Digital Marketing Manager
Product Marketing Manager Job 45 miles from Janesville
You will provide digital strategy and execution for all clients as well as Kondracki Group through social media, web sites, SEO / SEM and email marketing. Your primary goal is to increase both client and KG's digital footprint, brand awareness and engagement in all things digital.
The right candidate is a creative, strategic thinker who can bring new ideas to the table.
You must have extensive knowledge of HubSpot
and have experience with updating web sites, adding pages/blogs, content forms, posting to social media, creating and managing e-blasts, performing analysis, and so on.
You will be asked to perform the following on a daily basis:
Work closely with account management and content teams on digital strategy
Report and analyze all client digital activities and make recommendations for improvement
Maintain a high level of knowledge of digital marketing best practices, reporting trends and new techniques to the team as available
This position works in our Hartland, WI office.
Responsibilities
Maintain client web sites in HubSpot including landing pages, blog posts, loading new content and coordinating new site development projects with external partners
Analyze web traffic and reporting via HubSpot and Google Analytics
SEO keyword/phrase research, review and recommendations including competitive analysis
On-going review, analysis and reporting of SEO activities and SERPs
Evaluate and recommend web engagement strategies and tactics
Maintain, optimize and update client social media profiles
Manage and execute client social media activities including building and executing posts, reporting and analysis, copywriting and asset creation as needed
Manage and execute client email blasts including list management, A/B testing, reporting and analysis, copywriting and asset creation as needed
Research, coordinate and execute SEM and paid social opportunities
Attend events such as HubSpot's Inbound Conference, Experience Inbound (Milwaukee), AMA Milwaukee and Content Marketing Institute, amongst others
Attend various packaging trade shows as needed
Participate in client calls and meetings as needed
Requirements
5 years digital marketing experience in a B2B environment
Extensive knowledge of HubSpot is required
Excellent communication skills
Ability to handle multiple projects with attention to detail
Willingness to learn and take pride in your work
Excellent organizational skills with strong degree of self-direction and motivation
Creative thinker with strategic mindset and ability to generate new ideas, troubleshoot issues and solve problems
Experience with digital tools such as Google Analytics, SEM Rush or MOZ
Bachelor's degree in marketing, Communications or similar
Packaging or processing industry marketing experience is a BONUS
Digital Marketing Manager
Product Marketing Manager Job 45 miles from Janesville
Onsite - Waukesha, WI
Compensation and Benefits - $85,000-$90,000 plus full suite of benefits (health, dental, 401K, etc)
About Stronghouse:
Stronghouse is a private equity-backed and high-growth provider of residential, multifamily, and commercial roofing, siding, and windows solutions with a mandate to be the leading consolidator and strongest competitor in the roofing space. Stronghouse's strategy is to achieve outsized growth both organically and inorganically via completing acquisitions and partnering with great operators in our markets.
Job Overview:
We are seeking a skilled and results-driven Digital Marketing Manager to manage and optimize paid search campaigns (Google Ads, Bing) and paid social media campaigns across multiple platforms for all of our brands. The ideal candidate will have hands-on experience in paid search and social media advertising, with a strong ability to drive traffic, generate leads, and increase revenue through data-driven decision-making. This role will involve setting up, managing, and optimizing campaigns, monitoring performance, creating compelling ads, and ensuring all budgets are effectively utilized to achieve KPIs.
Key Responsibilities:
Plan, execute, and optimize paid search campaigns across Google Ads and Bing Ads to maximize performance.
Manage paid social campaigns across platforms like Facebook, Instagram, TikTok, and others for all company brands to reach targeted audiences, drive engagement and achieve marketing goals.
Collaborate with the content and design team to ensure ads align with brand messaging and campaign objectives.
Manage and allocate budgets for both paid search and paid social campaigns, ensuring spend is optimized across all channels.
Regularly track and report on key performance metrics (KPIs) including CPC, CPA, return on ad spend (ROAS), click-through rate (CTR), conversion rate, and others.
Use analytics tools like Google Analytics, Google Ads, Bing Ads, Sprout Social and others to generate performance reports, conduct in-depth analysis and provide actionable insights and recommendations to improve results.
Collaborate closely with other marketing team members (SEO, content, creative, etc.) to align on overarching marketing strategies.
Stay abreast of the latest digital advertising trends, technologies, and best practices to contribute to the team's innovative approach to campaign management.
Qualifications:
Bachelor's Degree or equivalent in Marketing, Communications, Mathematics or a related discipline.
2-3+ years of hands-on experience managing paid search and paid social media campaigns.
Strong understanding of digital advertising platforms, analytics tools and performance metrics.
Proficiency in Google Ads, Bing Ads, Facebook Ad Manager, Sprout Social and other relevant tools (Google Ads & Google Analytics certifications are highly regarded).
Experience in creating and optimizing ad creative, targeting and bidding strategies.
Strong analytical skills with the ability to interpret data and drive decisions based on performance insights.
Excellent communication, organizational, and project management skills.
Ability to work independently and collaboratively in a fast-paced environment.
Reasons to Join Organization:
High-Growth, Dynamic Environment: Be part of a high-growth, acquisitive company where high achievers with ambitious career goals can thrive.
Innovative Contributions: Take the lead in driving innovation and implement new strategies that enhance your role and the company's success.
Career Growth: Benefit from numerous internal growth opportunities as the company continues to expand, providing a clear path for career advancement.
Ambitious Goals: Join a company with aspirations and financial backing to achieve a $1+ billion valuation in the near term, positioning itself as the largest player in its vertical.
Head of Regional Marketing Communication, Americas
Product Marketing Manager Job 25 miles from Janesville
Danfoss is seeking a highly motivated and experienced Head of Regional Marketing Communication, Americas to lead our regional MarCom team. In this role, you'll have the opportunity to lead a team of talented MarCom specialists, spearhead strategic projects, play a pivotal role in strengthening our market visibility, enhancing partner marketing, and fueling our sales strategy across the region. You'll be the bridge between our global vision and regional execution, ensuring alignment while maintaining a deep understanding of local market dynamics. If you're a results-oriented leader with a knack for balancing strategic thinking and hands-on execution, we encourage you to apply!"
Job Responsibilities
Responsibilities of this position include, but are not limited to, the following.
Lead and Inspire a High-Performing Team: Develop, mentor, and inspire a team of regional marketing communication specialists, fostering a collaborative and results-oriented environment. Set clear team objectives, track progress, and celebrate successes.
Drive Strategic Regional Projects: Lead and execute key regional marketing projects that directly contribute to increased market visibility, enhanced brand awareness, and improved customer engagement.
Foster Collaboration and Best Practices: Promote collaboration across regional teams to maximize efficiency, share best practices, and ensure consistent messaging.
Manage the Regional Event Calendar: Oversee the planning and execution of regional events, ensuring alignment with sales objectives and global marketing campaigns. Collaborate effectively with Sales and Global MarCom functions.
Elevate Partner Marketing: Develop and implement impactful partner marketing initiatives to enhance market reach, drive business growth, and strengthen partner relationships.
Contribute to Global Marketing Initiatives: Actively participate in global marketing communication projects, providing regional insights and ensuring relevance to local markets.
Support Sales Strategy: Work closely with Heads of Sales in assigned regions to understand their needs and develop marketing programs that effectively support their sales objectives.
Optimize Marketing Performance: Monitor and evaluate the effectiveness of marketing activities, using data-driven insights to optimize performance and maximize ROI.
