Post job

Product marketing manager jobs in Harrisonburg, VA - 23 jobs

All
Product Marketing Manager
Senior Product Marketing Manager
Customer Marketing Manager
Marketing Manager
Associate Director, Marketing
Senior Director, Product Management
Market Manager
Data Product Manager
Brand Marketing Manager
Senior Manager-Digital Marketing
Marketing Strategist
Principal Product Manager
Product Manager
  • Marketing Manager

    Thomas Jefferson Foundation 4.1company rating

    Product marketing manager job in Charlottesville, VA

    About the Thomas Jefferson Foundation The Thomas Jefferson Foundation has a twofold mission of preservation and education, and was incorporated in 1923 to preserve Monticello, the home of Thomas Jefferson, in Charlottesville, Virginia. Today, the Foundation seeks to bring history forward into national and global dialogues by engaging audiences with Jefferson's world and ideas, and sharing the history of everyone, enslaved and free, who lived and labored at Monticello. Monticello is recognized as a National Historic Landmark, a United Nations World Heritage Site and a Site of Conscience. Marketing Manager Purpose: The Marketing Manager is responsible for assisting in the creation of, and implementation of multichannel marketing strategies to drive visitation, revenue, brand awareness, and mission-aligned initiatives at Thomas Jefferson's Monticello. *Please include a portfolio of your work or a link to your website in your cover letter or resume. We will look to you to: Create and execute strategic marketing plans and tactics to drive visitation, both tours and special events/programming, and revenue-producing offerings including on-site F&B and retail sales, as well as Monticello's Jefferson Vineyards. Develop and oversee digital advertising campaigns (ad sets, messaging, landing pages) and serve as an agency liaison. Work with agency, website team, and ticketing team to track advertising campaign and landing page performance with an eye toward optimization and continuous improvement. Write, edit, and proof emails in support of email marketing campaigns to drive visitation and raise awareness of Foundation research, discoveries, events, programming, announcements, and more. Serve as the department's primary liaison with the organization's F&B/site rental vendor, ensuring clarity around needs, challenges, and deadlines for both the department and the vendor. Manage and update department-level marketing content calendar. Contribute to organizational futures calendar. Work with Digital Content Producer to develop photography and videography strategies and tactics that support key messaging and brand positioning. Art direct brand photoshoots, as needed. Work with Director of Marketing & Communications to ensure best use of budgeted funds, ensuring efficient allocation of resources and tracking ROI for campaigns. Monitor and analyze the effectiveness of marketing activities using metrics and KPIs. Provide regular reports and recommendations for improvement. Use performance insights to refine marketing strategies and improve outreach. Supervise, train, and evaluate direct reports. Provide thoughtful, consistent feedback, both routinely and in written job performance appraisals, with an eye toward both Foundation goals and individual career growth. Foster a collaborative and creative work environment that encourages innovation and improvement. Knowledge, Skills and Abilities: Bachelor's degree in Marketing, Communications, Business Administration; or equivalent experience which demonstrates required knowledge, skills and abilities. Minimum of 4-6 years of experience in marketing. Prior management experience required. Preference for experience with nonprofit, museum, or cultural institution marketing. Strong understanding of marketing principles and best practices, including digital advertising, email marketing, social media. General management skills including people management, budget management, and project/program management. Excellent written and verbal communication skills, with the ability to create compelling content and engage diverse audiences. Ability to work both independently and in a team environment. Physical Demands and Work Considerations: Physical Demands : While performing the duties of this job, the employee will sit for extended periods of time, occasional standing, walking. Repetitive use of computer. Monticello is located on a mountaintop and walking on steep and uneven ground is necessary. Work Environment : Normal office working conditions. The office for this position is located in the Jefferson Library. Monticello is open 362 days a year. Occasional non-traditional shifts such as early mornings, late evenings, weekends, holidays are necessary. Ability to work all signature major events including Fourth of July. Must adhere to all Foundation policies, including dress code requirements. *Please include a portfolio of your work or a link to your website in your cover letter or resume. We provide the following benefits for our full-time employees: Excellent benefits package (including medical, dental, vision, 401(k) retirement savings plan plus 6% match, life insurance, and more!). Fitness club membership discount. Discount in the Monticello Café, gift shop, and Monticello online catalog. Employee Assistance Program (EAP) - free for employee and dependents. $500 employee referral bonus. Exciting quarterly social events for all employees. If you believe this opportunity is the right fit for you, we encourage you to apply!
    $78k-110k yearly est. 20d ago
  • Job icon imageJob icon image 2

    Looking for a job?

    Let Zippia find it for you.

  • Global Marketing Strategist - Citrix

    Arrow Electronics 4.4company rating

    Product marketing manager job in Shenandoah, VA

    The Global Marketing Strategist oversees marketing strategy development and campaign planning/ execution for Citrix. An all-rounder in marketing, you will be experienced in developing/ implementing go-to-market and global marketing plans utilizing both digital and field marketing tactics to increase Arrow's market share, visibility and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and form a high level of rapport with internal and external stakeholders. **What You'll Be Doing:** + Develops, plans and leads the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities + Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers + Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively. + Monitor global campaign KPIs and results in line with business expectation, responsible for regular communication of results to global stakeholders. + Uses advanced understanding of Citrix go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers. + Owns global Citrix marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team. + Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth. + Manages and governs regional marketing campaign budget requests. Governs and approves spend of marketing budgets to regional and partner marketing plans, ensuring plans sit within global frameworks and align to business plans. **What We Are Looking For:** Requirements: + 5 to 7 years of global marketing experience + Minimum 3 years of experience in strategic marketing plan creation + Experience in the IT sector is required + Experience in developing demand generation programs to multi-persona buying groups + Experience developing muti-tactic campaigns for multi region execution utilizing digital marketing, field marketing (event experience a must) and Account Based Marketing techniques. + Experience in developing marketing plans both to and through channel ecosystem partners. Qualities: + Team player, with strong interpersonal service skills + Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time Skills: + Strong writing, presentation and communication skills + Proficient in Microsoft Office products **Work Arrangement:** Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership. **What's In It For You?** At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. + Medical, Dental, Vision Insurance + 401k, With Matching Contributions + Short-Term/Long-Term Disability Insurance + Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options + Paid Time Off (including sick, holiday, vacation, etc.) + Tuition Reimbursement + Growth Opportunities + And more! **Annual Hiring Range/Hourly Rate:** $89,900.00 - $132,000.00 Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. **Location:** US-FL-Florida (Remote Employees) Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company's request and sole discretion. **Time Type:** Full time **Job Category:** Marketing and Communications **EEO Statement:** Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy) (https://cdn.phenompeople.com/CareerConnectResources/ARELUS/documents/EqualEmploymentOpportunityPolicy\_UnitedStates\_2024-***********40.pdf) _We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application._ _In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information._ Arrow Electronics, Inc.'s policy is to provide equal employment opportunities to all qualified employees and applicants without regard to race, color, religion, age, sex, marital status, gender identity or expression, sexual orientation, national origin, disability, citizenship, veran status, genetic information, or any other characteristics protected by applicable state, federal or local laws. Our policy of equal employment opportunity and affirmative action applies to all employment decisions personnel policies and practices, or programs.
    $89.9k-132k yearly 60d+ ago
  • Senior Director of Product Management, Data Products

