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The differences between product marketing managers and content marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a content marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $84,566 average annual salary of a content marketing manager.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a content marketing manager are content marketing, digital marketing, and wordpress.
| Product Marketing Manager | Content Marketing Manager | |
| Yearly salary | $112,220 | $84,566 |
| Hourly rate | $53.95 | $40.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 120,350 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
Product marketing managers and content marketing managers have different pay scales, as shown below.
| Product Marketing Manager | Content Marketing Manager | |
| Average salary | $112,220 | $84,566 |
| Salary range | Between $83,000 And $149,000 | Between $65,000 And $108,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | Rhode Island |
| Best paying company | Credit Karma | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a product marketing manager and a content marketing manager in terms of educational background:
| Product Marketing Manager | Content Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 81% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and content marketing managers' demographics:
| Product Marketing Manager | Content Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |