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  • Manager 1, Product Sales Support & Analysis

    From small businesses to mid-market and large Enterprise organizations, Comcast Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, Comcast Business is one of the largest contributors to the growth of Comcast Cable.
    $96k-136k yearly est.25d ago

  • Manager, Operations Servicing Strategy: Customer Resiliency Operations Support

    Manager, Operations Servicing Strategy: Customer Resiliency Operations Support
    $84k-110k yearly est.2d ago

  • 814 - Gaithersburg, MD - Retail Event Marketing

    Our award-winning products offerings include LeafFilter Gutter Protection, Leaf Home Safety Solutions, Leaf Home Water Solutions, and Leaf Home Enhancements which all provide ample opportunity to be part of a winning team. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. PandoLogic. Keywords: Automotive Retail Store Manager, Location: Gaithersburg, MD - 20899 Leaf Home is North America's leading technology-enabled provider of home solutions.
    $62k-79k yearly est.10d ago

  • Corporate Marketing Manager

    Search by requisition # 49687 or by job title: Corporate Marketing Manager - You must be able to commute to Chantilly, VA when needed for meetings and events.
    $82k-126k yearly est.10d ago

  • Aerospace Content and Product Strategy Manager

    Are you thrilled by airplanes and rockets and satellites? Want to rub elbows with astronauts, fighter pilots, rocket scientists, and tech innovators? We are building the future of air and space flight at the American Institute of Aeronautics and Astronautics (AIAA), where our members are developing safer, greener, and more convenient aircraft, and bringing to reality an off-world future. Join our Adjacent Content team and use your consulting or program management skills to help shape the next generation of air- and spacecraft . AIAA (www.aiaa.org), located in Reston, VA is seeking a Content and Product Strategy Manager to guide the development and integration of programming that expands the boundaries of traditional aerospace, such as cybersecurity, autonomy, sustainability, and the space economy into AIAA events, publications, and learning in line with the Institute's Strategic Plan priorities and Aeronautics, Space, and Research and Development (R&D) Domain content approach. Reporting to the Senior Director, Adjacent Content and Product Development, the Content and Product Strategy Manager will align adjacent content with the AIAA Aeronautics, Space, and R&D Content Domain roadmaps, producing a long-term vision for products based upon the specific adjacent content. The Content and Product Strategy Manager will collaborate within the organization of cross-functional, internal AIAA staff team(s) to ensure the successful execution of products and programs, achievement of expectations, and delivery of customer value in assigned adjacent content areas. Responsibilities: Develop content strategy and operational requirements for assigned adjacent content area(s) in close collaboration with staff team(s) based upon the Domain roadmaps, guiding coalition input (for forums), market analysis, customer feedback, and crowd-sourced input. Coordinate and integrate aerospace-related content with internal teams as necessary to facilitate product and program development. Collaborate with Team Senior Directors and Domain Leads to ensure representation of target audience constituencies in Domain Task Forces. Contribute and collaborate with the Forum Content and other staff teams to develop the adjacent content vision for the forums on an ongoing basis. Collaborate with Event staff on operational requirements for adjacent content programming including the types of activities/events required to fulfill the adjacent content strategy, create a compelling user experience and customer value, and achieve revenue objectives. Collaborate with the Revenue Development, Marketing, and Communications team and other Product Operations stakeholders to set key indicators, revenue targets and pricing for adjacent content products. Collaborate with staff liaisons to volunteer committees and coordinate with volunteer leaders and committees to identify themes, focus areas, and high-level topics to be addressed. Deliver key content strategy and content components on schedule to ensure optimal marketability of adjacent content and related products. Research and analyze important technologies and keep up to date with industry players and technology trends to ensure content is relevant to the intended audience and will be served by the product. Represent the Institute and its membership in interactions and events with peer organizations and stakeholders in adjacent science and technology sectors. Cultivate, enhance, and sustain relationships with key representatives among peer organizations and stakeholders in adjacent science and technology sectors. Establish and maintain relationships with key professionals, industry leaders, and C-level executives throughout the year. Work with Domain Leads, sponsors/partners, volunteer committees, AIAA staff, and outside resources to source, select, and secure the participation of high-level, industry-leading speakers through research, networking, and existing contacts. Support development, refinement, and execution of the marketing and sales strategies to enable successful execution by responsible team members and external partners. Collaborate with Sales team to set revenue targets and outline and refine sponsorship and exhibit opportunities (where appropriate) for supporting adjacent content initiatives and communities. Collaborate in the definition and refinement of sales and engagement opportunities particularly for nonendemic markets and customers. Education Requirements: Bachelor's degree required, or equivalent combination of education and experience; preference for a degree in a science or engineering related field, or in science and technology policy. Requirements/Qualifications: At least five to ten (5-10) years of relevant experience working in a technical, project management, or science and technology policy position Management or technology consulting experience highly desired Business development experience highly desired Strong knowledge of aerospace, defense, and adjacent issues and stakeholders Incumbent should be creative, ambitious, passionate, and intellectually curious about the aerospace and adjacent industries. Familiarity with association or non-profit product management and/operations, preferred Entrepreneurial mindset to take a product from concept to execution in a short period of time Strong communications skills - written, oral, and presentation Strong command of Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams) Moderate travel required Additional Skills Required: Strong organizational skills and attention to detail with an ability to simultaneously handle multiple tasks Analytical and critical thinking skills to enable flexible and agile decision making Demonstrated ability to use and apply data and data/market analysis Ability to manage complex revenue and expense budgets Proven track record of delivering projects on schedule and within budget while working under pressure Customer-focused with demonstrated ability to be responsive to internal team members, volunteers, and external stakeholders Strong leadership and team management skills ABOUT AIAA: AIAA's purpose is to ignite and celebrate aerospace ingenuity and collaboration, and its importance to our way of life. AIAA is the world's largest technical society dedicated to the global aerospace profession. We are comprised of individual and corporate members from around the world. AIAA carries forth a proud tradition of more than 80 years of aerospace leadership. WORKING AT AIAA: AIAA offers a strong compensation package for this position, which includes base salary and a discretionary bonus. Our benefits are highly competitive and include medical, dental and vision insurance with dependent coverage; 403(b) plan with an employer contribution and match; generous paid leave and holiday schedule. AIAA has a Flexible Workplace, where staff work primarily remote, but are required to attend meetings in the office (Reston, VA) and collaborate in person as needed. Local candidates highly preferred.
    $62k-89k yearly est.2d ago

  • Digital Product Manager

    *This role is Hybrid out of Reston, VA- Contract to Hire.
    $100k-110k yearly5d ago

  • Marketing Operations Manager (Required must have Marketo experience)

    The ideal candidate is an experienced Marketing professional who wants to assume more responsibility and help drive our Marketing operations efforts. Qualifications 5+ years of experience in a Marketing Operations, Marketing Technology, Sales Operations, or related discipline (preferably in SaaS or B2B tech industry). We are looking for an experienced Marketing Operations Manager to join the global Revenue Marketing team. At Neustar Security Services (NSS), you have the power to be your authentic self, to be curious, to run with your idea, and to celebrate a good day. At Neustar Security Services, we are committed to the growth and development of our employees whose individual skills, curiosity and passion for their work, contribute to the overall success of our business.
    $90k-115k yearly10d ago

  • Marketing Manager- Construction & Facilities

    Dynamic professional services firm is seeking a Marketing Manager to add to the team, who has experience working in the construction or facilities industry. Position will be based in Arlington, VA with the possibility for a hybrid setup.
    $80k-120k yearly est.10d ago

  • Director, Marketing & Demand Generation

    The Marriott International HQ, located at 7750 Wisconsin Avenue, Bethesda, MD, 20814 is currently hiring a Director, Marketing & Demand Generation. At Marriott International, you have the opportunity to grow in your career, work with teammates that feel like family, and help make our world a better place. The Director, Marketing & Demand Generation is a key contributor to the topline growth for HVMB. Live Fully at Marriott International - #1 Leader in Hospitality
    $73k-110k yearly est.2d ago

