Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between product marketing managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a digital marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Product Marketing Manager | Digital Marketing Manager | |
| Yearly salary | $112,220 | $99,563 |
| Hourly rate | $53.95 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Product marketing managers and digital marketing managers have different pay scales, as shown below.
| Product Marketing Manager | Digital Marketing Manager | |
| Average salary | $112,220 | $99,563 |
| Salary range | Between $83,000 And $149,000 | Between $71,000 And $138,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Credit Karma | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a product marketing manager and a digital marketing manager in terms of educational background:
| Product Marketing Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and digital marketing managers' demographics:
| Product Marketing Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |