Product marketing manager job description

Why the Networking and Advanced Security Business Group?
Join the Networking and Advanced Security Business Group (NASBG) to help VMware become THE leader in the emerging security and networking space. Product Marketing plays a meaningful role in driving solutions into the marketplace by understanding the current market environment and developing a strategy to drive customer and industry awareness of the benefits of VMware's Security and Networking solutions. Our team is looking for a Product Marketing Manager (PMM) with a background in security and cloud networking technologies to focus on the strategy, messaging, and positioning of VMware's NASBG portfolio for campaigns and moments.

Why you matter:
As a Product Marketing Manager (PMM) in NASBG, you will lead cross-functional teams, setting the vision for go-to-market strategy, monitoring key performance indicators, understanding the dynamics of both direct and channel sales, and influencing many teams towards common goals. You will also be responsible for driving the marketing strategy, positioning, messaging, field enablement , and evangelism for your solutions. PMMs focused on our fast-growing portfolio understand the optimal methods and tactics to take our solutions to market with initiatives around ecosystem go-to-market, thought leadership, and sales specialist engagement. You will need to work closely with groups like product management, engineering, global marketing, field sales, and channel sales teams.What you will do:
Influence long-term strategies while concurrently driving today's business results and execution Own the core positioning and messaging across customers and use-cases for NASBG portfolio Develop strategy and execute plans to capitalize on industry moments with compelling content to engage our target audience Develop strategy and execute plans to achieve thought leadership in emerging product domains Design and deliver crisp sales and partner enablement to facilitate consultative selling for targeted use cases Deliver key storylines, differentiators, and value propositions to the field and key partners Work with a cross-functional team (e.g. sales, marketing, product management, engineering, communications) Create and drive innovative initiatives to enable awareness and adoption of the NASBG portfolio
What you will bring:
At least 4+ years of work experience across product management, product marketing, or management consulting directly related to the enterprise software technology industry Cloud, SaaS, network management, and security experience are highly desired Proven analytical abilities and critical thinking. Demonstrated ability to develop creative and non-traditional solutions Excellent written and verbal communication skills. Ability to translate technology features into business benefits.Extensive experience interacting with and presenting to C-level executives Experience enabling or engaging with enterprise-class sales teams, alliances teams, and channels Highly accountable, strategic thinker, self-starter, and proven great teammate in a fast-paced and achievement-oriented environment Bachelor's in engineering, computer science (Masters a plus) or related industry experience, MBA preferred
This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.

VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

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Strategic marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing plans for a global specialty, a region, or a global product grouping that are aligned to drive the specialty's business goals and the company's brand strategy.
Responsibilities
• Works with specialty marketing leader to ensure priorities, projects, and plans are aligned within the specialty
• Aligns annual marketing plans to drive business goals, brand strategy and brand perception improvement
• Develops go-to-market strategy with oversight and in close collaboration with product management, sales, and global functions
• Develops value proposition, claims, and messaging in alignment with brand guidelines
• Responsible for executing product launches
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans
• Reviews and approves campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance
• Engages with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy
• Establish objectives for campaigns and channels, including customer meetings and events
• Provide measurable input to marketing processes, systems, and operational plans
• Able to work independently to understand root causes for a variety of unique and difficult issues
• Manages large, complex marketing initiatives of strategic importance involving cross-functional teams
• Foster and maintain a workplace culture respectful and supportive of individual differences
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization
• Must maintain company values, policies and standards
• Must have effective oral and written communication skills
Qualifications
• Bachelor's degree required in marketing or business
• 5-7 years of relevant experience in strategic marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Global and domestic travel will be required
• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing
Physical Requirements
• Works under general office environmental conditions.
• This position is a remote position, but may be required to make periodic visits to the facility
• Requires eye-hand coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator and other office equipment.
• Occasional travel, domestic & international, may be required.
• Must be able to perform the essential functions of the job, with or without reasonable accommodations
• Requires normal range of hearing and eyesight to record, prepare and communicate appropriate reports.
• Requires prolonged sitting, some bending, stooping and stretching.

C.H. Robinson solves logistics problems for companies across the globe and across industries, from the simple to the most complex. With $28 billion in freight under management and 2.5X larger than the next largest North American freight broker, we are one of the world's largest logistics platforms with our 100,00 customers and 85,000 contract carriers. Our global suite of services accelerates trade to seamlessly deliver the products and goods that drive the world's economy. Our technology is built by and for supply chain experts to bring faster, more meaningful improvements to our customers' businesses.