  • Senior Event Marketing Manager

    Our cybersecurity firm is looking for a detail-oriented and organized senior event marketing manager to assist with the coordination, management, promotion, and set up of all in person and virtual events in accordance with the firm's yearly events calendar. This person will be responsible for executing various integral external events for top clients to demonstrate appreciation for the overall business and brand. Candidates must be local to the DMV area as this position will require a couple of days of regular on-site attendance in the office. Responsibilities Oversee the management and execution of current events calendar Incorporate creativity and personalization with event management to ensure increased engagement with external partners, attendees, and employees Work on promotional materials and collateral that market external and internal events while maintaining brand consistency and voice Manage and execute all steps involved in the event planning process from ideation, set up, promotion, and execution Provide on-site support while acting as the point person at events to resolve problems and answer questions Solve any technological issues, bugs, lags, or software issues while hosting virtual events or seminars Coordinate the logistics and details for event sponsorships and panel and speaking engagements Handle all billing and invoicing related to the events to ensure things are paid on time Track all event costs and deliver each event according to allocated budget Maintain records of the relative progress of each event; deliver weekly progress reports to internal stakeholders Requirements Bachelor's degree in marketing, communications, business, or other applicable areas 5+ years of event management experience Proficiency with video conferencing platforms such as Zoom, WebEx, or Microsoft Teams Experience with budgeting, tracking and reporting of events Knowledge of CRM platforms like HubSpot
    $68k-88k yearly est.14h ago

  • Marketing Manager

    An Arlington, VA based Association is looking for a Marketing Manager to join their team.
    $77k-118k yearly est.5d ago

  • Growth Marketing Manager, POWER

    Access Intelligence, LLC seeks a Growth Marketing & Sales Manager to drive individual and group subscription revenue goals for two flagship publications: Chemical Engineering and POWER. At Access Intelligence, we create exceptional experiences that ignite connection and commerce.
    $90k-141k yearly est.2d ago

  • Product Manager (Legal Policy Tracking)

    Fast learner and methodical project developer and planner (this doesn't mean we're seeking a project manager; they must be a product manager) Lead Product Manager for Policy Tracking Management Tool
    $90k-126k yearly est.4d ago

  • Digital Media Manager

    Sr. Paid Media Manager Arlington, VA - 5 DAYS A WEEK IN OFFICE $110k - $130k Our community is growing and so is the impact of our work to empower and unleash people. We're looking for a Senior Paid Media Manager to transform the performance of our digital donor acquisition engine. If this sounds like you, let's talk. We work with some of the country's boldest and most innovative social changemakers to remove barriers that block people from achieving their potential. We believe we all benefit when everyone can contribute. We work across the political spectrum and focus on some of our country's biggest issues, such as breaking the cycle of poverty, criminal justice reform, immigration, fiscal responsibility, and free speech (plus so much more!). As a Paid Media Manager for our Growth & Marcomms teams, you will create, manage, optimize and report on best in class paid media campaigns across a wider range of channels including but not limited to Meta, Google, LinkedIn and Twitter. To thrive in this role, you will have 5+ years' experience in running end-to-end paid media campaigns delivering outsized impact. Your Responsibilities Include Lead the execution of paid media strategies (social, search, programmatic) and campaigns from start to finish including campaign planning, audience builds, in-channel activations and optimizations based on industry best practice to drive outcomes. Identify top channels, track goals, audience targeting, implementation, automation, define KPIs, and manage budgets. Work directly with media networks to understand platforms capabilities and explore new marketing campaigns. Communicate regularly with wider team relay all performance against objectives and KPIs. Monitor, analyze and report on key paid social marketing metrics (CPV, CPM, CPA, etc.) quality and campaign performance. Collaborate with in-house partners and external agencies, where applicable, to deliver best-in-class results Knowledge and Skills You Bring to the Organization Minimum of 5+ years of biddable media experience, specifically with paid social buying and planning on platforms such as Facebook, Google, LinkedIn, and Twitter. Proficiency in digital marketing pixels, tags, event tracking, and conversion attribution inc. server to server Experience working with dynamic monthly budgets and building media plans Tools to know: Google Analytics, Google Tag Manager, Pivot Tables, and CRM management tools such as HubSpot, Salesforce, etc. Proven success planning, implementing, and reporting on full-funnel, objective-based paid social campaigns that delivered real business value. Strategically skilled in advanced audience creation and segmentation strategies related to paid social-- including remarketing, website custom audiences, first-party data targeting, exclusion audiences. Certifications in Facebook Blueprint Certified, TikTok, Pinterest and YouTube Ads are a plus.
    $110k-130k yearly14h ago

  • Adult Beverage Brand Activation Manager

    Hoop Tea - Brand Activation Manager As a Brand Activation Manager, you will grow awareness and drive sales through social events and driving brand awareness through social media posts, activations, relationship building, and effective fact-based selling with retail accounts. We are seeking a Brand Activation Manager to be part of our Hoop Tea team and drive sales for our client, Anheuser-Busch.
    $1k monthly14h ago