Manage the Regional Marketing Budget: Develop and manage the regional marketing communication budget, ensuring efficient allocation of resources and adherence to financial guidelines.
In this role, you can expect to travel domestically and internationally up to 10% of the time. This role will also require being on site in the Loves Park facility at least 2-3 days per week.
Background & Skills
Requirements & Qualifications:
Bachelor's degree in marketing or equivalent experience.
5+ years' experience with B2B marketing.
Solid experience in direct people management, with the ability to foster engagement, trust, and high performance.
Experience reporting to a global leader and working in a matrix organization
Skills & Competencies
A strong business understanding of complex sales cycles and customer needs.
A strategic mindset with a passion for customer-focused marketing.
Excellent communication and active listening skills.
Ability to operate with a high level of autonomy and influence stakeholders.
A collaborative approach, comfortable working with global, regional, and local teams in both physical and virtual settings.
A results-driven attitude, eager to challenge the status quo and drive continuous improvement.
Ability to balance leading a team with owning and executing key projects.
Compensation: HIRING SALARY RANGE: $100,000 to $137,000 . Base salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Employee Benefits
We are excited to offer you the following benefits with your employment:
Annual Bonus Program
401(k) Savings Plan with company match and safe harbor contributions
Medical, Dental, and Vision Insurance eligibility upon date of hire
Employee Assistance Program
Employee Job Referral Bonus Program
3 weeks of Paid Time Off annually for newly hired employees
13 paid holidays, including floating holidays annually
Company paid Basic Life Insurance & AD&D, Short-Term Disability Insurance, and Long-Term Disability Insurance (with enhanced buy up option)
Optional Life Insurance & AD&D (including Spouse/Child Optional) coverage
Healthcare Flexible Spending Account, Dependent Care Flexible Spending and a Health Savings Account (including company contribution) if enrolled in applicable Danfoss Medical Plan
Paid Parental Leave and Adoption Assistance
Paid Bereavement Leave
Military Leave Benefits
Flexible working hours
Opportunity to join Employee Resource Group(s)
This list does not promise or guarantee any particular benefit or specific action. They may depend on country or contract specifics and are subject to change at any time without prior notice.
At Danfoss, we believe that a diverse and inclusive workplace fosters creativity, innovation, and a broader perspective in decision-making. When you consider this job posting, do you feel like your profile is not a perfect match? Numerous studies have found that women and people of color are more likely to apply only when they meet all requirements listed in the job posting. Even if you do not check all the boxes, we encourage you to apply anyway. We are curious to find out how you can bring new insights to the role or to Danfoss as an organization.
Danfoss - Engineering Tomorrow
At Danfoss, we are engineering solutions that allow the world to use resources in smarter ways - driving the sustainable transformation of tomorrow. No transformation has ever been started without a group of passionate, dedicated and empowered people. We believe that innovation and great results are driven by the right mix of people with diverse backgrounds, personalities, skills, and perspectives, reflecting the world in which we do business. To make sure the mix of people works, we strive to create an inclusive work environment where people of all backgrounds are treated equally, respected, and valued for who they are. It is a strong priority within Danfoss to improve the health, working environment and safety of our employees.
Following our founder's mindset “action speaks louder than words”, we set ourselves ambitious targets to protect the environment by embarking on a plan to become CO2 neutral latest by 2030.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected category.
Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification.
Our solutions are used in such areas as refrigeration, air conditioning, heating, power conversion, motor control, industrial machinery, automotive, marine, and off- and on-highway equipment. We also provide solutions for renewable energy, such as solar and wind power, as well as district-energy infrastructure for cities.
Our innovative engineering dates back to 1933. Danfoss is family-owned, employing more than 42.000 people, serving customers in more than 100 countries through a global footprint of 95 factories.
Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification.
Our solutions are used in such areas as refrigeration, air conditioning, heating, power conversion, motor control, industrial machinery, automotive, marine, and off- and on-highway equipment. We also provide solutions for renewable energy, such as solar and wind power, as well as district-energy infrastructure for cities.
Our innovative engineering dates back to 1933. Danfoss is family-owned, employing more than 42.000 people, serving customers in more than 100 countries through a global footprint of 95 factories.
Senior Director Product Management- Digital
Product Marketing Manager Job 45 miles from Janesville
We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As the Senior Director of Product and Program Management for the Digital Business at Generac, you will be responsible for leading and shaping the strategy to scale Generac's traditional and digital product offerings across both residential and industrial markets globally. You will be leading team of product/ program managers responsible for implementing the “digital infrastructure” in support of creating a world class end to end customer experience. In this role, you will partner closely with the Chief Information and Digital Officer and other key leaders to define and execute a vision that drives exceptional acquisition, installation and service experiences for new and existing customers. You will oversee the entire digital product lifecycle, from demand generation and value proposition creation to customer onboarding, post-sales engagement, and installation. Your mission is to simplify and enhance the customer purchasing journey, ensuring transparency and improving experiences for both customers and dealers throughout the customer/ consumer interaction lifecycle. You will lead a team of product managers responsible for optimizing the end-to-end experience across B2C, B2B, and B2B2C channels, integrating relevant software platforms into one seamless experience for Generac's diverse customer base. You will also lead technology program managers responsible for leading the execution/ deployment of digital platforms that enable the end to end experience come to life.
This role will collaborate closely with cross-functional teams including Marketing, Sales, Operations, Research, Design, Product, IT and Engineering. You will synthesize data and customer insights into actionable strategies that drive both short-term and long-term roadmaps. You will create experiences that surprise, delight, and build long-term loyalty among customers and dealers, unlocking significant growth opportunities for Generac.
Who You Are
You are a strategic, user-centric product leader with a proven track record of delivering exceptional consumer experiences at scale and execute the digital roadmap with value delivery at its core. You thrive in ambiguity, embrace a bias for action, and are motivated by solving complex customer challenges through innovative product experiences. You can blend data-driven insights with product intuition to create compelling customer journeys while also driving day-to-day execution. You are passionate about developing high-performing teams of product and program managers as well as a natural change agent that drives the business process/ technology changes needed at scale.
Key Responsibilities
Strategic Leadership:
Lead the vision and strategy for Generac's customer acquisition and retention efforts (in terms of digital capabilities) across the global residential and commercial markets - working with cross functional leaders.
Develop a deep understanding of the Generac product portfolio and customer base, using data-driven insights and user research to inform strategy.
Drive alignment across product/ IT teams and cross-functional leaders through clear communication, data-driven recommendations, and strategic roadmaps.
Ensure that acquisitions fully realize their potential through streamlined digital, end to end experiences.
Product Development & Delivery:
Oversee digital product operations, ensuring seamless delivery of high-quality digital experiences across multiple portfolios and customer segments.
Establish and maintain robust processes for digital business product teams to ensure on-time and highquality product launches that meet both business goals and customer expectations.
Collaborate closely with Engineering, Marketing, Sales, and Operations teams to deliver integrated product solutions that drive customer value and business outcomes.
Lead digital business product roadmap planning, ensuring alignment with the company's long-term vision and customer needs.
Team Leadership & Development:
Lead, mentor, and grow the digital business product management team, fostering a culture of ownership, innovation, and accountability.
Create an environment that encourages calculated risk-taking, rapid iteration, and learning from setbacks.
Identify and develop high-potential talent, ensuring consistent growth and skill development within the team.
Cultivate a failure-tolerant, experimentation-driven culture that fuels continuous learning and product innovation.
Data-Driven Decision Making:
Leverage customer data, market insights, and performance metrics to inform product decisions and track post-launch outcomes.
Define and monitor key performance indicators (KPIs) to measure product success, adjusting strategies as needed to optimize for business objectives.
Foster a culture of data-driven decision-making within the product organization, ensuring that all product initiatives are grounded in solid analysis and customer insights.
Customer Experience & Product Vision:
Ensure a consistent and exceptional customer experience across all touch points by aligning product management and design efforts.
Serve as a digital business product evangelist, clearly communicating the vision, strategy, and measurable goals for customer acquisition and retention.
Balance long-term strategic thinking with day-to-day execution, maintaining a sustainable pace for product development to ensure team well-being and delivery consistency.
Minimum Requirements:
10+ years of product management experience, with a strong track record of managing software products from inception through launch and iteration.
7+ years of experience building, mentoring, and leading product management teams.
Strong technical proficiency, with proven effectiveness in collaborating with engineering teams.
Exceptional quantitative, analytical, and problem-solving skills, with a deep understanding of agile product development methodologies.
Proven ability to drive results in dynamic, fast-paced environments, making decisions with imperfect information.
Excellent communication and leadership skills, with the ability to influence executives and lead cross-functional teams.
Strong strategic and analytical capabilities, with a focus on data-driven decision-making.
Knowledge of the energy industry and its technological landscape is a strong plus.
Preferred Qualifications
Experience with agile development methodologies.
MBA or advanced degree in a related field.
Pervious experience in the renewable energy or smart home industry.
Passion for consumer products and critical thinking skills.
Empathy for homeowners and installers.
Enthusiasm for driving innovation in residential and commercial energy adoption.
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Business Development Manager - Product Analytics
Product Marketing Manager Job 32 miles from Janesville
As an Enterprise Software business development manager (BDM) for data analytics, you will help customers achieve their business outcomes through NI's Product Analytics portfolio based on the SystemLink and Optimal+ platforms. You will work closely with account teams and pre-sales engineers to identify and close new opportunities and expand existing business within current and new accounts. You should have strong customer facing skills and will act as the subject matter expert for the Product Analytics solutions, being able to articulate our value proposition to the target customer personas.
You will be part of a larger team of Business Development Managers based in the Americas. This Business Development role requires very combination of strong sales skills and technical capabilities. You will be responsible for driving growth in opportunity pipeline and revenue within your target account base. A dedication to customer success is a critical priority this position. You should expect upwards of 30% travel.
Product Analytics Business Development Manager
**In this Role, Your Responsibilities Will Be:**
Drive annual recurring revenue growth in focus account
Partner with account managers to build opportunity pipeline through active prospecting and aligned activities and our field marketing teams
Develop account/territory strategies that are aligned with NI's existing account teams and business development managers
Lead complex enterprise software sales cycles with your account team (pre-sales engineers, support, services) to discover customer challenges and define viable solutions
Guide prospects through the buying processes through value-based selling processes and pricing strategies based on ROI
Help improve existing offering and build strategy to sell both top down from senior management and bottom up through the facility managers
Establish and maintain strong relationships throughout both NI and customer organizations
**In this Role, Your Responsibilities Will Be:**
5+ years of successful enterprise software sales or business development experience
Proven track-record of meeting or exceeding quota selling enterprise software and services
Understanding of key KPIs and economic drivers for discrete manufacturing and articulate the opportunity for digital transformation and Industry 4.0
Good understanding of the trends, challenges, and technologies within discrete manufacturing with a focus on using a data centric approach to improve efficiency, yields, reliability, and speed of problem resolution
Great teammate, goal focused, consistent, positive attitude
Good communication, presentation, negotiation, and interpersonal skills with the ability to communicate internally and externally, both technically and commercially
Independent with strong self-organizational, analytical, and planning skills
Ability to work in a multi-discipline, international and multi-cultural team.
A motivated self-starter able to work with little or no supervision
**Our Offer To You:**
We recognize for our organization to support a diverse workforce, we must focus on employee wellbeing. We know that to do your best work, you must have flexible, competitive benefit plans to meet you and your family's physical, mental, financial, and social needs. We provide a market leading 401(k) and profit-sharing plan, a variety of medical insurance plans, with dental and vision coverage, family formation benefits in addition to paid parental leave (maternal and paternal), Employee Assistance Program, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, inclusive of vacation, holiday and sick leave. Our goal is to offer a strong benefits foundation while allowing employees the flexibility to choose options that best suit their needs.
At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.
This philosophy is fundamental to living our company's values and our responsibility to leave the world in a better place. Learn more about our Culture & Values (************************************************************** and about Diversity, Equity & Inclusion at Emerson (************************************************************** .
Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.
Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The salary range for this role is $145,000 - $183,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.
This position will be open for a minimum of 7 days from the day of posting. Applicants are encouraged to apply early to receive optimal consideration. In compliance with the Colorado Job Application Fairness Act, in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
**WHY EMERSON**
**Our Commitment to Our People**
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.
**Work Authorization**
Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
**Equal Opportunity Employer**
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
**Accessibility Assistance or Accommodation**
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com .
**ABOUT EMERSON**
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!
**No calls or agencies please.**
**Requisition ID** : 24012437
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
Product Marketing Manager - Prescription Strategy
Product Marketing Manager Job 32 miles from Janesville
At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. You will have in-depth experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.
**Required Skills:**
Product Marketing Manager - Prescription Strategy Responsibilities:
1. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, and alpha/beta tests) to strengthen outcomes for product-market-fit.
2. Create prescription product and commercialization strategy to drive product adoption & engagement.
3. Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals.
4. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.
5. Serve as the subject matter expert on prescription wearer and channel needs and mindsets.
**Minimum Qualifications:**
Minimum Qualifications:
6. 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields.
7. Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies.
8. Experience analyzing data, and translating to insights that support product development and go-to-market strategies.
9. Experience working on projects that require innovative and analytical thinking and driving proven execution within a measurable and data-driven framework.
10. Experience working with technical partners to translate between technical and consumer languages.
11. Experience collaborating with external vendors and partners.
12. Bachelor's degree.
**Preferred Qualifications:**
Preferred Qualifications:
13. Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.
14. Experience working with consumer electronics channels and retailers.
15. MS or MBA degree.
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Product Marketing Manager
Product Marketing Manager Job 32 miles from Janesville
This position is the brand's product champion specializing in either Wolf, Sub-Zero or Cove and responsible for the lifecycle of the brand's product, from definition, development, launch, and end of life. This position will play a critical role in identifying the highest priority initiatives that align to company strategies, market & consumer needs, and offer unique value propositions, while collaborating closely with the engineering teams to realize the vision. Additionally, they play a key role in translating features and benefits into successful launch plans, and guiding marketing teams to develop effective product information and training for various channels.
This role is responsible for:
* Long-Term Roadmap Planning:
* He/she directly influences the brand's product portfolio lifecycle from definition to development of any extensions and enhancements of current products and of future products, based on identified market opportunities with focus on unmet needs and competitive differentiation.
* Ability to prioritize projects based on company strategies and identify the right cadence of product introductions necessary to win in the market.
* Inform innovation and Decisions:
* Collaboration with our Consumer Insights team to identify research needs to gain insights from consumers, owners, retailers, and designers to inform product definition and roadmap planning.
* Understand global trends and how they impact our innovation funnel.