    CFA Institute 4.7company rating

    Product marketing manager job in Charlottesville, VA

    Do you enjoy leading teams and creating data products that help others do their best work? As the Senior Director, Data Product Management, you will guide the full data product lifecycle-from strategy and stewardship to delivery and value realization. The Senior Director, Data Product Management, is responsible for the strategic definition, governance, and delivery of enterprise data products that serve the needs of the organization's core business functions and digital platforms. This role owns the successful execution of all elements of the data product lifecycle, including data strategy, product roadmaps, quality standards, stewardship models, and value realization. The position executes against the ongoing strategic direction of the organization's data portfolio, ensuring data assets are treated as scalable, trusted, and reusable products. In addition, the Senior Director plays a key role in shaping the enterprise data and analytics operating model in close partnership with IT, Digital, and business leaders. The position may be based in approved jurisdictions in the United States and London. This role reports to the Senior Head, Data Strategy. It is eligible for flexible work arrangements. What You'll Do Develop portfolio product strategies and roadmaps; and champion new data product opportunities Align with business strategies and provide thought leadership Lead the Data Portfolio products team, including product managers, data analysts, governance roles and other support staff Coach and mentor associates within the data product group and play a leadership role in upskilling activities Work closely with other areas of the organization and portfolio product managers to understand user needs, identify dependencies across other technology plans and platforms, and incorporate into product design and function Serve as a senior liaison to the Business to ensure product development activities are meeting their goals. Participate in both tactical and strategic meetings with business owners, and developers and designers to drive the launch and ongoing development of product. Responsible for providing thought leadership and decisions to technology delivery team. Develop strong product goals and KPIs. Establish, monitor and manage product performance and metrics; identify and drive improvement opportunities Demonstrate fiscal responsibility in managing budgets and resource plans. Establish and maintain effective relationships with key business partners; and be an advocate for the digital products group and articulate its business value to all levels of the organization. What We're Looking For Bachelor's degree or an equivalent combination of education and experience Minimum 8 + years of experience in data, analytics and product management. Strong preference for experience in a technology or education technology company Significant experience in launching global products in a multinational environment preferred Fluency in English required, knowledge of additional languages would be useful. Must demonstrate outstanding stewardship and relationship building/management skills to expand the mission of CFA Institute Global cultural orientation and working experience Excellent interpersonal skills including a professional and diplomatic demeanor Excellent communication skills including written, verbal, listening, and presentation Ability to create new and unique ideas and an entrepreneurial spirit a plus Experience in project management, and experience working in an Agile technology environment. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: $140,700 - $270,000 per year. All salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a 401(k) or pension plan, and a comprehensive medical benefits package. #LI-BQ1 About CFA Institute CFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees' well-being, offering industry-leading benefits like: Comprehensive health coverage for you and your family Generous leave and time off Competitive retirement plans Flexible work options Wellness, education, and support programs If you feel this opportunity could be the next step in your career, we encourage you to click “Apply” and complete our three-minute application. Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X. Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. Only those selected for further consideration will be contacted. We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location. If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to ******************************* noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences. Our application is not compatible with Internet Explorer (IE). We recommend using Chrome.
    $140.7k-270k yearly Auto-Apply 13d ago
  • Senior Product Marketing Manager

    Rivanna 3.5company rating

    Product marketing manager job in Charlottesville, VA

    Requirements Bachelor's degree in engineering, science, or related field. Advanced degree preferred (MS, MBA) 10+ years in medical device product development with a focus on upstream development Strong leadership skills and experience managing teams Medical imaging and physician marketing experience preferred Strong analytical and problem-solving skills Excellent communication and interpersonal skills Ability to work in a dynamic and fast-paced environment Strong understanding of FDA and international regulatory requirements Experience with project management tools and techniques Fluency with Microsoft Office, excellent PowerPoint, and presentation skills About Rivanna Medical, Inc.: Rivanna Medical, Inc. is a privately held designer, manufacturer, and distributor of world-first, imaging-based medical solutions based in Charlottesville, VA. Rivanna Medical, Inc. operates an FDA-registered and ISO 13485:2016 certified manufacturing facility where it produces the Accuro product line and related medical equipment and components. Accuro is the world's first spinal navigation device designed to improve the safety, speed, and efficiency of spinal needle guidance procedures. Rivanna Medical, Inc.'s revolutionary platforms feature BoneEnhance Multi-Frequency Image Reconstruction, which optimizes ultrasound for the visualization of bony versus soft tissue anatomy, and SpineNav3D™ AI-Based Spine Recognition, which automates ultrasound image interpretation. Employee Benefits at Rivanna Medical, Inc.: Rivanna Medical, Inc. offers a comprehensive benefits package, which includes health insurance, vision and dental coverage, group life insurance, long-term disability insurance, paid time off, a 401(k) plan with company match, and more. We are continually seeking to enhance our team with individuals who bring unique perspectives and experiences. This diversity of thought and perspective drives innovation and strengthens our commitment to creating an inclusive team environment where our core values of trust, humility, and dedication are practiced every day. Equal Employment Opportunity Statement: Rivanna Medical, Inc. is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breastfeeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws. All employees must be able to lift at least 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their positions.
    $97k-128k yearly est. 35d ago
  • Marketing Manager

    Robbins Staffing Solutions

    Product marketing manager job in Charlottesville, VA

    Temp Local tech services firm seeks a proactive and creative marketing whiz to support their go-to-market efforts across messaging, branding, and demand generation. This role is ideal for someone who thrives on creativity, organization, execution, and problem solving. You will work directly with sales and leadership to ensure consistent brand presence, generate leads, and execute marketing initiatives that drive measurable impact. They are a technology service firm (also known as a manage service provider), based in Central Virginia serving clients across the commonwealth and beyond. The organization fosters a positive work environment, a competitive benefits package, industry-leading staff retention rates, and a rich history of service to this community. The marketing coordinator plays a critical role in their growth and overall position in the marketplace. This is a critical role, reporting to the Chief Administrative Officer and will drive influence on where efforts are focused and how their ongoing advertising + budgets are handled. Every approach should fulfill at least one of two purposes: Brand Awareness, or Lead Generation. Their Clients: The firm pursues companies with and without IT staff in the 10-200 employee range. All industries are welcomed, but their ideal customer profile is always fine-tuned to verticals best aligned with our goals and purpose (which can change annually). Key Responsibilities: Messaging & Content Assist in shaping and refining brand messaging for campaigns, events, and digital channels. Draft copy for emails, social posts, and marketing materials with a clear, consistent voice. Manage website pages & blog consistent with company vision Generate creative content and provide to advertising contacts as needed. Social Media & Digital Marketing Manage social media posting schedule across platforms. Track engagement metrics and optimize content strategy Ensure branding consistency across all digital channels. Create and nurture sponsored ad campaigns and targeted lead generation (Google AdWords, LinkedIn/Facebook/Instagram videos & forms, etc.) Campaigns & Events Coordinate Lunch & Learns, webinars, and other events. Coordinate logistics, topic development, and promotional assets. Build (and sometimes deliver) presentations that reflect brand standards. Manage and deploy props for trade shows. Branding & Design Maintain and enforce brand guidelines across all marketing collateral. Plan & execute on management's advertising initiatives Coordinate design projects, including outsourcing on platforms like Fiverr & Upwork when needed. Manage creative assets and ensure brand consistency across touchpoints. Lead Generation & Demand Creation Execute digital and event-driven campaigns aimed at driving new leads. Support the development of landing pages, campaign nurture emails, and follow-up workflows. Partner with sales to ensure campaigns convert into qualified opportunities. Vendor & Budget Management Oversee annual marketing budget. Evaluate opportunities to outsource specific tasks while managing quality and timelines. Track budget allocation and effectiveness of spend across campaigns, branding, and outsourced work. Assist with report generation and analysis of various advertising and marketing initiatives. Qualifications: 3-5 years of experience with marketing, social media, demand generation, and graphic design Strong writing and messaging skills; comfortable creating content across channels. Experience with multi-channel marketing approaches working together for a common goal. Proficiency in Microsoft products, Canva, Photoshop, Premiere, or equivalent tools. Ability to create and edit short videos for blogs, VSL's, and other advertisements. Familiarity with social media management tools and digital marketing platforms. Experience with LinkedIn Lead Generation. Strong project management and organizational skills. Experience working with vendors or freelancers a plus. Self-starter with the ability to juggle multiple priorities in a fast-paced environment. Prefer a bachelor's in business or marketing; however, other candidates with appropriate experience and excellent writing skills will also be considered. Preferential consideration for experience with MSPs or the tech channel. Experience with insurance/risk management industries can also be a plus. What Success Looks Like: Consistent execution of branded content and campaigns, with fresh, original content posted across platforms at appropriate intervals Measurable lead generation and engagement from events and digital efforts Effective use of the budget to maximize impact through smart resourcing Strong collaboration with internal stakeholders and external vendors More clients, more visibility, and brand awareness across our regions Measurable increase of FTA's handed to our sales team Robbins Staffing Solutions, Inc. is an award-winning staffing and recruiting firm connecting our clients with talented candidates for over 19 years. Let us help you find your next career opportunity. Apply online at www.robbinsstaffing.com or call us today for more information. We are a proud Equal Opportunity Employer.
    $78k-117k yearly est. 60d+ ago
  • Sr Mgr, Digital Product Marketing

    Vantive Manufacturing

    Product marketing manager job in Deerfield, VA

    Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients- that is what Vantive aspires to deliver. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us is driven to help improve patients' lives worldwide. Join us in advancing our mission to extend lives and expand possibilities. Your role at Vantive The Sr Mgr, Digital Product Marketing is a commercially oriented role in our Global Digital Enterprise business unit. This position will serve as the primary manager of a specific set of digital products, orchestrating their development priorities, commercialization process, and integration into our commercialization program. This role will work closely with key stakeholders on the digital enterprise team and cross functional team members in our R&D, PMO, Legal, Privacy, and Commercial teams to build and manage meaningful digital products. Your team This position reports to the Director, Digital Enterprise - Chronic Applications in Vantive. What you will be doing Member of a high-performing global team supporting Vantive's Digital Enterprise strategy and Peritoneal Dialysis portfolio Opportunities to be a key player in global, cross-functional teams including new product development and geo-expansion Lead the development and launch of major global next generation advancements in the digital solutions portfolio Scope of responsibility ranges from identifying needs, developing marketing strategy and materials, and conducting financial analysis Create strategy, training, and promotional pieces related to the portfolio for healthcare professionals and patients Develop and evaluate business cases for geo-expansion Be the commercial and voice of the customer on the Product Core Team (PCT) responsible for operational performance of the PD digital products Influence the product development cycle for your assigned portfolio Build fundamental business models that will be used for business forecasting and alignment with capacity planning and long-range plans Interface with global corporate executives such as the Global Business Unit management team, Regional leadership and countries What you will bring Solid/demonstrated ability to understand market trends, financial data, and customer needs and assess competitive intelligence data Proven skills in messaging, branding, creative product/program development, portfolio marketing, and product pricing Strong results orientation with solid financial/business acumen Strong team player, willing and able to support other team members as needed to achieve project goals Promotes open, constructive and collaborative relations with leadership, varied teams, peers and client groups Demonstrated success in collaborating with cross-functional and global stakeholders Track record in successfully launching new products globally and managing projects to successful completion preferred Proven success in working with global teams is preferred Experience in renal replacement therapies or similar product/therapy marketing and sales is highly valued Demonstrated successes in product management and therapy marketing strongly preferred, preferably with some prior experience in software applications in healthcare or in the consumer healthcare space We understand compensation is an important factor as you consider the next step in your career. At Vantive, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $136,000-204,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position may also be eligible for discretionary bonuses, and/or long-term incentive. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview. US Benefits at Vantive This is where your well-being matters. Vantive offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical, dental and vision coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Aon Pooled Employer Plan (“Aon PEP”), Vantive's 401(k) retirement savings plan, to help you prepare for your future. The Aon PEP is designed to help improve retirement outcomes by providing retirement resources more efficiently. The plan offers a robust set of investment options, financial education, and a suite of resources to support your retirement goals. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Vantive's US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Vantive Equal Employment Opportunity Vantive is an equal opportunity employer. Vantive evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic. Know Your Rights: Workplace Discrimination is Illegal Reasonable Accommodation Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link Recruitment Fraud Notice Vantive has discovered incidents of employment scams, where fraudulent parties pose as Vantive employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
    $136k-204k yearly Auto-Apply 60d+ ago
  • Senior Director, Product Management for Core Health Plan

    Blue Cross and Blue Shield Association 4.3company rating

    Product marketing manager job in Ivy, VA

    Your Role The Sr. Director of Product Management for Core Health Plan is responsible for owning the strategy, outcomes, and technology enablement for core health plan offerings. This includes claims processing, network management, product benefit design, and eligibility and enrollment. The role ensures competitive, compliant, and customer-focused products that deliver measurable business results. This leader will own product outcomes end-to-end, working closely with internal teams, technology partners, and external stakeholders to define, deliver, and optimize solutions that meet market needs and regulatory requirements. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
    $99k-134k yearly est. Auto-Apply 38d ago
  • Marketing Brand Manager

    Tiger Fuel Company 3.3company rating

    Product marketing manager job in Charlottesville, VA

    With four distinct brands, the Tiger Brand Manager position feels part in-house, part agency - the perfect fit for a seasoned marketer looking to work for one of Charlottesville's longest-standing companies. Essential Duties and Responsibilities Operate with a strong level of independence. Keep projects on-track and quickly moving through the production pipeline Autonomously execute print, digital, PR, event-planning, and digital, social projects. Independently craft strategy and creative content for campaigns-or supervise third-party vendors in doing so. Monitor marketing trends as well as keep an eye on competitive companies in the marketplace. Prepare marketing reports with strategic recommendations by collecting, analyzing, and summarizing data. Serve as a key contact in answering questions for Tiger's internal and external customers while providing “Tiger Way” service. Assist in managing relationships with external vendors to ensure high-quality and timely execution of marketing programs. Requirements Qualifications and Experience Minimum of 3-5 years of marketing, implementation or project management experience required Bachelor's Degree in Marketing, Business, or relevant field required Proficient in Microsoft Office 365 - Word, Excel, Power Point, Outlook, and Teams Experience with Adobe Photoshop, InDesign, and Illustrator Strong attention to detail and comfortable with multi-tasking in a deadline-driven environment Ability to quickly pivot strategy and tactics with changes to the marketplace Exceptional oral and written communication, presentation skills and demonstrated ability to effectively engage a variety of diverse people, both internally and externally Relationship builder that displays an awesome, “can-do” attitude and excellent customer services skills Salary Description $60,000 to $68,000
    $60k-68k yearly 60d+ ago
  • Associate Director, Marketing - Nutrition / Infant Formula

    Trusted Consumer Self-Care Products

    Product marketing manager job in Charlottesville, VA

    At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All . We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone , we are the people behind the brands you trust. We are Opill , Compeed , Solpadeine , NiQuitin , and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging. Join us on our One Perrigo journey as we evolve to win in self-care. Description Overview We are seeking an Associate Director of Marketing to lead our U.S. Nutrition business. The role includes managing both the Good Start|Dr. Brown's and Store Brand infant formula portfolios in the U.S. and leadership of an experienced marketing team. The ideal candidate is a visionary marketer with a passion for leadership and excellence in execution. This role will be based at our Charlottesville, Virginia location. Key responsibilities include: Scope of the Role Leadership & Collaboration Management and oversight of the U.S. Nutrition Activation P&L. Lead a highly skilled team of marketers to build out annual go-to-market plans that deliver annual P&L commitments. Collaborate with Global Category team to identify U.S.-centric market trends, consumer needs, and whitespace opportunities to drive innovation. Collaborate with R&D, Insights, and Commercial Teams to develop and launch new products. Partner with agencies and external collaborators to bring creative ideas to life. Influence senior stakeholders with compelling storytelling and data-driven recommendations. Manage, mentor, and develop the U.S. Nutrition marketing activation team. A&P Management A&P budget management across both Store Brand and Good Start|Dr. Brown's portfolios. Oversee senior level agency relationships (creative and media planning). Translate brand positioning, architecture, and messaging frameworks across channels. Lead execution of brand strategies that strengthen equity and drive relevance. Develop integrated marketing campaigns that resonate with target audiences. Customer Partnership Work closely with Sales and Sales Strategy functions to collaborate in account-level growth planning. Partner with key account decision-makers in Joint Business Planning and annual Line Reviews. Oversee deployment of key Nutrition commercial growth strategies at National Sales Meeting. Consumer Insights & Engagement Leverage qualitative and quantitative research to inform brand and innovation activation strategies. Champion consumer-centric thinking across the organization. Experience Required Typically these skills are acquired with a Bachelor's degree in Marketing, Business, or related field; MBA preferred along with 10+ years of progressive experience in brand management, innovation, or marketing strategy. Proven track record of launching successful brands/products and driving growth. Strong analytical skills and creative intuition. Excellent communication, leadership, and project management abilities. Experience in CPG, retail, or consumer-focused industries. Familiarity with design thinking, agile innovation, and digital marketing. Passion for emerging trends, sustainability, and purpose-driven branding. 10-20% travel requirement. Benefits We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally. Find out more about Total Rewards at Perrigo. Hybrid Working Approach We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles. We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo
    $89k-135k yearly est. 60d+ ago
  • Associate Director, Marketing - Nutrition / Infant Formula

    Perrigo Company Corporate 4.9company rating

    Product marketing manager job in Charlottesville, VA

    At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging. Join us on our One Perrigo journey as we evolve to win in self-care. Description Overview We are seeking an Associate Director of Marketing to lead our U.S. Nutrition business. The role includes managing both the Good Start|Dr. Brown's and Store Brand infant formula portfolios in the U.S. and leadership of an experienced marketing team. The ideal candidate is a visionary marketer with a passion for leadership and excellence in execution. This role will be based at our Charlottesville, Virginia location. Key responsibilities include: Scope of the Role Leadership & Collaboration * Management and oversight of the U.S. Nutrition Activation P&L. * Lead a highly skilled team of marketers to build out annual go-to-market plans that deliver annual P&L commitments. * Collaborate with Global Category team to identify U.S.-centric market trends, consumer needs, and whitespace opportunities to drive innovation. * Collaborate with R&D, Insights, and Commercial Teams to develop and launch new products. * Partner with agencies and external collaborators to bring creative ideas to life. * Influence senior stakeholders with compelling storytelling and data-driven recommendations. * Manage, mentor, and develop the U.S. Nutrition marketing activation team. A&P Management * A&P budget management across both Store Brand and Good Start|Dr. Brown's portfolios. * Oversee senior level agency relationships (creative and media planning). * Translate brand positioning, architecture, and messaging frameworks across channels. * Lead execution of brand strategies that strengthen equity and drive relevance. * Develop integrated marketing campaigns that resonate with target audiences. Customer Partnership * Work closely with Sales and Sales Strategy functions to collaborate in account-level growth planning. * Partner with key account decision-makers in Joint Business Planning and annual Line Reviews. * Oversee deployment of key Nutrition commercial growth strategies at National Sales Meeting. Consumer Insights & Engagement * Leverage qualitative and quantitative research to inform brand and innovation activation strategies. * Champion consumer-centric thinking across the organization. Experience Required * Typically these skills are acquired with a Bachelor's degree in Marketing, Business, or related field; MBA preferred along with 10+ years of progressive experience in brand management, innovation, or marketing strategy. * Proven track record of launching successful brands/products and driving growth. * Strong analytical skills and creative intuition. * Excellent communication, leadership, and project management abilities. * Experience in CPG, retail, or consumer-focused industries. * Familiarity with design thinking, agile innovation, and digital marketing. * Passion for emerging trends, sustainability, and purpose-driven branding. * 10-20% travel requirement. Benefits We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally. Find out more about Total Rewards at Perrigo. Hybrid Working Approach We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles. We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here Applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo Nearest Major Market: Charlottesville Nearest Secondary Market: Virginia
    $89k-133k yearly est. 60d+ ago
  • Head of Enterprise Data Products

    Bausch + Lomb 4.7company rating

    Product marketing manager job in Charlottesville, VA

    Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the worldfrom the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better. Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future. The Head of Enterprise Data Products is a strategic leader responsible for enabling Bausch + Lombs data-driven transformation. This role ensures the organization leverages data as a core asset, driving excellence in data acquisition, contract management, data lake and warehouse architecture, incentive compensation and call planning, reporting enablement, and data governance. The position fosters collaboration across IT, business stakeholders, analytics, data privacy, compliance, and legal, and supports strategic initiatives such as AI, ML, agentic automation, MarTech, Next Best Action, Market Mix Modeling, and Trade Promotion Optimization. Hands-on expertise in AI, ML Ops, and data product engineering is essential to operationalize advanced analytics and automation across enterprise functions. Key Responsibilities + Lead and mature data acquisition, contract management, and integration of IQVIA, IRI/Circana, direct and indirect sales, and consumer trade promotion data sources. + Oversee data warehouse and lake architecture, feature engineering, and enablement for reporting and analytics. + Drive excellence in data product management, closing gaps in stewardship, master data management (MDM), customer data platforms (CDP), and governance. + Enable strategic initiatives (MarTech, NBA, Market Mix Modeling) by providing timely, accurate, and reliable data to analytics and business teams. + Manage and track third-party data access agreements, ensuring compliance and operational enhancements. + Serve as business lead for master data management projects and capabilities. + Develop and maintain strong relationships across IT, business stakeholders, analytics, data privacy, compliance, and legal. + Lead cross-functional Data Governance Council meetings, negotiating and gaining consensus on data issue resolution, metric definitions, metadata, and policies. + Govern rules for data values, structure, and user access; sharpen SOPs for data stewardship. + Champion change management and communication plans for information management initiatives. + Engage with industry best practices to build excellence in customer data. + Provide hands-on leadership in AI, ML Ops, and data product engineering to operationalize advanced analytics and automation across enterprise functions. Qualifications + Bachelors degree required; advanced degree in business, data science, or related discipline preferred. + 10+ years of experience in the pharmaceutical, MedTech, or consumer health industry. + 6+ years of demonstrated data project management, delivering end-to-end master data, reference data, metadata, data warehouse, data mart, reporting, and data asset ownership. + Deep expertise in IQVIA, IRI/Circana, consumer trade promotion, MedTech, market mix modeling, CDP, MDM, Snowflake, and feature engineering. + Proven experience in data product management, data acquisition, data contracting, and data governance. + Hands-on experience with AI, ML Ops, and data product engineering, including operationalizing machine learning models and agentic workflows. + Effective communication and organization skills; ability to handle multiple tasks and ongoing projects. + Sales operations and team management experience across several therapeutic areas. + Strong system experience, including streamlining processes and data integration. + Advanced skills in Microsoft Excel, PowerPoint, SQL, and data investigation. + Strong interpersonal skills with values of leadership, integrity, flexibility, and efficiency. + Knowledge of policies and procedures relating to the life cycle of information and control of information resources, including administrative communications, official records, publications, and forms; information systems (operation and support). This position may be available in the following location(s): [[location_obj]] All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. For U.S. locations that require disclosure of compensation, the starting pay for this role is between $185,000.00 and $225,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors. U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation. Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms. To learn more please read Bausch + Lomb's Job Offer Fraud Statement (******************************************************************************************************** . Our Benefit Programs:Employee Benefits: Bausch + Lomb (***************************************** Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. \#LI-KF
    $185k-225k yearly 2d ago
  • Marketing Manager

    360 Painting 3.8company rating

    Product marketing manager job in Charlottesville, VA

    Premium Service Brand is adding a new position for Marketing Manager. Your role is to support the franchisees across North America to create a great brand and lead generation. Administratively leading tasks to drive the marketing efforts. You have a creative mentality to develop new lead generation programs and campaigns, execute marketing strategies and analyze the effectiveness. Essential Responsibilities (other duties as assigned): Lead Generation Participate in developing and executing integrated multi-channel marketing initiatives that build awareness, consideration and familiarity leading to brand interaction and conversion, to achieve company goals Make data-driven decisions around marketing spend across channels to drive the lowest cost of acquisition of new leads Research, develop and execute new lead generation strategies Identify, cultivate, manage and track new franchise opportunities Reporting and Analysis Establish, track and report on the right KPIs to steer our strategy and evaluate effectiveness Provide proactive quantitative data analyses and insights to support strategic decision making including optimization of current marketing activities as we continually move to more digital activities Drive rigorous testing, measurement and iteration to improve results continuously Manage budgets to ensure proper pacing and allocation Asset Management Develop, source and manage all messaging and content. This includes the creation and management of content calendars, brochures, broker outreach, PowerPoint presentations, call scripts, ads, flyers, email messaging, website content (including external web portals), social media posts and external PR Assist with organizing needs for trade shows, including: updating and shipping tradeshow booths, promotional materials and collateral marketing materials Create and maintain a calendar of marketing activities Work cross functionally to support the needs for ongoing communication with prospects, candidates and brokers Ensure all marketing materials, and publications are compliant with current franchise disclosure laws Regular review of marketing materials to ensure they adhere to brand guidelines Stay on top of industry trends and best practices with an understanding of how they can be applied to campaigns Project Management Contribute to and drive projects that directly align with the organizations strategic goals related to your franchise partners Coordinate and lead primary meetings and discussions; set agenda, manage communications and process reports Lead cross-functional project teams from project onset through post-implementation or launch activities Develop and implement projects and associated metrics; obtain alignment; identify project risks and develop risk mitigation plans; be a source of conflict resolution Qualifications Bachelor's degree in Marketing, Business, Communications, Journalism or related subject required Minimum of 3 - 5 years of relevant marketing experience. Experience to include previous franchise or retail marketing is preferred Working knowledge of Microsoft Office; Excel proficiency. Working knowledge of Google Analytics. Capable of adapting learning to incorporate new technology Ability to be flexible and adaptable as marketing strategies change; able to pick up and learn new skills quickly. Aptitude for both the technical and the creative aspects of the business desirable Ability to think critically, express ideas/information clearly, analyze data, put forward recommendations on how to proceed, and work in a rapidly changing/high growth environment Well organized with a strong attention to detail and accuracy. Able to meet deadlines with multiple tasks, and projects in a fast paced, changing environment Premium Service Brands is an Equal Opportunity Employer Disability/Vet Compensation: $45,000 to $50,000 plus bonus 360° PAINTING is the fastest growing paint franchise across America but is owned and operated locally. You focus on painting and we provide the confidence of long-term, successful painting projects. For 360° PAINTING, it is so much more than transforming property with paint. It is painters who take pride in their work and know how to take care of customers. 360° PAINTING knows your skill is in painting; our skill is finding you projects with qualified customers ready to transform their home or commercial property. If this is who you are, we look forward to working with you. You make the world beautiful, and we stand behind your skill. *All 360 Painting locations are independently owned and operated. All positions identified here are positions offered by individual 360 Painting franchisees who will interview, hire, pay, manage, etc. the person who is hired for that respective position at each specific location. All 360 Painting employment opportunities potentially identified through this page are offered by individual 360 Painting franchisees. These positions are not through 360 Painting Inc. or the franchise. They are offered exclusively through local 360 Painting franchisees.
    $45k-50k yearly Auto-Apply 60d+ ago
  • General Manager/Market Manager- Crawlspace Medic and Basement Pros

    Home Brands

    Product marketing manager job in Charlottesville, VA

    Job Description Are you a strong leader feeling like you've hit a wall in your career? Are you a forward thinking, big picture, independent driver? Do you see the world at a macro level but also possess the ability to dive into the details and build systems when needed? If you have a pressing need for growth in a fast paced environment and the ability to take operational control of a rapidly growing service business, you may be a good fit. If you can not think strategically, execute tactically, and create buy in with our team, DO NOT apply for this position. We are looking for General Managers who can make calculated risk oriented decisions with minimal input, take responsibility for the outcome of achieving financial results, lead teams, delegate, and execute without making excuses. Most importantly, if ownership of your outcomes means something to you in your work life, and you have struggled to find a place where your hard work and commitment have provided the personal returns you seek, you should keep reading. Home Brands is a multi-brand, multi-unit Home Services company on a mission to serve people and provide life transforming opportunity to extraordinary leaders. We believe that developing leadership is the first step in creating a meaningful and lasting business in the many markets we serve. We believe that serving our customers with a world class experience means that we first must lead in serving our employees. We live out our mission by committing to 5 standard Virtues which are the very foundation of our leadership focus, at Home Brands, we are: Dependable: We do what we say we are going to do, every time, no exceptions. Knowledgeable: We are experts in our industry. Humble: We do not operate out of selfish ambition, but consider others better than ourselves. Gritty: We get things done the right way, no matter the circumstance. Candid: We graciously tell the hard truth, and expect to hear it from others. What if you could pursue the dream of leading your own business without putting everything you've worked for on the line? Our Program for General Managers provides a path to business ownership and work life fulfillment uncommon in today's marketplace. Financial success and excellent results are not exclusive from a culture where people matter most - on the contrary. They are achieved only when people matter most. If you've got the skill the drive and that itch to do something more for you and your family then let's talk. Requirements The ideal candidate would possess the following skills: Risk, cost and time management skills. Strength in leadership, adaptability and critical thinking. Planning and forecasting abilities. Excellent communication skills. Construction/Electrical experience. Experience: Trade Service Industry: 5 years (Preferred) Benefits Job Type: Full-time Pay: $85,000.00 - $110,000.00 per year Company Vehicle PTO Training and Development
    $85k-110k yearly 28d ago
  • Customer Marketing Manager

    Coconstruct 4.1company rating

    Product marketing manager job in Charlottesville, VA

    CoConstruct is looking for a Customer Marketing Manager that will lead marketing efforts to grow revenue from our customer base. You will be responsible for crafting and executing multi-channel campaigns designed to increase customer retention and lifetime value. You will work closely with the marketing channel experts and customer success team to develop programs designed to increase CoConstruct's value for our customer's businesses. You will collaborate closely with our sales, product marketing, revenue operations, and marketing production teams, and your peers on the marketing performance team to produce high impact campaigns that cultivate, engage and retain customers throughout their lifecycle. A successful candidate should have proven experience in building and executing measurable and successful programs/campaigns in a B2B environment. We are looking for a self-starter who can both design a strategic customer marketing plan and then execute with precision. The ideal candidate is an ever-curious, results-driven marketer. What You'll Do * Design and execute full-funnel multi-channel marketing programs to increase product adoption, as well as lifetime value via new revenue streams, recurring revenue, and subscription upgrades. * Grow customer advocacy by eliciting, analyzing, and packaging user feedback for internal teams to consume. * Work closely with product marketing to ensure sustained adoption of new features. * Use scalable, repeatable processes and techniques. * Ensure channel tactics are used in an integrated manner -- including email, webinars, outbound campaigns, live and virtual events, social media, in-app messaging, etc. -- to create an awesome, integrated experience for our customers. * Obtain a deep understanding of our customer segmentation in order to engage the right people in the best possible way to achieve results. * Ability to represent customer marketing plans to a wide range of stakeholders, including sales teams and executives. * Actively solicit inputs from key stakeholders regarding customer marketing campaign plan requirements. * Strong understanding of underlying systems and teams that are key to customer marketing success. Required Skills/Experience * 3-5 years B2B customer marketing or demand generation experience, SaaS preferred. * Do you have at least three years of demand generation experience, whether for customer acquisition or customer marketing? * Demonstrable experience leveraging modern marketing tenets to build a multi-channel revenue growth engine. * Deep understanding and experience with marketing automation systems, lifecycle marketing tactics, user segmentation, and other key marketing principles. * Do you have experience with marketing automation systems, lifecycle marketing tactics, user segmentation? Please list the marketing automation systems you're familiar with and how you've leveraged them in the past. * Experience with marketing automation tools (HubSpot preferred), customer relationship management tools (HubSpot preferred), and in-app messaging tools (preferred). * Strategy, accountability, project management, and campaign execution skills. * Accountability for and ownership of all customer marketing KPIs. * Excellent written and oral communication skills. * Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization. * Highly organized and self-motivated with a high level of initiative. * Obsessed with metrics - monitor the results of campaigns, reporting, and optimizing for new and better campaigns. * Confident collaborating with various content stakeholders across several teams. * Experience working with project management software (e.g. Asana, Monday.com, Basecamp, etc.) * "High-horsepower" thinker - "High Execution" doer. * Ability to work in a fast-paced environment with meticulous attention to detail. Why Us We're already the #1 rated company in our space and our customers love our system and our people. Recently voted locally as "The Best Place to Work in Charlottesville" we care as much about our people as our customers, and it shows! Whether it's a pancake breakfast, a video game night, a 5k mud runs, or a happy hour, there's time to enjoy the other people who are on the mission with you. We're also on a strong financial footing, with 12 years of organically-fueled growth and four years running on the Inc. Magazine list of fastest growing privately held companies in the US. But, there's so much more we can do. And that's why we need you to join our growing team! CoConstruct's core values appear in everything we do and everyone we hire: * Look in the mirror first: We first look to ourselves to see what we can do (and not just say) to make a difference. * Understand why: We constantly dig deeper and question the status quo in pursuit of a better way. * Practice sympathetic straight-shooting: We don't sugar coat the truth, but we always tell it, with care -- even when it's not convenient. * Pursue the customer's perspective: We make our customers' lives happier by looking at the world through their eyes -- and then taking action. * Show personality: We allow our personalities to shine, so our customers love not just what we sell, but who we are. * Boldly Innovate: We unapologetically question the status quo - then focus, experiment, and simplify to solve important problems. * CoConstruct is an equal opportunity employer and does not discriminate on the basis of race, sex, age, national origin, religion, physical or mental disability/handicap, marital status, veteran status, or any other basis prohibited by law. The purpose of this document is to provide a general statement of the major responsibilities of this position and is not intended to describe all elements of the work that may be performed and should not serve as the sole criteria for personnel decisions.
    $90k-127k yearly est. 60d+ ago
  • Associate Director, Marketing

    State of Virginia 3.4company rating

    Product marketing manager job in Charlottesville, VA

    The University of Virginia School of Engineering & Applied Science seeks a professional, experienced, collaborative Marketing professional to join its Strategic Communications team. The individual in this role will deliver marketing campaigns and content that connect the world with the school's world-class research and education programs, the people who make up its unique community, and its mission to make the world a better place. This individual will work closely with faculty, staff and team colleagues to inform and engage audiences, including current and prospective students, faculty, staff, alumni, event attendees, media, industry partners, and higher education peers. The position will report to the Director of Communications and will be part of the Dean's Office staff. The ideal candidate is a strategic, collaborative, operations-minded marketing professional who will be energized by the opportunity to create engaging, STEM-oriented marketing campaigns and content that build UVA Engineering's brand. This candidate will enjoy shining a light on people and projects that create societal impact, contributing to broader awareness and understanding of research advances, piquing curiosity among both engineers and non-engineers, and creating emotional connection to the work of the school - as well as the mission, vision, values, community and culture that are at its heart. This position is located at the University of Virginia and is not a remote role. The Associate Director, Marketing will be responsible for a wide range of marketing and communications tasks and responsibilities, including: * Writing and editing marketing communications copy for channels such as web, email, social media, digital advertising, video and print. * Managing the school's social media platforms such as LinkedIn, Instagram and Facebook; developing strategies and content that drives engagement with key audiences. * Publishing monthly, quarterly and semi-annual email newsletters to engage various audiences; experimenting with new ideas to increase engagement. * Developing and executing marketing campaigns for the School of Engineering and Applied Science across web, email, social and print channels; exploring new ideas that can grow our reach and engagement. * Planning and drafting annual reports, press releases, and news stories geared toward philanthropic and industry partners. * Working with creative team to identify and manage marketing assets. * Delivering marketing and communications support for Engineering's school-wide events as well as its growing entrepreneurship, industry engagement and advancement efforts. * Providing proactive communication and responsive customer service to the many internal and external stakeholders the Communications team serves. * Using, improving and building processes and tools to improve personal and team efficiency and effectiveness. * Adhering to University of Virginia and School of Engineering brand and accessibility guidelines. In addition to the above job responsibilities, other duties may be assigned. Well-qualified candidates should demonstrate: * Experience with marketing operations processes, and with creative software and tools including Adobe Creative Suite, particularly Photoshop and InDesign is appreciated. * Experience and aptitude in marketing and communications, including campaign planning, copywriting and copyediting, and management of digital and social media platforms. * A strategic mindset and a drive for data-driven decision-making. * Excellent project management skills and ability to meet deadlines; a bias for action and problem-solving. * A service-focused mindset paired with strong, proactive relationship-building and collaboration skills. * Strong attention to detail and an eye for quality. * Experience with marketing operations processes, software and other tools. * An interest in content and creative trends and a drive to seek out new ideas. This position will remain open until filled. The University will perform background checks on all hires (if required) prior to employment. Applicants must be currently authorized to work in the United States. For this role, the University will not sponsor or consider candidates requiring sponsorship for employment visas now or in the future. For questions about the position or the application process, please contact Daniel Strong, Senior Recruiter at ******************* . Please apply through the University job board, Careers at UVA , and search for R0076737. Applicants must complete an application online with the following documents: a resume and cover letter. MINIMUM REQUIREMENTS Education: Bachelor's degree. Experience: At least five years of experience Licensure: None PHYSICAL DEMANDS This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs. The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Click here to read more about UVA's commitment to non-discrimination and equal opportunity employment.
    $48k-63k yearly est. Easy Apply 3d ago
  • Senior Product Marketing Manager

