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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Product Marketing Manger||Google, Inc.||Mountain View, CA||Dec 28, 2015||$258,000|
|Product Marketing Manager||Google Inc.||Mountain View, CA||Aug 22, 2015||$244,400|
|Manager, Product Marketing||Broadcom Corporation||San Jose, CA||Mar 23, 2016||$220,251|
|Product Marketing Manager||Facebook, Inc.||Menlo Park, CA||Nov 21, 2016||$207,000|
|Product Marketing Manager||Facebook, Inc.||Menlo Park, CA||Jul 20, 2015||$200,000|
|Product Marketing Manager||Ancestry.Com Operations, Inc.||San Francisco, CA||Jan 05, 2016||$190,000|
|Product Marketing Manager||Vmware, Inc.||Palo Alto, CA||Jun 17, 2016||$187,907 -
|Product Marketing Manager||Ever Curious Corporation||Palo Alto, CA||Sep 17, 2016||$187,907|
|Product Marketing Manager||Vmware, Inc.||Palo Alto, CA||Apr 30, 2015||$183,789|
|Product Marketing Manager||Google Inc.||San Francisco, CA||Nov 29, 2016||$180,000|
|Product Marketing Manager||Xilinx, Inc.||San Jose, CA||Sep 10, 2015||$180,000|
|Product Marketing Manager||Facebook, Inc.||Menlo Park, CA||Jun 13, 2016||$178,000|
|Product Marketing Manager||S.W.I.F.T. Pan-Americas, Inc.||New York, NY||Sep 16, 2015||$137,592|
|Product Marketing Manager, Ynext Data||Yodlee, Inc.||Redwood City, CA||Jul 24, 2015||$137,140 -
|Product Marketing Manager||Sandisk Corporation||Milpitas, CA||Aug 12, 2015||$137,009 -
|Cloud Product Marketing Manager||Informatica Corporation||Redwood City, CA||Feb 20, 2015||$137,000|
|Product Marketing Manager||Vmware, Inc.||Palo Alto, CA||Mar 14, 2015||$136,500|
|Technical Product Marketing Manager||Nvidia Corporation||Santa Clara, CA||Jan 12, 2015||$136,208 -
|Product Marketing Manager||Adobe Systems Incorporated||San Francisco, CA||Jun 08, 2015||$136,032|
|Product Marketing Manager (Business Planner)||Microsoft Corporation||Redmond, WA||Jun 07, 2016||$115,565 -
|Product Marketing Manager||KLA-Tencor Corporation||Malta, NY||Jul 17, 2015||$115,315|
|Product Marketing Manager||Google, Inc.||Mountain View, CA||Aug 19, 2015||$115,200|
|Product Marketing Manager||Google Inc.||Mountain View, CA||Jun 17, 2015||$115,200|
|Product Marketing Manager||Microsoft Corporation||Redmond, WA||Jun 20, 2016||$115,137|
|Product Marketing Manager||Microsoft Corporation||Redmond, WA||Mar 15, 2016||$115,000|
|Product Marketing Manager||Microsoft Corporation||Bellevue, WA||Apr 07, 2016||$115,000|
|Product Marketing Manager||Google, Inc.||San Bruno, CA||Apr 27, 2015||$115,000|
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