* Use the market intelligence to deliver upfront scoping and clear articulation of product needs to our Engineering teams.
* Provide the VOC in all product/project meetings based on top-notch research and profound knowledge of the industry.
* Category Expert:
* Conduct on-going category assessments to identify growth, gaps and opportunities.
* Extensive understanding of the competitive landscape and ongoing assessments on features, cost, and product strategy to inform our own product strategies in the short and long term.
* Have a broad understanding of adjacent industries that could influence our categories (tech, automotive, fashion/design, etc.)
* Understands and articulates the feedback from distributor markets.
* Product Marketing/Launch:
* He/she is the product and features marketing expert who translates the brand's features and benefits to the Product Launch team to develop successful launch plans.
* Ensures that final launch plans connect to the overall product priorities scoped in the original brief.
* Works collaboratively across marketing and guides different marketing teams to develop effective product information, training, and collateral for our retail, trade, and distribution channels.
* Ensures accuracy of all assets (photo, video, brochures, etc.) created by other teams.
* NPD Core team representative that leads product marketing throughout the 7-phase product development process.
* Manages and develops revenue generating accessory.
* He/she is the spec champion for the company by tracking and disseminating a multitude of specifications and design information that are 100% accurate.
* People Leader:
* Ability to develop people by understanding their capacity and capabilities and assisting them in building on their strengths.
* Promote a culture of continuous learning and development among team members and across the organization.
* Cultivate a team-oriented environment that values collaboration and open communication.
Product Marketing Manager
Product Marketing Manager Job 32 miles from Janesville
This position is the brand's product champion specializing in either Wolf, Sub-Zero or Cove and responsible for the lifecycle of the brand's product, from definition, development, launch, and end of life. This position will play a critical role in identifying the highest priority initiatives that align to company strategies, market & consumer needs, and offer unique value propositions, while collaborating closely with the engineering teams to realize the vision. Additionally, they play a key role in translating features and benefits into successful launch plans, and guiding marketing teams to develop effective product information and training for various channels.
This role is responsible for:
Long-Term Roadmap Planning:
He/she directly influences the brand's product portfolio lifecycle from definition to development of any extensions and enhancements of current products and of future products, based on identified market opportunities with focus on unmet needs and competitive differentiation.
Ability to prioritize projects based on company strategies and identify the right cadence of product introductions necessary to win in the market.
Inform innovation and Decisions:
Collaboration with our Consumer Insights team to identify research needs to gain insights from consumers, owners, retailers, and designers to inform product definition and roadmap planning.
Understand global trends and how they impact our innovation funnel.
Use the market intelligence to deliver upfront scoping and clear articulation of product needs to our Engineering teams.
Provide the VOC in all product/project meetings based on top-notch research and profound knowledge of the industry.
Category Expert:
Conduct on-going category assessments to identify growth, gaps and opportunities.
Extensive understanding of the competitive landscape and ongoing assessments on features, cost, and product strategy to inform our own product strategies in the short and long term.
Have a broad understanding of adjacent industries that could influence our categories (tech, automotive, fashion/design, etc.)
Understands and articulates the feedback from distributor markets.
Product Marketing/Launch:
He/she is the product and features marketing expert who translates the brand's features and benefits to the Product Launch team to develop successful launch plans.
Ensures that final launch plans connect to the overall product priorities scoped in the original brief.
Works collaboratively across marketing and guides different marketing teams to develop effective product information, training, and collateral for our retail, trade, and distribution channels.
Ensures accuracy of all assets (photo, video, brochures, etc.) created by other teams.
NPD Core team representative that leads product marketing throughout the 7-phase product development process.
Manages and develops revenue generating accessory.
He/she is the spec champion for the company by tracking and disseminating a multitude of specifications and design information that are 100% accurate.
People Leader:
Ability to develop people by understanding their capacity and capabilities and assisting them in building on their strengths.
Promote a culture of continuous learning and development among team members and across the organization.
Cultivate a team-oriented environment that values collaboration and open communication.
Product Manager
Product Marketing Manager Job 45 miles from Janesville
Job Details Corporate Headquarters - Waukesha, WI Full Time 4 Year Degree Approximately 20% Day MarketingDescription
Ready to transform ideas into impactful solutions!
A global products and services provider of aerospace and defense industry solutions, PIC Wire & Cable, an Angelus Company, has developed a reputation as a customer focused, innovative, collaborative, and reliable industry resource.
As a Product Manager, you'll take the lead in planning and executing product strategies across the entire product lifecycle. From gathering and prioritizing customer insights to defining product vision and setting pricing, you'll be at the heart of shaping the product's success. Collaborating closely with engineering, sales, and marketing, you'll ensure we meet revenue and customer satisfaction goals. With your ability to build strong, collaborative relationships and inspire teams, you'll drive meaningful results and lead the charge toward our top-line growth.
Highlighted Responsibilities and Opportunities:
Specify market requirements for current and future products by conducting market research supported by competitive benchmarking, voice of customer (VoC) initiatives and on-going customer visits
Obtain, analyze and communicate information relevant to PIC's markets and competitors to assist in accurate and confident identification of market & product opportunities, growth strategies and market development metrics Drive market and product investigations and support beta and pilot programs with early-stage products and samples
Support the marketing team in developing sales and marketing strategies, marketing collaterals, advertising materials, marketing campaigns, tradeshows and other promotional activities
Create and implement Product Management best practices to improve ROI, drive innovation, and achieve growth
Attend industry association events to gain insight on industry trends, product development, and VOC. Represent PIC in a professional manner
Qualifications
Bachelor's degree in Engineering, Marketing or Business
Minimum 3 years of experience in a Product Specialist role or 2 years in a Product Management position
Demonstrated expertise in sales, marketing, and/or product management function(s)
Experience working with interconnect products and/or the aerospace and defense industry preferred
Approximately 20% of travel to customer and non-customer sites.
PIC Wire & Cable, an Angelus Company is headquartered in Waukesha, Wisconsin
This position is eligible for our complete benefits package including, a quarterly bonus program, extremely generous 401(k) match and an additional safe harbor contribution, annual profit sharing, paid time off for holidays, illness, and vacation, and much more!
PIC Wire & Cable, an Angelus Company is an Affirmative Action / Equal Employment Opportunity employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.
Product Manager
Product Marketing Manager Job 32 miles from Janesville
Company Mission - Our mission is to help secure as many companies as possible by using the best way of doing so, penetration testing. Sprocket Security prioritizes offensive security for enterprises, empowering them to build robust defence strategies based on individual business risk.
How - At Sprocket Security, we've built an expert-driven Continuous Penetration Testing platform that blends cutting-edge automated and manual testing methods.
Your Mission - As a Product Manager you will contribute to our product vision, strategy and own execution for products within Sprocket Security. Reporting to our Head of Product, you will play a pivotal role in shaping our product offerings, ensuring that our roadmap aligns with our customers' needs both internally and externally, and delivering solutions on time and above expectations.
Responsibilities:
Listen to the market, collect, analyse and validate ideas for future releases, or products.
Responsible for assigned products “Product Life Cycle”. The Product Manager will manage releases to Market and manages the continuous process of development and ongoing enhancements to their assigned product suites.
Define, prioritize, and clarify user stories, working with other stakeholders to understand use cases, features, business & technical domain rules and overall product goals.
Conduct market research and customer feedback analysis to inform product enhancements and new feature development.
Define and prioritize product initiatives based on a deep understanding of customer needs, market dynamics, and business goals.
Collaborate with cross-functional teams, including engineering, sales, internal customers (pen testers), UI/UX, and other cross team communication to drive decisions on engineering based on vision and roadmap, to bring products to market successfully.
Work with development teams to continuously improve product ownership and other processes.
Collaborate with the Engineering Lead to run successful Release Planning and Iteration Planning sessions.
Maintain the functional quality of the work being delivered by setting and evaluating expectations and acceptance criteria.
Communicate priorities based on well-defined and measured business cases.
Establish goals and metrics to measure effectiveness after release; monitor & report on progress.
Ensure that technical focused user stories are created following team process for requirements, and collaborate with development, and SMEs to ensure accuracy and feasibility.
Facilitate Quarterly Road Map Review meetings.
Provide guidance on product development methodologies, best practices, and industry trends.
Drive the identification of market opportunities, customer needs, and competitive landscapes to inform product roadmaps.
Qualifications:
Minimum:
Strong multi-tasking skills and able to work in a fast-paced environment
Works and communicates effectively across departments.
Proficient with Microsoft Office.
Knowledge of agile development practices (especially Scrum) methodology and tools.
Experience with writing user stories, grooming product backlogs
Bachelor's degree in information systems, or equivalent working experience.
Knowledge of Pragmatic Marketing
Project Management training, or experience
Coordinating/ prioritizing conflicting requirements in a fast paced, ever-changing environment.
Experience authoring Technical User Stories / Use Cases
Preferred:
Product management experience within Cybersecurity.
Experience working in a start-up environment.
Benefits:
Unlimited and mandatory PTO for healthy work/life balance.
Company matched 401k (immediate eligibility, no one should have to wait to start saving).
75% company contribution for health insurance for employees and 50% for dependants.
100% company contribution for dental and vision.
Work whatever schedule works best for you. We care about results, not 9-5.
Hardware and tools of your choice
Support for your career development with paid training, conferences, certifications, etc.
Location: Currently residing or able to relocate to Madison, WI
Ready to Trailblaze the Cybersecurity Frontier? If you're passionate about cybersecurity and eager to make an impact in the industry, we want you on our team. Apply now at Sprocket Security and join the revolution of safeguarding businesses from cyber threats!
Life/AD&D Product Manager
Product Marketing Manager Job 32 miles from Janesville
Madison, Wisconsin
Finance / Accounting - Actuary
Exp 5-7 yrs
Deg Bach
Relo
Bonus
Visa Candidates Welcome
Job Description
The Product Manager role is a critical leadership role with accountability for managing the Life and/or AD&D product or programs, or for managing a component of a larger, more complex product or program. The person who holds this role will assist in the product strategy development and execution for their assigned area and is responsible for leading the coordination of all functions that impact product design, development, implementation and management throughout the entire lifecycle of a product.
Specific Accountabilities:
1. Assist in the management of key product metrics for a product or program or for a component of large/complex product or program.
2. Execute product/program level strategy
3. Manage product/program lifecycle
4. Assist in developing and overseeing execution of pricing strategy for assigned product/program
5. Development of new products/programs as assigned
6. Champion product through lifecycle
Required Competencies:
1. Product Management: Understanding of the process of product development and management and experience managing life insurance products.
2. Financial Skills and Actuarial Understanding: Ability to interpret financial components of the assigned product/program (e.g. profit and loss statements, budget process and ROI calculations, long term value metrics, actuarial pricing, implications of financial analyses and modeling).
3. Team Leadership: Ability to lead a cross-functional team in a highly matrixed environment.
4. Analysis and Problem Solving: Demonstrated ability to apply business strategy concepts and traditional strategy analysis models at the product/program level. Ability to translate strategy into action with solid planning and execution. Basic understanding of cross-functional components that have to be considered in product design and management such as marketing, operations, claims, and product business systems.
5. Communications and Networking Skills: Ability to form long-term relationships with co-workers, suppliers and customers. Proven skill in negotiating, influencing and willingness to involve others in the decision making process. Ability to clearly communicate in a range of methods (written, verbal, formal presentation).
Job Requirements:
1. Bachelor's degree in Business, Finance, Actuarial Science or related area, or equivalent trade-off in related professional experience.
2. At least 5 years of experience progressively responsible business, operations, or product management experience, preferably in several different levels and settings - some of which should include Life and/or AD&D Product Management.
3. Basic understanding of all Life Insurance company functions including marketing, competitive research, product development, product development and manufacturing, sales, service, finance, actuarial pricing, compliance, etc.
4. Achievement orientation demonstrated by track record of high performance and achievement of target results.
5. Advanced analytical training strongly preferred.
6. Relevant designations preferred (e.g. ASA, MAAA, CLU, FLMI, MBA) /or ability to obtain.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Direct Staffing Inc
Marketing & Communications Manager
Product Marketing Manager Job 32 miles from Janesville
YWCA Madison is seeking candidates for a Marketing & Communications Manager.
The Marketing & Communications Manager is responsible for developing short-and long-range marketing plans to maximize YWCA Madison's brand, reputation, communication, and fund development efforts. efforts. The Marketing & Communications Manager coordinates fundraising events, marketing initiatives and campaigns to communicate YWCA Madison's vision, mission, and values to the public showcasing YWCA's programs and accomplishments.
This is a full-time, salaried position (36 hours per week). We offer an excellent benefits package.
The ideal candidate will possess a bachelor's degree from a college or university, or three to four years related experience and/or training, or equivalent combination of education and experience.
To view the full job description, click on this link.
Candidates should embrace the mission of the YWCA: the elimination of racism and empowerment of women; as well as demonstrate competency and ability to work with diverse populations. People of color and individuals bilingual/bi-cultural in English/Spanish are encouraged to apply. The selected candidate must pass a caregivers background check.
Applications accepted until position is filled.
AA/EOE
HYBRID Product Manager - Home Automation CPG Products
Product Marketing Manager Job 37 miles from Janesville
Salary: $125,000 -$145,000 + Bonus (1st yr. OTE: $145-165K) + Benefits Benefits: Medical, Dental, Vision, Life, Disability Paid Holidays, PTO Job Type: Full Time Typical Hours: Mon-Wed onsite; Thurs-Fri remote; 40-50 hr./wk.
Start Date: ASAP
Sponsorship is not available
Relocation assistance is available
HYBRID Product Manager Description
Our client in the CPG manufacturing industry is seeking a driven and technically-minded Product Manager with a passion for new product development in the home automation space. This role will lead the development and integration of cutting-edge automated and motorized product offerings, from concept through launch, enhancing the company's portfolio of innovative solutions. The ideal candidate will have a strong technical understanding of automation technologies, particularly in smart home or motorized systems, and a proven track record of successfully bringing new products to market. You'll collaborate closely with engineering, design, and marketing teams to ensure seamless product execution, while also focusing on improving applications, optimizing product features, and responding to evolving market trends in home automation. This is an exciting opportunity for someone who thrives in a fast-paced, innovative environment and enjoys the technical challenges of managing automated product lines.