CH Robinson is seeking an experienced Product Marketing Manager to design and lead an integrated go-to market program that focuses on matching the right CH Robinson solution to shippers and carries. This position will drive all aspects of the product marketing which include competitive product analysis, defining personas and target audiences, key differentiators, hypothesizing use case and validating them in market. At CH Robinson, you will use your passion and experience in collaboration with your team mates to keep the world moving. You will iterate the product directly with customers to ensure we build prioritized experiences and features to drive growth. You will have the opportunity to collaborate with software engineers, commercial business teams, corporate marketing, program managers and product managers on high visibility projects in an environment that is challenging, rewarding, and promotes creativity, personal development, and fun.

The work is considered critical and vital to C.H. Robinson's worldwide logistics operations and its continued growth and success.

C.H. Robinson recognizes the importance of workplace flexibility. We are committed to providing a remote-friendly work environment, both now and in the future. Our global technology teams will continue to have the flexibility that enables you to work where you are most effective, whether that be remote or in the office.
DUTIES AND RESPONSIBILITIES
The duties and responsibilities of this position consists of, but are not limited to, the following:
Partner with Product and UX teams to develop a comprehensive research agenda to inform product and marketing strategy for product(s).Position and craft key differentiators and functions for carrier and shipper products, features, and services, and ensure its adoption among internal and external audiences Assist w/ Product leaders, commercial leaders, and corporate marketing to develop a Go-To-Market launch strategy focused on measurable impact Systems thinking with technical experience to provide value added participation in discussions and decision-making processes Partner with Marketing and PR teams to increase awareness, trial, and engagement of your product(s) Define target audience for product (s) and ensure all data attributes are captured Partner closely with global sales leaders to identify highest leverage needle-movers to the business and create product sales playbooks for their teams Partner with Marketing to Ideate and run creative, impactful campaigns that celebrate and drive adoption of shippers and carriers Create direct customer feedback loop -Iterate the product directly with customers to ensure we build prioritized experiences and features to drive growth Partner closely with product management and business leaders to prioritize the product roadmap through sharing qualitative and quantitative customer insights Other duties or responsibilities as assigned according to the team and/or country specific requirements

QUALIFICATIONS
Required:
Bachelor's degree or equivalent work experience and a high school diploma/GEDMinimum 8 years of product/technical marketing experience

Preferred:
Experience working in a two-sided marketplace Logistics industry experience Experience working in an agile or lean methods and scrum framework Exceptional written and verbal communication skills, including presenting, content development, and editingA proven track record of partnering with product management, influencing roadmaps, and bringing products to market The ability to use insights to develop solutions and compelling value propositions to solve customer pain pointsA history of cross collaboration of successful go-to-market (GTM) campaigns, integrated marketing, and launch plans for a variety of products, programs, or services The ability to mentally shift gears, from building an informed, high-level strategy to diving into the details while executing at a high barA successful track record of working cross functionally with a diverse stakeholder group (technical, corporate marketing, commercial, operational) and bringing out the best in others Direct product marketing experience with a proven track record Ability to thrive in a fast-paced, “get it done” environment Ability to position innovative products and tell compelling stories through sales narratives and marketing collateral Values a diverse and inclusive work environment

Equal Opportunity and Affirmative Action Employer
C.H. Robinson is proud to be an Equal Opportunity and Affirmative Action employer. We believe in equality for all and celebrate the diversity of our employees, customers and communities. We believe this increases creativity and innovation, drives business growth and enables engaged and thriving teams. We're committed to providing an inclusive environment, free from harassment and discrimination, where all employees feel welcomed, valued and respected.
Affirmative Action Employer/EOE/M/F/Disabled/Veteran

Benefits
Your Health, Wealth and Self
Your total wellbeing is the foundation of our business, and our benefits support your financial, family and personal goals. We provide the top-tier benefits that matter to you most, including:
Two medical plans (including a High Deductible Health Plan) Prescription drug coverage Enhanced Fertility benefits Flexible Spending Accounts Health Savings Account (including employer contribution) Dental and VisionBasic and Supplemental Life InsuranceShort-Term and Long-Term Disability Paid and floating holidays Paid time off (PTO) Paid parental leave Paid time off to volunteer in your community Charitable Giving Match Program 401(k) with 6% company matching Employee Stock Purchase PlanPlus a broad range of career development, networking, and team-building opportunities
Dig in to our full list of benefits on OUR CULTURE page.