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The differences between product marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a marketing account manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Product Marketing Manager | Marketing Account Manager | |
| Yearly salary | $112,220 | $67,983 |
| Hourly rate | $53.95 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Product marketing managers and marketing account managers have different pay scales, as shown below.
| Product Marketing Manager | Marketing Account Manager | |
| Average salary | $112,220 | $67,983 |
| Salary range | Between $83,000 And $149,000 | Between $50,000 And $91,000 |
| Highest paying City | San Bruno, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Credit Karma | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a product marketing manager and a marketing account manager in terms of educational background:
| Product Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and marketing account managers' demographics:
| Product Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |