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Best product marketing manager certifications
The best certifications for a product marketing manager are Professional Certified Marketer (PCM), Project Management Professional (PMP), and Certified Scrum Product Owner (CSPO).
Product marketing manager certifications demonstrate your competency as a product marketing manager to employers. However, not all product marketing manager certifications provide the same value.
Below is a list of the best product marketing manager certifications. Obtaining a product marketing manager certification will give you a leg up when you apply for jobs and increase your potential salary.
13 best certifications for product marketing managers
| Rank | Product marketing manager certification | Organization |
|---|---|---|
| 1 | Professional Certified Marketer (PCM) | AMA |
| 2 | Project Management Professional (PMP) | PMI |
| 3 | Certified Scrum Product Owner (CSPO) | Scrum Allianc... |
| 4 | Certified Product Manager (CPM) | AIPMM |
| 5 | Certified Manager Certification (CM) | ICPM |
| 6 | Master Project Manager (MPM) | AAPM |
| 7 | Certified Sales Professional (CSP) | MRERF |
| 8 | Certified Blockchain & Digital Marketing Professional | Blockchain Co... |
| 9 | Certified Technical Professional (CTP) | ATMAE |
| 10 | Certified Product Marketing Manager (CPMM) | AIPMM |
| 11 | Google Data Analytics Professional Certificate | |
| 12 | Certified Planning Engineer (CPE) | AAPM |
| 13 | Certified Internet Marketer (CIM) | IMA |
13 best product marketing manager certifications
1. Professional Certified Marketer (PCM)
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
2. Project Management Professional (PMP)
The PMP designation following your name tells current and potential employers that you have demonstrated a solid foundation of knowledge from which you can competently practice project management.To be eligible for a PMP Credential, you must first meet specific educational and project management experience requirements and agree to adhere to a code of professional conduct. The final step to becoming a PMP is passing a rigorous multiple-choice examination designed to objectively assess and measure your ability to apply project management knowledge in the following six domains: initiating the project, planning the project, executing the project, monitoring and controlling the project, closing the project, and professional and social responsibility. This computer-based examination is administered globally with translation aids in 10 languages.
- More than two years of education or training after high school required? No
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
3. Certified Scrum Product Owner (CSPO)
Certified Scrum Product Owner professionals have been taught the Scrum terminology, practices, and principles that enable them to fulfill the role of Product Owner on a Scrum team. CSPOs are typically the individuals who are closest to the "business side" of the project. They are charged by the organization to "get the product out" and are expected to do the best possible job of satisfying all the stakeholders. CSPOs maintain the product backlog and ensure that everyone knows the priorities.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
4. Certified Product Manager (CPM)
The CPM credentials indicate a thorough understanding of the functions responsible for championing new products throughout the front end of the product lifecycle, from inception through to launch. The CPM focuses on "go-to" functions that orchestrate internal activities and ensure the best possible outcome for the product.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
5. Certified Manager Certification (CM)
The Certified Manager Animal Resources (CMAR) certification program is designed to raise competency and professionalism in the field of Animal Resources Management. The CMAR designation involves a series of four examinations: three exams arranged via an organization called the Institute for Certified Professional Managers (ICPM), and the Animal Resources Exam offered by AALAS. Obtaining the CMAR designation is a sign of professionalism in the field of animal resources management.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
6. Master Project Manager (MPM)
If you have 3+ years of Project Management Experience, you may apply for MPM™ Master Project Manager Board Certification.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 2 year(s)
7. Certified Sales Professional (CSP)
The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling. From business creation to improved time and territory management; goal-setting to prospecting, and everything in between, attendees return to the territory with a renewed enthusiasm for selling.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
8. Certified Blockchain & Digital Marketing Professional
Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing. This course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario. The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Professional training will prove to be your USP and will act as a catalyst to accelerate your career growth.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
9. Certified Technical Professional (CTP)
Certified Technical Professional (CTP) program is designed to serve graduates of both 2-Year and 4-Year Programs. The exam is broad-based, geared to technical programs without a management component that result in either an associate (AS, AAS) degree or a baccalaureate (BS, BA) degree.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
10. Certified Product Marketing Manager (CPMM)
The CPMM credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The CPMM focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
11. Google Data Analytics Professional Certificate
Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
12. Certified Planning Engineer (CPE)
Our AAPM Global Board of Standards issues the CPE Certified Planning Engineer - Board Certification to qualified applicants who have met our commission requirements of: Education, Training, Experience, Industry Knowledge, Ethics, and Continuing Education.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 2 year(s)
13. Certified Internet Marketer (CIM)
The IMA Certified Internet Marketer (CIM) professional certification program provides participants with the foundational Internet marketing education needed to succeed in today's fast-changing online business environment.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
What is the best certification for a product marketing manager?
The best product marketing manager certification is Professional Certified Marketer (PCM). The Professional Certified Marketer (PCM) is awarded by the American Marketing Association. The advanced certification is for more experienced employees as it often requires some work experience to acquire.
Here's a bit more background on how to obtain this product marketing manager certification:
- To become a certified Professional Certified Marketer (PCM), you need to pass the exam.
- Lucky you - certification doesn't require more than two years of work experience.
- Renew certification every 3 year.
What are some of the most in-demand certifications for product marketing managers?
The most in-demand product marketing manager certification is Project Management Professional based on all active job postings. Having this product marketing manager certification will give you access to more product marketing manager jobs with higher salaries.
What certifications can impact a product marketing manager career and salary?
The Certified Product Marketing Manager certification will help you to secure a senior product manager position, which will increase your pay and career trajectory. A senior product manager's average salary is $139,892 whereas product marketing managers make an average salary of $112,220.
The most common combination of product marketing manager certifications include: Professional Certified Marketer (PCM), Project Management Professional (PMP), and Certified Scrum Product Owner (CSPO).
Online courses for product marketing managers to earn certifications
1. Product Management (Part Time)
Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...
2. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
3. Predictive Analytics for Business
Learn to apply predictive analytics and business intelligence to solve real-world business problems...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Product Management Marketing: Dekker's Product Marketing MBA
Be a Product Marketing Manager - Product Management : Product Manager MBA : Product to Market : Product Owner Launch GTM...
6. Product Marketing Launch Plan: Product GTM with Dekker, MBA
Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan...
7. Product Manager
Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...
8. Data Product Manager
Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...
9. Comprehensive Product management for Product managers
Become a great product manager with comprehensive product management Real world case study with JIRA & Confluence...
10. Product Management Crash Course; IT Product Management
Product Management Essentials & Product Management Fundamentals to kick-start your career in Product Management...
11. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
12. AI for Business Leaders
Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...
13. Product Marketing for Technology Companies
Master your product marketing skills through practical examples and exercises...
14. Product Management Fundamentals
Case-based practical course on product management to build strong foundations in product concepts, process & frameworks...
15. Business Analytics
In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...
16. AI Product Manager
Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...
17. Product and Service Management
Know the Work that is Involved in Getting a Product Onto the Shelf and a Service Ready for Effective Delivery...
18. Product Management 101
Learn to become a more strategic product manager - and have a greater impact on your company and your products...
19. Growth Product Manager
Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...
20. Product Strategy
Learn how to build a bullet-proof vision & strategy for any digital product idea. By the end of this course, you’ll know how to identify the right problems to solve, map out business models for capturing revenue, and successfully pitch your strategy to stakeholders...