    Rivanna Medical 3.5company rating

    Product marketing manager job in Charlottesville, VA

    Rivanna Medical, Inc. is seeking a dynamic and highly skilled Product Management professional to contribute to the rapid growth of our emerging medical device company. This position will work within a talented team of professionals as we strive to achieve our mission of elevating the standard of care by leveraging innovative and world-class imaging technology. A successful candidate must have a strong background in product development and have demonstrated prior success in launching medical devices. Experience in medical imaging and physician marketing in hospitals is desired. The ideal candidate will also have successful experience managing medical device products and enabling sales and marketing efforts that drive adoption. This is a hands-on multidisciplinary role in which the right candidate will engage multiple internal and external stakeholders to develop and execute commercialization plans for both incumbent products and new product launches. Responsibilities Responsible for go-to-market (GTM) planning and execution Messaging, product positioning, and customer targeting Sales enablement - tools training and collateral Plan, execute, and refine sales process during a controlled deployment phase Manage the business case and update with real-world business economics data from early product launch experience Coordinate with marketing communications and brand department on lead generation campaigns, trade show strategy, and digital outreach Field feedback loop - collect insights from the field to refine messaging and inform future development and process refinements. Oversee clinical evidence generation and reimbursement strategies Develop and maintain KOL relationships Up to 50% travel requirement with requirements visit customers frequently during initial product launch phases Requirements Bachelor's degree in engineering, science, or related field. Advanced degree preferred (MS, MBA) 10+ years in medical device product development with a focus on upstream development Strong leadership skills and experience managing teams Medical imaging and physician marketing experience preferred Strong analytical and problem-solving skills Excellent communication and interpersonal skills Ability to work in a dynamic and fast-paced environment Strong understanding of FDA and international regulatory requirements Experience with project management tools and techniques Fluency with Microsoft Office, excellent PowerPoint, and presentation skills About Rivanna Medical, Inc.: Rivanna Medical, Inc. is a privately held designer, manufacturer, and distributor of world-first, imaging-based medical solutions based in Charlottesville, VA. Rivanna Medical, Inc. operates an FDA-registered and ISO 13485:2016 certified manufacturing facility where it produces the Accuro product line and related medical equipment and components. Accuro is the world's first spinal navigation device designed to improve the safety, speed, and efficiency of spinal needle guidance procedures. Rivanna Medical, Inc.'s revolutionary platforms feature BoneEnhance Multi-Frequency Image Reconstruction, which optimizes ultrasound for the visualization of bony versus soft tissue anatomy, and SpineNav3D™ AI-Based Spine Recognition, which automates ultrasound image interpretation. Employee Benefits at Rivanna Medical, Inc.: Rivanna Medical, Inc. offers a comprehensive benefits package, which includes health insurance, vision and dental coverage, group life insurance, long-term disability insurance, paid time off, a 401(k) plan with company match, and more. We are continually seeking to enhance our team with individuals who bring unique perspectives and experiences. This diversity of thought and perspective drives innovation and strengthens our commitment to creating an inclusive team environment where our core values of trust, humility, and dedication are practiced every day. Equal Employment Opportunity Statement: Rivanna Medical, Inc. is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breastfeeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws. All employees must be able to lift at least 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their positions.
    $97k-128k yearly est. 32d ago
  • Senior Product Manager, Societies, Volunteers, & Marketing

    CFA Institute 4.7company rating

    Product marketing manager job in Charlottesville, VA

    Are you a product leader who thrives at the intersection of strategy, data, and execution? The Senior Product Manager, Societies, Volunteers, & Marketing is a key driver of our digital product ecosystem, responsible for turning enterprise objectives into intuitive, high-impact digital experiences. You'll lead products end to end-setting vision, aligning stakeholders, and delivering measurable outcomes-while ensuring the data behind our platforms enables smarter marketing, deeper insights, and more personalized engagement. This is a senior role with broad influence, requiring strong partnership across Technology, Marketing, Data & Analytics, and the business. The Senior Product Manager, Societies, Volunteers, & Marketing is a strategic, cross-functional leader responsible for driving the vision, strategy, and execution of digital products that support enterprise objectives. This role oversees the full product lifecycle-from discovery and definition through delivery, optimization, and ongoing evolution. The ideal candidate brings deep expertise in digital product management and web experience strategy, with a strong interest in applying AI-driven insights and automation to improve customer journeys, content relevance, and operational efficiency. This individual will manage the full product lifecycle for the portal and the broader web content management ecosystem, including enterprise personalization and emerging AI capabilities that improve discoverability, engagement, and user satisfaction. This is a senior-level role requiring strong partnership across Technology, Marketing, Data & Analytics, and business units, with the ability to influence direction, drive prioritization, and ensure delivery of high-impact digital capabilities. What You'll Do Product Strategy & Vision Develop and articulate the strategic vision for assigned digital products, ensuring alignment with enterprise priorities. Lead customer discovery, competitive analysis, and market research to identify new opportunities and validate product direction. Define product goals, measurable outcomes, and KPIs that guide decision-making and demonstrate product value. Product Lifecycle Leadership Own the end-to-end product lifecycle, including ideation, scoping, requirements definition, feature prioritization, development, launch, and optimization. Maintain and continuously refine a product roadmap that balances strategic initiatives with incremental improvements. Translate business needs into clear, actionable requirements and user stories with acceptance criteria. Cross-Functional Alignment & Influence Serve as the primary point of contact for stakeholders, ensuring shared understanding of product priorities, assumptions, and trade-offs. Partner closely with Marketing, Technology, Data & Analytics, UX, and operations teams to ensure cohesive and user-centered delivery. Communicate product strategy, progress, risks, and decisions to leadership and cross-functional groups. Data Specifications & Marketing Analytics Define data capture requirements, tagging specifications, and tracking frameworks needed to evaluate product performance and support Marketing analytics. Collaborate with Marketing and Data teams to ensure consistent, accurate data is available for segmentation, personalization, funnel analysis, and campaign effectiveness measurement. Interpret analytics insights to identify opportunities, refine hypotheses, and guide prioritization decisions. Contribute to dashboard creation, KPI alignment, and experimentation frameworks (A/B testing, user journey optimization). Execution & Delivery Partner with engineering leads, scrum masters, architects, and designers to ensure timely delivery of high-quality features. Lead Agile ceremonies as needed, including backlog grooming, sprint planning, and retrospectives. Support prototyping, usability testing, and validation of concepts with real users. Performance Optimization Establish and track key metrics for engagement, usability, performance, and customer satisfaction. Use qualitative and quantitative insights to drive continuous improvement of digital products. Advocate for experimentation and iterative delivery approaches that increase value and reduce risk. What We're Looking For Bachelor's degree in computer science or related discipline 8-12 years of product management experience, including leadership of digital platforms, customer-facing experiences, or enterprise web products. Strong experience supporting or partnering with Marketing, MarTech, or analytics teams on data and measurement. Proven ability to influence direction, build alignment, and drive outcomes across diverse stakeholder groups. Expertise in writing clear, structured user stories and requirements for engineering teams. Familiarity with digital analytics tools (Adobe Analytics, Google Analytics, etc.) and related measurement frameworks. Experience working within Agile methodologies with cross-functional teams. Excellent communication, facilitation, prioritization, and decision-making skills. At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: $106,000- $165,000 per year. All salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a 401(k) or pension plan, and a comprehensive medical benefits package. About CFA Institute CFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees' well-being, offering industry-leading benefits like: Comprehensive health coverage for you and your family Generous leave and time off Competitive retirement plans Flexible work options Wellness, education, and support programs If you feel this opportunity could be the next step in your career, we encourage you to click “Apply” and complete our three-minute application. Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X. Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. Only those selected for further consideration will be contacted. We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location. If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to ******************************* noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences. Our application is not compatible with Internet Explorer (IE). We recommend using Chrome.
    $106k-165k yearly Auto-Apply 16d ago
  • Product Manager, Senior Principal

    Blue Cross and Blue Shield Association 4.3company rating

    Product marketing manager job in Ivy, VA

    Your Role We are seeking an experienced and visionary Product Manager to join our product manager leadership team. This role is pivotal in shaping the foundation of our product ecosystem and driving the commercialization of the Stellarus Technology Innovation Platform that powers our marketplace and partnerships. You will work closely with technology, operations and partnership leaders to define and execute a platform strategy that is market-competitive, scalable, and aligned with our overall product vision. Stellarus is designed to ease the burden of point solutions and replaces the fragmentation and lock-in of legacy payer technology with a unified data layer and AI-driven orchestration platform. Instead of maintaining dozens of point-to-point integrations, plans plug in once to Stellarus and gain a clean, scalable way to adopt new vendors and capabilities. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
    $110k-152k yearly est. Auto-Apply 12d ago
  • General Manager/Market Manager- Crawlspace Medic and Basement Pros

    Home Brands

    Product marketing manager job in Charlottesville, VA

    Are you a strong leader feeling like you've hit a wall in your career? Are you a forward thinking, big picture, independent driver? Do you see the world at a macro level but also possess the ability to dive into the details and build systems when needed? If you have a pressing need for growth in a fast paced environment and the ability to take operational control of a rapidly growing service business, you may be a good fit. If you can not think strategically, execute tactically, and create buy in with our team, DO NOT apply for this position. We are looking for General Managers who can make calculated risk oriented decisions with minimal input, take responsibility for the outcome of achieving financial results, lead teams, delegate, and execute without making excuses. Most importantly, if ownership of your outcomes means something to you in your work life, and you have struggled to find a place where your hard work and commitment have provided the personal returns you seek, you should keep reading. Home Brands is a multi-brand, multi-unit Home Services company on a mission to serve people and provide life transforming opportunity to extraordinary leaders. We believe that developing leadership is the first step in creating a meaningful and lasting business in the many markets we serve. We believe that serving our customers with a world class experience means that we first must lead in serving our employees. We live out our mission by committing to 5 standard Virtues which are the very foundation of our leadership focus, at Home Brands, we are: Dependable: We do what we say we are going to do, every time, no exceptions. Knowledgeable: We are experts in our industry. Humble: We do not operate out of selfish ambition, but consider others better than ourselves. Gritty: We get things done the right way, no matter the circumstance. Candid: We graciously tell the hard truth, and expect to hear it from others. What if you could pursue the dream of leading your own business without putting everything you've worked for on the line? Our Program for General Managers provides a path to business ownership and work life fulfillment uncommon in today's marketplace. Financial success and excellent results are not exclusive from a culture where people matter most - on the contrary. They are achieved only when people matter most. If you've got the skill the drive and that itch to do something more for you and your family then let's talk. Requirements The ideal candidate would possess the following skills: Risk, cost and time management skills. Strength in leadership, adaptability and critical thinking. Planning and forecasting abilities. Excellent communication skills. Construction/Electrical experience. Experience: Trade Service Industry: 5 years (Preferred) Benefits Job Type: Full-time Pay: $85,000.00 - $110,000.00 per year Company Vehicle PTO Training and Development
    $85k-110k yearly Auto-Apply 60d+ ago
  • Customer Marketing Manager

    Coconstruct LLC 4.1company rating

    Product marketing manager job in Charlottesville, VA

    CoConstruct is looking for a Customer Marketing Manager that will lead marketing efforts to grow revenue from our customer base. You will be responsible for crafting and executing multi-channel campaigns designed to increase customer retention and lifetime value. You will work closely with the marketing channel experts and customer success team to develop programs designed to increase CoConstruct's value for our customer's businesses. You will collaborate closely with our sales, product marketing, revenue operations, and marketing production teams, and your peers on the marketing performance team to produce high impact campaigns that cultivate, engage and retain customers throughout their lifecycle. A successful candidate should have proven experience in building and executing measurable and successful programs/campaigns in a B2B environment. We are looking for a self-starter who can both design a strategic customer marketing plan and then execute with precision. The ideal candidate is an ever-curious, results-driven marketer. What You'll Do Design and execute full-funnel multi-channel marketing programs to increase product adoption, as well as lifetime value via new revenue streams, recurring revenue, and subscription upgrades. Grow customer advocacy by eliciting, analyzing, and packaging user feedback for internal teams to consume. Work closely with product marketing to ensure sustained adoption of new features. Use scalable, repeatable processes and techniques. Ensure channel tactics are used in an integrated manner -- including email, webinars, outbound campaigns, live and virtual events, social media, in-app messaging, etc. -- to create an awesome, integrated experience for our customers. Obtain a deep understanding of our customer segmentation in order to engage the right people in the best possible way to achieve results. Ability to represent customer marketing plans to a wide range of stakeholders, including sales teams and executives. Actively solicit inputs from key stakeholders regarding customer marketing campaign plan requirements. Strong understanding of underlying systems and teams that are key to customer marketing success. Required Skills/Experience 3-5 years B2B customer marketing or demand generation experience, SaaS preferred. Do you have at least three years of demand generation experience, whether for customer acquisition or customer marketing? Demonstrable experience leveraging modern marketing tenets to build a multi-channel revenue growth engine. Deep understanding and experience with marketing automation systems, lifecycle marketing tactics, user segmentation, and other key marketing principles. Do you have experience with marketing automation systems, lifecycle marketing tactics, user segmentation? Please list the marketing automation systems you're familiar with and how you've leveraged them in the past. Experience with marketing automation tools (HubSpot preferred), customer relationship management tools (HubSpot preferred), and in-app messaging tools (preferred). Strategy, accountability, project management, and campaign execution skills. Accountability for and ownership of all customer marketing KPIs. Excellent written and oral communication skills. Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization. Highly organized and self-motivated with a high level of initiative. Obsessed with metrics - monitor the results of campaigns, reporting, and optimizing for new and better campaigns. Confident collaborating with various content stakeholders across several teams. Experience working with project management software (e.g. Asana, Monday.com, Basecamp, etc.) “High-horsepower” thinker - “High Execution” doer. Ability to work in a fast-paced environment with meticulous attention to detail. Why Us We're already the #1 rated company in our space and our customers love our system and our people. Recently voted locally as “The Best Place to Work in Charlottesville” we care as much about our people as our customers, and it shows! Whether it's a pancake breakfast, a video game night, a 5k mud runs, or a happy hour, there's time to enjoy the other people who are on the mission with you. We're also on a strong financial footing, with 12 years of organically-fueled growth and four years running on the Inc. Magazine list of fastest growing privately held companies in the US. But, there's so much more we can do. And that's why we need you to join our growing team! CoConstruct's core values appear in everything we do and everyone we hire: Look in the mirror first: We first look to ourselves to see what we can do (and not just say) to make a difference. Understand why: We constantly dig deeper and question the status quo in pursuit of a better way. Practice sympathetic straight-shooting: We don't sugar coat the truth, but we always tell it, with care -- even when it's not convenient. Pursue the customer's perspective: We make our customers' lives happier by looking at the world through their eyes -- and then taking action. Show personality: We allow our personalities to shine, so our customers love not just what we sell, but who we are. Boldly Innovate: We unapologetically question the status quo - then focus, experiment, and simplify to solve important problems. CoConstruct is an equal opportunity employer and does not discriminate on the basis of race, sex, age, national origin, religion, physical or mental disability/handicap, marital status, veteran status, or any other basis prohibited by law. The purpose of this document is to provide a general statement of the major responsibilities of this position and is not intended to describe all elements of the work that may be performed and should not serve as the sole criteria for personnel decisions.
    $90k-127k yearly est. Auto-Apply 60d+ ago

Learn more about product marketing manager jobs

How much does a product marketing manager earn in Harrisonburg, VA?

The average product marketing manager in Harrisonburg, VA earns between $75,000 and $139,000 annually. This compares to the national average product marketing manager range of $83,000 to $149,000.

Average product marketing manager salary in Harrisonburg, VA

$102,000
Job type you want
Full Time
Part Time
Internship
Temporary