HYBRID Product Manager Responsibilities
• Lead end-to-end product development of home automation products
• Define and drive the product roadmap
• Enhance the portfolio plan to define market expansion
• Ensure successful product launches
• Integrate automation technologies into new and existing product lines
• Analyze pricing and cost trends
• Identify sales and margin improvement
• Understand the competitive market landscape
• Pinpoint gaps of opportunity for product expansion
HYBRID Product Manager Qualifications
• Bachelor's degree required
• 3+ years of product management experience required
• Technical CPG product experience required
• Experience with tools to analyze business and market performance required
• Intermediate to advanced proficiency with MS Excel required
Global MR Clinical Marketing Manager
Product Marketing Manager Job 45 miles from Janesville
Join the Global MR Marketing organization and make an impact on our commercial teams, customers, and colleagues every day. As a Global Clinical Marketing Manager, you will be a vital MR clinical expert, and the develop clinical evidence to support product and business strategies that grow the GE HealthCare MR franchise.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
Roles and Responsibilities
* You will support the creation of the strategy for, and execute the development of new evidence that supports MR product value propositions as a team leader
* You will serve as a resource for global GE HealthCare MR teams, coaching others to achieve excellent image quality and commercial marketing collaterals across all GE HealthCare MR products.
* You will be responsible and expected to have the experience and judgement to work with limited supervision on a variety of assigned tasks, synthesizing inputs from internal and external sources. These tasks may include new products, projects, initiatives, campaigns, processes or other customers.
* You will follow applicable GE HealthCare QMS and Compliance procedures while undertaking both Non-Research and Research scanning.
* You will follow all applicable QMS Procedures and Policies governing the assigned work areas.
Required Qualifications
* Bachelor's degree in a technical or Clinical field with 7 years' experience in MR technology or Clinical MR or High School Diploma with 11 years' experience in Sales, Marketing or Clinical MR.
* Minimum of 7 years' experience as MR Technologist in a clinical, product development or clinical sales setting.
* Proficient level knowledge of DICOM theory and commercial PACS products-including managing clinical images/exams and transferring data
* Demonstrated ability to execute technical projects and deliverables.
* Intermediate level knowledge on the clinical use of GE HealthCare MR & Advanced Visualization software and systems, including current knowledge of the operation and use of GE HealthCare MR systems.
* Familiarity with competitive products.
* Demonstrated ability to educate others in complex topics, including MR technology and product features.
* Be on-site at the MR Headquarters in Waukesha, Wisconsin no less than 3 days per week.
Desired Characteristics
* Demonstrated knowledge of globally diverse customer workflows and practices.
* Post-baccalaureate degree (Master's or Doctorate) in Physics, Medical Physics, Biomedical Engineering, MR Imaging or related field.
* Experience with GE HealthCare Engineering Product Design Methodology (PRD) and Commercialization (NCA) processes.
* Direct Commercial (Sales) experience in a Medical Imaging setting.
* Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.
* Ability to speak multiple languages with professional and clinical proficiency.
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-HYBRID
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: Yes
Global MR Clinical Marketing Manager
Product Marketing Manager Job 45 miles from Janesville
SummaryJoin the Global MR Marketing organization and make an impact on our commercial teams, customers, and colleagues every day. As a Global Clinical Marketing Manager, you will be a vital MR clinical expert, and the develop clinical evidence to support product and business strategies that grow the GE HealthCare MR franchise.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.Job DescriptionRoles and Responsibilities
You will support the creation of the strategy for, and execute the development of new evidence that supports MR product value propositions as a team leader
You will serve as a resource for global GE HealthCare MR teams, coaching others to achieve excellent image quality and commercial marketing collaterals across all GE HealthCare MR products.
You will be responsible and expected to have the experience and judgement to work with limited supervision on a variety of assigned tasks, synthesizing inputs from internal and external sources. These tasks may include new products, projects, initiatives, campaigns, processes or other customers.
You will follow applicable GE HealthCare QMS and Compliance procedures while undertaking both Non-Research and Research scanning.
You will follow all applicable QMS Procedures and Policies governing the assigned work areas.
Required Qualifications
Bachelor's degree in a technical or Clinical field with 7 years' experience in MR technology or Clinical MR or High School Diploma with 11 years' experience in Sales, Marketing or Clinical MR.
Minimum of 7 years' experience as MR Technologist in a clinical, product development or clinical sales setting.
Proficient level knowledge of DICOM theory and commercial PACS products-including managing clinical images/exams and transferring data
Demonstrated ability to execute technical projects and deliverables.
Intermediate level knowledge on the clinical use of GE HealthCare MR & Advanced Visualization software and systems, including current knowledge of the operation and use of GE HealthCare MR systems.
Familiarity with competitive products.
Demonstrated ability to educate others in complex topics, including MR technology and product features.
Be on-site at the MR Headquarters in Waukesha, Wisconsin no less than 3 days per week.
Desired Characteristics
Demonstrated knowledge of globally diverse customer workflows and practices.
Post-baccalaureate degree (Master's or Doctorate) in Physics, Medical Physics, Biomedical Engineering, MR Imaging or related field.
Experience with GE HealthCare Engineering Product Design Methodology (PRD) and Commercialization (NCA) processes.
Direct Commercial (Sales) experience in a Medical Imaging setting.
Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.
Ability to speak multiple languages with professional and clinical proficiency.
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-HYBRID
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: Yes
Global Marketing Manager
Product Marketing Manager Job 29 miles from Janesville
Are you passionate about marketing? Do you enjoy working in a fast-paced, team-oriented environment? Do you like to be challenged, and do you value the opportunity to make a difference? Do you expect excellence from yourself and those around you? Do you have demonstrated experience in launching products and conceiving, executing, and implementing creative and effective marketing campaigns? Does the idea of driving results for a leading global fitness equipment provider excite you? If so, we'd love to talk to you.
Under the direction of the Senior Global Marketing Manager, this marketer is someone who successfully develops and implements product launches and other marketing materials and campaigns to support our Vision Fitness B2B and our Matrix Fitness B2C brands in the diverse global environments and channels we serve. The successful candidate will be task-oriented with a strong project management background and proven experience working with cross-functional teams to create, implement, and support marketing campaigns and product launches. They understand how to develop successful marketing campaigns across multiple different channels and have experience marketing to business-to-business audiences and diverse global environments.
Responsibilities
Support all elements of our comprehensive marketing efforts to build and support the Vision Fitness commercial brand, as well as the Matrix Fitness home product line. Individual assigned projects may include:
Product Marketing
Work with product development teams to create and execute launch packages for products/product lines based on a deep understanding of various market and customer needs
Establish and manage marketing launch plans and product repositioning plans from start to finish
Identify opportunities to develop new assets, refine messaging, and launch new campaigns that drive business growth for existing products and solutions
Develop sales enablement materials -- product demos, videos, webinars, collateral, landing pages, and web content and educate them on how and what to use.
Manage product catalogs, sell sheets, and specifications in cooperation with the product and creative teams
Develop and deploy after-sales communications campaigns that commercial customers can use to promote and market new products or programs directly to their membership bases.
Work closely with the product training and education team to ensure the best brand representation for all collateral and presentations
Channel Marketing
Bring the brand to life in the channels we actively support by merging brand identity with channel-specific needs to create captivating stories, campaigns, and supporting assets
Support the company's strategic priorities by creating promotional campaigns and tools to reach identified sub-segments of the target markets
Brand Marketing
Act as a strong brand advocate to ensure adherence to the guidelines and voice of each brand strategy
Participate in the development of brand positioning, creative strategy, and marketing campaigns that drive brand awareness
Partner with subject matter experts to develop content in various formats, including blog posts and articles, infographics, videos, etc.
Work closely with the product training and education team to ensure optimal brand representation for all collateral and presentations
Identify opportunities to best support our global subsidiaries' social media and content marketing programs
Create and implement a global social media calendar and post content
Miscellaneous
All other projects as assigned
Requirements
Education:
Minimum of four-year degree (or equivalent) in business, marketing, or other related field related.
Experience:
A minimum of 4-6 years of experience in executing marketing strategies and programs
Proven project management abilities, with experience leading cross-functional teams to achieve desired work product
Experience developing and building brands and positioning for different segments
Experience with B2B marketing preferred
Experience working with multiple geographies and global subsidiaries preferred
Experience managing project budgets
Other Requirements:
Occasional travel may be required, domestic (1-4 times per year) and potentially international (~1 time per year)
Excellent writing, organizational, and computer skills required
Passion for fitness and/or active lifestyle
Ability to participate in evening international meetings (online)
Skills
Exceptional communication skills, both on paper and in person
Excellent organizational skills with demonstrated experience in project management and budget adherence
Strong sense of initiative, demonstrated by accomplishing tasks, improving current work processes, and assisting others when necessary
Flexibility and willingness to work in situations of flux and in a fast-paced environment
Strong computer skills in all Microsoft Office programs, including PowerPoint
Familiarity with social media trends, platforms, and management tools
Unwavering attention to detail and commitment to world-class quality
Fitness enthusiast preferred
Demonstrated effective interpersonal, verbal, and written communication skills.
Ability to embrace deadlines.
Able to project a positive and professional demeanor to all internal and external contacts
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:
Health & Dental Insurance
Company paid Life Insurance
401(k) matching
Paid Time Off benefits
Product discounts
Wellness programs
EOE/M/W/Vet/Disability
#ZR
Global Marketing Manager
Product Marketing Manager Job 29 miles from Janesville
Full-time Description
Are you passionate about marketing? Do you enjoy working in a fast-paced, team-oriented environment? Do you like to be challenged, and do you value the opportunity to make a difference? Do you expect excellence from yourself and those around you? Do you have demonstrated experience in launching products and conceiving, executing, and implementing creative and effective marketing campaigns? Does the idea of driving results for a leading global fitness equipment provider excite you? If so, we'd love to talk to you.
Under the direction of the Senior Global Marketing Manager, this marketer is someone who successfully develops and implements product launches and other marketing materials and campaigns to support our Vision Fitness B2B and our Matrix Fitness B2C brands in the diverse global environments and channels we serve. The successful candidate will be task-oriented with a strong project management background and proven experience working with cross-functional teams to create, implement, and support marketing campaigns and product launches. They understand how to develop successful marketing campaigns across multiple different channels and have experience marketing to business-to-business audiences and diverse global environments.
Responsibilities
Support all elements of our comprehensive marketing efforts to build and support the Vision Fitness commercial brand, as well as the Matrix Fitness home product line. Individual assigned projects may include:
Product Marketing
Work with product development teams to create and execute launch packages for products/product lines based on a deep understanding of various market and customer needs
Establish and manage marketing launch plans and product repositioning plans from start to finish
Identify opportunities to develop new assets, refine messaging, and launch new campaigns that drive business growth for existing products and solutions
Develop sales enablement materials -- product demos, videos, webinars, collateral, landing pages, and web content and educate them on how and what to use.
Manage product catalogs, sell sheets, and specifications in cooperation with the product and creative teams
Develop and deploy after-sales communications campaigns that commercial customers can use to promote and market new products or programs directly to their membership bases.
Work closely with the product training and education team to ensure the best brand representation for all collateral and presentations
Channel Marketing
Bring the brand to life in the channels we actively support by merging brand identity with channel-specific needs to create captivating stories, campaigns, and supporting assets
Support the company's strategic priorities by creating promotional campaigns and tools to reach identified sub-segments of the target markets
Brand Marketing
Act as a strong brand advocate to ensure adherence to the guidelines and voice of each brand strategy
Participate in the development of brand positioning, creative strategy, and marketing campaigns that drive brand awareness
Partner with subject matter experts to develop content in various formats, including blog posts and articles, infographics, videos, etc.
Work closely with the product training and education team to ensure optimal brand representation for all collateral and presentations
Identify opportunities to best support our global subsidiaries' social media and content marketing programs
Create and implement a global social media calendar and post content
Miscellaneous
All other projects as assigned
Requirements
Education:
Minimum of four-year degree (or equivalent) in business, marketing, or other related field related.
Experience:
A minimum of 4-6 years of experience in executing marketing strategies and programs
Proven project management abilities, with experience leading cross-functional teams to achieve desired work product
Experience developing and building brands and positioning for different segments
Experience with B2B marketing preferred
Experience working with multiple geographies and global subsidiaries preferred
Experience managing project budgets
Other Requirements:
Occasional travel may be required, domestic (1-4 times per year) and potentially international (~1 time per year)
Excellent writing, organizational, and computer skills required
Passion for fitness and/or active lifestyle
Ability to participate in evening international meetings (online)
Skills
Exceptional communication skills, both on paper and in person
Excellent organizational skills with demonstrated experience in project management and budget adherence
Strong sense of initiative, demonstrated by accomplishing tasks, improving current work processes, and assisting others when necessary
Flexibility and willingness to work in situations of flux and in a fast-paced environment
Strong computer skills in all Microsoft Office programs, including PowerPoint
Familiarity with social media trends, platforms, and management tools
Unwavering attention to detail and commitment to world-class quality
Fitness enthusiast preferred
Demonstrated effective interpersonal, verbal, and written communication skills.
Ability to embrace deadlines.
Able to project a positive and professional demeanor to all internal and external contacts
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:
Health & Dental Insurance
Company paid Life Insurance
401(k) matching
Paid Time Off benefits
Product discounts
Wellness programs
EOE/M/W/Vet/Disability
#ZR
Global Marketing Manager
Product Marketing Manager Job 29 miles from Janesville
Are you passionate about marketing? Do you enjoy working in a fast-paced, team-oriented environment? Do you like to be challenged, and do you value the opportunity to make a difference? Do you expect excellence from yourself and those around you? Do you have demonstrated experience in launching products and conceiving, executing, and implementing creative and effective marketing campaigns? Does the idea of driving results for a leading global fitness equipment provider excite you? If so, we'd love to talk to you.
Under the direction of the Senior Global Marketing Manager, this marketer is someone who successfully develops and implements product launches and other marketing materials and campaigns to support our Vision Fitness B2B and our Matrix Fitness B2C brands in the diverse global environments and channels we serve. The successful candidate will be task-oriented with a strong project management background and proven experience working with cross-functional teams to create, implement, and support marketing campaigns and product launches. They understand how to develop successful marketing campaigns across multiple different channels and have experience marketing to business-to-business audiences and diverse global environments.
Responsibilities
Support all elements of our comprehensive marketing efforts to build and support the Vision Fitness commercial brand, as well as the Matrix Fitness home product line. Individual assigned projects may include:
Product Marketing
* Work with product development teams to create and execute launch packages for products/product lines based on a deep understanding of various market and customer needs
* Establish and manage marketing launch plans and product repositioning plans from start to finish
* Identify opportunities to develop new assets, refine messaging, and launch new campaigns that drive business growth for existing products and solutions
* Develop sales enablement materials -- product demos, videos, webinars, collateral, landing pages, and web content and educate them on how and what to use.
* Manage product catalogs, sell sheets, and specifications in cooperation with the product and creative teams
* Develop and deploy after-sales communications campaigns that commercial customers can use to promote and market new products or programs directly to their membership bases.
* Work closely with the product training and education team to ensure the best brand representation for all collateral and presentations
Channel Marketing
* Bring the brand to life in the channels we actively support by merging brand identity with channel-specific needs to create captivating stories, campaigns, and supporting assets
* Support the company's strategic priorities by creating promotional campaigns and tools to reach identified sub-segments of the target markets
Brand Marketing
* Act as a strong brand advocate to ensure adherence to the guidelines and voice of each brand strategy
* Participate in the development of brand positioning, creative strategy, and marketing campaigns that drive brand awareness
* Partner with subject matter experts to develop content in various formats, including blog posts and articles, infographics, videos, etc.
* Work closely with the product training and education team to ensure optimal brand representation for all collateral and presentations
* Identify opportunities to best support our global subsidiaries' social media and content marketing programs
* Create and implement a global social media calendar and post content
Miscellaneous
* All other projects as assigned
Requirements
Education:
* Minimum of four-year degree (or equivalent) in business, marketing, or other related field related.
Experience:
* A minimum of 4-6 years of experience in executing marketing strategies and programs
* Proven project management abilities, with experience leading cross-functional teams to achieve desired work product
* Experience developing and building brands and positioning for different segments
* Experience with B2B marketing preferred
* Experience working with multiple geographies and global subsidiaries preferred
* Experience managing project budgets
Other Requirements:
* Occasional travel may be required, domestic (1-4 times per year) and potentially international (~1 time per year)
* Excellent writing, organizational, and computer skills required
* Passion for fitness and/or active lifestyle
* Ability to participate in evening international meetings (online)
Skills
* Exceptional communication skills, both on paper and in person
* Excellent organizational skills with demonstrated experience in project management and budget adherence
* Strong sense of initiative, demonstrated by accomplishing tasks, improving current work processes, and assisting others when necessary
* Flexibility and willingness to work in situations of flux and in a fast-paced environment
* Strong computer skills in all Microsoft Office programs, including PowerPoint
* Familiarity with social media trends, platforms, and management tools
* Unwavering attention to detail and commitment to world-class quality
* Fitness enthusiast preferred
* Demonstrated effective interpersonal, verbal, and written communication skills.
* Ability to embrace deadlines.
* Able to project a positive and professional demeanor to all internal and external contacts
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:
* Health & Dental Insurance
* Company paid Life Insurance
* 401(k) matching
* Paid Time Off benefits
* Product discounts
* Wellness programs
EOE/M/W/Vet/Disability
#ZR
Senior Global MR Clinical Marketing Manager
Product Marketing Manager Job 45 miles from Janesville
Join the Global MR Marketing organization and make an impact on our commercial teams, customers, and colleagues every day. As a Senior Global Clinical Marketing Manager, you will be a vital MR clinical expert, and indirectly lead a team and the develop clinical evidence to support product and business strategies that grow the GE HealthCare MR franchise.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
Roles and Responsibilities
* You will support the creation of the strategy for, and execute the development of new evidence that supports MR product value propositions as a team leader
* You will indirectly manage a team of other clinical marketers who build and maintain world class clinical evidence for all GE HealthCare MR products.
* You will serve as a resource for global GE HealthCare MR teams, coaching others to achieve excellent image quality and commercial marketing collaterals across all GE HealthCare MR products.
* You will have the experience and judgement to work with limited supervision on a variety of assigned tasks, synthesizing inputs from internal and external sources. These tasks may include new products, projects, initiatives, campaigns, processes or other customers.
* You will follow applicable GE HealthCare QMS and Compliance procedures while undertaking both Non-Research and Research scanning.
* You will follow all applicable QMS Procedures and Policies governing the assigned work areas.
Required Qualifications
* Minimum of 10 years' experience as MR Technologist in a clinical, product development or clinical sales setting.
* Demonstrated ability to lead and develop others through technical projects and deliverables.
* Expert level knowledge on the clinical use of GE HealthCare MR & Advanced Visualization software and systems, including current knowledge of the operation and use of GE HealthCare MR systems.
* Familiarity with competitive products.
* Demonstrated knowledge of globally diverse customer workflows and practices.
* Bachelor's degree in a technical or Clinical field with 10 years' experience in MR technology or Clinical MR or High School Diploma with 14 years' experience in Sales, Marketing or Clinical MR.
* Demonstrated and recognized customer executive presence and ability to deliver information effectively while maintaining commercial integrity.
* Demonstrated ability to educate others in complex topics, including MR technology and product features.
* Be on-site at the MR Headquarters in Waukesha, Wisconsin no less than 3 days per week.
Desired Characteristics
* Post-baccalaureate degree (Master's or Doctorate) in Physics, Medical Physics, Biomedical Engineering, MR Imaging or related field.
* Experience with GE HealthCare Engineering Product Design Methodology (PRD) and Commercialization (NCA) processes.
* Direct Commercial (Sales) experience in a Medical Imaging setting.
* Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.
* Ability to speak multiple languages with professional and clinical proficiency.
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-HYBRID
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: Yes
Senior Global MR Clinical Marketing Manager
Product Marketing Manager Job 45 miles from Janesville
SummaryJoin the Global MR Marketing organization and make an impact on our commercial teams, customers, and colleagues every day. As a Senior Global Clinical Marketing Manager, you will be a vital MR clinical expert, and indirectly lead a team and the develop clinical evidence to support product and business strategies that grow the GE HealthCare MR franchise.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.Job DescriptionRoles and Responsibilities
You will support the creation of the strategy for, and execute the development of new evidence that supports MR product value propositions as a team leader
You will indirectly manage a team of other clinical marketers who build and maintain world class clinical evidence for all GE HealthCare MR products.
You will serve as a resource for global GE HealthCare MR teams, coaching others to achieve excellent image quality and commercial marketing collaterals across all GE HealthCare MR products.
You will have the experience and judgement to work with limited supervision on a variety of assigned tasks, synthesizing inputs from internal and external sources. These tasks may include new products, projects, initiatives, campaigns, processes or other customers.
You will follow applicable GE HealthCare QMS and Compliance procedures while undertaking both Non-Research and Research scanning.
You will follow all applicable QMS Procedures and Policies governing the assigned work areas.
Required Qualifications
Minimum of 10 years' experience as MR Technologist in a clinical, product development or clinical sales setting.
Demonstrated ability to lead and develop others through technical projects and deliverables.
Expert level knowledge on the clinical use of GE HealthCare MR & Advanced Visualization software and systems, including current knowledge of the operation and use of GE HealthCare MR systems.
Familiarity with competitive products.
Demonstrated knowledge of globally diverse customer workflows and practices.
Bachelor's degree in a technical or Clinical field with 10 years' experience in MR technology or Clinical MR or High School Diploma with 14 years' experience in Sales, Marketing or Clinical MR.
Demonstrated and recognized customer executive presence and ability to deliver information effectively while maintaining commercial integrity.
Demonstrated ability to educate others in complex topics, including MR technology and product features.
Be on-site at the MR Headquarters in Waukesha, Wisconsin no less than 3 days per week.
Desired Characteristics
Post-baccalaureate degree (Master's or Doctorate) in Physics, Medical Physics, Biomedical Engineering, MR Imaging or related field.
Experience with GE HealthCare Engineering Product Design Methodology (PRD) and Commercialization (NCA) processes.
Direct Commercial (Sales) experience in a Medical Imaging setting.
Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.
Ability to speak multiple languages with professional and clinical proficiency.
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-HYBRID
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: Yes