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Become A Product Marketing Manager

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Working As A Product Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $106,552

    Average Salary

What Does A Product Marketing Manager Do

A Product Marketing Manager develops effective marketing strategies and plans through studying the company’s products and their benefits for users. They are also responsible for planning the launch of new products.

How To Become A Product Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Product Marketing Manager jobs

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Real Product Marketing Manager Salaries

Job Title Company Location Start Date Salary
Product Marketing Manger Google, Inc. Mountain View, CA Dec 28, 2015 $258,000
Product Marketing Manager Google Inc. Mountain View, CA Aug 22, 2015 $244,400
Manager, Product Marketing Broadcom Corporation San Jose, CA Mar 23, 2016 $220,251
Product Marketing Manager Facebook, Inc. Menlo Park, CA Nov 21, 2016 $207,000
Product Marketing Manager Facebook, Inc. Menlo Park, CA Jul 20, 2015 $200,000
Product Marketing Manager Ancestry.Com Operations, Inc. San Francisco, CA Jan 05, 2016 $190,000
Product Marketing Manager Vmware, Inc. Palo Alto, CA Jun 17, 2016 $187,907 -
$220,251
Product Marketing Manager Ever Curious Corporation Palo Alto, CA Sep 17, 2016 $187,907
Product Marketing Manager Vmware, Inc. Palo Alto, CA Apr 30, 2015 $183,789
Product Marketing Manager Google Inc. San Francisco, CA Nov 29, 2016 $180,000
Product Marketing Manager Xilinx, Inc. San Jose, CA Sep 10, 2015 $180,000
Product Marketing Manager Facebook, Inc. Menlo Park, CA Jun 13, 2016 $178,000
Product Marketing Manager S.W.I.F.T. Pan-Americas, Inc. New York, NY Sep 16, 2015 $137,592
Product Marketing Manager, Ynext Data Yodlee, Inc. Redwood City, CA Jul 24, 2015 $137,140 -
$140,000
Product Marketing Manager Sandisk Corporation Milpitas, CA Aug 12, 2015 $137,009 -
$157,009
Cloud Product Marketing Manager Informatica Corporation Redwood City, CA Feb 20, 2015 $137,000
Product Marketing Manager Vmware, Inc. Palo Alto, CA Mar 14, 2015 $136,500
Technical Product Marketing Manager Nvidia Corporation Santa Clara, CA Jan 12, 2015 $136,208 -
$160,742
Product Marketing Manager Adobe Systems Incorporated San Francisco, CA Jun 08, 2015 $136,032
Product Marketing Manager (Business Planner) Microsoft Corporation Redmond, WA Jun 07, 2016 $115,565 -
$135,565
Product Marketing Manager KLA-Tencor Corporation Malta, NY Jul 17, 2015 $115,315
Product Marketing Manager Google, Inc. Mountain View, CA Aug 19, 2015 $115,200
Product Marketing Manager Google Inc. Mountain View, CA Jun 17, 2015 $115,200
Product Marketing Manager Microsoft Corporation Redmond, WA Jun 20, 2016 $115,137
Product Marketing Manager Microsoft Corporation Redmond, WA Mar 15, 2016 $115,000
Product Marketing Manager Microsoft Corporation Bellevue, WA Apr 07, 2016 $115,000
Product Marketing Manager Google, Inc. San Bruno, CA Apr 27, 2015 $115,000

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Top Skills for A Product Marketing Manager

NewProductLinesNewProductLaunchesNewProductDevelopmentRevenueGrowthWebContentMarketResearchProductManagementCompetitiveAnalysisMarketShareTradeShowsSalesTrainingBusinessPlanOEMValuePropositionProductRoadmapSalesToolsBusinessDevelopmentPROIGo-To-MarketStrategy

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Top Product Marketing Manager Skills

  1. New Product Lines
  2. New Product Launches
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated all efforts pertaining to development, market entry, and pricing for new product lines.
  • Developed and presented key messages to field teams across all assigned regions in support of new product launches.
  • Provided leadership and directly participated in New Product Development Projects as well as continual current product enhancements.
  • Cultivated 100+ vendor relationships by developing quarterly marketing plans that resulted in profitable revenue growth.
  • Managed the web content and marketing collateral for B2B small business financing and increased web traffic by +60%.

Top Product Marketing Manager Employers

Product Marketing Manager Videos

Work at LinkedIn: Vidya Chandra, Senior Product Marketing Manager

Rick Malins, Product Marketing Manager, Google

Meet a Google Associate Product Manager Program Alumna, feat. Laura

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