  • Manager, Email & SMS Marketing

    Bluemercury is seeking an experienced and passionate Email & SMS Manager to join and lead our team!
    $68k-102k yearly est.15d ago

  • Channel Marketing Manager

    ThreatBlockr is hiring an experienced Channel Marketing Manager to join our team.
    $76k-105k yearly est.7d ago

  • Field Marketing & Sponsorship Manager - Maryland & Virginia - Remote

    We are looking for an experienced field marketing manager to help launch our brand in these new markets. The World Famous SuperBook sports book is coming soon to Maryland and Virginia. SuperBook Sports is one of the most well known bookmakers in the industry thanks to decades of experience and a team of highly respected oddsmakers.
    $78k-109k yearly est.13h ago

  • VP, Product Marketing Lead - Commercial Banking

    Banking on human potential has allowed Capital Bank to flourish financially while serving a mosaic of customers across products, markets, and geographies. We offer commercial and consumer banking services to clients in the DC metro area, alongside two nationwide lending brands: Capital Bank Home Loans, a premier nationwide mortgage lender and OpenSky, a credit card division that offers and services credit cards nationwide. For the fourth year in a row, American Banker named Capital Bank one of the Best Banks to Work For in the U.S. The Marketing team tells the Capital Bank story, determines messaging and positioning, and translates our reimagined products and features into tangible customer benefits. As the VP Product Marketing Lead - Commercial Banking, you'll be responsible for overseeing marketing for Capital Bank's Commercial Banking Business. (NASDAQ: CBNK) is the fifth largest bank headquartered in Maryland, serving our communities since 1999. With an entrepreneurial mindset, the bank believes capital is the engine that powers communities; helping businesses and people grow through access to capital.
    $131k-173k yearly est.8d ago

  • Director of Marketing

    As the Director of Marketing, you will provide hands-on marketing leadership focusing on brand development, marketing strategy and growing the lead funnel across all channels.
    $57k-99k yearly est.5d ago

Learn More About Product Marketing Manager Jobs

Average Salary For a Product Marketing Manager

Based on recent jobs postings on Zippia, the average salary in the U.S. for a Product Marketing Manager is $112,220 per year or $54 per hour. The highest paying Product Marketing Manager jobs have a salary over $149,000 per year while the lowest paying Product Marketing Manager jobs pay $83,000 per year

Updated March 26, 2023
Average Product Marketing Manager Salary
$104,221 yearly
$54 hourly

5 Common Career Paths For a Product Marketing Manager

Marketing Director

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Senior Product Manager

A senior product manager oversees the workflow and workforce involved in product and service development, ensuring a high return for its investments. They are primarily responsible for assessing and providing recommendations, producing review and reference documents, and obtaining feedback from consumers and high-ranking company personnel. Furthermore, as a senior product manager, they must lead a group of product managers, motivating and supervising them in their joint effort to accomplish goals according to the company's standards and policies.

Marketing Program Manager

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

General Manager

A general manager is responsible for handling the overall operations in the business. General managers manage the staff tasks efficiently, monitor the productivity and efficiency of the work environment, implement new strategies to improve the business performance, recognize the team's best efforts, and effective allocation of budget resources. A general manager must have excellent communication, decision-making, and critical-thinking skills to identify areas of improvement in handling customer complaints, connecting with vendors and other lines of businesses that will direct the company towards its successful objectives.

Product Line Manager

A product line manager is a professional who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.

Illustrated Career Paths For a Product Marketing Manager

Product Marketing Manager

Product Marketing Manager Jobs FAQs

Do Marketing Managers Make A Lot Of Money?

Yes, marketing managers make a lot of money. The highest earning 25th percentile has a salary of over $185,000. New York, New Jersey, Virginia and Colorado have the highest mean salary for marketing managers.

How Much Do Senior Product Marketing Managers Make?

Senior product marketing managers make $138,390 a year. There is some variability, however, is what a project marketing manager can earn. The range, for example, is anywhere between $119,825 a year and $157,721 a year. Factors such as location and company impact earning potential.

How Much Does A Marketing Product Manager Make?

A marketing product manager makes $106,627 a year. This can start as low as $71,000 a year to as high as $160,000 a year. Factors such as location and company type impact how much you can earn as a marketing product manager.

Have more questions? See all answers to common executive management questions.

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Updated March 26, 2023