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The differences between product marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing manager and a marketing strategist. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a product marketing manager include digital marketing, product management and project management. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Product Marketing Manager | Marketing Strategist | |
| Yearly salary | $112,220 | $80,033 |
| Hourly rate | $53.95 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,047 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Product marketing managers and marketing strategists have different pay scales, as shown below.
| Product Marketing Manager | Marketing Strategist | |
| Average salary | $112,220 | $80,033 |
| Salary range | Between $83,000 And $149,000 | Between $53,000 And $119,000 |
| Highest paying City | San Bruno, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Credit Karma | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a product marketing manager and a marketing strategist in terms of educational background:
| Product Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing managers' and marketing strategists' demographics:
| Product Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.6% Female, 38.4% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |