, and compliance regulations, including HIPAA.
Ability to manage multiple priorities and meet deadlines.
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint) and revenue cycle management software.
Certifications:
Certification as a Professional Coder (CPC) or Certified Revenue Cycle Representative (CRCR) preferred but not required.
Physical Requirements:
Ability to sit for extended periods and use a computer.
Ability to communicate effectively in both person and over the phone.
Salary: $70,000 yearly
Employment Type: Full-Time or Part-Time
Classification: Exempt (salaried)
Benefits:
Health insurance, Dental insurance, and Vision insurance
Paid time off
(Holidays, Vacation, Personal, & Sick time)
401a & 403b
(Retirement plans)
Long Term Disability
Employee assistance program
Group Life Insurance
Various Voluntary Benefit Option
Application Deadline: October 31, 2025
Please contact SEMHA HR Department @ ************** if you need assistance to upload resume, cover letter, and/or make application online.
** Applicants must be presently authorized to work in the United States on a full-time basis. E.O.E.**
** SEMHA is an equal opportunity employer that provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the SEMHA Human Resources Department. **
** SEMHA positions are grant funded and are contingent upon the continued support of the funding throughout the duration of the assignment. **
Salary Description $70,000.00 yearly
Performance Marketing Manager - Creative Optimization
Product marketing manager job in Detroit, MI
As a Performance Marketing Manager, you play a pivotal role in shaping and optimizing paid social and display campaigns, creative testing, and digital strategy. You use your analytical mindset and creative instincts to drive learning agendas, evaluate ad performance, and continually push for higher impact across digital channels. Your strong collaboration with creative teams and agencies allows you to unlock new opportunities in paid social, using actionable insights and A/B testing to enhance business results.
About the Role
* Drive performance marketing creative testing and strategy, with a primary focus on paid social and display channels
* Analyze and interpret ad performance data across social and display platforms to identify areas for improvement and growth
* Develop and manage learning agendas that fuel creative development and optimization
* Work closely with performance creative teams, providing strategic direction for asset creation and enhancement
* Collaborate with external agencies to execute, test, and improve paid social and display campaigns
* Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends
* Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders
About You
Minimum Qualifications
* 2 years of performance media marketing experience with strong emphasis on paid social and creative testing
* Demonstrated experience generating ROI-based results in paid social, display, and programmatic media
* Expertise in interpreting marketing data and analytics; skilled in developing creative testing (including A/B testing) strategies
* Strong presentation skills and ability to translate data into actionable, strategic recommendations
* Experience partnering across teams, agencies, and creative functions to drive campaign results
Preferred Qualifications
* Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables
* Familiarity with leading social media and display advertising platforms (e.g., Google, Meta, TikTok, YouTube, DSPs)
* Experience developing and leading learning agendas and creative testing roadmaps
* Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking
* Bachelor's degree in Marketing, Communications, Business, or related field; leadership potential
What you'll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at **************************.
Colorado, New York City, Jersey City, California, D.C and Washington Candidates only: the compensation for this position is $57,000.00-$121,500.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.
Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the California Fair Chance Act.
Easy ApplyBrand & Product Communications Lead - GM Brand, Adjacencies & Planning
Product marketing manager job in Warren, MI
The Lead, GM Brand and Adjacencies Communications is a fully qualified communications professional responsible for leading strategic storytelling across a diverse set of business areas that are critical to GM's success. These include GM Brand, GM Envolve, Customer Care and Aftersales (CCA), CarBravo, Dealer and Sales Communications. This role requires strategic thinking, cross-functional collaboration, strong writing skills and the ability to manage complex communications initiatives. The ideal candidate is a proactive communicator with a passion for storytelling and a deep understanding of GM's business ecosystem.
Key Responsibilities
Lead the development and execution of communications strategies for GM Brand and GMs' business adjacencies, ensuring alignment with enterprise goals.
Serve as a subject matter expert and trusted partner to internal stakeholders across sales, marketing, legal, and agency teams.
Conduct research and story mining to uncover compelling narratives that support business priorities and brand positioning.
Manage multiple communications streams, ensuring timely, accurate, and strategic dissemination of information.
Contribute to internal and external communications, executive messaging, and cross-functional storytelling initiatives.
Oversee the development of content for digital platforms, events, and leadership communications.
Mentor junior team members and contribute to team development and collaboration.
Use data and insights to evaluate communications effectiveness and inform future strategies.
Qualifications
6-8 years of experience in communications, brand strategy, or a related field.
Proven ability to lead complex initiatives and influence cross-functional teams.
Proven ability to secure earned media coverage and ability to cultivate relationships with journalists.
Strong writing, research, and strategic thinking skills.
Passion for storytelling and deep understanding of GM's business and brand.
Experience managing multiple priorities and working independently.
Familiarity with digital storytelling and internal communications tools.
#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Auto-ApplyMarketing Analytics Manager
Product marketing manager job in Detroit, MI
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digital marketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Revenue Cycle Manager-Lab-Pre Submission
Product marketing manager job in Southfield, MI
We are seeking an experienced Revenue Cycle Management (RCM) professional to support our
diagnostic laboratory specializing in women's health, toxicology, and genetic testing. This role
focuses on pre-submission, claim scrubbing, and coding accuracy, ensuring every claim is
clean, compliant, and optimized for timely reimbursement.
Responsibilities:
● Review and scrub claims prior to submission to ensure all patient, provider,
CPT, and diagnosis information is accurate and complete.
● Validate CPT and ICD-10 codes for accuracy and medical necessity in
accordance with payer and CMS guidelines.
● Identify claim errors, discrepancies, or missing data and coordinate with
internal and external teams (including outsourced billing teams, sales reps,
clinical teams, phlebotomists, and lab IT) to correct and resubmit.
● Maintain up-to-date knowledge of payer-specific policies, modifiers, LCD/NCD
coding rules, and compliance standards for molecular and diagnostic testing.
● Work cross-functionally to ensure claims are optimized for clean submission
and prevent denials or delays.
● Prepare summary reports and performance metrics for stakeholders and
leadership, highlighting recurring issues or process improvements.
● Support internal training and provide feedback loops to ensure ongoing coding
accuracy and RCM process efficiency.
Qualifications:
● 2+ years of experience in RCM, medical billing, or coding (laboratory
experience strongly preferred).
● Strong working knowledge of CPT, ICD-10, and HCPCS coding, particularly
within molecular diagnostics, toxicology, and women's health.
● Familiarity with claim scrubbing software, EHRs, and clearinghouses.
● Understanding of payer policies, prior authorization workflows, and claim
submission protocols.
● Experience collaborating with multi-departmental teams and external partners.
● Certification such as CPC, COC, or equivalent preferred but not required.
Personal Skills:
● Detail-oriented with strong analytical and problem-solving skills.
● Excellent written and verbal communication.
● Ability to manage multiple priorities and meet tight deadlines.
● Proactive mindset with a passion for accuracy and compliance.
● Self-driven, reliable, and comfortable working both independently and
collaboratively
Work Location: In person